\u2022 Automate Requests:<\/strong> Use Trustpilot\u2019s free Automatic Feedback Service (AFS) to send review invitations right after a purchase.
\u2022 Ask Directly:<\/strong> Send a simple, personalized email or SMS to customers shortly after a positive experience.
\u2022 Run Giveaways:<\/strong> Use a tool like RafflePress to ethically incentivize customers to leave an honest review.<\/p>\n\n\n\n
What Are Trustpilot Reviews?<\/h2>\n\n\n\n
Trustpilot reviews are customer ratings on a five-star scale, categorized as Organic (left unprompted by the business), Invited (requested by the business), or Verified (linked to a confirmed transaction).<\/p>\n\n\n\n Buying Trustpilot reviews might seem like a quick fix, but it’s a risky move with serious consequences. Trustpilot has advanced fraud detection systems that can easily spot fake reviews, which makes Trustpilot reviews reliable. If you’re caught, you could face penalties, lose the trust of your customers, and even have your Trustpilot account suspended.<\/p>\n\n\n\n But it’s not just about the rules. Fake Trustpilot or even Google reviews don’t help your business. A 2021 report from Statista found that 46% of the 2.7 million fake reviews<\/a> detected and removed online were five-star reviews, highlighting how misleading they can be.<\/p>\n\n\n\n They create a false impression of your products or services, which can lead to disappointed customers and negative word-of-mouth.<\/p>\n\n\n\n Instead of buying reviews, build a genuine reputation through organic and invited reviews. It might take more time and effort, but it’s the only way to earn your customers’ trust and create a sustainable online presence.<\/p>\n\n\n\n To get started, make sure you claim your free Trustpilot Business profile. This will give you access to the tools needed to start inviting customers and managing your online reputation.<\/p>\n\n\n\n Ready to start raking in those reviews the right way? Let’s explore some proven strategies that are ethical and effective in encouraging genuine customer feedback.<\/p>\n\n\n The simplest approach is often the best: just ask customers directly for a review.<\/p>\n\n\n\n A personal touch can go a long way, whether in person after purchase, through a follow-up email, or even a friendly SMS message.<\/p>\n\n\n\n Here are some tips for asking for reviews:<\/p>\n\n\n\n When I tested this strategy with a client in the wellness space, we added a simple \u201cHow did we do?\u201d email one day after purchase. Within 2 weeks, their Trustpilot reviews jumped by 38%, with no additional ad spend.<\/p>\n\n\n\n You’ll be surprised at how many customers are willing to share their positive experiences on Trustpilot by simply asking.<\/p>\n\n\n\n Trustpilot offers a suite of free tools to help you collect reviews effortlessly. One of the most powerful is their Automatic Feedback Service (AFS).<\/p>\n\n\n\n Here’s how it works:<\/p>\n\n\n\n Step 1<\/strong>. Get your unique Trustpilot email address<\/strong><\/p>\n\n\n\n In your Trustpilot Business account, go to Get Reviews \u00bb Invitation Methods \u00bb Trustpilot Automatic Feedback Service<\/strong> (AFS) to find your unique email address.<\/p>\n\n\n\n Step 2. Add the email address as a BCC<\/strong><\/p>\n\n\n\n Include this email address as a BCC recipient on the transactional emails you send customers (like order confirmations or shipping notifications).<\/p>\n\n\n\n Step 3<\/strong>. Trustpilot sends the invitation<\/strong><\/p>\n\n\n\n Trustpilot will automatically send a review invitation to your customer after a set time (usually 7 days).<\/p>\n\n\n\n A good rule of thumb is to send them shortly after the customer has received their order or experienced your service.<\/p>\n\n\n\n Here’s an example of an effective review invitation email:<\/p>\n\n\n\n By using Trustpilot’s free tools, you can streamline the review collection process and make it easier for customers to share their feedback. If you need help, there are instructions in the Trustpilot help center<\/a>.<\/p>\n\n\n\n While you can’t directly offer rewards for positive reviews (that’s against Trustpilot’s rules), you can create incentives that encourage customers to leave reviews in general.<\/p>\n\n\n\n Here are a few ideas:<\/p>\n\n\n\n Important:<\/strong> You must be transparent about any incentives you offer. The reward must be for leaving an authentic review, regardless of its star rating or content. Offering rewards specifically for positive reviews is against Trustpilot’s rules and can get your account penalized.<\/p>\n\n\n\n Using RafflePress to Incentivize Reviews on Trustpilot<\/strong><\/p>\n\n\n\n If you have a WordPress website, you can use RafflePress<\/a>‘s Trustpilot Review action to easily create giveaway campaigns that incentivize customers to leave reviews.<\/p>\n\n\n\n This WordPress giveaway plugin lets you set up giveaways<\/a> that require participants to leave a Trustpilot review as an entry requirement.