{"id":2405,"date":"2020-06-22T08:00:00","date_gmt":"2020-06-22T12:00:00","guid":{"rendered":"https:\/\/rafflepress.com\/?p=2405"},"modified":"2025-06-27T08:05:31","modified_gmt":"2025-06-27T12:05:31","slug":"how-to-create-a-viral-refer-a-friend-giveaway","status":"publish","type":"post","link":"https:\/\/rafflepress.com\/how-to-create-a-viral-refer-a-friend-giveaway\/","title":{"rendered":"How to Create a Viral Refer-a-Friend Giveaway"},"content":{"rendered":"\n<p>Want to create a <strong>refer a friend giveaway<\/strong> that actually goes viral?<\/p>\n\n\n\n<p>A refer a friend giveaway is a type of contest where participants earn bonus entries by inviting friends to join. It&#8217;s one of the most effective ways to grow your email list, boost brand awareness, and drive more sales quickly.<\/p>\n\n\n\n<p>I&#8217;ve personally run several referral giveaways, and the results were impressive. In this guide, I&#8217;ll walk you step-by-step through creating your own successful refer a friend giveaway, no technical skills needed.<\/p>\n\n\n\n<p><strong>Quick Summary:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-1-find-the-right-referrers\">Find the Right Referrers<\/a> \u2013 target engaged users to maximize referrals.<\/li>\n\n\n\n<li><a href=\"#h-2-choose-your-referral-contest-goal\">Set Clear Goals<\/a> \u2013 decide what you want from your giveaway.<\/li>\n\n\n\n<li><a href=\"#h-3-pick-the-perfect-referral-giveaway-prize\">Pick the Right Prize<\/a> \u2013 offer a prize your audience wants.<\/li>\n\n\n\n<li><a href=\"#h-4-make-your-referral-contest-easy-to-enter\">Make Entry Easy<\/a> \u2013 simple entry means more participants.<\/li>\n\n\n\n<li><a href=\"#h-5-keep-your-referral-contest-rules-crystal-clear\">Clarify Your Rules<\/a> \u2013 avoid confusion and ensure fairness.<\/li>\n\n\n\n<li><a href=\"#h-6-create-your-viral-refer-a-friend-giveaway-promotion\">Create Your Giveaway<\/a> \u2013 set up your giveaway in RafflePress.<\/li>\n\n\n\n<li><a href=\"#h-7-publish-your-refer-a-friend-promotion-contest\">Publish Your Contest<\/a> \u2013 go live with a dedicated landing page.<\/li>\n\n\n\n<li><a href=\"#h-8-promote-your-referral-giveaway\">Promote Your Giveaway<\/a> \u2013 drive traffic and increase entries.<\/li>\n\n\n\n<li><a href=\"#h-9-choose-a-contest-winner\">Pick a Winner<\/a> \u2013 select a winner fairly and transparently.<\/li>\n\n\n\n<li><a href=\"#h-10-follow-up-with-participants\">Follow Up Afterwards<\/a> \u2013 engage participants even after the giveaway ends.<\/li>\n\n\n\n<li><a href=\"#h-11-analyze-your-giveaway-results\">Analyze Results<\/a> \u2013 learn and improve for future giveaways.<\/li>\n<\/ul>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-a-refer-a-friend-giveaway\"><h2 class=\"aioseo-faq-block-question\">What is a Refer-a-Friend Giveaway?<\/h2><div class=\"aioseo-faq-block-answer\">\n<p>A Refer-a-Friend Giveaway is a contest where people get extra entries or chances to win by referring friends. Each friend they refer increases their chances, helping spread the word about the giveaway and brand.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"352\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-promotion.png\" alt=\"Refer a friend promotion\" class=\"wp-image-2432\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-promotion.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-promotion-300x189.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-promotion-50x31.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>There are several ways participants can refer a giveaway to others, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending an email with a link to the referral contest landing page<\/li>\n\n\n\n<li>Sharing the giveaway on social media platforms like Facebook, Twitter, etc.<\/li>\n\n\n\n<li>Copying the referral link and sending it to friends via messaging apps.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-benefits-of-running-a-refer-a-friend-giveaway\">Benefits of Running a Refer-a-Friend Giveaway<\/h2>\n\n\n\n<p>Referral contests can help grow your brand by using word-of-mouth marketing tactics to <a href=\"https:\/\/rafflepress.com\/do-giveaways-increase-sales\/\" title=\"Do Giveaways Increase Sales? - RafflePress\">increase leads and sales<\/a>.<\/p>\n\n\n\n<p>People tend to trust others more if they&#8217;re in their circle of friends and contacts. So, if you can get customers to promote your brand to those people, you skip the obstacle of not knowing you enough to trust you.<\/p>\n\n\n\n<p>According to Nielsen, people are 77% more likely to buy a product if their friends recommend it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"350\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/09\/product-recommendations-survey.png\" alt=\"Refer a Friend product recommendations survey results\" class=\"wp-image-12195\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/09\/product-recommendations-survey.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/09\/product-recommendations-survey-300x188.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/09\/product-recommendations-survey-50x31.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>What&#8217;s more, <a href=\"https:\/\/rafflepress.com\/referral-marketing-ideas\/\" title=\"Best Referral Marketing Ideas - RafflePress\">referral marketing<\/a> is highly targeted. When people refer a friend to win, they&#8217;re not spamming their entire contact list. They&#8217;re sharing it with people who <strong>they know will take an interest<\/strong>.<\/p>\n\n\n\n<p>Look at it this way; if you&#8217;re sharing a giveaway with someone you already know, you&#8217;re automatically <strong>more trustworthy and influential<\/strong> to that person.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-successful-referral-giveaway-contest\">How to Create a Successful Referral Giveaway Contest<\/h2>\n\n\n\n<p>Now that you know why running a refer-a-friend giveaway is an excellent strategy for growing your brand, let&#8217;s look at the process of running one successfully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-find-the-right-referrers\">Step 1. Find the Right Referrers<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"266\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/referral-contest.png\" alt=\"Referral contest announcement blog post\" class=\"wp-image-2407\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/referral-contest.