- \n
- Create your Facebook Pixel<\/a><\/li>\n\n\n\n
- Install the pixel on your WordPress site<\/a><\/li>\n\n\n\n
- Verify it’s working<\/a><\/li>\n\n\n\n
- Use it to retarget your visitors<\/a><\/li>\n<\/ul>\n\n\n\n
What is a Meta (Facebook) Pixel?<\/h3>
\nEver wonder how Facebook ads seem to know you so well? That’s the work of the Meta (Facebook) Pixel. It might sound mysterious, but it’s pretty straightforward. <\/p>\n\n\n\n
The Facebook Pixel is a tiny piece of code that tracks what people do on your website and Facebook ads. It notes visitors behavior, like the pages they see, the items they put in their cart, and even when they complete a purchase. This helps you know your audience better.<\/p>\n<\/div><\/div>\n\n\n\n
Note:<\/strong> There is no physical “Pixel” as such. Instead, it’s the process where Facebook collects data from your website to optimize your ads and serve them to the right audience.<\/p>\n\n\n\n
Why Add Facebook Pixel to WordPress?<\/h3>\n\n\n\n
A Facebook pixel helps you measure the success of your ads by tracking visitors’ actions on your website. It gives you valuable insights you can use to target users more likely to respond to your ads.<\/p>\n\n\n\n
You can use this data to create similar audiences for future campaigns.<\/p>\n\n\n\n
- \n
- Conversion Tracking:<\/strong> Track the actions visitors take after viewing your Facebook advertisement. This could include purchasing a product, signing up for a newsletter<\/a>, or filling out a form on your website.<\/li>\n\n\n\n
- Retargeting:<\/strong> Re-engage with people who have taken action on your site. For example, target people who visited a specific product page or placed an item in their shopping cart but didn’t complete the purchase.<\/a><\/li>\n\n\n\n
- Optimizing Ads for Conversions:<\/strong> You can ensure your ads are seen by those most likely to take the desired action.<\/li>\n\n\n\n
- Create a lookalike audience:<\/strong> A Pixel can help you find more people similar to your best eCommerce customers.<\/li>\n<\/ul>\n\n\n\n
Additionally, retargeting is an effective way to increase clicks and conversions. According to the research, Facebook ads have an average conversion rate of 9.21%.<\/a><\/p>\n\n\n\n
Ready to dive in? Let’s learn how to add Facebook pixel to WordPress, step-by-step.<\/p>\n\n\n
- Step 1: Create Your Facebook Pixel in Meta Business Suite<\/a><\/li>
- Step 2: Add Facebook Pixel to Your WordPress Website<\/a>
- <\/ul><\/li>
- Step 3: Test and Verify That Your Facebook Pixel Is Working<\/a><\/li>
- Step 4: Use Facebook Ads to Retarget WordPress Visitors<\/a><\/li>
- Common Facebook Pixel Mistakes to Avoid<\/a>
- <\/ul><\/li><\/ul>\n\n\n
- Install the Meta Pixel Helper<\/a> Chrome extension.<\/li>\n\n\n\n
- Visit your website and look for the Meta Pixel Helper icon in the address bar.<\/li>\n\n\n\n
- Click the icon to see a dropdown showing all pixels on that page.<\/li>\n\n\n\n
- Look out for any errors and troubleshoot them.<\/li>\n<\/ol>\n\n\n\n
![\"Meta](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/meta-pixel-helper-chrome-extension.png\")
<\/figure>\n\n\n\nStep 4: Use Facebook Ads to Retarget WordPress Visitors<\/h2>\n\n\n\n
With the Facebook pixel set up on your WordPress site, you’re ready to reconnect with your audience by retargeting your visitors with Ads. Here’s how: <\/p>\n\n\n\n
Open your Facebook Ads Manager and click on the Audiences<\/strong> option then Create a Custom Audience<\/strong>.<\/p>\n\n\n\n
![\"Create](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/custom-facebook-ads-audience.png\")
<\/figure>\n\n\n\nFrom there, pick the ‘Website’ option.<\/p>\n\n\n\n
![\"Create](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/custom-audience-from-website.png\")
<\/figure>\n\n\n\nFacebook will ask you which audience you want to target. You can choose all website visitors, people who visit specific pages, or visitors by time spent.<\/p>\n\n\n\n
![\"\"](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/choose-audience-events.png\")
