{"id":2187,"date":"2020-05-25T08:00:00","date_gmt":"2020-05-25T12:00:00","guid":{"rendered":"https:\/\/rafflepress.com\/?p=2187"},"modified":"2025-10-01T04:11:52","modified_gmt":"2025-10-01T08:11:52","slug":"how-to-run-a-photo-contest-on-facebook","status":"publish","type":"post","link":"https:\/\/rafflepress.com\/how-to-run-a-photo-contest-on-facebook\/","title":{"rendered":"How to Run a Photo Contest on Facebook (the Easiest Way)"},"content":{"rendered":"\n<p>To run a photo contest on Facebook, create clear rules, choose a prize, and use a contest app or landing page to collect entries. Promote it on your channels, follow Facebook\u2019s guidelines, and announce winners to drive reach and engagement.<\/p>\n\n\n\n<p>I like photo contests because they do more than a standard giveaway. When people share their own photos with your product, it creates excitement, builds trust, and gives you a set of authentic images you can keep using in your marketing.<\/p>\n\n\n\n<p>In this guide, I\u2019ll show you how to set up a Facebook photo contest step by step and share the tips I\u2019ve learned along the way.<\/p>\n\n\n\n<p><strong>Quick steps to run a photo contest on Facebook:<\/strong><\/p>\n\n\n<ul><li><a class=\"aioseo-toc-item\" href=\"#h-1-set-goals-for-your-contest\">1. Set Goals for Your Contest<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#h-2-choose-a-theme-for-your-photo-contest\">2. Choose a Theme for Your Photo Contest<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#h-3-pick-a-great-contest-prize\">3. Pick a Great Contest Prize<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#h-4-define-your-facebook-photo-contest-rules\">4. Define Your Facebook Photo Contest Rules<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#h-5-create-your-facebook-photo-contest-with-rafflepress\">5. Create Your Facebook Photo Contest with RafflePress<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#h-6-publish-your-photo-contest-on-facebook\">6. Publish Your Photo Contest on Facebook<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-promoting-your-contest\">7. Promote Your Contest<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#h-7-pick-a-winner-for-your-contest\">8. Pick a Winner for Your Contest<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-9-post-contest-follow-up\">9. Follow Up After the Contest<\/a><ul><\/ul><\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-facebook-contest-rules\">Understanding Facebook Contest Rules<\/h2>\n\n\n\n<p>Before I dive into the how-to\u2019s, you need to understand <a href=\"https:\/\/www.facebook.com\/policies\/pages_groups_events\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Facebook Rules for Contests and Promotions\">Facebook\u2019s rules for contests and promotions<\/a>. That way, you can start your giveaway off on the right foot.<\/p>\n\n\n\n<p>Here\u2019s a look at what you need to keep in mind for your photo contest rules:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include a link to <a href=\"https:\/\/rafflepress.com\/facebook-contest-rules\/\" title=\"Facebook Contest Rules\">Facebook\u2019s official contest rules<\/a> and who can enter.<\/li>\n\n\n\n<li>Ensure you\u2019re compliant with local rules and regulations on contests and prizes.<\/li>\n\n\n\n<li>Include a complete Facebook release for each participant.<\/li>\n\n\n\n<li>State your competition is not endorsed by Facebook.<\/li>\n\n\n\n<li>Don&#8217;t make it a requirement for people to share your contest on their personal timelines or tag their friends to enter.<\/li>\n<\/ul>\n\n\n\n<p>Now you understand the official rules; you might be wondering, \u201chow do I do a photo contest on Facebook?\u201d<\/p>\n\n\n\n<p>So, let\u2019s tackle that next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-running-a-photo-contest-on-facebook\">How Do You Run a Photo Contest on Facebook?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"542\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/quality-photo-contest-on-facebook.jpg\" alt=\"Running a photo contest on Facebook\" class=\"wp-image-2196\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/quality-photo-contest-on-facebook.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/quality-photo-contest-on-facebook-300x291.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/quality-photo-contest-on-facebook-50x48.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>As I mentioned earlier, photo contests are the ideal type of contest for gathering user-generated content from your fans. With permission from participants, you can use that content in future messaging about your brand.