- 1. Promote Tweets Outside Twitter<\/a>
- <\/ul><\/li>
- 2. Create Engaging Twitter Content<\/a>
- <\/ul><\/li>
- 3. Post Strategically for More Reach<\/a>
- <\/ul><\/li>
- 4. Encourage Interaction and Replies<\/a>
- <\/ul><\/li>
- 5. Boost Clicks with Smarter Link Strategy<\/a>
- <\/ul><\/li><\/ul>\n\n\n
- Clicking the heart icon for Twitter likes<\/li>\n\n\n\n
- Retweeting your tweet<\/li>\n\n\n\n
- Quoting your tweet with a comment<\/li>\n\n\n\n
- Replying to your tweet<\/li>\n\n\n\n
- @ mentioning you in a tweet<\/li>\n\n\n\n
- Clicking a link in your tweet<\/li>\n<\/ul>\n\n\n\n
And all these actions combined can help drive traffic to your website<\/a>, raise brand awareness, and increase Twitter followers. So it makes sense that you maximize the potential Twitter has to attract new leads to your business.<\/p>\n<\/div><\/div>\n\n\n\n
But how do you measure the success of your engagement strategies?<\/p>\n\n\n\n
How Can I Measure Engagement on Twitter?<\/h3>
\nYou can measure Twitter engagement by viewing Twitter analytics<\/a>. Simply click your profile and choose the More<\/strong> option to reveal a dropdown, then click Analytics<\/strong>.<\/p>\n\n\n\n
![\"what](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/find-twitter-analytics.jpg\")
<\/figure>\n\n\n\nIf you click tweets<\/strong> from the top menu, you can easily view tweet activity along with your engagement rate. Your interactions and engagement are also divided by impressions which are how many times users saw your tweet.<\/p>\n\n\n\n
![\"Twitter](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/engagement-rate.jpg\")
<\/figure>\n\n\n\nAnother way to measure Twitter engagement is to add Google Analytics to your website<\/a>.<\/p>\n\n\n\n
That way, you can see how much traffic your Twitter account drives to your site and what people do when they get there. Then you can monitor that activity and see the return on investment (ROI).<\/p>\n<\/div><\/div>\n\n\n\n
How to Increase Engagement on Twitter<\/h2>\n\n\n\n
Getting more engagement on Twitter doesn\u2019t have to be complicated. It comes down to sharing content people care about, posting at the right times, and making it easy for them to interact. Let\u2019s look at 5 smart ways to do exactly that, with 15 quick-win tips you can start using today.<\/p>\n\n\n\n
1. Promote Tweets Outside Twitter<\/h3>\n\n\n\n
You don\u2019t have to rely on Twitter alone. These two tactics help drive engagement by promoting your tweets through other platforms and tools.<\/p>\n\n\n\n
Run Viral Contests to Boost Twitter Engagement<\/h4>\n\n\n\n
One of the best ways to skyrocket Twitter interactions is to run a social media giveaway<\/a>. People love the idea of getting freebies. Plus, Twitter giveaways have the power to go viral, expanding your reach to hundreds, if not thousands, of Twitter users.<\/p>\n\n\n\n
![\"Twitter](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/landing-page-for-a-twitter-contest.jpg\")
<\/figure>\n\n\n\nRafflePress<\/a> is the best way to create an online contest<\/a>. It\u2019s a powerful WordPress plugin with all the tools you need to run viral Twitter giveaways<\/a>. And with ready-made actions, you can get participants to tweet a message in order to enter.<\/p>\n\n\n\n
You can read about RafflePress\u2019s actions in the documentation<\/a>. Or, if you\u2019d like to give it a try, get your copy of RafflePress<\/a> here.<\/p>\n\n\n\n
Embed a Twitter Feed on Your Website to Increase Engagement<\/h4>\n\n\n\n
Embedding your Twitter feed on your website is a great way to boost engagement. After all, the people that visit your website are already fans of yours, so they’ll be more likely to interact with your tweets. <\/p>\n\n\n\n
You can easily add a Twitter feed to your website with Custom Twitter Feeds Pro from Smash Balloon<\/a>. <\/p>\n\n\n\n
![\"smash](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/03\/rsz_smash-balloon-twitter-feed-plugin-rp.png\")
<\/a><\/figure>\n\n\n\nCustom Twitter Feeds Pro<\/a> lets you seamlessly integrate your Twitter feed anywhere on your WordPress site. You can display as many feeds as you like, either on the same page or throughout your site. <\/p>\n\n\n\n
Plus, the feeds are super customizable. You can choose which type of Twitter feed to show, combine multiple feed types, select your layout, and there are tons of design options. <\/p>\n\n\n\n
![\"embedded](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/04\/rsz_dad-jokes-twitter-feed.png\")
<\/figure>\n\n\n\nThe best part? Your website visitors can like, retweet, and reply to tweets in your feed while staying on your site.<\/p>\n\n\n\n
2. Create Engaging Twitter Content<\/h3>\n\n\n\n