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/referral-contest-300x143.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/referral-contest-50x24.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Referrers are the people who influence their contacts to enter your giveaway. And your refer-a-friend promotion&#8217;s success depends on the ability to source the right referrers.<\/p>\n\n\n\n<p>There are several places you can look for the right people to refer your contest, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your email list<\/strong>: Look for people who always open your emails, click through, and have purchased from you before. They are the most motivated people on your list, so they&#8217;re highly likely to refer others to your giveaway.<\/li>\n\n\n\n<li><strong>Website visitors: <\/strong>Some people who visit your site often might not subscribe to your email list. So reach out to them via blog posts announcing your giveaway, with exit-intent popups to catch them as they leave and floating bars at the top of your site advertising your contest.<\/li>\n\n\n\n<li><strong>Social followers:<\/strong> If your business has a social media profile, share a series of posts inviting your followers to enter your new contest.<\/li>\n\n\n\n<li><strong>Influencers:<\/strong> Reach out to influencers in your industry who talk to your ideal audience. If you can get an influencer to share your referral contest, it&#8217;ll widen your reach.<\/li>\n<\/ul>\n\n\n\n<p>But don&#8217;t contact influencers out of the blue. First, take the time to build a relationship with them by sharing their content, <a href=\"https:\/\/rafflepress.com\/how-to-get-more-blog-comments\/\" title=\"How to Get More Blog Comments\">commenting on their blog<\/a> posts, and so on.<\/p>\n\n\n\n<p>After you&#8217;ve created a healthy relationship, you can ask them to consider sharing your contest with their audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-choose-your-referral-contest-goal\">Step 2. Choose Your Referral Contest Goal<\/h3>\n\n\n\n<p>The next step is to figure out what you want to get out of your contest. Do you want more signups, content to use elsewhere, or greater brand awareness? Your end goal determines the type of contest you&#8217;ll run, so you must get this right.<\/p>\n\n\n\n<p>Here are some examples of goals you can choose, with the type of giveaway needed to reach them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More signups:<\/strong> Make joining your list the primary way to enter your giveaway, and support that with the option to refer a friend for additional entries. <\/li>\n\n\n\n<li><strong>Increased customers:<\/strong> Offer people who sign up for your newsletter a coupon code, and if they refer a friend, reward them with entries towards the grand prize.<\/li>\n\n\n\n<li><strong>More user-generated content (UGC):<\/strong> Create a giveaway where your followers generate their own content (UGC), such as photos or videos sharing why they love your brand. And include the option to refer a friend for extra points towards entries.<\/li>\n\n\n\n<li><strong>Greater brand awareness:<\/strong> Run a giveaway where the most voted-for entrant wins. The people entering will refer friends and family to vote for them.<\/li>\n<\/ul>\n\n\n\n<p>As you can see, your referral contest goal shapes your giveaway and the results you&#8217;ll achieve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-pick-the-perfect-referral-giveaway-prize\">Step 3. Pick the Perfect Referral Giveaway Prize<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"455\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-prize.png\" alt=\"Refer a friend giveaway prize\" class=\"wp-image-2408\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-prize.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-prize-300x244.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-prize-50x41.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You&#8217;ll use the grand prize to incentivize people to enter your giveaway, so it needs to be desirable to draw in a crowd. One way you can do that is to offer free products and services from your business.<\/p>\n\n\n\n<p>But if your target audience mainly consists of past customers, you might want to entice them with something more desirable and valuable.<\/p>\n\n\n\n<p>Items like gadgets and game consoles are great for attracting tons of entries because they&#8217;re big-ticket items people desire. Similarly, large cash prizes and all-expenses-paid trips appeal to most contest entrants.<\/p>\n\n\n\n<p>Here is a list of loads more <a href=\"https:\/\/rafflepress.com\/contest-prize-ideas\/\" title=\"Best Contest Prize Ideas\">proven contest prize ideas<\/a> for inspiration.<\/p>\n\n\n\n<p>Just make sure that the prize you choose is relevant to your brand and your target audience. Otherwise, participants won&#8217;t stick around long enough to achieve your goals, like becoming loyal customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-make-your-referral-contest-easy-to-enter\">Step 4. Make Your Referral Contest Easy to Enter<\/h3>\n\n\n\n<p>If you want your refer a friend giveaway to succeed, it must be easy to enter. As technology has become more accessible, we&#8217;ve become lazier. So, if it&#8217;s hard to enter your giveaway, people will click away and move on to the next, easier opportunity to win.<\/p>\n\n\n\n<p>For referral giveaways, you&#8217;ll want to make it easy for people to click, enter, and refer.<\/p>\n\n\n\n<p>The easiest way to do that is to use the Refer-a-Friend template included in RafflePress (we&#8217;ll discuss it shortly). Then, participants can enter your giveaway and refer it to their friends simultaneously.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"303\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/refer-a-friend-viral-rafflepress.jpg\" alt=\"\" class=\"wp-image-857\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/refer-a-friend-viral-rafflepress.jpg 630w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/refer-a-friend-viral-rafflepress-300x144.