<\/p>\n\n\n\n<p>Couple that with the marketing power of Facebook, and you\u2019ve got the perfect recipe for a <a href=\"https:\/\/rafflepress.com\/how-to-create-a-viral-giveaway-to-get-more-social-media-followers\/\" title=\"How to Create a Viral Giveaway to get More Social Media Followers\">viral giveaway<\/a> that drives many potential customers to your website.<\/p>\n\n\n\n<p>But before you run a photo contest on Facebook, it\u2019s essential to choose the right goals, which I\u2019ll cover next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-set-goals-for-your-contest\">1. Set Goals for Your Contest<\/h3>\n\n\n\n<p>Your promotion goals should reflect what you want to achieve for your business. Then, you can craft the perfect Facebook giveaway to turn those goals into tangible outcomes.<\/p>\n\n\n\n<p>According to Dr. Edwin Locke, an expert in goal-setting theory, setting clear and challenging goals can significantly impact your success. <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/0030507368900044\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Toward a theory of task motivation and incentives\">His research<\/a> shows that:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Challenging goals drive better results than easy ones.<\/li>\n\n\n\n<li>Clear and specific goals yield better outcomes than vague ones like &#8220;do your best.&#8221;<\/li>\n\n\n\n<li>Incentives like rewards and time limits work best when they align with your specific goals.<\/li>\n<\/ol>\n\n\n\n<p>Using SMART goals\u2014Specific, Measurable, Achievable, Relevant, and Time-bound\u2014helps you stay focused and track your progress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"300\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/define-your-goals.jpg\" alt=\"Set goals for your facebook photo contest\" class=\"wp-image-1481\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/define-your-goals.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/define-your-goals-300x161.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/define-your-goals-50x27.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>So, think about why you want to run a photo contest on Facebook. What will promoting your business and gathering content from fans on your Facebook page mean in the long term?<\/p>\n\n\n\n<p><strong>Examples of Measurable Goals:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase Facebook Followers<\/strong>: Aim to boost your follower count by a specific percentage or number. Track the increase in followers using Facebook Insights.<\/li>\n\n\n\n<li><strong>Drive Website Traffic<\/strong>: Set a goal to increase traffic to your website. Use tools like Google Analytics to monitor referral traffic from your Facebook contest posts.<\/li>\n\n\n\n<li><strong>Generate User-Generated Content<\/strong>: Collect a set number of user-generated photos that can be used in future marketing campaigns. Create a repository to manage and track the content submissions.<\/li>\n\n\n\n<li><strong>Enhance Engagement<\/strong>: Measure engagement through the number of likes, shares, and comments on your contest posts. Use Facebook Insights to track these metrics.<\/li>\n\n\n\n<li><strong>Grow Email Subscribers<\/strong>: Encourage participants to sign up for your newsletter as part of the entry process. Track the growth in your email list through your email marketing platform.<\/li>\n<\/ul>\n\n\n\n<p>Whatever your goal, you should have one in place to measure the performance of your giveaway and determine its success. Using specific, measurable, achievable, relevant, and time-bound (SMART) criteria will help you set clear objectives and evaluate your contest&#8217;s impact effectively.<\/p>\n\n\n\n<p><strong>Importance of Timing and Distribution<\/strong><\/p>\n\n\n\n<p>Timing plays a crucial role in the success of your contest. Running it around holidays or events can increase participation due to the extra activity on social media during these periods.<\/p>\n\n\n\n<p>Additionally, offering smaller daily prizes leading up to a grand prize at the end can keep users interested and encourage them to engage throughout the contest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-choose-a-theme-for-your-photo-contest\">2. Choose a Theme for Your Photo Contest<\/h3>\n\n\n\n<p>Successful photo contests tend to have a theme to make it more exciting for people to enter. The theme could be something simple and relevant to your brand or something more complex that requires extra effort. <\/p>\n\n\n\n<p>Here are some specific examples of themes and how they align with different types of businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seasonal Events<\/strong>: To leverage the festive spirit, align your contest with holidays like <a href=\"https:\/\/rafflepress.com\/mothers-day-promotion-ideas\/\" title=\"10+ Mother\u2019s Day Promotion Ideas to Grow Your Business 2024\">Mother\u2019s Day<\/a>, <a href=\"https:\/\/rafflepress.com\/halloween-giveaway-ideas\/\" title=\"7 Top Halloween Giveaway Ideas for Successful Fall Campaigns\">Halloween<\/a>, or Thanksgiving.