<\/figure>\n\n\n\nNext, choose a duration and give the audience a name. When you’ve done that, click the Create Audience<\/strong> button to finish.<\/p>\n\n\n\n
Tips to Retarget with Facebook Ads: <\/strong><\/p>\n\n\n\n
- \n
- Create engaging ads:<\/strong> Build a Facebook Ad that aligns with your website visitors’ browsing habits and tastes. This personal touch helps to increase appeal.<\/li>\n\n\n\n
- Define your target audience:<\/strong> Use your custom audience from Facebook Ads Manager, consisting of people who have visited your website. They are your primary targets.<\/li>\n\n\n\n
- Do a small-scale test:<\/strong> Test your ad on a small audience segment before going all out. If the ad ignites interest and interaction, go ahead. If it doesn’t, take time to modify it.<\/li>\n<\/ul>\n\n\n\n
Common Facebook Pixel Mistakes to Avoid<\/h2>\n\n\n\n
I\u2019ve run into a few issues myself when setting up the Facebook Pixel, and I\u2019ve seen others make the same mistakes. Here\u2019s what to watch out for so your tracking works as expected.<\/p>\n\n\n\n
- \n
- Putting the pixel in the wrong place:<\/strong> Your pixel code needs to go in the header<\/em> of your site, not just anywhere. If it\u2019s in the footer or buried in a random widget, it won\u2019t fire correctly on every page.<\/li>\n\n\n\n
- Only installing the base pixel:<\/strong> The base code tracks visits, but that\u2019s just the beginning. If you want to track things like purchases, signups, or leads, you\u2019ll need to set up custom events too.<\/li>\n\n\n\n
- Using the same pixel for multiple sites:<\/strong> Technically, this works. But it mixes your data and makes it hard to build accurate audiences. I always create a separate pixel for each site I manage.<\/li>\n\n\n\n
- Not testing it after setup:<\/strong> Don\u2019t assume it\u2019s working. Use the Meta Pixel Helper extension to check if the pixel is firing and catch any errors before you spend money on ads.<\/li>\n<\/ul>\n\n\n\n
FAQs About Adding Facebook Pixel to WordPress<\/h3>\n\n\n\n
Can I use the same Facebook tracking pixel for multiple WordPress websites? <\/span><\/div>Technically yes, but I wouldn\u2019t recommend it. I\u2019ve tried it, and it mixes your data in a way that makes retargeting less accurate. It\u2019s better to create a separate pixel for each site so your audiences stay clean.<\/div><\/div><\/div>How long does it take for the Facebook Pixel to start working?<\/span><\/div>It starts collecting data right away, but you might not see results in your ad account for a few hours. In my case, it usually took about a day for the first numbers to show up.<\/div><\/div><\/div>What if I want to remove the Facebook Pixel from WordPress?<\/span><\/div>Just go back to wherever you installed it. If you used WPCode, MonsterInsights, or RafflePress, open that plugin and delete the pixel code. If you added it to your theme manually, remove it from the header file and save your changes.<\/div><\/div><\/div><\/div>\n\n\n\nStart Remarketing Visitors with Facebook Pixel<\/h3>\n\n\n\n
That’s it! We’ve just shown you how to add Facebook pixel to WordPress. By now, you should understand that a tracking pixel is a handy tool that can take your targeting strategy to the next level. Whether it’s for a giveaway event, PPC campaigns, or for those who enjoy working with code snippets – we’ve covered it all. <\/p>\n\n\n\n
If you’re looking for more ways to level up your WordPress website, you may find the following tips and tutorials helpful:<\/p>\n\n\n\n
- \n
- 7 Best WordPress Security Plugins to Defend Your Site<\/a><\/li>\n\n\n\n
- How to Automate User Engagement in WordPress (15 Easy Ways)<\/a><\/li>\n\n\n\n
- 7 Best Free WordPress Form Builder Plugins<\/a><\/li>\n\n\n\n
- 10+ Best Free Email Marketing Tools & Services for Small Businesses<\/a><\/li>\n<\/ul>\n\n\n\n
If you liked this article, please subscribe to our\u00a0YouTube Channel<\/a>\u00a0for RafflePress video tutorials. You can also find us on\u00a0Twitter<\/a>\u00a0and\u00a0Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
