What Makes Someone an Influencer?<\/h3>\nAn influencer is someone with persuasive power over your target audience. They typically have expert knowledge or authority on a specific topic, which makes their content valuable to their fans. <\/p>\n\n\n\n
The large presence of influencers in their niche makes influencers the ideal launch pad for brands looking to boost their credibility. In fact, research shows that 93% of marketers have used influencer marketing<\/strong>, considering it a key marketing strategy<\/a>.<\/p>\n<\/div><\/div>\n\n\n\nInitially, influencers were high-profile figures like celebrities or athletes. However, the rise of social media has made different types of influencers more popular.<\/p>\n\n\n\n
Nowadays, influencers can fit into the following categories:<\/p>\n\n\n\n
\n- Celebrities like artists, pop stars, and athletes<\/li>\n\n\n\n
- Thought leaders and experts in a specific industry<\/li>\n\n\n\n
- Social media influencers, known as micro-influencers<\/li>\n\n\n\n
- Content creators and bloggers<\/li>\n<\/ul>\n\n\n\n
Micro-influencers, content creators, and bloggers form the bulk of influencer marketing today. They\u2019re more cost-effective for growing brands, giving them quick access to the credibility they need.<\/p>\n\n\n\n
Why Run an Influencer Giveaway?<\/h3>\nRunning an influencer giveaway campaign allows you to tap into the credibility and authority of an influencer\u2019s reputation. When an influencer promotes your giveaway, their followers are more likely to take it seriously because they trust the influencer\u2019s recommendations.<\/p>\n<\/div><\/div>\n\n\n\n
Moreover, teaming up with an influencer helps more people learn about your brand.<\/p>\n\n\n\n
By increasing your brand awareness<\/a> on various social media platforms, you can reach a new audience interested in your niche. As a result, you can gain new followers, boost engagement rates, or even make more sales.<\/p>\n\n\n\nRenowned YouTube influencer Pewdiepie teamed up with Clutch Chairs for a high-visibility creator-led giveaway that generated thousands of shares.<\/p>\n\n\n\n![\"Pewdiepie](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/07\/pewdiepie-influencer-giveaway-example.png\")
<\/figure>\n\n\n\nThey offered a huge bundle of big-ticket prizes, including a Clutch desk, Pewdiepie merch, a gaming monitor, and more.<\/p>\n\n\n\n
To enter, participants were required to enter an email address, follow on social media and optionally share the post and tag their friends<\/a>. On Facebook alone, the campaign generated almost 300 comments and over 2,000+ shares.<\/p>\n\n\n\nMany small businesses use this type of influencer marketing giveaway to reach new audiences without the cost of traditional advertising.<\/p>\n\n\n\n
With that being said, let\u2019s look at the steps to run an influencer giveaway on your WordPress website.<\/p>\n\n\n\n
How to Run an Influencer Giveaway on WordPress<\/h2>\n\n\n\n
You can run giveaways virtually anywhere online, including social media platforms or online forums. However, these platforms leave little room to customize your giveaway and inevitably own the content you create.<\/p>\n\n\n\n
That’s why we recommend running a giveaway on your business website. You’ll have full control over your giveaway’s design, content, and promotion, with the benefit of sending direct traffic to your website instead of a third-party platform.<\/p>\n\n\n\n
For this guide, we’ll show you how to run an influencer giveaway in WordPress, the most popular website builder.<\/p>\n\n\n
- Step 1. Find the Right Influencers<\/a><\/li>
- Step 2. Plan Your Influencer Giveaway<\/a>
<\/ul><\/li>- Step 3. Create Your Influencer Giveaway in WordPress<\/a><\/li>
- Step 4. Promote the Giveaway with Your Influencers<\/a><\/li>
- Step 6. Draw the Giveaway Winners<\/a><\/li>
- Step 7. Analyze Your Giveaway Performance<\/a><\/li>
- FAQs About Influencer Giveaways<\/a>
<\/ul><\/li><\/ul>\n\n\nStep 1. Find the Right Influencers<\/h3>\n\n\n\n
First, you\u2019ll need to find the right people for your influencer marketing campaign. These are the people with sway over your target audience and the following to increase your brand awareness.<\/p>\n\n\n\n
To find the right social media influencers, you can:<\/p>\n\n\n\n
\n- Search LinkedIn for thought leaders and authority figures in your industry<\/li>\n\n\n\n
- Browse hashtags on Twitter and Instagram to find micro-influencers<\/li>\n\n\n\n
- Use Google search to find blog posts relevant to your niche<\/li>\n\n\n\n
- Try tools like Buzzsumo to find trending content and the authors who write it<\/li>\n\n\n\n
