Here are 12 low cost giveaway ideas you can try today:<\/p>\n\n\n
- 1. Branded Stickers<\/a><\/li>
- 2. Digital Gift Cards (Low Value)<\/a><\/li>
- 3. eBooks or Digital Downloads<\/a><\/li>
- 4. Sample Products or Trial Packs<\/a><\/li>
- 5. Printable Planners or Art<\/a><\/li>
- 6. Shoutouts or Features<\/a><\/li>
- 7. Merch from Print-on-Demand Shops<\/a><\/li>
- 8. Discount Codes or Store Credit<\/a><\/li>
- 9. Mystery Grab Bag<\/a><\/li>
- 10. Charity Donation in Winner\u2019s Name<\/a><\/li>
- 11. Templates or Swipe Files<\/a><\/li>
- 12. Mini Coaching Call or Consultation<\/a>
- <\/ul><\/li><\/ul>\n\n\n
But before we get into the ideas, let\u2019s talk about why small giveaways can actually work better than big ones.<\/p>\n\n\n\n
Why Run a Low Cost Giveaway?<\/h2>\n\n\n\n
In my experience, smaller, low cost giveaways often outperform big-budget ones. Even a $20 prize can bring in tons of signups and traffic.<\/p>\n\n\n\n
In fact, giveaways have a conversion rate of nearly 34%<\/a>, which is higher than other types of content.<\/p>\n\n\n\n
![\"Illustration](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2025\/05\/giveaway-conversions.jpg\")
<\/figure>\n\n\n\nSmaller giveaways are easier to run more often. That means more chances to connect with your audience and keep your brand top of mind. You don\u2019t have to wait for a big launch or sale. You can run something quick and fun any time.<\/p>\n\n\n\n
Budget-friendly prizes also feel more personal. A free consultation, a curated bundle, or a handmade item says more about your brand than a generic iPad giveaway. That kind of prize attracts people who are genuinely interested in what you offer.<\/p>\n\n\n\n
They\u2019re also great for testing. If you\u2019re trying out a new lead magnet or idea, a small giveaway is an easy way to see what works.<\/p>\n\n\n\n
And if you\u2019re using a WordPress giveaway plugin like RafflePress<\/a>, the whole thing only takes a few minutes to set up. No fuss, no outside platforms. Just a simple way to grow your list or get people engaging with your site.<\/p>\n\n\n\n
Best Low Cost Giveaway Ideas<\/h2>\n\n\n\n
You don\u2019t need a big budget to run a great giveaway. Whether you\u2019re offering a digital file, a small product, or even just your time, there\u2019s something here for every kind of business.<\/p>\n\n\n\n
These are 12 low cost giveaway ideas I\u2019ve seen work well, including a few I\u2019ve tried myself.<\/p>\n\n\n\n
1. Branded Stickers<\/h3>\n\n\n\n
Branded stickers are a simple, low cost prize that people actually enjoy. Fans often use them to decorate laptops, water bottles, or notebooks. It’s a small way to feel like part of something.<\/p>\n\n\n\n
You can create the design in Canva and print a short run using Sticker Mule or VistaPrint. Some people even make them at home with a printer and sticker paper.<\/p>\n\n\n\n
To keep costs down, try reusing past designs or ordering a mixed batch in bulk. It’s a fun, lightweight prize that feels personal without costing much.<\/p>\n\n\n\n
One example I liked was from Moonbow Creative<\/a>. They ran a simple giveaway where fans could win a pack of Postix stickers.<\/p>\n\n\n\n
![\"Postix](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2025\/05\/sticker-pack-prize.jpg\")
<\/figure>\n\n\n\nIt was low-effort, on-brand, and helped them connect with their creative audience through something small but delightful.<\/p>\n\n\n\n
2. Digital Gift Cards (Low Value)<\/h3>\n\n\n\n
Even a $5 or $10 gift card can be enough to get people interested. I\u2019ve seen giveaways with small-value cards to places like Amazon or Starbucks get plenty of entries.<\/p>\n\n\n\n
They\u2019re simple to send and don\u2019t cost anything to deliver. You just buy the code and email it to the winner.<\/p>\n\n\n\n
To keep things affordable, choose one well-known store and stick to a single winner. It\u2019s quick, easy, and still feels like a useful prize.<\/p>\n\n\n\n
One example I liked was from Basil Thai Cuisine. They gave away five $20 gift cards to thank their customers and grow their email list.<\/p>\n\n\n\n
![\"Restaurant](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/07\/basil-thai-cuisine-rafflepress-giveaway.png\")
<\/figure>\n\n\n\nBy using RafflePress, they increased their email subscribers by 52%. See how Basil Thai Cuisine ran their giveaway<\/a>.<\/p>\n\n\n\n
3. eBooks or Digital Downloads<\/h3>\n\n\n\n
Digital downloads are one of the easiest giveaway prizes to offer. You only need to create the file once, and there\u2019s no cost to send it to as many people as you want.<\/p>\n\n\n\n
This works especially well for things like eBooks, checklists, or mini-courses. If you\u2019ve already written blog posts or lead magnets, you can repurpose that content into a giveaway prize.<\/p>\n\n\n\n
For more ideas like this, see our guide on how to do a giveaway to grow your email list<\/a>.<\/p>\n\n\n\n
I\u2019ve seen creators give away exclusive guides or private resource libraries as a reward for entering \u2014 it feels valuable, and it\u2019s instant to deliver.<\/p>\n\n\n\n
One example I liked was from HealthiNation.<\/p>\n\n\n\n
![\"Holiday](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2025\/05\/ebook-giveaway.jpg\")
<\/figure>\n\n\n\nThey offered a free holiday cookbook as a PDF download and promoted it with a simple lightbox popup. It helped them grow their email list by 68%<\/a> over five months.<\/p>\n\n\n\n
4. Sample Products or Trial Packs<\/h3>\n\n\n\n
If you sell physical products, offering a sample or trial-sized version is an easy way to run a budget-friendly giveaway. It gives people a chance to try what you offer without a big commitment on your end.<\/p>\n\n\n\n
I\u2019ve used travel sizes and leftover stock from past promotions. You can also bundle a few smaller items together to make the prize feel more special. It\u2019s a great way to showcase your product and encourage future purchases.<\/p>\n\n\n\n
One example I liked was from Melted Soapery. They ran an Instagram giveaway featuring eight full-sized products, including shower smoothies, sugar scrubs, and body butter.<\/p>\n\n\n\n
![\"Instagram](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2025\/05\/sample-giveaway.jpg\")
<\/figure>\n\n\n\nThe total value was $92, but the real win was how they used eye-catching visuals and simple entry rules to drive engagement and grow their following.<\/p>\n\n\n\n
- 2. Digital Gift Cards (Low Value)<\/a><\/li>