<\/li>\n\n\n\n<li><strong>Product-focused<\/strong>: If you sell kitchen gadgets, ask participants to submit their best cooking photos using your products.<\/li>\n\n\n\n<li><strong>Community Engagement<\/strong>: A local business could run a contest asking for photos of favorite local landmarks or community events.<\/li>\n\n\n\n<li><strong>Lifestyle Themes<\/strong>: For a fitness brand, themes could include before-and-after transformation photos or participants showcasing their favorite workout spots.<\/li>\n<\/ul>\n\n\n\n<p>By selecting a theme that resonates with your target audience and aligns with your brand, you can increase participation and the overall success of your contest.<\/p>\n\n\n\n<p>In the Facebook photo contest example below, participants were asked to share their favorite local features for inclusion on the hotel\u2019s postcard. The winning submission could win a 3-course dinner for 2. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"700\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-photo-contest-example.png\" alt=\"Facebook photo contest examples\" class=\"wp-image-2188\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-photo-contest-example.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-photo-contest-example-240x300.png 240w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-photo-contest-example-40x50.png 40w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>This leads us nicely to the topic of choosing a prize for your contest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-pick-a-great-contest-prize\">3. Pick a Great Contest Prize<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"558\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/photo-contest-facebook-prize.jpg\" alt=\"Facebook photo contest examples prize\" class=\"wp-image-2195\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/photo-contest-facebook-prize.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/photo-contest-facebook-prize-300x300.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/photo-contest-facebook-prize-150x150.jpg 150w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/photo-contest-facebook-prize-50x50.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Choosing the right contest prize is essential for attracting the right audience and maximizing participation. Your prize should be relevant to your business to ensure that entrants are genuinely interested in what you offer.<\/p>\n\n\n\n<p>For example, if you own a fitness brand, offering a year-long gym membership or a bundle of your top-selling fitness products can attract fitness enthusiasts who are more likely to become long-term customers.<\/p>\n\n\n\n<p>Additionally, consider the value of the prize relative to the effort required to enter. A highly valuable prize can justify more complex entry requirements, while a smaller prize might suit simpler entry methods. Remember, the goal is to attract participants who are likely to engage with your brand beyond the contest.<\/p>\n\n\n\n<p>Here are some <a href=\"https:\/\/rafflepress.com\/contest-prize-ideas\/\" title=\"Contest Prize Ideas\">contest prize ideas<\/a> for more inspiration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-define-your-facebook-photo-contest-rules\">4. Define Your Facebook Photo Contest Rules<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"476\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-photo-contest-rules.png\" alt=\"Facebook photo contest examples with rules\" class=\"wp-image-2193\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-photo-contest-rules.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-photo-contest-rules-300x255.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-photo-contest-rules-50x43.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Your next task is to define your Facebook photo contest rules. These will tell your fans who can enter and what actions they should take to participate.<\/p>\n\n\n\n<p>Your rules should also include the following details:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How old should people be to enter? Do they need to be over a certain age?<\/li>\n\n\n\n<li>If your contest is limited to a particular country. Or is it international?<\/li>\n\n\n\n<li>How can someone enter your giveaway, and how often can they enter?<\/li>\n\n\n\n<li>The way you\u2019ll choose a winner. Will you draw winners randomly, create a Facebook voting contest, or use another method?