{"id":11427,"date":"2023-06-27T08:00:00","date_gmt":"2023-06-27T12:00:00","guid":{"rendered":"https:\/\/rafflepress.com\/?p=11427"},"modified":"2025-06-17T06:38:55","modified_gmt":"2025-06-17T10:38:55","slug":"back-to-school-giveaway","status":"publish","type":"post","link":"https:\/\/rafflepress.com\/back-to-school-giveaway\/","title":{"rendered":"How to Do a Back to School Giveaway to Boost Traffic &#038; Sales"},"content":{"rendered":"\n<p>Running a giveaway is one of the fastest ways I\u2019ve seen a small business get attention, especially during the back to school rush.<\/p>\n\n\n\n<p>Over the years, I\u2019ve helped launch everything from school supply raffles to gift card giveaways for local shops and online stores. And every time, the same pattern shows up: the right prize + the right entry method = more traffic, more leads, and more sales.<\/p>\n\n\n\n<p>If you\u2019ve never run a giveaway before, don\u2019t worry. I\u2019ll walk you through everything step by step. You\u2019ll learn how to plan your back to school giveaway, promote it across the right channels, and make sure it actually brings in results.<\/p>\n\n\n\n<p>You don\u2019t need to hire a developer or use expensive tools. Just a good idea, a simple setup, and a few smart choices along the way.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>TL;DR:<\/strong> A successful back to school giveaway needs 3 things: the right prize, a clear goal, and smart entry methods. Use a giveaway plugin like <a href=\"https:\/\/www.rafflepress.com\" title=\"RafflePress - WordPress Giveaway Plugin\">RafflePress<\/a> to set it up quickly on WordPress, then promote it through your website, email list, and social media. Track the results to see what works, and what to tweak next time.<\/p>\n\n\n\n<p><strong>Quick Steps to Run a Back to School Giveaway:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Step<\/th><th>What to Do<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td><a href=\"#aioseo-choose-the-right-prize\">Pick a prize that appeals to students or parents<\/a><\/td><\/tr><tr><td>2<\/td><td><a href=\"#aioseo-set-your-goals\">Set goals like sales, signups, or traffic<\/a><\/td><\/tr><tr><td>3<\/td><td><a href=\"#aioseo-choose-entry-methods-to-boost-traffic-and-sales\">Choose entry methods that match your goals<\/a><\/td><\/tr><tr><td>4<\/td><td><a href=\"#aioseo-running-your-back-to-school-giveaway\">Create a giveaway page using RafflePress or SeedProd<\/a><\/td><\/tr><tr><td>5<\/td><td><a href=\"#aioseo-promote-your-back-to-school-giveaway\">Promote your giveaway via email, social media, and popups<\/a><\/td><\/tr><tr><td>6<\/td><td><a href=\"#aioseo-track-your-back-to-school-giveaway-results\">Announce the winner and measure your results<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-what-is-a-back-to-school-giveaway\">What Is a Back to School Giveaway?<\/h2>\n\n\n\n<p>A back to school giveaway is a limited-time promotion where businesses offer free school-related products or services to attract new customers, grow their email list, or increase brand visibility during the back to school season.<\/p>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-why-are-back-to-school-giveaways-effective\"><h3 class=\"aioseo-faq-block-question\">Why Do Back to School Giveaways Work So Well?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Back to school shopping is a multi-billion-dollar market. Research shows Americans spent&nbsp;<a href=\"https:\/\/capitaloneshopping.com\/research\/back-to-school-shopping-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$110.8 billion<\/a>&nbsp;on school products alone.<\/p>\n\n\n\n<p>That means parents, students, and teachers alike are on the lookout for the best deals and the most useful school supplies. So, a back to school event can position your brand as the go-to choice ahead of the new school year.<\/p>\n<\/div><\/div>\n\n\n\n<p>Also, a school supply giveaway is an excellent way to reach a broader audience. New shoppers may discover your brand through the <a href=\"https:\/\/rafflepress.com\/best-promotional-giveaways\/\" title=\"15+ Best Promotional Giveaways to Easily Market Your Brand\">giveaway promotion<\/a>, ultimately becoming regular customers.<\/p>\n\n\n\n<p>So how do you run a back to school giveaway from start to finish? The best approach is to start with a robust giveaway plan.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-responsive  embed-responsive-16by9\"><iframe loading=\"lazy\" class=\"embed-responsive-item\"   title=\"How To Create A Back To School Giveaway\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HtjsiuKh4hI?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-planning-your-back-to-school-giveaway\">How Do You Plan a Back to School Giveaway?<\/h2>\n\n\n\n<p>Careful planning is essential for a successful giveaway. This involves selecting the right prize, setting clear rules, and developing a robust promotional strategy to reach your target audience.<\/p>\n\n\n\n<p>Let\u2019s look at each part of the planning process to ensure you\u2019re on the right track.