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/refer-a-friend-viral-rafflepress-50x24.jpg 50w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p>You can also make your giveaway easy to enter by having a script ready for people to use. Keep it short and to the point.<\/p>\n\n\n\n<p>Here&#8217;s an example of what you could write:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\"Hey, I just entered this awesome contest to win [prize]. Fancy giving it a go? Join in here [giveaway URL]\"<\/pre>\n\n\n\n<p>Then, all participants need to do is copy the text and paste it on their chosen platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-keep-your-referral-contest-rules-crystal-clear\">Step 5. Keep Your Referral Contest Rules Crystal Clear<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"358\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/referral-contest-rules.png\" alt=\"Referral contest rules\" class=\"wp-image-2409\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/referral-contest-rules.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/referral-contest-rules-300x192.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/referral-contest-rules-50x32.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Your refer-a-friend promotion isn&#8217;t complete without a robust set of rules. The rules ensure that everything is fair for participants and know what to expect from you as a business.<\/p>\n\n\n\n<p>Here are a few points to include in your giveaway rules:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What&#8217;s the minimum age required to enter?<\/li>\n\n\n\n<li>Can only people from a specific country or state participate?<\/li>\n\n\n\n<li>Is a purchase necessary for entering?<\/li>\n\n\n\n<li>What is the prize you&#8217;re offering?<\/li>\n\n\n\n<li>Can the prize be exchanged for money of the same value?<\/li>\n\n\n\n<li>What is the end time and date for entries?<\/li>\n\n\n\n<li>How will you draw a giveaway winner?<\/li>\n<\/ul>\n\n\n\n<p>For more details, see our guide on <a href=\"https:\/\/rafflepress.com\/how-to-write-giveaway-rules\/\" title=\"How to Write Giveaway Rules Like a Pro (With Examples)\">how to write giveaway rules like a pro<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-create-your-viral-refer-a-friend-giveaway-promotion\">Step 6. Create your Viral Refer-a-Friend Giveaway Promotion<\/h3>\n\n\n\n<p>With your strategy in place, it&#8217;s time to start creating your refer-a-friend giveaway. The easiest way to do that is to use contest software like RafflePress.<\/p>\n\n\n\n<p>RafflePress is the <a href=\"https:\/\/rafflepress.com\/\" title=\"RafflePress - Best WordPress Giveaway Plugin\">best WordPress giveaway plugin<\/a> on the market. With its intuitive drag-and-drop contest builder, you can create viral giveaways in minutes. And since it comes with a ready-made referral contest template, you&#8217;ll be up and running in no time.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/rafflepress.com\/pricing\/\" style=\"background-color:#f3460e\">Get Started with RafflePress<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Then, follow the steps below to create your referral contest.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-1-install-and-activate-rafflepress\"><strong>6a. Install and Activate RafflePress<\/strong><\/h4>\n\n\n\n<p>Once you have your copy of RafflePress, upload and install the plugin to WordPress. If you&#8217;re unfamiliar with doing that, follow this <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Install a WordPress Plugin\">step-by-step guide to install a WordPress plugin for beginners<\/a>.<\/p>\n\n\n\n<p>After installing RafflePress, you&#8217;re asked to enter your license key. You can find your license key in your RafflePress user account area in the <strong>Downloads<\/strong> section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"282\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/rafflepres-license-key.png\" alt=\"Copy your RafflePress license key\" class=\"wp-image-2410\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/rafflepres-license-key.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/rafflepres-license-key-300x151.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/rafflepres-license-key-50x25.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Copy the key by clicking the <strong>clipboard icon<\/strong> and paste it into the license key box, as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/verify-license-key-1024x604.png\" alt=\"Verify the RafflePress license key\" class=\"wp-image-2411\" style=\"width:559px;height:undefinedpx\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/verify-license-key-1024x604.png 1024w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/verify-license-key-300x177.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/verify-license-key-768x453.png 768w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/verify-license-key-50x30.png 50w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/verify-license-key.png 1342w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Then click the <strong>Verify Key<\/strong> button.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-2-choose-the-viral-refer-a-friend-giveaway-template\"><strong>6b. Choose the Refer-a-Friend Template<\/strong><\/h4>\n\n\n\n<p>Now hover your mouse over the RafflePress logo and click <strong>Add New<\/strong>. This will take you to a screen where you can choose a template for your contest.<\/p>\n\n\n\n<p>First, enter a giveaway name. It can be anything you want to call your contest, and you&#8217;ll be able to change it later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"440\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-new-giveaway.png\" alt=\"Add a new giveaway\" class=\"wp-image-2412\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-new-giveaway.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-new-giveaway-300x236.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-new-giveaway-50x39.