- Step 1. Choose an Exciting Giveaway Prize<\/a><\/li>
- Step 2. Set the Rules for Your Giveaway<\/a><\/li>
- Step 3. Choose the Best Instagram Giveaway Tool<\/a><\/li>
- Step 4. Set Up an Instagram Giveaway to Boost Followers<\/a>
- <\/ul><\/li>
- Step 5. Promote Your Giveaway on Instagram to Gain Followers<\/a><\/li>
- Step 6. Choose and Announce the Giveaway Winner<\/a><\/li>
- Step 7. Engage New Followers to Retain Them<\/a><\/li>
- Step 8. Analyze Your Giveaway Results<\/a>
- <\/ul><\/li><\/ul>\n\n\n
- Offer a free product or service from your business<\/li>\n\n\n\n
- Create a giveaway bundle of products related to your brand<\/li>\n\n\n\n
- Team up with similar non-competitors to offer a high-quality prize or gift card<\/li>\n\n\n\n
- Give away limited edition or custom products unavailable elsewhere<\/li>\n<\/ul>\n\n\n\n
I love this example from MOB Kitchen. They teamed up with food influencers to offer users the chance to win a bundle of kitchen-related goodies.<\/p>\n\n\n\n
![\"instagram](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-giveaway-example.png\")
<\/figure>\n\n\n\nThis Instagram post helped them spread the cost of the prize and tap into the audiences of their partners.<\/p>\n\n\n\n
Step 2. Set the Rules for Your Giveaway<\/h3>\n\n\n\n
The next step is to define the rules of your giveaway. Doing so will keep your giveaway fair and avoid potential confusion.<\/p>\n\n\n\n
You can run several types of giveaways on Instagram<\/a> with varying entry requirements, so keep that in mind when drafting your rules.<\/p>\n\n\n\n
For example, classic giveaways simply ask users to enter for the chance to win. Other giveaway ideas might require users to submit a photo (for photo contests<\/a>), video, or other media.<\/p>\n\n\n\n
When setting one up, I always recommend that your giveaway rules include the following details:<\/p>\n\n\n\n
- \n
- The minimum age to enter your contest<\/li>\n\n\n\n
- If there are any location limits<\/li>\n\n\n\n
- The start and end dates and times<\/li>\n\n\n\n
- How people can enter your giveaway (e.g., tag a friend in the comments)<\/li>\n\n\n\n
- The way you\u2019ll draw a winner<\/li>\n\n\n\n
- If your giveaway is sponsored or affiliated with a third party<\/li>\n<\/ul>\n\n\n\n
![\"Instagram](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/determine-your-giveaway-rules.jpg\")
<\/figure>\n\n\n\nMake sure your entry methods directly align with the specific outcomes you want to achieve. For example:<\/p>\n\n\n\n
- \n
- To gain followers:<\/strong> Make following your Instagram profile a requirement to enter.<\/li>\n\n\n\n
- To boost engagement (likes):<\/strong> Ask participants to like the giveaway post.<\/li>\n\n\n\n
- To increase reach and visibility (shares):<\/strong> Require entrants to share the giveaway post on their story for a bonus entry.<\/li>\n\n\n\n
- To encourage interaction (comments):<\/strong> Ask a question in your giveaway post and have users comment with their answers to enter.<\/li>\n<\/ul>\n\n\n\n
By carefully tailoring your entry requirements, you can effectively use your giveaway to target particular growth areas.<\/p>\n\n\n\n
Remember:<\/strong> the giveaway rules<\/a> for each social media platform may differ. For example, Instagram\u2019s rules may be different from Twitter’s. You can check out Facebook and Instagram promotion guidelines on their website.<\/p>\n\n\n\n
For help with this step, see our complete guide on writing giveaway rules<\/a>.<\/p>\n\n\n\n
After choosing a prize and defining your rules, you can start looking for the best giveaway tool to make running your giveaway easier.<\/p>\n\n\n\n
Step 3. Choose the Best Instagram Giveaway Tool<\/h3>\n\n\n\n
While many brands run Instagram giveaways<\/a> directly on the platform by asking fans to like, follow, and share, this method has limitations. Instagram doesn’t allow in-post URLs, making it challenging to drive traffic to other platforms or your website.<\/p>\n\n\n\n
Giveaway tools offer a solution by allowing you to run contests from your website and include bonus entry options like joining your email list or following you on other social media platforms. These tools typically feature a dedicated builder that displays your giveaway details in an easy-to-use widget.<\/p>\n\n\n\n