<\/li>\n<\/ul>\n\n\n\n<p>You should also include a statement saying your contest isn\u2019t sponsored by Facebook, which I explained earlier.<\/p>\n\n\n\n<p>You can easily create a set of <a href=\"https:\/\/rafflepress.com\/facebook-contest-rules\/\" title=\"Facebook Contest Rules\">rules with RafflePress&#8217;s contest<\/a> rules template. Just enter some information about your Facebook photo contest rules, and it will automatically create your guidelines.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"444\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/generate-contest-rules.gif\" alt=\"Easily generate Facebook photo contest rules template in seconds\" class=\"wp-image-458\"\/><\/figure>\n\n\n\n<p>With your Facebook photo contest rules template in place, you can finally move on to creating your photo contest for Facebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-create-your-facebook-photo-contest-with-rafflepress\">5. Create Your Facebook Photo Contest with RafflePress<\/h3>\n\n\n\n<p>While you can run your giveaway directly on Facebook, doing so gives you less control over your campaign and makes it harder to manage. Facebook\u2019s platform can make it difficult to track entries and moderate submissions. Plus, its algorithms might limit the visibility of your contest posts.<\/p>\n\n\n\n<p>That\u2019s why using&nbsp;<a href=\"https:\/\/www.rafflepress.com\" target=\"_blank\" title=\"RafflePress - WordPress Giveaway Plugin\" rel=\"noopener\">RafflePress<\/a>, the best WordPress giveaway plugin, is a smart choice. It\u2019s also the best photo contest app for Facebook, providing an easy and efficient way to run your contest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.rafflepress.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"301\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin.jpg\" alt=\"RafflePress best contest tool for customer acquisition\" class=\"wp-image-1321\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin-300x162.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin-50x27.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/a><\/figure>\n\n\n\n<p>Creating and running a photo contest with RafflePress is straightforward. It offers everything you need to achieve your giveaway goals, such as growing your email list, driving traffic to your website, and increasing your Facebook followers.<\/p>\n\n\n\n<p>With the built-in Facebook giveaway template, setting up your contest takes only a few clicks. This means you can get up and running in no time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"228\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-giveaway-template.png\" alt=\"Facebook giveaway template\" class=\"wp-image-2192\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-giveaway-template.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-giveaway-template-300x122.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-giveaway-template-50x20.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>It automatically adds a giveaway action to view your Facebook page, which helps you get more fans.<\/p>\n\n\n\n<p>Additionally, it includes an action to view a Facebook post or video. When you paste a post URL in the action settings, RafflePress will embed it directly inside the widget, allowing users to complete the action without leaving your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"530\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/07\/view-facebook-post-embed.jpg\" alt=\"Facebook post embed in giveaway widget\" class=\"wp-image-9080\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/07\/view-facebook-post-embed.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/07\/view-facebook-post-embed-300x284.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/07\/view-facebook-post-embed-50x47.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You can learn <a href=\"https:\/\/rafflepress.com\/how-to-run-a-giveaway-on-facebook\/\" title=\"How to Run a Giveaway on Facebook\">how to run a Giveaway on Facebook<\/a> with RafflePress here. Then, follow these easy steps to <a href=\"https:\/\/rafflepress.com\/how-to-run-a-photo-contest\/\" title=\"How to Create a Photo Contest\">create a photo contest<\/a> using the Submit a Photo entry method included with RafflePress\u2019s suite of viral social media actions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"397\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/photo-contest.jpg\" alt=\"How to run a photo contest on Facebook\" class=\"wp-image-1616\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/photo-contest.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/photo-contest-300x213.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/photo-contest-50x36.