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Next, hover your mouse over the <strong>Viral Refer-a-Friend Template<\/strong> and click <strong>Use This Template<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"445\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-template.png\" alt=\"Viral refer-a-friend giveaway template\" class=\"wp-image-2413\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-template.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-template-300x239.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-template-50x40.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Upon clicking, you&#8217;re taken to the contest builder screen. Here, you can name your giveaway, set the start and end times, and edit your prize details.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"342\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-builder.png\" alt=\"contest builder app\" class=\"wp-image-2414\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-builder.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-builder-300x184.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-builder-50x31.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-3-enter-your-prize-details\"><strong>6c. Enter Your Prize Details<\/strong><\/h4>\n\n\n\n<p>Now it&#8217;s time to enter your prize information inside the refer a friend template. Click the title or description area on the contest builder to give your prize a name and description. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"342\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/edit-prize-description.png\" alt=\"Edit your prize name and description\" class=\"wp-image-2415\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/edit-prize-description.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/edit-prize-description-300x184.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/edit-prize-description-50x31.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p><strong>Pro tip<\/strong>: including the prize value in the title can help you get more entries.<\/p>\n\n\n\n<p>Under the description box, you can upload a prize image. Simply click the <strong>Select Image<\/strong> button and choose a photo from your computer. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"300\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/insert-your-prize-image.jpg\" alt=\"Upload your prize image\" class=\"wp-image-933\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/insert-your-prize-image.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/insert-your-prize-image-300x161.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/insert-your-prize-image-50x27.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>If you&#8217;re offering more than 1 prize, click the <strong>Add Another Prize<\/strong> button and enter the details for your second prize. Both prizes will be added to the contest app in an image slider.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"339\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-another-prize.png\" alt=\"Add another referral contest prize\" class=\"wp-image-2416\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-another-prize.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-another-prize-300x182.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-another-prize-50x30.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Remember to click the <strong>Save<\/strong> button periodically when building your giveaway to save your changes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-4-choose-your-referral-giveaway-entry-methods\"><strong>6d. Choose Your Referral Giveaway Entry Methods<\/strong><\/h4>\n\n\n\n<p>The next step is to choose the ways people will enter your giveaway. Since you&#8217;re using the Viral Refer-a-Friend <a href=\"https:\/\/rafflepress.com\/giveaway-templates\/\" title=\"Top Giveaway Templates\">giveaway template<\/a>, 2 methods are automatically added for you, which include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Join an Email Newsletter:<\/strong> Connect an <a href=\"https:\/\/rafflepress.com\/best-free-email-marketing-tools-services\/\" title=\"10+ Best Free Email Marketing Tools &amp; Services for Small Businesses\">email marketing service<\/a> so people can join your email list to enter. You can learn about the different <a href=\"https:\/\/rafflepress.com\/docs-categories\/integrations\/\" title=\"RafflePress Integrations\">RafflePress integrations in the documentation<\/a> here.<\/li>\n\n\n\n<li><strong>Refer a Friend &#8211; Viral:<\/strong> Enter your message and contest link for participants to share on social media and email.<\/li>\n<\/ol>\n\n\n\n<p>Clicking on either entry method in the contest preview reveals options you can edit on the left-hand side of the builder.<\/p>\n\n\n\n<p>For example, when you click the <strong>Refer a Friend<\/strong> entry method, you&#8217;ll see the following screen:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"400\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-action-settings.png\" alt=\"Refer a friend entry method settings\" class=\"wp-image-2417\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-action-settings.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-action-settings-300x215.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-action-settings-50x36.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Here you can change the label to something more personalized and choose a value for the action. The value is how many entries that action is worth. There&#8217;s also the option to make the action Mandatory to ensure more people refer your contest.<\/p>\n\n\n\n<p>Beneath that, you can choose the platforms where people can share your giveaway, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Twitter<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>Email<\/li>\n<\/ul>\n\n\n\n<p>Clicking the checkbox beside each platform opens a text box where you can enter the custom message for people to share. You can also add a custom image by clicking the <strong>Select Image<\/strong> button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"367\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/viral-referral-share-options.png\" alt=\"Referral contest share options\" class=\"wp-image-2418\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/viral-referral-share-options.