<\/p>\n\n\n\n RafflePress also automatically tracks and verifies these reviews, ensuring fairness and preventing fraudulent entries. You can customize your giveaway to your heart’s content, choosing from various prize options and entry methods to create an engaging customer experience.<\/p>\n\n\n\n For example, you could run a monthly giveaway where customers who leave a review are entered to win a gift card to your store. This not only encourages reviews but also fosters customer loyalty and engagement.<\/p>\n\n\n\n Please refer to our guide on how to do a review giveaway<\/a>, which includes all the steps.<\/p>\n\n\n\n Connecting Trustpilot with your Customer Relationship Management (CRM) or Ecommerce platform allows you to automate review invitations, sync customer data, and track the impact of reviews on your sales. <\/p>\n\n\n\n Here’s why you should consider it:<\/p>\n\n\n\n For example, to integrate Trustpilot with WooCommerce, install and activate the Trustpilot Reviews plugin<\/a>, then follow the prompts to connect your Trustpilot Business account.<\/p>\n\n\n\n You can then customize your settings to choose when and how review invitations are sent.<\/p>\n\n\n\n Trustpilot also offers integrations with other popular platforms like:<\/p>\n\n\n\n Not every review request has to come through email. You can catch customers at other moments when their experience is fresh and positive. Here are a few creative ways to ask for Trustpilot reviews:<\/p>\n\n\n\n A simple popup right after checkout or a support interaction can be an effective nudge. Tools like OptinMonster<\/a> let you design review popups that appear only after key actions, making the request relevant and timely.<\/p>\n\n\n\n Product inserts or postcards in your packaging are a low-cost way to encourage reviews. Add a short thank-you note and a QR code linking to your Trustpilot profile. Customers can scan and leave feedback in seconds.<\/p>\n\n\n\n If you run a physical store, small signs at checkout or product displays can work wonders. Add a line like \u201cLove your purchase? Review us on Trustpilot!\u201d with a QR code. This captures reviews when customers are happiest \u2014 right after buying.<\/p>\n\n\n\n Displaying Trustpilot reviews directly on your website is a great way to build trust and credibility. Trustpilot offers customizable widgets called TrustBoxes that you can easily embed on your site.<\/p>\n\n\n\n These widgets display your star rating, recent reviews, and even a call-to-action button that encourages visitors to leave their own feedback.<\/p>\n\n\n\n For WordPress users, Smash Balloon’s Reviews Feed plugin<\/a> offers an easy and effective way to display your Trustpilot reviews.<\/p>\n\n\n\n This plugin lets you:<\/p>\n\n\n\n By placing Trustpilot widgets and review feeds on your website, you can make social proof<\/a> a core part of your marketing strategy. This helps convert visitors into customers and encourages more customers to leave reviews<\/a>, creating a positive feedback loop.<\/p>\n\n\n\n Your email signature is prime real estate for promoting your Trustpilot profile and another free way to get Trustpilot reviews. Every email you send is an opportunity to invite customers to share their feedback.<\/p>\n\n\n\n You can do this using Trustpilot\u2019s email widgets.<\/p>\n\n\n\n Go to your Trustpilot Business account and navigate to Share & promote \u00bb Email widgets \u00bb TrustBox Signature<\/strong>. Then, configure the widget’s appearance to your liking.<\/p>\n\n\n\n Once finalized, click \u201cGet code\u201d under the preview to copy the HTML code for the widget.<\/p>\n\n\n\n Now, you’ll need to access your email client’s signature settings. The specific steps may vary slightly depending on your email provider, but the general idea is the same.<\/p>\n\n\n\n Here are the steps for setting it up in Gmail:<\/p>\n\n\n\n Go to Settings \u00bb See all settings \u00bb General<\/strong>. Scroll to the \u201cSignature\u201d section and click \u201cCreate new.\u201d <\/p>\n\n\n\n Next, give your signature a name and paste the copied Trustpilot widget code into the editing area. <\/p>\n\n\n\n Finally, configure your desired default settings and save changes.<\/p>\n\n\n\n That’s it! Now, every email you send will display your TrustBox signature, encouraging recipients to visit your Trustpilot profile and share their feedback.<\/p>\n\n\n\n Alternatively, you can add a line like \u201cShare your experience on Trustpilot\u201d or \u201cSee what our customers are saying on Trustpilot\u201d with a link to your profile. This subtle reminder can make a big difference in generating organic reviews.<\/p>\n\n\n\n Paid advertising can be a powerful way to get your Trustpilot profile in front of a wider audience. In fact, studies show that including the Trustpilot trust mark in your ads can significantly boost their effectiveness. <\/p>\n\n\n\n According to a survey, a whopping 91% of consumers<\/a> chose the ad with the Trustpilot logo in this example:<\/p>\n\n\n\n If you use paid ads, here are some tips for creating effective review-focused ads:<\/p>\n\n\n\n If you’re looking for a more hands-off approach to collecting Trustpilot reviews, review generation platforms can help. These platforms automate sending personalized review invitations to your customers after purchases or service interactions.