- Use social media tools<\/a> to look for trending hashtags and topics<\/li>\n<\/ul>\n\n\n\n
![\"Find](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/07\/buzzsumo-find-influencers.png\")
<\/figure>\n\n\n\nAfter finding the perfect influencer, you\u2019ll need to convince them to work with your brand. The best influencers are often in high demand, so they\u2019ll need a good reason to choose you over your competitors.<\/p>\n\n\n\n
Here are some effective ways to connect with influencers:<\/p>\n\n\n\n
\n- Find influential figures who share an interest in your niche and gift them products or services in exchange for promoting your giveaway.<\/li>\n\n\n\n
- Look for bloggers with an impact in your industry and offer sponsorship to write a blog post<\/a> advertising your giveaway.<\/li>\n\n\n\n
- Ask influencers to launch your giveaway on your website with a guest post.<\/li>\n<\/ul>\n\n\n\n
The key is to find influencers with an audience who will find content about your brand relevant and valuable. This will ensure you get the best possible results.<\/p>\n\n\n\n
For help with this, see my guide on How to Plan a Successful Branded Giveaway Collaboration<\/a>.<\/p>\n\n\n\nStep 2. Plan Your Influencer Giveaway<\/h3>\n\n\n\n
After finding an influential figure to collaborate with, you\u2019ll need a solid giveaway marketing<\/a> plan. Your plan should include your campaign goals, the type of prize you\u2019ll offer winners, and the rules for taking part.<\/p>\n\n\n\nSetting Giveaway Goals<\/h4>\n\n\n\n
Goals are crucial for ensuring your giveaway stays on track and can help measure its success when it\u2019s over. Think about what you want your giveaway to achieve for your business, and devise a plan to accomplish it.<\/p>\n\n\n\n
For example, if your main goal is to increase brand awareness, you\u2019ll need a way for people to share your giveaway on social media<\/a>. Alternatively, if the goal is to grow your email subscribers, entering your giveaway should require users to sign up with an email address.<\/p>\n\n\n\nKeep your goals specific, measurable, achievable, relevant, and timely to avoid confusion and overwhelm.<\/p>\n\n\n\n
Choosing a Giveaway Prize<\/h4>\n\n\n\n
The giveaway prize is the incentive that will convince users to engage with your campaign. It should be relevant to your brand while offering enough value to your target audience to take action.<\/p>\n\n\n\n
For instance, if you’re working with Instagram influencers in the beauty industry, your prize could be a new product<\/a> not available elsewhere. An exclusive influencer collaboration giveaway like this is an excellent way to generate hype, especially if it’s a trending product everyone wants to get their hands on.<\/p>\n\n\n\nWhat if you sell software? Consider offering a bundle of software products to give away to the lucky winner.<\/p>\n\n\n\n
Thrive Themes<\/a> did this with their Ultimate Tech Stack giveaway<\/a>:<\/p>\n\n\n\n![\"Thrive](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/07\/thrive-tech-stack-giveaway-rafflepress.png\")
<\/figure>\n\n\n\nThey partnered with influential brands in their niche to offer the ultimate prize, with excellent results for everyone involved.<\/p>\n\n\n\n![\"Thrive](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/07\/thrive-tech-stack-giveaway-prizes.png\")
<\/figure>\n\n\n\nFor more inspiration, check out our in-depth list of giveaway prize ideas<\/a>.<\/p>\n\n\n\nSetting Giveaway Rules<\/h4>\n\n\n\n
Your giveaway rules lay the groundwork for what entrants can expect when participating. It\u2019s where users learn how to enter, who can participate, the prize on offer, and other relevant details.<\/p>\n\n\n\n
You’ll need to display your rules clearly on your website and any giveaway posts on social media.<\/p>\n\n\n\n
Some key giveaway rules include:<\/p>\n\n\n\n
\n- How to enter your giveaway<\/li>\n\n\n\n
- Any age or location restrictions<\/li>\n\n\n\n
- When the giveaway starts and ends<\/a><\/li>\n\n\n\n
- How you\u2019ll choose and contact the winner<\/li>\n\n\n\n
- Partner and sponsor disclaimers<\/li>\n<\/ul>\n\n\n\n
![\"influencer](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/determine-your-giveaway-rules.jpg\")
<\/figure>\n\n\n\nIt\u2019s also crucial to research the giveaway rules on relevant social media platforms. You may need to add a note claiming that your social media giveaway<\/a> is not endorsed by or in partnership with the platform.<\/p>\n\n\n\nFor more information, see our guide on how to write giveaway rules<\/a> like a pro.<\/p>\n\n\n\nStep 3. Create Your Influencer Giveaway in WordPress<\/h3>\n\n\n\n