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/viral-referral-share-options-300x197.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/viral-referral-share-options-50x33.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Depending on your <a href=\"https:\/\/rafflepress.com\/how-to-run-a-referral-contest\/\" title=\"How to Run a Referral Contest\">referral contest<\/a> goals, you can add extra entry methods by clicking the <strong>Actions<\/strong> tab. The actions are grouped by goal type like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More Subscribers<\/li>\n\n\n\n<li>Increased Social Engagement<\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-drive-traffic-to-your-website\/\" title=\"How to Drive Traffic to Your Website\">More Traffic<\/a><\/li>\n<\/ul>\n\n\n\n<p>Adding more actions is as simple as clicking the <strong>Plus (+)<\/strong> icon beside each action. You can then add them to your giveaway widget, where you can edit them using the same process mentioned above.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"387\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-a-new-action.png\" alt=\"Add a new referral contest action\" class=\"wp-image-2419\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-a-new-action.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-a-new-action-300x208.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/add-a-new-action-50x35.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You can view a complete list of <a class=\"heroickb_exit_link\" href=\"?hkb-redirect&#038;nonce=e828ec90e9&#038;check=1q6lt&#038;redirect=https%3A%2F%2Frafflepress.com%2Fdocs-categories%2Factions%2F&#038;otype=unknown&#038;oid=0&#038;source=block-content\" title=\"RafflePress Actions\">RafflePress actions in the documentation<\/a> here.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-5-design-your-refer-a-friend-giveaway\"><strong>6e. Design Your Refer a Friend Giveaway<\/strong><\/h4>\n\n\n\n<p>Next, you can change your giveaway look by clicking the <strong>Design<\/strong> tab. Here, you can choose 2 different layout types:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Header, Text, Image<\/li>\n\n\n\n<li>Image, Header, Text<\/li>\n<\/ol>\n\n\n\n<p>And you can change the font used on the giveaway widget.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"406\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-layouts.png\" alt=\"Giveaway layout options\" class=\"wp-image-2420\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-layouts.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-layouts-300x218.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-layouts-50x36.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>The following section lets you change the color of the widget&#8217;s button. You can enter your own custom hex value or choose a color from the palette provided.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"406\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-button-color.png\" alt=\"Giveaway button color\" class=\"wp-image-2421\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-button-color.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-button-color-300x218.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-button-color-50x36.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>After that, you can follow the same steps to change the background color of your giveaway&#8217;s <a href=\"https:\/\/rafflepress.com\/best-landing-page-creation-tools-for-wordpress\/\" title=\"Best Landing Page Creation Tools for WordPress\">landing page<\/a>.<\/p>\n\n\n\n<p>Or, if you prefer, you can upload a custom background image by clicking the <strong>Select Image<\/strong> button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"358\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-landing-page-background-image.png\" alt=\"Change the giveaway landing page background image\" class=\"wp-image-2422\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-landing-page-background-image.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-landing-page-background-image-300x192.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-landing-page-background-image-50x32.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>When your giveaway looks how you want, hit the <strong>Save<\/strong> button to save your changes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-6-configure-your-referral-giveaway-settings\"><strong>6f. Configure Your Referral Giveaway Settings<\/strong><\/h4>\n\n\n\n<p>When you click the Settings tab, you&#8217;ll see several settings for setting up your giveaway. The most important section to set up is the <strong>Giveaway Rules<\/strong>.<\/p>\n\n\n\n<p>RafflePress offers an easy way to set up and display your contest rules in your giveaway widget. Simply click the <strong>+Generate Rules<\/strong> button and answer the questions on your screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"371\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-generator.png\" alt=\"RafflePress Rules Generator\" class=\"wp-image-2423\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-generator.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-generator-300x199.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-generator-50x33.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Then click <strong>Generate Rules<\/strong> to see a set of giveaway rules displayed inside the widget.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"504\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-1.png\" alt=\"Giveaway rules template\" class=\"wp-image-2424\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-1.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-1-300x270.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-1-50x45.