<\/p>\n\n\n<ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-choose-the-right-prize\">Pick the Right Prize<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-set-your-goals\">Set Clear Giveaway Goals<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-choose-entry-methods-to-boost-traffic-and-sales\">Choose Entry Methods That Match Your Goals<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-set-clear-giveaway-rules\">Write Simple, Legal Giveaway Rules<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-set-up-your-giveaway-page\">Publish Your Giveaway Page<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-promote-your-back-to-school-giveaway\">Promote Your Back to School Giveaway<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-choose-a-giveaway-winner\">Announce and Contact the Winner<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-track-your-back-to-school-giveaway-results\">Measure Your Results and Learn What Worked<\/a><ul><\/ul><\/li><\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-choose-the-right-prize\">Pick the Right Prize<\/h3>\n\n\n\n<p>What&#8217;s a giveaway without a prize? The right prize can attract the right audience and generate enough excitement to potentially go viral.<\/p>\n\n\n\n<p>Make your <a href=\"https:\/\/rafflepress.com\/contest-prize-ideas\/\" title=\"114 Proven Contest Prize Ideas for Viral Giveaways\">giveaway prize<\/a> relevant and enticing to your ideal audience. Consider free school supplies that are essential to starting the new school year, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free haircuts<\/li>\n\n\n\n<li>Back to school backpack<\/li>\n\n\n\n<li>School bookbag giveaway<\/li>\n\n\n\n<li>Free food<\/li>\n\n\n\n<li>Fun activities<\/li>\n\n\n\n<li>Gift cards<\/li>\n\n\n\n<li>High school stress ball<\/li>\n\n\n\n<li>Budget lunch bags<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"475\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-prize.jpg\" alt=\"Back to school giveaway prizes\" class=\"wp-image-11428\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-prize.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-prize-300x255.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-prize-50x42.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You can even offer to donate to a local nonprofit or food truck for kids experiencing homelessness or who are on a low income. Gestures like this are a great way to give back to your local community while growing your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-set-your-goals\">Set Clear Giveaway Goals<\/h3>\n\n\n\n<p>Once you know what prize to offer, consider what you hope to achieve with your back to school giveaway. Setting clear and measurable goals is critical to determine your giveaway\u2019s success and guide your strategies and tactics.<\/p>\n\n\n\n<p>Before launching your giveaway, outline what you want to achieve. Your objectives could be increasing brand visibility, boosting sales, <a href=\"https:\/\/rafflepress.com\/grow-your-email-list\/\" title=\"How to Grow Your Email List Fast: 16 Proven Ways\">growing your email list<\/a>, or improving customer engagement.<\/p>\n\n\n\n<p>Make your goals specific and measurable. If your goal is to <a href=\"https:\/\/rafflepress.com\/do-giveaways-increase-sales\/\">increase sales,<\/a> specify a target percentage or dollar amount. If you want to grow your email list, set a specific number of new subscribers you wish to acquire.<\/p>\n\n\n\n<p>Here are some <a href=\"https:\/\/rafflepress.com\/back-to-school-giveaway-ideas\/\" title=\"9 Best Back-to-School Giveaway Ideas You Need to Try in 2024\">back to school giveaway ideas<\/a> to help you out.<\/p>\n\n\n\n<p>This brings us to choosing the right entry methods for your giveaway, which we\u2019ll explain next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-choose-entry-methods-to-boost-traffic-and-sales\">Choose Entry Methods That Match Your Goals<\/h3>\n\n\n\n<p>Your giveaway entry methods are the tasks users should complete for the chance to win your grand prize. These entry methods should align with your giveaway goals. However, each goal may require a different strategy.<\/p>\n\n\n\n<p>Let\u2019s look at a few examples.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To boost sales, think of ways to convert participants into customers. For instance, you might offer a back to school supply discount to those who didn&#8217;t win.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If <a href=\"https:\/\/rafflepress.com\/how-to-do-a-giveaway-to-grow-your-email-list\/\" title=\"How to Do a Giveaway to Grow Your Email List\">growing your email list<\/a> is your goal, ask participants to sign up for your newsletter to enter the giveaway.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"426\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/join-newsletter-back-to-school-giveaway.png\" alt=\"Ask users to join your newsletter during your back to school giveaway\" class=\"wp-image-11430\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/join-newsletter-back-to-school-giveaway.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/join-newsletter-back-to-school-giveaway-300x229.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/join-newsletter-back-to-school-giveaway-50x38.