After planning your giveaway, you can start creating it on your WordPress website. The easiest way to do this is by using a giveaway tool or application.<\/p>\n\n\n\n
Our favorite solution is RafflePress<\/a>, one of the best WordPress giveaway plugins. It lets you build and run any giveaway on your WordPress website without code.<\/p>\n\n\n\nInstead of starting your giveaway from scratch, you can choose from several goal-based giveaway templates<\/a>.<\/p>\n\n\n\n![\"giveaway](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/viral-giveaway-templates.gif\")
<\/figure>\n\n\n\nThey come pre-populated with entry methods that align with specific giveaway goals<\/a>, including:<\/p>\n\n\n\n\n- Grow an email list<\/li>\n\n\n\n
- Get more Instagram followers<\/a><\/li>\n\n\n\n
- Grow your Twitter followers<\/li>\n\n\n\n
- Refer a friend<\/a><\/li>\n\n\n\n
- Grow your TikTok followers<\/li>\n\n\n\n
- Run a pre-launch campaign<\/li>\n\n\n\n
- Grow your Facebook page<\/li>\n\n\n\n
- Grow your YouTube channel<\/li>\n<\/ul>\n\n\n\n
From there, you can customize your giveaway widget with the drag-and-drop builder, which lets you preview your campaign in real time.<\/p>\n\n\n\n
Simply drag and drop from a range of 1-click entry actions to collect user-generated content<\/a>, referrals, increase your number of followers, promote your Instagram<\/a> account, or highlight a new product page.<\/p>\n\n\n\nWith RafflePress\u2019s settings, you can require users to verify their email addresses, enable spam protection, and even generate a set of giveaway rules automatically.<\/p>\n\n\n\n![\"giveaway](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-1.png\")
<\/figure>\n\n\n\nIt\u2019s also easy to publish your campaign.<\/p>\n\n\n\n
You can use the ready-made WordPress block or shortcode to add your giveaway to posts, pages, or sidebars. Or use RafflePress\u2019s distraction-free giveaway landing page<\/a> feature, which takes seconds to launch.<\/p>\n\n\n\n![\"influencer](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/10\/facebook-flash-giveaway-landing-page.jpg\")
<\/figure>\n\n\n\nFor a full step-by-step guide, see our instructions on how to create a successful giveaway<\/a> with RafflePress.<\/p>\n\n\n\nStep 4. Promote the Giveaway with Your Influencers<\/h3>\n\n\n\n
When your giveaway is live, it\u2019s time to promote it. This is where your giveaway campaign with influencers becomes a powerful promotional asset to drive traffic<\/a> and entries.<\/p>\n\n\n\nHere are some giveaway promotion tips<\/a> that both you and your influencer can do:<\/p>\n\n\n\n\n- Post an Announcement: <\/strong>Create an eye-catching post for you both to announce the giveaway across social media. This could be an image or a video showing the prize and explaining the rules.<\/li>\n\n\n\n
- Maintain Excitement: <\/strong>Continue the momentum with reminder posts throughout the giveaway. You could also mention the giveaway in blog posts, YouTube videos, live Instagram posts, or newsletters.<\/li>\n\n\n\n
- Engage with Participants:<\/strong> Interact with people who comment on the giveaway post. This will boost the post’s visibility and make the giveaway feel more personal and engaging.<\/li>\n\n\n\n
- Send a Reminder:<\/strong> A day or two before the giveaway ends, post a reminder. This will give people who missed the initial announcement a chance to participate. You can also do this via push notifications<\/a>, web popups, and email.<\/li>\n<\/ul>\n\n\n\n
Remember, the best influencer collaborations are those where both parties feel valued and respected. Be sure to keep communication open, respect their creative process, and be clear about your expectations. Also, ensure that all giveaway activities follow the rules and regulations of the platform you’re using.<\/p>\n\n\n\n
Step 6. Draw the Giveaway Winners<\/h3>\n\n\n\n
Once the giveaway is over, you\u2019ll need to choose a winner<\/a>. With RafflePress, this is easy and only takes a few clicks.<\/p>\n\n\n\nFrom your WordPress dashboard, navigate to RafflePress \u00bb Giveaways<\/strong> and click the Needs Winners<\/strong> link.<\/p>\n\n\n\n![\"choose](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/needs-winners.jpg\")
<\/figure>\n\n\n\nThis will show you the people who entered your giveaway and how many entries each person has. To choose a winner randomly, click the Pick Winner<\/strong> button, select your options, and click the Choose Winners Now<\/strong> button.<\/p>\n\n\n\n![\"Pick](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/pick-verified-giveaway-winner.png\")