Learn how to add Facebook pixel to WordPress. Discover several easy methods to install the tracking pixel and retarget your visitors with Facebook ad campaigns.<\/p>\n","protected":false},"author":6,"featured_media":12498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"2023-11-07T08:11:17","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[2490,2491,1260],"class_list":["post-12475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-facebook-pixel","tag-remarketing","tag-retargeting-strategy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/12475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=12475"}],"version-history":[{"count":9,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/12475\/revisions"}],"predecessor-version":[{"id":15693,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/12475\/revisions\/15693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/12498"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=12475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=12475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=12475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- How to Automate User Engagement in WordPress (15 Easy Ways)<\/a><\/li>\n\n\n\n
- Only installing the base pixel:<\/strong> The base code tracks visits, but that\u2019s just the beginning. If you want to track things like purchases, signups, or leads, you\u2019ll need to set up custom events too.<\/li>\n\n\n\n
- Define your target audience:<\/strong> Use your custom audience from Facebook Ads Manager, consisting of people who have visited your website. They are your primary targets.<\/li>\n\n\n\n
Step 1: Create Your Facebook Pixel in Meta Business Suite<\/h2>\n\n\n\n
To get started, you’ll need to log into your Facebook account and head to the Meta Business Suite<\/a>.<\/p>\n\n\n\n
Next, click All Tools \u00bb Event Manager<\/strong>.<\/p>\n\n\n\n
![\"Meta](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/meta-business-suite-events-manager.png\")
<\/figure>\n\n\n\nFrom the left-hand sidebar, click the + Connect Data Sources<\/strong> button, choose the ‘Web’ option, and click the Connect <\/strong>button. <\/p>\n\n\n\n
![\"Connect](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/connect-web-data-source.png\")
<\/figure>\n\n\n\nWhen the pop-up window appears, choose a name for your data set and hit Create<\/strong>. <\/p>\n\n\n\n
![\"Choose](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/data-set-name.png\")
<\/figure>\n\n\n\nIn the following screen, type in your website’s URL and click the Check<\/strong> button. This action will see if your site is compatible with partners like WordPress, Shopify, etc. <\/p>\n\n\n\n
![\"Add](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/add-website-to-data-source.png\")
<\/figure>\n\n\n\nIf you get a green checkmark, your site is good to integrate, so click on Next<\/strong> to forge ahead. <\/p>\n\n\n\n
Now you’ll need to decide how to connect your site to Facebook. For this guide, we’ll pick the ‘Meta Pixel only’ choice. However, you can add the Conversion API anytime. <\/p>\n\n\n\n
![\"Connect](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/connect-meta-pixel-only.png\")
<\/figure>\n\n\n\nClick on Next<\/strong> to continue. <\/p>\n\n\n\n
I remember the first time I created a pixel \u2014 I was confused about whether I needed the Conversion API too. You don\u2019t need it to start. Just go with the Pixel-only option and add more later if needed.<\/p>\n\n\n\n
You then need to decide how to add the Facebook pixel to WordPress. If you have a tech-savvy team member, you can email them the pixel code.<\/p>\n\n\n\n
However, if you want to do it yourself, click the Install Code Manually<\/strong> button. <\/p>\n\n\n\n
![\"choose](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/connect-website-activity-using-meta-pixel.png\")
<\/figure>\n\n\n\nNext, Facebook will display the pixel base code for your site. Click Copy Code<\/strong> to save the pixel tracking code, and we’ll guide you on how to configure it in WordPress next.<\/p>\n\n\n\n