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You can check out our documentation for details on all the <a class=\"heroickb_exit_link\" href=\"?hkb-redirect&#038;nonce=e828ec90e9&#038;check=5qgnn&#038;redirect=https%3A%2F%2Frafflepress.com%2Fdocs%2Fgiveaway-settings%2F&#038;otype=unknown&#038;oid=0&#038;source=block-content\" title=\"RafflePress Settings\">RafflePress settings<\/a>.<\/p>\n\n\n\n<p>When you&#8217;re happy with your giveaway rules template, click <strong>Save<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-publish-your-refer-a-friend-promotion-contest\">Step 7. Publish Your Refer a Friend Promotion Contest<\/h3>\n\n\n\n<p>Now that you&#8217;ve learned how to create a viral refer-a-friend giveaway, it&#8217;s time to publish it on your website.<\/p>\n\n\n\n<p>RafflePress makes it super easy to publish your giveaway. Just click the <strong>Publish<\/strong> tab at the top of the contest builder.<\/p>\n\n\n\n<p>You&#8217;ll then see 3 different ways to publish your giveaway:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>RafflePress WordPress Block:<\/strong> Embed your giveaway widget in a WordPress post or page.<\/li>\n\n\n\n<li><strong>WordPress Shortcode:<\/strong> Add the giveaway in the classic WordPress editor, sidebar widgets, or theme.<\/li>\n\n\n\n<li><strong>Giveaway Landing Page:<\/strong> Create a distraction-free refer-a-friend landing page on your WordPress website for your giveaway.<\/li>\n<\/ol>\n\n\n\n<p>One of the best ways to increase contest entries is to use the dedicated landing page option. Because there are fewer distractions on the page, visitors are more likely to sign up and enter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"269\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-landing-page-template.png\" alt=\"Publish options for giveaway landing page\" class=\"wp-image-2425\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-landing-page-template.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-landing-page-template-300x144.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-landing-page-template-50x24.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>So let&#8217;s use the <strong>Giveaway Landing Page<\/strong> option for publishing your contest. If you haven&#8217;t already done so, click the <strong>Click here<\/strong> link to set up a permalink for your page.<\/p>\n\n\n\n<p>That will take you to the Settings page, where you can choose a URL for your refer a friend landing page under the <strong>Page Permalink<\/strong> heading.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"396\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/contest-landing-page-permalink.png\" alt=\"Contest landing page permalink\" class=\"wp-image-2426\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/contest-landing-page-permalink.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/contest-landing-page-permalink-300x213.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/contest-landing-page-permalink-50x35.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Remember to click <strong>Save<\/strong>. Then, navigate back to the <strong>Publish<\/strong> tab, where you can click the <strong>View Page<\/strong> button to see what your referral contest looks like.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"380\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/preview-referral-contest.png\" alt=\"Preview your referral contest\" class=\"wp-image-2427\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/preview-referral-contest.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/preview-referral-contest-300x204.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/preview-referral-contest-50x34.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Great work! You&#8217;ve now got an awesome referral giveaway live on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"508\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway.png\" alt=\"Refer a friend giveaway landing page\" class=\"wp-image-2428\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-300x273.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/refer-a-friend-giveaway-50x45.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-promote-your-referral-giveaway\">Step 8. Promote Your Referral Giveaway and Refer a Friend Post<\/h3>\n\n\n\n<p>Once your giveaway is live, you should focus your efforts on promoting it. People won&#8217;t enter your contest if they don&#8217;t know it exists. So start promoting your giveaway right away to generate excitement and as many entries as possible.<\/p>\n\n\n\n<p>There are several ways to promote your giveaway, the easiest of which is to share it on your social media channels with an enticing image to encourage entries.<\/p>\n\n\n\n<p>You can also promote your giveaway by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emailing your subscribers and asking them to join in<\/li>\n\n\n\n<li>Add a banner to your website homepage with a link to your contest page<\/li>\n\n\n\n<li>Create a leaderboard of participants with the most referrals<\/li>\n\n\n\n<li>Add your giveaway to <a href=\"https:\/\/rafflepress.com\/28-best-online-sweepstakes-websites-to-promote-your-contest\/\" title=\"Best Online Sweepstakes Websites\">contest directory websites<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"487\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/12\/refer-a-friend-email-example.jpg\" alt=\"Refer a friend email example\" class=\"wp-image-3849\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/12\/refer-a-friend-email-example.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/12\/refer-a-friend-email-example-300x261.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/12\/refer-a-friend-email-example-50x44.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>This refer-a-friend email example shows how easy getting your email list involved with your referral contest can be. Ensure your refer a friend email includes a link to your <a href=\"https:\/\/rafflepress.com\/giveaway-landing-page-examples\/\" title=\"Giveaway Landing Page Examples\">giveaway landing page<\/a>. That way, you can keep generating referrals up until your giveaway ends.