<\/figure>\n\n\n\nThe plugin will highlight the winner instantly at the top of the list.<\/p>\n\n\n\n
Now you can announce the winner<\/a> on your website and across social media.<\/p>\n\n\n\nAsk your influencer also to post a winner announcement on their social channels. They could also share the winner’s reaction if they have their permission.<\/p>\n\n\n\n
Step 7. Analyze Your Giveaway Performance<\/h3>\n\n\n\n
After the giveaway, it’s a good idea to ask the influencer you worked with for a brief summary of how the giveaway performed. This could include data such as the number of participants, the number of new followers gained, the number of likes and comments, and more.<\/p>\n\n\n\n
You can also check your giveaway’s impact on your WordPress website by looking at your Google Analytics<\/a> data.<\/p>\n\n\n\nIf you find this information confusing, consider using MonsterInsights<\/a>, the best Google Analytics plugin for WordPress.<\/p>\n\n\n\n![\"MonsterInsights](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions.png\")
<\/figure>\n\n\n\nIt reports your most important analytics data inside your WordPress dashboard without any complicated terms or metrics. <\/p>\n\n\n\n
With this data, you can measure the impact of your giveaway, see if you met your initial goals, and learn what to do better in your next giveaway or sweepstakes. These numbers help you understand how well your influencer-driven giveaway performed and where you might improve next time.<\/p>\n\n\n\n
FAQs About Influencer Giveaways<\/h2>\n\n\n\nWhat is an influencer giveaway?<\/span><\/div>An influencer giveaway is a contest where a creator or public figure promotes your product or brand to their followers. In exchange for entering, participants may follow your account, sign up for your email list, or share your content.<\/div><\/div><\/div>Do influencer giveaways really work?<\/span><\/div>Yes. Influencer giveaways often lead to higher engagement, new followers, and more traffic\u2014especially when the influencer’s audience aligns with your niche. They also help build trust quickly because people already value the influencer\u2019s opinion.<\/div><\/div><\/div>What platforms are best for influencer giveaways?<\/span><\/div>Instagram and TikTok are the most common platforms because they\u2019re highly visual and have active user bases. YouTube, Facebook, and even email newsletters also work well depending on where your audience spends time.<\/div><\/div><\/div>Can small businesses run influencer giveaways?<\/span><\/div>Absolutely. You don\u2019t need to partner with huge celebrities. Micro-influencers (those with 5,000 to 50,000 followers) are often more affordable and have better engagement with niche audiences.<\/div><\/div><\/div>What kind of prizes should I offer?<\/span><\/div>Choose a prize that matches your brand and excites your target audience. Physical products, digital bundles, or exclusive experiences often perform best. Make sure the prize is valuable enough to encourage participation.<\/div><\/div><\/div><\/div>\n\n\n\nReady to Start Your Influencer Giveaway?<\/h2>\n\n\n\n
Running an influencer giveaway is one of the fastest ways to grow your audience, build trust, and get people talking about your brand. And when you do it on your own WordPress site, you stay in full control of your traffic, entries, and design.<\/p>\n\n\n\n
Here\u2019s what you\u2019ll gain:<\/p>\n\n\n\n
\n- \u2705 Reach a wider, targeted audience through trusted voices<\/li>\n\n\n\n
- \u2705 Grow your email list and followers with viral entry actions<\/li>\n\n\n\n
- \u2705 Send traffic directly to your website\u2014not to social platforms<\/li>\n\n\n\n
- \u2705 Track results and tweak your strategy for next time<\/li>\n<\/ul>\n\n\n\n
With RafflePress, creating your influencer giveaway is simple\u2014even if you\u2019ve never run one before.<\/p>\n\n\n\n
Get started with RafflePress today<\/a> and launch a powerful influencer giveaway in minutes.<\/p>\n\n\n\nYou may also like the following giveaway marketing tips and tutorials:<\/p>\n\n\n\n
\n- How to Do a Back to School Giveaway to Boost Traffic & Sales<\/a><\/li>\n\n\n\n
- How to Do a TikTok Giveaway Contest in WordPress<\/a><\/li>\n\n\n\n
- How to Run a Hashtag Contest (Step-by-Step)<\/a><\/li>\n<\/ul>\n\n\n\n