![\"Copy](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/copy-pixel-tracking-code.png\")
<\/figure>\n\n\n\nStep 2: Add Facebook Pixel to Your WordPress Website<\/h2>\n\n\n\n
Adding your Facebook Pixel to WordPress is simpler than it sounds. Below we share three different methods to choose from that cater to various skill levels and needs.<\/p>\n\n\n\n
How to Add Facebook Pixel Using RafflePress<\/h3>\n\n\n\n
Using pixel tracking in a giveaway is an excellent way to retarget site visitors with Facebook ads and RafflePress<\/a>, the best WordPress giveaway plugin, has an easy way to do it.<\/p>\n\n\n\n
With this plugin, you can run engaging giveaways and contests to boost your traffic<\/a>, grow your social media followers, and increase brand awareness.<\/p>\n\n\n\n
![\"RafflePress](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin.jpg\")
<\/a><\/figure>\n\n\n\nUsing RafflePress with your Facebook pixel lets you engage users with exciting giveaways while gathering valuable visitor data. This data is a treasure chest for crafting more effective Facebook ads. <\/p>\n\n\n\n
With its easy-to-use Success Tracking feature, you can monitor how visitors interact with your giveaway. This gives you the knowledge to tweak your campaigns and get the best bang for your buck.<\/p>\n\n\n\n
To get started, install and activate the RafflePress plugin and create a new giveaway. If you need help with this, you can see our guide on how to create an online contest<\/a>.<\/p>\n\n\n\n
After setting up your giveaway, navigate to the Settings<\/strong> tab and click on Success Tracking<\/strong>. Here, you can paste your Facebook Tracking pixel into the ‘Conversion Scripts’ box and click Save<\/strong>.<\/p>\n\n\n\n
![\"RafflePress](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/success-tracking-pixel.png\")
<\/figure>\n\n\n\nRafflePress will now track each person who enters your giveaway through your Facebook Pixel. Based on this data, you can create custom audiences for your ads, leading to highly focused retargeting strategies<\/a>.<\/p>\n\n\n\n
This is what I used during one of my first product giveaways. I added the pixel here and later built a custom audience just from people who entered \u2014 it was a great way to follow up with a discount ad.<\/p>\n\n\n\n
Key Takeaway:<\/strong> This is the best option if you\u2019re already using RafflePress for giveaways or lead gen. You can track entries, build remarketing audiences, and run more targeted ads.<\/p>\n\n\n\n
How to Add Facebook Pixel with MonsterInsights<\/h3>\n\n\n\n
If you need an easy solution to monitor and retarget Pay-Per-Click (PPC) ads, MonsterInsights<\/a>, the best Google Analytics plugin for WordPress<\/a>, is a smart choice.<\/p>\n\n\n\n
![\"monsterinsights](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/monsterinsights.png\")
<\/a><\/figure>\n\n\n\nWith its user-friendly interface, it lets you add, customize, and manage Google Analytics in WordPress without code. You can track your site’s performance and pageviews, learn how visitors use your site, and much more.<\/p>\n\n\n\n
Plus, using the Facebook Pixel this way offers a deeper understanding of your audience. You can learn details like their age, location, and interests to refine your marketing strategy for more effective outreach.<\/p>\n\n\n\n
If you’re not using it yet, you can follow this step-by-step guide to add Google Analytics to WordPress<\/a> with MonsterInsights.<\/p>\n\n\n\n
Once MonsterInsights is activated, you’ll need to install the Ad Tracking addon. <\/p>\n\n\n\n
To do this, navigate to Insights \u00bb Addons<\/strong> from your WordPress admin, scroll down until you find the PPC Tracking option, and click Install<\/strong>.<\/p>\n\n\n\n
![\"Install](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/install-ppc-tracking-addon-1png-1024x490.webp\")
<\/figure>\n\n\n\nOnce the addon is installed, you’re ready to add your Facebook tracking pixel to WordPress<\/a>.<\/p>\n\n\n\n