<\/p>\n\n\n\n Some popular review-generation platforms include:<\/p>\n\n\n\n These platforms can save you time and effort but usually charge a monthly or annual fee. You may also have less control over the review collection process than if you managed it yourself.<\/p>\n\n\n\n To maintain the authenticity and value of your Trustpilot profile, it is essential to actively manage customer feedback. Here are the key practices for keeping your reviews authentic and helpful:<\/p>\n\n\n\n Replying shows you care and builds credibility. According to a 2021 study, nearly 1 in 5 consumers (17.56%<\/a>) change their opinion of a business based on its responses.<\/p>\n\n\n\n Keep an eye on your profile and flag anything fake or misleading. Trustpilot will review and remove violations of their policies.<\/p>\n\n\n\n![\"Trustpilot](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/trustpilot-homepage.jpg\")
<\/figure>\n\n\n\n\n
Should You Buy Trustpilot Reviews?<\/h3>\n\n\n\n
![\"Distribution](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/distribution-of-fake-reviews-removed-by-star-rating.png\")
<\/figure>\n\n\n\nHow to Get Trustpilot Reviews<\/h2>\n\n\n\n
<\/ul><\/li>
<\/ul><\/li><\/ul>\n\n\n
1. Ask Customers Directly<\/h3>\n\n\n\n
![\"Email](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/trustpilot-email-signature.png\")
<\/figure>\n\n\n\n\n
2. Automate Review Requests with AFS<\/h3>\n\n\n\n
![\"Get](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/trustpilot-invitation-methods.jpg\")
<\/figure>\n\n\n\n![\"Copy](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/unique-trustpilot-email-address.png\")
<\/figure>\n\n\n\n3. Incentivize Reviews Without Breaking Rules<\/h3>\n\n\n\n
\n
![\"Leave](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/09\/leave-review-trustpilot.jpg\")
<\/figure>\n\n\n\n![\"Leave](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/09\/leave-a-review-on-trustpilot.png\")
<\/figure>\n\n\n\n![\"Giveaway](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/05\/giveaway-prize-image.png\")
<\/figure>\n\n\n\n4. Integrate Trustpilot With Your Platforms<\/h3>\n\n\n\n
\n
![\"Connecting](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/connect-trustpilot-to-woocommerce.png\")
<\/figure>\n\n\n\n\n
5. Ask Creatively for Trustpilot Reviews<\/h3>\n\n\n\n
Use Popups After Purchase<\/h4>\n\n\n\n
![\"OptinMonster](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/optinmonster-feedback-popup.png\")
<\/figure>\n\n\n\nInclude Review Requests in Product Packaging<\/h4>\n\n\n\n
![\"Product](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/prouduct-insert-review-invitation.jpg\")
<\/figure>\n\n\n\nAdd In-Store Signs and QR Codes<\/h4>\n\n\n\n
![\"In-store](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/in-store-review-invitation.jpg\")
<\/figure>\n\n\n\n6. Embed Trustpilot Reviews on Your Website<\/h3>\n\n\n\n
![\"Trustpilot](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/trustpilot-trustbox.png\")
<\/figure>\n\n\n\n![\"Smash](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/trustpilot-review-feed-example.png\")
<\/figure>\n\n\n\n\n
7. Add a Review Link to Email Signatures<\/h3>\n\n\n\n
![\"TrustBox](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/trustbox-signature-widget-1.png\")
<\/figure>\n\n\n\n![\"Setting](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/setup-trustpilot-signature-gmail.png\")
<\/figure>\n\n\n\n![\"TrustPilot](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/trustpilot-review-signature-gmail.png\")
<\/figure>\n\n\n\n8. Promote Reviews With Ads<\/h3>\n\n\n\n
![\"Trustpilot](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/07\/trustpilot-display-ads.png\")
<\/figure>\n\n\n\n\n
9. Use Review Generation Tools<\/h3>\n\n\n\n
Platform<\/th> Description<\/th><\/tr><\/thead> Trustpilot’s Paid Plans<\/strong><\/td> Offers advanced features beyond their free tools, such as customizable invitation templates and enhanced analytics.<\/td><\/tr> Feefo<\/strong><\/td> Offers various review collection tools and integrations.<\/td><\/tr> Reviews.io<\/strong><\/td> Specializes in collecting and managing customer reviews.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Best Practices for Trustpilot Reviews<\/h2>\n\n\n\n
Respond to Every Review<\/h3>\n\n\n\n
\n
Example:<\/em> \u201cThanks so much, [Name]! We\u2019re thrilled you had a great experience.\u201d<\/li>\n\n\n\n
Example:<\/em> \u201cWe\u2019re sorry to hear this, [Name]. Please contact us so we can make it right.\u201d<\/li>\n\n\n\n
Example:<\/em> \u201cThanks for your feedback, [Name]. We\u2019ll use your comments to improve.\u201d<\/li>\n<\/ul>\n\n\n\nReport Suspicious Reviews<\/h3>\n\n\n\n
Use Trustpilot\u2019s Built-In Tools<\/h3>\n\n\n\n