If you liked this article, please subscribe to our\u00a0YouTube Channel<\/a>\u00a0for RafflePress video tutorials. You can also find us on\u00a0Twitter<\/a>\u00a0and\u00a0Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Discover the best way to run an influencer giveaway in WordPress. Boost brand awareness, grow your email list, and drive traffic to your website with this.<\/p>\n","protected":false},"author":6,"featured_media":11817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"1","last_modified_date":"2025-06-19T07:03:12","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[2209,2481,2480],"class_list":["post-11808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-giveaway-marketing-tips","tag-influencer-giveaway","tag-influencer-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/11808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=11808"}],"version-history":[{"count":10,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/11808\/revisions"}],"predecessor-version":[{"id":15983,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/11808\/revisions\/15983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/11817"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=11808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=11808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=11808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
An influencer is someone with persuasive power over your target audience. They typically have expert knowledge or authority on a specific topic, which makes their content valuable to their fans. <\/p>\n\n\n\n
The large presence of influencers in their niche makes influencers the ideal launch pad for brands looking to boost their credibility. In fact, research shows that 93% of marketers have used influencer marketing<\/strong>, considering it a key marketing strategy<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n Initially, influencers were high-profile figures like celebrities or athletes. However, the rise of social media has made different types of influencers more popular.<\/p>\n\n\n\n Nowadays, influencers can fit into the following categories:<\/p>\n\n\n\n Micro-influencers, content creators, and bloggers form the bulk of influencer marketing today. They\u2019re more cost-effective for growing brands, giving them quick access to the credibility they need.<\/p>\n\n\n\n Running an influencer giveaway campaign allows you to tap into the credibility and authority of an influencer\u2019s reputation. When an influencer promotes your giveaway, their followers are more likely to take it seriously because they trust the influencer\u2019s recommendations.<\/p>\n<\/div><\/div>\n\n\n\n Moreover, teaming up with an influencer helps more people learn about your brand.<\/p>\n\n\n\n By increasing your brand awareness<\/a> on various social media platforms, you can reach a new audience interested in your niche. As a result, you can gain new followers, boost engagement rates, or even make more sales.<\/p>\n\n\n\n Renowned YouTube influencer Pewdiepie teamed up with Clutch Chairs for a high-visibility creator-led giveaway that generated thousands of shares.<\/p>\n\n\n\n They offered a huge bundle of big-ticket prizes, including a Clutch desk, Pewdiepie merch, a gaming monitor, and more.<\/p>\n\n\n\n To enter, participants were required to enter an email address, follow on social media and optionally share the post and tag their friends<\/a>. On Facebook alone, the campaign generated almost 300 comments and over 2,000+ shares.<\/p>\n\n\n\n Many small businesses use this type of influencer marketing giveaway to reach new audiences without the cost of traditional advertising.<\/p>\n\n\n\n With that being said, let\u2019s look at the steps to run an influencer giveaway on your WordPress website.<\/p>\n\n\n\n You can run giveaways virtually anywhere online, including social media platforms or online forums. However, these platforms leave little room to customize your giveaway and inevitably own the content you create.<\/p>\n\n\n\n That’s why we recommend running a giveaway on your business website. You’ll have full control over your giveaway’s design, content, and promotion, with the benefit of sending direct traffic to your website instead of a third-party platform.<\/p>\n\n\n\n For this guide, we’ll show you how to run an influencer giveaway in WordPress, the most popular website builder.<\/p>\n\n\n First, you\u2019ll need to find the right people for your influencer marketing campaign. These are the people with sway over your target audience and the following to increase your brand awareness.<\/p>\n\n\n\n To find the right social media influencers, you can:<\/p>\n\n\n\n After finding the perfect influencer, you\u2019ll need to convince them to work with your brand. The best influencers are often in high demand, so they\u2019ll need a good reason to choose you over your competitors.