Now, head back to your WordPress dashboard and go to Insights \u00bb Settings \u00bb Conversions<\/strong>.<\/p>\n\n\n\n
![\"MonsterInsights](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/conversions-tab-mi-1png-1024x319.webp\")
<\/figure>\n\n\n\nHere, you’ll need to enter your Facebook Pixel ID. This is the unique identifier given to your Facebook Pixel when you first create it in Facebook Business Manager. <\/p>\n\n\n\n
![\"Copy](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/copy-pixel-id-1png-1024x305.webp\")
<\/figure>\n\n\n\nLocate and copy your Facebook Pixel ID and, then on the Conversions panel in MonsterIsights, scroll down until you see the Ads Tracking box.<\/p>\n\n\n\n
Here you can paste the ID you just copied into the ‘Pixel ID’ field and save your changes.<\/p>\n\n\n\n
![\"Meta](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/ppc-ads-tracking-meta-1png.webp\")
<\/figure>\n\n\n\nI used this method on a site that already had MonsterInsights running. It was fast, and I didn\u2019t have to mess around with code or headers at all.<\/p>\n\n\n\n
It’s also handy for those running PPC ads, as it allows you to track Meta ad conversions on various platforms like WooCommerce<\/a>, Easy Digital Downloads<\/a>, and more.<\/p>\n\n\n\n
Key Takeaway:<\/strong> MonsterInsights is a smart choice if you\u2019re already using Google Analytics in WordPress. You get ad tracking, event data, and audience insights in one place.<\/p>\n\n\n\n
How to Add Facebook Pixel with WPCode<\/h3>\n\n\n\n
If you’re hands-on and comfortable working with code, the WPCode<\/a> plugin is ideal for adding the facebook pixel to WordPress.<\/p>\n\n\n\n
![\"WPCode](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/07\/wpcode-snippets-plugin-site.png\")
<\/a><\/figure>\n\n\n\nWPCode (formerly the Insert Headers & Footers plugin) is an easy plugin that lets you drop code snippets into WordPress. That way, you can place tracking pixels for platforms like Facebook and Google ads without editing your theme files. <\/p>\n\n\n\n
To get started, hover over the Plugins tab in your WordPress dashboard and click Add New<\/strong>.<\/p>\n\n\n\n
In the search box, type ‘WPCode’ and hit enter, then click Install<\/strong>, then Activate<\/strong>.<\/p>\n\n\n\n
![\"Install](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/install-wpcode-plugin.png\")
<\/figure>\n\n\n\nAfter installing and activating the plugin, head to Code Snippets \u00bb Header & Footer<\/strong> from your WordPress admin and paste your Facebook pixel code into the Header box.<\/p>\n\n\n\n
![\"Add](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/facebook-tracking-pixel-WordPress-header-footer.png\")
<\/figure>\n\n\n\nNow click the Save Changes<\/strong> button, and your Pixel should be ready.<\/p>\n\n\n\n
I like using WPCode when I want to keep things lightweight. Just one plugin and you\u2019re done. The first time I did this, I accidentally pasted the code into the footer. Make sure it goes in the header for best results.<\/p>\n\n\n\n
Key Takeaway:<\/strong> WPCode is best if you want full control without installing extra plugins. Just paste your Facebook Pixel code once, and it\u2019ll run on every page of your site.<\/p>\n\n\n\n
Step 3: Test and Verify That Your Facebook Pixel Is Working<\/h2>\n\n\n\n
Now that you’ve learned how to add Facebook pixel to WordPress, it’s time to see if it’s installed correctly and communicating with Facebook.<\/p>\n\n\n\n
The easiest way to test your tracking pixel is with Facebook’s Pixel Helper. This free Chrome extension detects pixels and offers handy error reports.<\/p>\n\n\n\n
Here’s how to install it:<\/p>\n\n\n\n
- \n
- Step 4: Use Facebook Ads to Retarget WordPress Visitors<\/a><\/li>
- Step 2: Add Facebook Pixel to Your WordPress Website<\/a>
- Retargeting:<\/strong> Re-engage with people who have taken action on your site. For example, target people who visited a specific product page or placed an item in their shopping cart but didn’t complete the purchase.<\/a><\/li>\n\n\n\n
- Install the pixel on your WordPress site<\/a><\/li>\n\n\n\n