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To boost website traffic, consider methods to draw people to your site, like sharing your back 2 school giveaway on social media or partnering with influencers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you want more <a href=\"https:\/\/rafflepress.com\/social-media-contest-ideas\/\" title=\"17 Social Media Contest Ideas &amp; Examples to Grow Your Business\">social media followers<\/a>, you can ask participants to follow your social media profiles.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To collect <a href=\"https:\/\/rafflepress.com\/what-is-user-generated-content-ugc\/\" title=\"What Is User Generated Content (UGC)? 9+ Tips &amp; Examples\">user-generated content<\/a>, ask users to submit an image of their back to school bash or first-day-of-school snaps.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-set-clear-giveaway-rules\">Write Simple, Legal Giveaway Rules<\/h3>\n\n\n\n<p>Transparency is key in any giveaway, so setting clear rules is essential for managing expectations and keeping your giveaway fair. Clearly state the <a href=\"https:\/\/rafflepress.com\/how-long-should-a-giveaway-last\/\" title=\"How Long Should a Giveaway Last?\">start and end dates<\/a> for your back to school giveaway, how to enter, eligibility criteria, and how you&#8217;ll select and notify the winners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"334\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-rules.jpg\" alt=\"Back to school giveaway rules\" class=\"wp-image-11431\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-rules.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-rules-300x179.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-rules-50x30.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You should also ensure your giveaway complies with all local laws and social media platform rules to avoid any legal ramifications.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong>&nbsp;later in this guide, we&#8217;ll share a super easy way to generate giveaway rules automatically. For more information, see our guide on <a href=\"https:\/\/rafflepress.com\/how-to-write-giveaway-rules\/\" title=\"How to Write Giveaway Rules Like a Pro (With Examples)\">how to write giveaway rules<\/a> like a pro.<\/p>\n\n\n\n<p>With your giveaway plan in place, it&#8217;s showtime. Now you can start building your giveaway to promote to your target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-running-your-back-to-school-giveaway\">Build and Launch Your Giveaway<\/h2>\n\n\n\n<p>The easiest way to run a giveaway is using a giveaway tool designed specifically for that job. They make setting up and running your giveaway promotion a breeze and include essential actions to help meet your giveaway goals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.rafflepress.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"301\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin.jpg\" alt=\"RafflePress best contest tool WordPress\" class=\"wp-image-1321\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin-300x162.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin-50x27.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.rafflepress.com\" target=\"_blank\" title=\"RafflePress - WordPress Giveaway Plugin\" rel=\"noopener\">RafflePress<\/a>, for example, is the best giveaway plugin for WordPress website owners. It lets you set up, run, and manage any giveaway campaign on your WordPress website without code.<\/p>\n\n\n\n<p>Everything is handled inside your WordPress dashboard. You can get started quickly with a goal-based <a href=\"https:\/\/rafflepress.com\/giveaway-templates\/\" title=\"8 Giveaway Templates for Successful Online Contests\">giveaway template<\/a>, then customize your giveaway widget using the drag-and-drop builder.<\/p>\n\n\n\n<p>That includes adding your prize details, images, giveaway duration, description, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"433\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-prize-info.png\" alt=\"Back to school giveaway prize information\" class=\"wp-image-11432\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-prize-info.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-prize-info-300x232.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-prize-info-50x39.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>RafflePress also has countless 1-click entry actions to meet your campaign\u2019s goals, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media following<\/li>\n\n\n\n<li>Social sharing<\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/introducing-automatic-entries-and-more\/\" title=\"Introducing Automatic Entries, 1-Step Email Signups, Daily Entries &amp; More\">Automatic entry<\/a><\/li>\n\n\n\n<li>Newsletter subscription<\/li>\n\n\n\n<li>Image submission<\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-promote-your-podcast\/\" title=\"How to Promote Your Podcast for More Listeners (15 Tips)\">Podcast subscription<\/a><\/li>\n\n\n\n<li>Page visiting<\/li>\n\n\n\n<li>Invent your own<\/li>\n<\/ul>\n\n\n\n<p>The most effective is the <a href=\"https:\/\/rafflepress.com\/how-to-create-a-viral-refer-a-friend-giveaway\/\" title=\"How to Create a Viral Refer-a-Friend Giveaway\">Refer-a-Friend<\/a> action &#8211; a viral loop incentivizing users to refer others to your giveaway for more chances to win. It works by encouraging real people to share your giveaway with friends.