<\/p>\n\n\n\n Here are some effective ways to connect with influencers:<\/p>\n\n\n\n The key is to find influencers with an audience who will find content about your brand relevant and valuable. This will ensure you get the best possible results.<\/p>\n\n\n\n For help with this, see my guide on How to Plan a Successful Branded Giveaway Collaboration<\/a>.<\/p>\n\n\n\n After finding an influential figure to collaborate with, you\u2019ll need a solid giveaway marketing<\/a> plan. Your plan should include your campaign goals, the type of prize you\u2019ll offer winners, and the rules for taking part.<\/p>\n\n\n\n Goals are crucial for ensuring your giveaway stays on track and can help measure its success when it\u2019s over. Think about what you want your giveaway to achieve for your business, and devise a plan to accomplish it.<\/p>\n\n\n\n For example, if your main goal is to increase brand awareness, you\u2019ll need a way for people to share your giveaway on social media<\/a>. Alternatively, if the goal is to grow your email subscribers, entering your giveaway should require users to sign up with an email address.<\/p>\n\n\n\n Keep your goals specific, measurable, achievable, relevant, and timely to avoid confusion and overwhelm.<\/p>\n\n\n\n The giveaway prize is the incentive that will convince users to engage with your campaign. It should be relevant to your brand while offering enough value to your target audience to take action.<\/p>\n\n\n\n For instance, if you’re working with Instagram influencers in the beauty industry, your prize could be a new product<\/a> not available elsewhere. An exclusive influencer collaboration giveaway like this is an excellent way to generate hype, especially if it’s a trending product everyone wants to get their hands on.<\/p>\n\n\n\n What if you sell software? Consider offering a bundle of software products to give away to the lucky winner.<\/p>\n\n\n\n Thrive Themes<\/a> did this with their Ultimate Tech Stack giveaway<\/a>:<\/p>\n\n\n\n They partnered with influential brands in their niche to offer the ultimate prize, with excellent results for everyone involved.<\/p>\n\n\n\n For more inspiration, check out our in-depth list of giveaway prize ideas<\/a>.<\/p>\n\n\n\n Your giveaway rules lay the groundwork for what entrants can expect when participating. It\u2019s where users learn how to enter, who can participate, the prize on offer, and other relevant details.<\/p>\n\n\n\n You’ll need to display your rules clearly on your website and any giveaway posts on social media.<\/p>\n\n\n\n Some key giveaway rules include:<\/p>\n\n\n\n It\u2019s also crucial to research the giveaway rules on relevant social media platforms. You may need to add a note claiming that your social media giveaway<\/a> is not endorsed by or in partnership with the platform.<\/p>\n\n\n\n For more information, see our guide on how to write giveaway rules<\/a> like a pro.<\/p>\n\n\n\n After planning your giveaway, you can start creating it on your WordPress website. The easiest way to do this is by using a giveaway tool or application.<\/p>\n\n\n\n Our favorite solution is RafflePress<\/a>, one of the best WordPress giveaway plugins. It lets you build and run any giveaway on your WordPress website without code.<\/p>\n\n\n\n Instead of starting your giveaway from scratch, you can choose from several goal-based giveaway templates<\/a>.<\/p>\n\n\n\n They come pre-populated with entry methods that align with specific giveaway goals<\/a>, including:<\/p>\n\n\n\n From there, you can customize your giveaway widget with the drag-and-drop builder, which lets you preview your campaign in real time.<\/p>\n\n\n\n Simply drag and drop from a range of 1-click entry actions to collect user-generated content<\/a>, referrals, increase your number of followers, promote your Instagram<\/a> account, or highlight a new product page.<\/p>\n\n\n\n With RafflePress\u2019s settings, you can require users to verify their email addresses, enable spam protection, and even generate a set of giveaway rules automatically.<\/p>\n\n\n\n It\u2019s also easy to publish your campaign.<\/p>\n\n\n\n You can use the ready-made WordPress block or shortcode to add your giveaway to posts, pages, or sidebars. Or use RafflePress\u2019s distraction-free giveaway landing page<\/a> feature, which takes seconds to launch.<\/p>\n\n\n\n For a full step-by-step guide, see our instructions on how to create a successful giveaway<\/a> with RafflePress.