If your tweets don\u2019t grab attention or spark interest, they\u2019ll disappear fast. These content-focused tips help you create tweets that stop the scroll and get engagement.<\/p>\n\n\n\n
Share Content Your Twitter Audience Actually Engages With<\/h4>\n\n\n\n
If your content isn\u2019t resonating with your audience, they won\u2019t stick around or engage. To increase clicks, retweets, and replies, focus on sharing content that\u2019s both relevant and valuable.<\/p>\n\n\n\n
The best way to know what works? Use your Twitter analytics<\/strong>. Head to your top-performing tweets and look for trends in themes, tone, and topic.<\/p>\n\n\n\n
![\"Top](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/top-tweet.jpg\")
<\/figure>\n\n\n\nOnce you know what\u2019s working, create more content like it but add more value. Don\u2019t just drop a link with a title. Add context, share a takeaway, or include a helpful stat.<\/p>\n\n\n\n
Take a look at these two tweets. Which one are you more likely to click?<\/p>\n\n\n\n
This:<\/p>\n\n\n\n
![\"Low](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/poor-tweet-example.jpg\")
<\/figure>\n\n\n\nOr this:<\/p>\n\n\n\n
![\"High](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/good-tweet-example.jpg\")
<\/figure>\n\n\n\nAdding value keeps your audience coming back and gives them a reason to engage with your posts.<\/p>\n\n\n\n
Use Twitter Videos to Get More Clicks and Retweets<\/h4>\n\n\n\n
Video is fast becoming the most popular way to view content online. And on Twitter alone, videos are 6 x more likely<\/strong> to be retweeted than photos.<\/p>\n\n\n\n
So embedding videos in your tweets have a huge chance of improving your rates of engagement.<\/p>\n\n\n\n
![\"Twitter](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/twitter-video.jpg\")
<\/figure>\n\n\n\nAlong with this is the fact that 93% of Twitter video views<\/a> happen on mobile. With this in mind, remember to add subtitles so people can watch videos in public places without the sound on.<\/p>\n\n\n\n
Use Memes and GIFs to Boost Twitter Engagement<\/h4>\n\n\n\n
And while we\u2019re on the topic of personality, there\u2019s no reason why you can’t add a little fun and humor into your content mix. Media like GIFs and Memes are super-popular on social media and can be a great talking point for your followers.<\/p>\n\n\n\n
GIFs and motion graphics are especially popular around holidays and for topics that are trending. And the movement grabs attention in an otherwise static Twitter feed.<\/p>\n\n\n\n
For example, this GIF shared for Pancake Day highlights the funny side of pancake-flipping while still keeping on-brand with the profile’s retro style.<\/p>\n\n\n\n
![\"Use](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/twitter-gif.jpg\")
<\/figure>\n\n\n\nTwitter even lets you add GIFs to your tweets in real time without having to leave the platform.<\/p>\n\n\n\n
Write Short Tweets That Get More Engagement<\/h4>\n\n\n\n
Even though Twitter now allows 280 characters, short tweets still win.<\/p>\n\n\n\n
Tweets around 110 characters<\/strong> get more engagement. Why? They\u2019re easier to scan, leave room for hashtags and mentions, and don\u2019t overwhelm your reader.<\/p>\n\n\n\n
Clarity is key too. Be direct. Tell people exactly what the tweet is about \u2014 and what to do next.<\/p>\n\n\n\n
![\"Well](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/well-formatted-tweet.jpg\")
<\/figure>\n\n\n\nUse plain language, short sentences, and formatting like bullet points to make your tweets easy to read at a glance.<\/p>\n\n\n\n
Check out this guide to learn how to to write a viral tweet<\/a>.<\/p>\n\n\n\n
Share Image Tweets That Stand Out in the Feed<\/h4>\n\n\n\n
There\u2019s no doubt that images rule on Twitter. They break up the Twitter feed, add bold points of interest, and help tell a story.<\/p>\n\n\n\n
But you don\u2019t always have to rely on images attached to your content. Try posting an image post tweet to put the focus clearly on your image. This lets followers view photos and infographics right in their feed without having to click away to a different web page. <\/p>\n\n\n\n
All image post types end up in your Twitter image gallery, so people can still view it long after it\u2019s disappeared from your stream.<\/p>\n\n\n\n
![\"increase](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/image-tweet-post.jpg\")
<\/figure>\n\n\n\n3. Post Strategically for More Reach<\/h3>\n\n\n\n
Timing and variety are key to reaching more users. These tips help you show up when your audience is active and stay interesting when you do.<\/p>\n\n\n\n
Post at the Best Times to Maximize Twitter Engagement<\/h4>\n\n\n\n
Tweeting at the right time makes all the difference. Most users only check Twitter for a few minutes at a time, so timing is everything.<\/p>\n\n\n\n