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"381\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/refer-a-friend-entry-action.png\" alt=\"Refer a friend entry action\" class=\"wp-image-11433\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/refer-a-friend-entry-action.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/refer-a-friend-entry-action-300x204.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/refer-a-friend-entry-action-50x34.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>But that&#8217;s not all. RafflePress also lets you generate giveaway rules automatically. Simply answer a few questions, and it\u2019ll create rules for you and display them on your giveaway widget.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"371\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-generator.png\" alt=\"giveaway rules generator\" class=\"wp-image-2423\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-generator.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-generator-300x199.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-generator-50x33.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>To help you get started, follow this guide on <a href=\"https:\/\/rafflepress.com\/create-an-online-contest\/\" title=\"How to Do a Giveaway in 8 Easy Steps (Beginner\u2019s Guide)\">creating a giveaway in WordPress<\/a> using RafflePress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-set-up-your-giveaway-page\">Publish Your Giveaway Page<\/h3>\n\n\n\n<p>After setting up your giveaway widget, you\u2019ll need somewhere to display it so users can enter. With RafflePress, you can publish your back to school giveaway in any blog post, page, or widget-ready area with the RafflePress WordPress block or shortcode.<\/p>\n\n\n\n<p>Alternatively, you can use the built-in <a href=\"https:\/\/rafflepress.com\/giveaway-landing-page-examples\/\" title=\"10 Giveaway Landing Page Examples to Inspire You\">giveaway landing page<\/a> feature. Simply give your page a slug in the settings panel, and the plugin will create an instant distraction-free landing page on your WordPress site &#8211; no code required!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"485\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-landing-page.jpg\" alt=\"Back to school giveaway landing page\" class=\"wp-image-11434\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-landing-page.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-landing-page-300x260.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-landing-page-50x43.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Another way to create a giveaway page is by using a <a href=\"https:\/\/rafflepress.com\/best-landing-page-creation-tools-for-wordpress\/\" title=\"10 Best Landing Page Creation Tools for WordPress (2023)\">drag-and-drop page builder<\/a>. That way, you can add more customizations to your page, such as testimonials, videos, slideshows, and more, to boost entries.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.seedprod.com\" target=\"_blank\" title=\"SeedProd - Best Drag &amp; Drop WordPress Website Builder\" rel=\"noopener\">SeedProd<\/a> is our top choice for this. It\u2019s the best WordPress website and page builder, with over 1 million users.<\/p>\n\n\n\n<p>This user-friendly plugin has a dedicated RafflePress block, allowing you to add your giveaway to a custom page with a few clicks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"361\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/04\/sedprod-giveaweay-landing-page-block.gif\" alt=\"SeedProd landing page builder RafflePress giveaway block\" class=\"wp-image-5008\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-promote-your-back-to-school-giveaway\">Promote Your Back to School Giveaway<\/h3>\n\n\n\n<p>Once your giveaway is live, it\u2019s time to get the word out. Use every available channel to drive traffic and attract entries.<\/p>\n\n\n\n<p>Here are some popular <a href=\"https:\/\/rafflepress.com\/contest-promotion-ideas\/\" title=\"20 Super-Effective Contest Promotion Ideas (Most Are Free!)\">giveaway promotion methods<\/a> you can use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rafflepress.com\/how-to-use-exit-popups-to-grow-your-business\/\" title=\"How to Use Exit Popups to Grow Your Business (30+ Hacks)\">Add popups<\/a> and banners to your website linking to your giveaway page.<\/li>\n\n\n\n<li>Send <a href=\"https:\/\/rafflepress.com\/how-to-create-an-email-newsletter\/\" title=\"How to Create an Email Newsletter (Step-by-Step)\">email newsletters<\/a> announcing the giveaway launch.<\/li>\n\n\n\n<li>Broadcast your free back to school giveaway on social media.<\/li>\n\n\n\n<li>Partner with influencers and other businesses to increase your giveaway\u2019s reach.