<\/p>\n\n\n\n When your giveaway is live, it\u2019s time to promote it. This is where your giveaway campaign with influencers becomes a powerful promotional asset to drive traffic<\/a> and entries.<\/p>\n\n\n\n Here are some giveaway promotion tips<\/a> that both you and your influencer can do:<\/p>\n\n\n\n Remember, the best influencer collaborations are those where both parties feel valued and respected. Be sure to keep communication open, respect their creative process, and be clear about your expectations. Also, ensure that all giveaway activities follow the rules and regulations of the platform you’re using.<\/p>\n\n\n\n Once the giveaway is over, you\u2019ll need to choose a winner<\/a>. With RafflePress, this is easy and only takes a few clicks.<\/p>\n\n\n\n From your WordPress dashboard, navigate to RafflePress \u00bb Giveaways<\/strong> and click the Needs Winners<\/strong> link.<\/p>\n\n\n\n This will show you the people who entered your giveaway and how many entries each person has. To choose a winner randomly, click the Pick Winner<\/strong> button, select your options, and click the Choose Winners Now<\/strong> button.<\/p>\n\n\n\n The plugin will highlight the winner instantly at the top of the list.<\/p>\n\n\n\n Now you can announce the winner<\/a> on your website and across social media.<\/p>\n\n\n\n Ask your influencer also to post a winner announcement on their social channels. They could also share the winner’s reaction if they have their permission.<\/p>\n\n\n\n After the giveaway, it’s a good idea to ask the influencer you worked with for a brief summary of how the giveaway performed. This could include data such as the number of participants, the number of new followers gained, the number of likes and comments, and more.<\/p>\n\n\n\n You can also check your giveaway’s impact on your WordPress website by looking at your Google Analytics<\/a> data.<\/p>\n\n\n\n If you find this information confusing, consider using MonsterInsights<\/a>, the best Google Analytics plugin for WordPress.<\/p>\n\n\n\n It reports your most important analytics data inside your WordPress dashboard without any complicated terms or metrics. <\/p>\n\n\n\n With this data, you can measure the impact of your giveaway, see if you met your initial goals, and learn what to do better in your next giveaway or sweepstakes. These numbers help you understand how well your influencer-driven giveaway performed and where you might improve next time.<\/p>\n\n\n\n Running an influencer giveaway is one of the fastest ways to grow your audience, build trust, and get people talking about your brand. And when you do it on your own WordPress site, you stay in full control of your traffic, entries, and design.<\/p>\n\n\n\n Here\u2019s what you\u2019ll gain:<\/p>\n\n\n\n With RafflePress, creating your influencer giveaway is simple\u2014even if you\u2019ve never run one before.<\/p>\n\n\n\n Get started with RafflePress today<\/a> and launch a powerful influencer giveaway in minutes.<\/p>\n\n\n\n You may also like the following giveaway marketing tips and tutorials:<\/p>\n\n\n\n If you liked this article, please subscribe to our\u00a0YouTube Channel<\/a>\u00a0for RafflePress video tutorials. You can also find us on\u00a0Twitter<\/a>\u00a0and\u00a0Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Discover the best way to run an influencer giveaway in WordPress. 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Why Run an Influencer Giveaway?<\/h3>
<\/figure>\n\n\n\nHow to Run an Influencer Giveaway on WordPress<\/h2>\n\n\n\n
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Step 1. Find the Right Influencers<\/h3>\n\n\n\n
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Step 2. Plan Your Influencer Giveaway<\/h3>\n\n\n\n
Setting Giveaway Goals<\/h4>\n\n\n\n
Choosing a Giveaway Prize<\/h4>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\nSetting Giveaway Rules<\/h4>\n\n\n\n
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<\/figure>\n\n\n\nStep 3. Create Your Influencer Giveaway in WordPress<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n<\/figure>\n\n\n\nStep 4. Promote the Giveaway with Your Influencers<\/h3>\n\n\n\n
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Step 6. Draw the Giveaway Winners<\/h3>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\nStep 7. Analyze Your Giveaway Performance<\/h3>\n\n\n\n
<\/figure>\n\n\n\nFAQs About Influencer Giveaways<\/h2>\n\n\n\n
Ready to Start Your Influencer Giveaway?<\/h2>\n\n\n\n
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