Here are the best times to post:<\/p>\n\n\n\n
- \n
- 11 am\u20131 pm EST<\/strong> on Monday or Thursday (for B2B)<\/li>\n\n\n\n
- 12 pm or 1 pm<\/strong> Monday\u2013Wednesday (for B2C)<\/li>\n<\/ul>\n\n\n\n
![\"Best](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/best-time-to-post-on-twitter.png\")
<\/figure>\n\n\n\nAvoid these low-engagement times:<\/p>\n\n\n\n
- \n
- Fridays after 3 pm<\/strong><\/li>\n\n\n\n
- Any day after 8 pm<\/strong><\/li>\n<\/ul>\n\n\n\n
Also, space your tweets throughout the day to avoid looking spammy. Don\u2019t repeat the same content. Instead, switch up the copy if you\u2019re re-sharing a link.<\/p>\n\n\n\n
![\"Schedule](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/schedule-tweets-1024x576.jpg\")
<\/figure>\n\n\n\nTweeting 3\u20134 times a day with enough space between posts works best.<\/p>\n\n\n\n
Use Hashtags the Right Way to Get More Twitter Reach<\/h4>\n\n\n\n
Speaking of hashtags, it\u2019s rare that you see a Tweet that doesn\u2019t include any. Hashtags are an essential part of a Tweet because they categorize your Tweets and make them easier to find.<\/p>\n\n\n\n
![\"Twitter](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/twitter-hashtags-1.jpg\")
<\/figure>\n\n\n\nYou might want to include as many hashtags as you can. But with Twitter, less is more<\/strong>. So stick to 1-2 relevant hashtags to increase the reach of your tweets.<\/p>\n\n\n\n
And try to stay away from jumping on trending hashtags unless you have something highly valuable to contribute because the overuse of trending hashtags can seem spammy.<\/p>\n\n\n\n
Looking for the best giveaway hashtags<\/a>? Check this out!<\/p>\n\n\n\n
Mix Created, Curated, and Personal Tweets for Engagement<\/h4>\n\n\n\n
Not sure what to post? A balanced content mix keeps your Twitter feed fresh and engaging.<\/p>\n\n\n\n
Curating quality content from others shows your audience you understand your industry and builds trust. It also keeps your content calendar full when you\u2019re low on ideas.<\/p>\n\n\n\n
Here\u2019s why curation works:<\/p>\n\n\n\n
- \n
- It adds variety and relevance to your feed<\/li>\n\n\n\n
- Sharing top creators\u2019 content boosts your credibility<\/li>\n\n\n\n
- Tagging the original source increases your chances of getting retweeted<\/li>\n\n\n\n
- It helps you build relationships and brand recognition<\/li>\n<\/ul>\n\n\n\n
![\"Curated](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/curated-content-1.jpg\")
<\/figure>\n\n\n\nWant a simple content mix that works? Use the 5\u20133\u20132 rule:<\/p>\n\n\n\n
- \n
- 5 curated posts<\/strong> \u2013 links, videos, or articles from others<\/li>\n\n\n\n
- 3 original posts<\/strong> \u2013 tips, blog posts, or brand updates<\/li>\n\n\n\n
- 2 personal posts<\/strong> \u2013 humor, behind-the-scenes, or comments<\/li>\n<\/ul>\n\n\n\n
![\"Twitter](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/twitter-content-mix.jpg\")
<\/figure>\n\n\n\n4. Encourage Interaction and Replies<\/h3>\n\n\n\n
Twitter is a conversation platform. If you want replies, retweets, and shares, you need to encourage them. Here\u2019s how to make your tweets more interactive.<\/p>\n\n\n\n
Engage With Other Tweets to Grow Your Reach<\/h4>\n\n\n\n
It\u2019s also important to remember that Twitter is a social media platform. This means you need to be active and socialize<\/strong> with other users.<\/p>\n\n\n\n
Sometimes taking the time to browse your Twitter feed and create conversations around posts that interest you is enough. You can also like and retweet them so your own network can get involved.<\/p>\n\n\n\n
But if you want to go a step further, use a social media tool<\/a> to monitor conversations around your brand and industry. Then you can jump into those discussions with helpful information and advice.<\/p>\n\n\n\n
More commonly known as social listening, you can use this tactic to identify topics your audience is interested in and create content that relates to it.<\/p>\n\n\n\n
- 3 original posts<\/strong> \u2013 tips, blog posts, or brand updates<\/li>\n\n\n\n
- 5 curated posts<\/strong> \u2013 links, videos, or articles from others<\/li>\n\n\n\n
- Any day after 8 pm<\/strong><\/li>\n<\/ul>\n\n\n\n
- 12 pm or 1 pm<\/strong> Monday\u2013Wednesday (for B2C)<\/li>\n<\/ul>\n\n\n\n
- 11 am\u20131 pm EST<\/strong> on Monday or Thursday (for B2B)<\/li>\n\n\n\n
What is Twitter Engagement?<\/h2>
\nTwitter engagement is when users interact with your posts. Those interactions can appear in the following ways:<\/p>\n\n\n\n
- \n
- 5. Boost Clicks with Smarter Link Strategy<\/a>
- 4. Encourage Interaction and Replies<\/a>
- 3. Post Strategically for More Reach<\/a>
- 2. Create Engaging Twitter Content<\/a>