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Both tutorials will teach you how to publish your contest on your WordPress website as either a post or a stunning, distraction-free <a href=\"https:\/\/rafflepress.com\/giveaway-landing-page-examples\/\" title=\"Giveaway Landing Page Examples\">giveaway landing page<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"447\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-contest-landing-page-1.png\" alt=\"Facebook photo contest landing page\" class=\"wp-image-2191\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-contest-landing-page-1.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-contest-landing-page-1-300x240.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-contest-landing-page-1-50x40.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>When you\u2019re finished setting up your contest on your website, come back here to learn how to publish it on your Facebook page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-publish-your-photo-contest-on-facebook\">6. Publish Your Photo Contest on Facebook<\/h3>\n\n\n\n<p>You can publish your RafflePress photo contest on Facebook in 2 ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Share the link to your contest landing page in a new post on Facebook.<\/li>\n\n\n\n<li>Post the URL to your contest blog post in a new Facebook post.<\/li>\n<\/ol>\n\n\n\n<p>The benefit of publishing your contest on your website and sharing the link is two-fold.<\/p>\n\n\n\n<p>You\u2019re not only engaging your Facebook audience with new, exciting content, but you\u2019re also sending <a href=\"https:\/\/rafflepress.com\/how-to-drive-traffic-to-your-website\/\" title=\"How to Drive Traffic to Your Website\">traffic to your business website<\/a>. And that increases your chances of turning those visitors into customers.<\/p>\n\n\n\n<p>If you were only to create a Facebook post for your contest, you\u2019d miss out on powerful entry methods that could make your contest go viral. It\u2019d also get super confusing for people to understand since you\u2019d have a lot of information in the post.<\/p>\n\n\n\n<p>Here\u2019s an example of what I mean. Because submissions are in the post comments, it\u2019s pretty <strong>hard to track<\/strong> who entered.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"545\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/complex-facebook-photo-contest.png\" alt=\"Complicated facebook photo contest example\" class=\"wp-image-2189\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/complex-facebook-photo-contest.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/complex-facebook-photo-contest-300x292.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/complex-facebook-photo-contest-50x50.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>But if you look at this Facebook photo contest example where the user created their contest with RafflePress, it\u2019s easy for fans to see that they need to click the link to enter. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"503\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/good-facebook-photo-contest.png\" alt=\"Example of a good Facebook photo contest\" class=\"wp-image-2190\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/good-facebook-photo-contest.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/good-facebook-photo-contest-300x270.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/good-facebook-photo-contest-50x45.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-promoting-your-contest\">7. Promote Your Contest<\/h3>\n\n\n\n<p>Once your Facebook photo contest is ready to roll, the next step is to get the word out. A smart, multi-channel approach will ensure your contest captures attention and sparks participation.<\/p>\n\n\n\n<p>Begin with your home base: your Facebook page. Regular, engaging posts about your contest keep the excitement alive and encourage shares, extending your reach organically.<\/p>\n\n\n\n<p>For an extra visibility boost, leverage Facebook ads. Targeted advertising helps you reach a broader, yet specific, audience, increasing the likelihood of attracting interested participants.<\/p>\n\n\n\n<p>But don&#8217;t stop at Facebook:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email Newsletters:<\/strong> Alert your email subscribers with a compelling call to action.<\/li>\n\n\n\n<li><strong>Your Website:<\/strong> Use banners or pop-ups to catch the eye of your site visitors.<\/li>\n\n\n\n<li><strong>Other Social Platforms:<\/strong> Share on Twitter, Instagram, LinkedIn, etc., to tap into different audiences.<\/li>\n\n\n\n<li><strong>In-Store Promotion:<\/strong> If applicable, use offline methods like flyers or posters to inform customers.