<\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/wordpress-push-notifications\/\" title=\"How to Add WordPress Push Notifications to Your Website\">Send push notifications<\/a> to remind your subscribers to enter.<\/li>\n\n\n\n<li>Write a blog post or guest post on other influential websites.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"600\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-email.png\" alt=\"Back to school giveaway promotion email\" class=\"wp-image-11435\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-email.png 648w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-email-300x278.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/06\/back-to-school-giveaway-email-50x46.png 50w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>You could even pin up a flyer in your local community center. The goal is to attract as many high-quality leads as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-choose-a-giveaway-winner\">Announce and Contact the Winner<\/h3>\n\n\n\n<p>Let&#8217;s not forget the moment everyone waits for &#8211; the <a href=\"https:\/\/rafflepress.com\/how-to-announce-a-giveaway-winner\/\" title=\"How to Announce a Giveaway Winner (9 Examples and Templates)\">winner announcement<\/a>.<\/p>\n\n\n\n<p>When your back to school giveaway ends, you&#8217;ll need to select and announce the winner to your audience. For this, ensuring the selection process is fair, transparent, and follows any legal requirements is crucial.<\/p>\n\n\n\n<p>Ideally, you should have defined the selection process before launching. However, here are some popular ways to <a href=\"https:\/\/rafflepress.com\/how-to-pick-a-winner-of-a-giveaway\/\" title=\"How To Pick A Winner For A Giveaway (the Easy Way)\">draw a giveaway winner<\/a>.<\/p>\n\n\n\n<p>If your giveaway involves a random draw, you can use RafflePress\u2019s random winner picker to ensure a fair selection process. Simply enter your criteria, and it\u2019ll randomly select a winner from the list of entrants.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"369\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/pick-verified-giveaway-winner.png\" alt=\"Pick a random giveaway winner\" class=\"wp-image-4629\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/pick-verified-giveaway-winner.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/pick-verified-giveaway-winner-300x198.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/pick-verified-giveaway-winner-50x33.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Alternatively, you can judge the winner yourself for creative giveaways like video or <a href=\"https:\/\/rafflepress.com\/how-to-run-a-photo-contest\/\" title=\"How To Run A Photo Contest The Simple Way\">photo contests<\/a>. Again, communicate the criteria clearly to build trust and keep participants engaged.<\/p>\n\n\n\n<p>After choosing the winner, plan a creative and engaging winner announcement to maintain excitement even after the giveaway ends. Be prompt and enthusiastic in your announcement, and congratulate the winner publicly.<\/p>\n\n\n\n<p>Once you&#8217;ve announced the winner, follow up to arrange prize delivery. This is also an excellent opportunity to <a href=\"https:\/\/rafflepress.com\/how-to-add-a-survey-to-your-website\/\" title=\"How to Create a Survey on WordPress for Better Customer Feedback\">ask for feedback<\/a> about your giveaway.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-track-your-back-to-school-giveaway-results\">Measure Your Results and Learn What Worked<\/h3>\n\n\n\n<p>It\u2019s tempting to stop here. However, one more task needs your attention &#8211; the results.<\/p>\n\n\n\n<p>Monitor your giveaway metrics to measure its success.<\/p>\n\n\n\n<p>One of the easiest ways to track your results is with <a href=\"https:\/\/www.monsterinsights.com\" target=\"_blank\" title=\"MonsterInsights - WordPress Analytics Plugin\">MonsterInsights<\/a>. It\u2019s a WordPress plugin that shows your Google Analytics data right inside your dashboard. You\u2019ll be able to see traffic, conversions, and engagement in just a few clicks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"396\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/02\/monsterinsights-overview-report.png\" alt=\"monsterinsights overview report\" class=\"wp-image-4378\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/02\/monsterinsights-overview-report.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/02\/monsterinsights-overview-report-300x213.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/02\/monsterinsights-overview-report-50x35.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Look at engagement levels. Are more people visiting your site? Are they interacting with your brand more on social media? Are these increased interactions leading to more sales?<\/p>\n\n\n\n<p>Compare your metrics to the goals you initially set for your giveaway to see if your campaign succeeded. If it didn&#8217;t go as planned, you can use this information to improve your next giveaway campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-next-steps\">Next Steps<\/h2>\n\n\n\n<p>Back to school giveaways can be a goldmine for boosting your brand&#8217;s visibility, traffic, and sales. With careful planning, execution, and analysis, your giveaway can easily take your business growth to the next level.