<\/p>\n\n\n\n<p>You can also check out this list of <a href=\"https:\/\/rafflepress.com\/contest-promotion-ideas\/\" title=\"Contest Promotion Ideas\">proven contest promotion ideas<\/a> for more inspiration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-choose-a-contest-winner\">Step 9. Choose a Contest Winner<\/h3>\n\n\n\n<p>When your contest is over, you&#8217;ll need to choose your grand prize winner. The fairest and easiest way to do that is with a random draw.<\/p>\n\n\n\n<p>Picking a winner randomly is super easy with RafflePress. Simply head to <strong>RafflePress \u00bb Giveaways<\/strong> and click the <strong>Needs Winners<\/strong> link at the end of your giveaway.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"329\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/needs-winners.jpg\" alt=\"\" class=\"wp-image-1887\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/needs-winners.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/needs-winners-300x177.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/needs-winners-50x29.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>The following page shows you all the people who entered your giveaway and the number of entries for each person.<\/p>\n\n\n\n<p>Then, to <a href=\"https:\/\/rafflepress.com\/how-to-pick-a-winner-of-a-giveaway\/\" title=\"How to Pick a Winner of a Giveaway\">pick a winner<\/a>, click <strong>Pick Winner<\/strong>, select the options you need, and click <strong>Choose Winners Now<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"327\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/pick-givaway-winner.jpg\" alt=\"pick a giveaway winner\" class=\"wp-image-869\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/pick-givaway-winner.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/pick-givaway-winner-300x176.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/pick-givaway-winner-50x29.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>The winner is instantly highlighted, so you can click the <strong>Email Winner<\/strong> link and let them know.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"307\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/email-the-winner.jpg\" alt=\"email the winner\" class=\"wp-image-1493\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/email-the-winner.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/email-the-winner-300x165.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/email-the-winner-50x27.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-follow-up-with-participants\">Step 10. Follow Up With Participants<\/h3>\n\n\n\n<p>Let&#8217;s not forget that after you&#8217;ve chosen a giveaway winner, it&#8217;s good practice to follow up with everyone who entered. Following up gives you the chance to thank everyone for taking part and develop better relationships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"442\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/follow-up-winner-announcement.png\" alt=\"Winner announcement example\" class=\"wp-image-2429\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/follow-up-winner-announcement.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/follow-up-winner-announcement-300x237.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/follow-up-winner-announcement-50x40.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You can follow up by posting on social media, tagging the winner, and sending a message of thanks. To make sure you cover all bases, send an email announcement telling people the contest is over, who the winner is, and thanks for joining in.<\/p>\n\n\n\n<p>Why not offer a consolation prize in the form of a discount? That way, everyone wins and leaves in good spirits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-analyze-your-giveaway-results\">Step 11. Analyze Your Giveaway Results<\/h3>\n\n\n\n<p>Your work isn&#8217;t over yet. The last step is to analyze your refer-a-friend giveaway results to see if you succeeded in going viral and if you can make improvements in your next contest.<\/p>\n\n\n\n<p> RafflePress includes insightful Entry Reports that make it easy to visualize what worked best for your contest.<\/p>\n\n\n\n<p>You can find it by heading to <strong>RafflePress \u00bb Giveaways<\/strong> and clicking <strong>Users<\/strong> under your giveaway. Then at the top of the screen, click the <strong>Entries Report<\/strong> link.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"280\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rafflepress-entries-report.png\" alt=\"RafflePress giveaway entries report\" class=\"wp-image-4666\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rafflepress-entries-report.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rafflepress-entries-report-300x150.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rafflepress-entries-report-50x25.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You\u2019ll see a pie chart breaking down each giveaway action based on the total entries on the following screen. With this information, you can see which actions resulted in the most contest entries. That way, you know which actions are most effective for future giveaways.<\/p>\n\n\n\n<p>You can also track your success by using <a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noopener\" title=\"MonsterInsights\">MonsterInsights<\/a>, the best Google Analytics plugin for WordPress. With MonsterInsights, it&#8217;s easy to track referrals to your giveaway landing page, eCommerce promotions, and other website activity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"476\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions.png\" alt=\"MonsterInsights overview report\" class=\"wp-image-1167\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions.png 560w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions-300x255.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions-50x43.png 50w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<p>And with helpful <a href=\"https:\/\/www.monsterinsights.com\/your-ultimate-guide-to-monsterinsights-dashboard-reports\/\" target=\"_blank\" rel=\"noopener\" title=\"MonsterInsights Dashboard Reports\">dashboard reports<\/a>, you can see all your results inside your WordPress dashboard. That means you won&#8217;t have to go to a different site to view your data. It&#8217;s all in one place!