<\/li>\n<\/ul>\n\n\n\n<p>For more ideas, please see these <a href=\"https:\/\/rafflepress.com\/contest-promotion-ideas\/\" title=\"Contest Promotion Ideas\">proven contest promotion ideas<\/a>.<\/p>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-i-prevent-people-from-entering-my-photo-contest-multiple-times\"><div class=\"aioseo-faq-block-question\"><strong>How do I prevent people from entering my photo contest multiple times?<\/strong><\/div><div class=\"aioseo-faq-block-answer\">\n<p>With RafflePress, you can limit the number of entries per person, and it also allows you to track IP addresses to prevent people from entering from different IP addresses.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-pick-a-winner-for-your-contest\">8. Pick a Winner for Your Contest<\/h3>\n\n\n\n<p>Picking a winner for your contest depends on the type of photo contest you created. If it\u2019s a <a href=\"https:\/\/rafflepress.com\/simple-contest-ideas\/\" title=\"Simple Contest Ideas\">simple contest<\/a>, chances are you can choose a winner at random.<\/p>\n\n\n\n<p>But if your contest requires more effort for Facebook users to enter, you\u2019ll either need to ask your fans to vote for the best entry or have a panel of judges decide.<\/p>\n\n\n\n<p>For help with <a href=\"https:\/\/rafflepress.com\/how-to-pick-a-winner-of-a-giveaway\/\" title=\"How to Pick a Winner for Your Giveaway\">how to pick a winner for your giveaway<\/a>, see this tutorial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-9-post-contest-follow-up\">9. Follow Up After the Contest<\/h3>\n\n\n\n<p>After your contest ends and you&#8217;ve picked a winner, there&#8217;s still work to do. This time, after the contest, it is important to keep people excited and get the most out of your photo contest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"501\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/giveaway-winner-announcement-facebook.png\" alt=\"Giveaway winner announcement\" class=\"wp-image-3289\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/giveaway-winner-announcement-facebook.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/giveaway-winner-announcement-facebook-300x269.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/giveaway-winner-announcement-facebook-50x45.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Here are some steps to take:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tell everyone who won.<\/strong> Share the winning photo on Facebook and other social media. Congratulate the winner publicly.<\/li>\n\n\n\n<li><strong>Thank everyone who entered.<\/strong> This makes people feel good and want to join your next contest.<\/li>\n\n\n\n<li><strong>Use the photos people sent in<\/strong>. Show the best entries on your website or social media, ask for permission to use them in your marketing, and consider creating a video or album of the top submissions.<\/li>\n\n\n\n<li><strong>Keep people interested<\/strong>. Keep in touch through emails or social media, offer small prizes or discounts to non-winners, and share insights on how you selected the winner.<\/li>\n\n\n\n<li><strong>Ask for feedback. <\/strong>Find out what people thought about your contest so you can make the next one even better.<\/li>\n\n\n\n<li><strong>Start planning your next contest.<\/strong> Use what you learned from this one to make your next contest even more successful.<\/li>\n<\/ul>\n\n\n\n<p>By doing these things, you&#8217;ll keep people interested in your brand even after the contest is over.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-analyze-your-results\">Analyzing Your Results<\/h3>\n\n\n\n<p>When you\u2019ve chosen a contest winner and told them the good news, it\u2019s time to look at your results. Analyzing your results gives you an idea of how successful your contest was and what you can do to improve your next giveaway.<\/p>\n\n\n\n<p>The easiest way to track and measure your results is by using MonsterInsights, the <a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noopener\" title=\"MonsterInsights the Best Google Analytics Plugin for WordPress\">best Google Analytics plugin for WordPress<\/a>.<\/p>\n\n\n\n<p>MonsterInsights makes tracking visits to your giveaway page super easy. Plus, you can track other visits to your website, referral traffic, eCommerce traffic, and much more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"476\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions.png\" alt=\"MonsterInsights overview report\" class=\"wp-image-1167\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions.png 560w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions-300x255.