<\/p>\n\n\n\n<p>Ready to run a back to school giveaway of your own?<\/p>\n\n\n\n<p><a href=\"https:\/\/rafflepress.com\/pricing\/\" title=\"\">Get started with RafflePress today!<\/a><\/p>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;RafflePress is made for WordPress websites and doesn\u2019t work with other website platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-back-to-school-giveaway-faqs\">Back to School Giveaway FAQs<\/h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><div class=\"aioseo-faq-block-question\"><strong>What types of products make for good back to school giveaway prizes?<\/strong><\/div><div class=\"aioseo-faq-block-answer\">\n<p>Popular prizes include school supplies, backpacks, lunch bags, and gift cards. You can also offer services like tutoring or haircuts. Make sure your prize is relevant to your audience and valuable enough to spark interest.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><div class=\"aioseo-faq-block-question\"><strong>How can I promote my back to school giveaway?<\/strong><\/div><div class=\"aioseo-faq-block-answer\">\n<p>Use email, social media, website banners, and blog posts. You can also work with influencers or partners to reach a larger audience. Try adding popups or push notifications to your website to boost entries.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><div class=\"aioseo-faq-block-question\"><strong>How do I track the results of my giveaway?<\/strong><\/div><div class=\"aioseo-faq-block-answer\">\n<p>Track metrics like website traffic, email signups, social engagement, and sales. Tools like MonsterInsights make it easy to view these in your WordPress dashboard.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><div class=\"aioseo-faq-block-question\"><strong>What if my giveaway doesn&#8217;t achieve the desired results?<\/strong><\/div><div class=\"aioseo-faq-block-answer\">\n<p>Use it as a chance to learn. Look at your traffic, conversions, and entries to see where people dropped off. Then tweak your next campaign \u2014 change the prize, entry methods, or promotional strategy.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\"><div class=\"aioseo-faq-block-question\"><strong>What are some industry trends for back to school giveaways?<\/strong><\/div><div class=\"aioseo-faq-block-answer\">\n<p>Local partnerships and user-generated content (like first-day photos) are trending. Digital tools, online learning supplies, and hybrid event prizes are also popular in 2025.<\/p>\n<\/div><\/div>\n\n\n\n<p>There you have it!<\/p>\n\n\n\n<p>We hope this guide has helped you learn how to run a back to school giveaway in WordPress.<\/p>\n\n\n\n<p>You might also like the following helpful guides for further reading:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rafflepress.com\/how-to-do-a-giveaway-on-etsy\/\" title=\"How to Do a Giveaway on Etsy: a Guide for Small Businesses\">How to do a giveaway on Etsy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-drive-traffic-to-shopify-store\/\" title=\"\">How to drive traffic to your Shopify store<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-set-up-a-thank-you-page-in-wordpress\/\" title=\"\">How to setup a thank you page in WordPress<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you liked this article, please subscribe to our\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCPtN7xV_892Pa6AcoOYzbAg\" target=\"_blank\" rel=\"noopener nofollow\" title=\"YouTube - RafflePress\">YouTube Channel<\/a>\u00a0for RafflePress video tutorials. You can also find us on\u00a0<a href=\"https:\/\/twitter.com\/rafflepress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Twitter - RafflePress\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/rafflepress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Facebook - RafflePress\">Facebook<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost your brand&#8217;s traffic and sales with a Back to School Giveaway! Learn how to plan, execute, and optimize for maximum engagement and sales conversions.<\/p>\n","protected":false},"author":6,"featured_media":11436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"2023-12-22T05:06:01","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[2476,886,2207],"class_list":["post-11427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-back-to-school-giveaway","tag-giveaway-ideas","tag-giveaway-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/11427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=11427"}],"version-history":[{"count":9,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/11427\/revisions"}],"predecessor-version":[{"id":15567,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/11427\/revisions\/15567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/11436"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=11427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=11427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=11427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}