<\/p>\n\n\n\n<p>By looking carefully at your analytics, you can see which promotion strategies drove the most referrals to your giveaway page. Then, you can use that information to create a much better contest next time.<\/p>\n\n\n\n<p>Check out this <a href=\"https:\/\/rafflepress.com\/monsterinsights-review\/\" title=\"MonsterInsights Review\">MonsterInsights review<\/a> to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Popular Refer-a-Friend Giveaway Ideas<\/h2>\n\n\n\n<p>Here are some proven examples and ideas to inspire your refer-a-friend giveaway:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product Launch Referral Giveaway:<\/strong> Offer early product access or exclusive discounts for referring friends before your big launch.<\/li>\n\n\n\n<li><strong>Email Subscriber Referral Contest:<\/strong> Give existing subscribers bonus entries for every new signup they refer to your newsletter.<\/li>\n\n\n\n<li><strong>Social Media Sharing Giveaway:<\/strong> Participants earn entries by sharing giveaway posts and tagging friends on platforms like Instagram and Twitter.<\/li>\n\n\n\n<li><strong>Customer Loyalty Referral Program:<\/strong> Reward loyal customers who bring in new customers with special discounts or free merchandise.<\/li>\n\n\n\n<li><strong>Milestone Celebration Giveaway:<\/strong> Celebrate hitting a business milestone (like reaching 10,000 followers) with a high-value prize, encouraging referrals to reach the goal faster.<\/li>\n<\/ul>\n\n\n\n<p>For even more ideas, check out this list of <a href=\"https:\/\/rafflepress.com\/refer-a-friend-promotion-ideas\/\" title=\"Refer a Friend Promotion Ideas\">refer-a-friend promotion ideas<\/a> for small businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs About Refer-a-Friend Giveaways<\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>What is a refer-a-friend giveaway?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">A refer-a-friend giveaway is a type of contest where participants earn additional entries for referring their friends. It\u2019s an effective way to quickly grow your audience, build email lists, and increase sales through word-of-mouth marketing.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>How many bonus entries should you offer per referral?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Usually, offering 1\u20133 bonus entries per referral works best. More entries might dilute your contest, while fewer could reduce motivation.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Can you run a successful refer-a-friend giveaway without social media?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Yes, definitely! Email-only referral contests or using a dedicated giveaway landing page can also be highly effective, even without social media promotion.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>What&#8217;s the best prize for a referral giveaway?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">The best prize is something your audience highly values, relevant to your brand or niche. Popular options include exclusive products, gift cards, high-value electronics, or unique experiences.<\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-viral-refer-a-friend-giveaways-with-rafflepress-is-easy\">Viral Refer-a-Friend Giveaways with RafflePress is Easy<\/h2>\n\n\n\n<p>Now that you know how to create a viral refer-a-friend giveaway, go ahead and get started! Not only will you delight your audience with the chance to win a fantastic prize, but you&#8217;ll also increase your brand awareness and get more leads to grow your business.<\/p>\n\n\n\n<p>What are you waiting for?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/rafflepress.com\/pricing\/\" style=\"background-color:#f3460e\">Get Started with RafflePress<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You might also find the following giveaway and contest guides helpful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rafflepress.com\/contest-seo\/\" title=\"How to Use Contest SEO to Boost Your Website\u2019s Rankings\">How to Use Contest SEO to Boost Your Website\u2019s Rankings<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/simple-contest-ideas\/\" title=\"Simple Contest Ideas\">Simple Contest Ideas Proven to Promote Your Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/refer-a-friend-promotion-ideas\/\" title=\"Refer a Friend Promotion Ideas\">Refer a Friend Promotion Ideas for Small Businesses<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you liked this article, please subscribe to our\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCPtN7xV_892Pa6AcoOYzbAg\" target=\"_blank\" rel=\"noopener nofollow\" title=\"YouTube - RafflePress\">YouTube Channel<\/a>\u00a0for RafflePress video tutorials. You can also find us on\u00a0<a href=\"https:\/\/twitter.com\/rafflepress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Twitter - RafflePress\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/rafflepress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Facebook - RafflePress\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to run a referral contest? In this article we show you how to create a viral refer-a-friend giveaway using RafflePress, step by step.<\/p>\n","protected":false},"author":6,"featured_media":4335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"2024-11-06T04:14:41","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[1744,1745,11],"class_list":["post-2405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-refer-a-friend-giveaway","tag-referral-contest","tag-running-a-successful-contest"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=2405"}],"version-history":[{"count":9,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2405\/revisions"}],"predecessor-version":[{"id":15668,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2405\/revisions\/15668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/4335"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=2405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=2405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=2405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}