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions-50x43.png 50w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<p>Then, you can see detailed reports in your WordPress dashboard, meaning you won\u2019t have to leave your website to see the results of your giveaway campaign. You can even use <a href=\"https:\/\/rafflepress.com\/monsterinsights-review\/\" title=\"MonsterInsights Review\">MonsterInsight&#8217;s<\/a> real-time stats to improve your contest while it\u2019s running.<\/p>\n\n\n\n<p>That\u2019s it!<\/p>\n\n\n\n<p>In this article, you\u2019ve learned how to run a photo contest on Facebook. So you can meet your business goals and grow your business faster than ever.<\/p>\n\n\n\n<p>Don&#8217;t wait to grow your business&#8230;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/rafflepress.com\/pricing\/\" style=\"background-color:#f3460e\">Get Started with RafflePress<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you need even more inspiration, check out these Facebook marketing guides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rafflepress.com\/how-to-add-facebook-pixel-to-wordpress\/\" title=\"How to Add Facebook Pixel to WordPress for Remarketing\">How to Add Facebook Pixel to WordPress for Remarketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/best-facebook-marketing-tools\/\" title=\"11 Must-Have Facebook Marketing Tools You Need to Try 2025\">Facebook Marketing Tools You Need to Try<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-grow-your-facebook-group\/\" title=\"How to Grow Your Facebook Group Faster\">How to Grow Your Facebook Group Faster<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/buy-facebook-comments\/\" title=\"6 Crucial Reasons Why You Shouldn\u2019t Buy Facebook Comments\">Why You Shouldn\u2019t Buy Facebook Comments<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-do-a-like-and-share-contest-on-facebook\/\" title=\"How to Do a Like and Share Contest on Facebook\">How to Do a Like and Share Contest on Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/facebook-marketing-tips-for-small-business\/\" title=\"11+ Proven Facebook Marketing Tips for Small Business\">Proven Facebook Marketing Tips for Small Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-run-a-facebook-flash-giveaway\/\" title=\"How to Run a Facebook Flash Giveaway\">How to Run a Facebook Flash Giveaway<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/facebook-giveaway-examples\/\" title=\"19 Facebook Giveaway Examples Brands Actually Use\">Facebook Giveaway Examples Brands Actually Use<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-get-more-facebook-followers\/\" title=\"How to Get Followers on Facebook (21 Genuine Ways)\">How to Get Followers on Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/facebook-giveaway-ideas\/\" title=\"26 Facebook Giveaway Ideas Proven to Get Big Results 2025\">Facebook Giveaway Ideas Proven to Get Big Results<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-increase-engagement-on-facebook\/\" title=\"REVEALED: How to Increase Engagement on Facebook (20 Quick Ways)\">How to Increase Engagement on Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/buy-facebook-likes\/\" title=\"REVEALED: Why You Should Not Buy Facebook Likes (5 Reasons)\">Why You Should Not Buy Facebook Likes<\/a><\/li>\n<\/ul>\n\n\n\n<p>And don\u2019t forget to follow us on <a href=\"https:\/\/www.youtube.com\/channel\/UCPtN7xV_892Pa6AcoOYzbAg\" target=\"_blank\" rel=\"noopener nofollow\" title=\"RafflePress on YouTube\">YouTube<\/a>, <a href=\"https:\/\/twitter.com\/rafflepress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"RafflePress on Twitter\">Twitter<\/a>, and <a href=\"https:\/\/www.facebook.com\/rafflepress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"RafflePress on Facebook\">Facebook<\/a> for more great tips to grow your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article shows you how to run a photo contest on Facebook so you can grow your Facebook followers and meet your business goals.<\/p>\n","protected":false},"author":6,"featured_media":4723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"2024-07-17T04:40:13","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[557,1617,366],"class_list":["post-2187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-facebook-giveaway","tag-facebook-photo-contest","tag-photo-contest"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=2187"}],"version-history":[{"count":9,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2187\/revisions"}],"predecessor-version":[{"id":16197,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2187\/revisions\/16197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/4723"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=2187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=2187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=2187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}