Popular giveaway tools include:<\/p>\n\n\n\n
- \n
- RafflePress<\/a>:<\/strong> My recommended tool for its user-friendly interface and versatile features.<\/li>\n\n\n\n
- Gleam:<\/strong> Flexible with a wide range of actions, suitable for businesses of all sizes.<\/li>\n\n\n\n
- Woobox: <\/strong>Great for running giveaways across multiple social platforms simultaneously.<\/li>\n\n\n\n
- ShortStack:<\/strong> Offers advanced features, suitable for larger businesses.<\/li>\n<\/ol>\n\n\n\n
When choosing a tool, consider your goals, budget, and technical requirements. I recommend exploring each option’s features and pricing to find the best fit for your needs.<\/p>\n\n\n\n
Step 4. Set Up an Instagram Giveaway to Boost Followers<\/h3>\n\n\n\n
Now it\u2019s time to create your Instagram giveaway. I use RafflePress<\/a> to walk you through the process.<\/p>\n\n\n\n
![\"RafflePress](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin.jpg\")
<\/a><\/figure>\n\n\n\nRafflePress is the best WordPress giveaway plugin<\/a> on the market. It\u2019s a powerful giveaway builder for WordPress website owners. You can get started with a premade giveaway template and customize it easily with the drag-and-drop builder.<\/p>\n\n\n\n
RafflePress offers a comprehensive library of giveaway actions, allowing you to gain social media followers, grow your email list<\/a>, and drive targeted traffic to your website.<\/p>\n\n\n\n
Follow the steps below to create your Instagram giveaway with RafflePress.<\/p>\n\n\n\n
Install and Activate RafflePress Giveaway Plugin<\/h4>\n\n\n\n
First, click here to get started with RafflePress<\/a> and download the plugin to your computer. You\u2019ll then need to install and activate the plugin on your WordPress website.<\/p>\n\n\n\n
Here\u2019s a step-by-step guide on installing WordPress plugins<\/a> if you need help.<\/p>\n\n\n\n
Note:<\/strong> There is a free version of RafflePress available, but we\u2019ll use RafflePress Pro for the advanced features.<\/p>\n\n\n\n
After installing the plugin, hover your mouse over the RafflePress icon and click Add New<\/strong> to create a new giveaway.<\/p>\n\n\n\n
![\"create](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/add-new-giveaway.jpg\")
<\/figure>\n\n\n\nChoose the Instagram Giveaway Template<\/h4>\n\n\n\n
You can enter your giveaway name on the following screen and choose a giveaway template<\/a>. <\/p>\n\n\n\n
RafflePress has several pre-made templates designed to meet specific marketing goals like, Grow Your Email List, Refer-a-Friend, etc.<\/p>\n\n\n\n
![\"grow](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/grow-your-instagram-following-template.jpg\")
<\/figure>\n\n\n\nTo do a giveaway on Instagram to gain followers, choose the Grow Your Instagram Following<\/strong> template by hovering your mouse over it and clicking Use This Template.<\/p>\n\n\n\n
![\"grow](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-giveaway-template.png\")
<\/figure>\n\n\n\nThis template will populate your widget with giveaway actions to boost interactions and engagement on Instagram.<\/p>\n\n\n\n
Add Your Giveaway Prize Details<\/h4>\n\n\n\n
On the next screen, you\u2019ll see RafflePress\u2019s giveaway builder. Here, you can enter your prize details, entry methods, and other details for users to see in an interactive giveaway widget.<\/p>\n\n\n\n
Click the pencil icon under the Giveaway Prize Details<\/strong> heading to give your giveaway a title and description.<\/p>\n\n\n\n
![\"enter](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details.png\")
<\/figure>\n\n\n\nYou can also upload a prize image from your media library or computer by clicking the Select Image button<\/strong> on the right-hand side of the screen.<\/p>\n\n\n\n
![\"Upload](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/insert-your-prize-image.jpg\")
<\/figure>\n\n\n\nWhen you\u2019re happy with your prize details, click the Done Editing<\/strong> button.<\/p>\n\n\n\n
You can add extra prize details by clicking the +Add Another Prize<\/strong> button if you\u2019re offering many prizes. Below that, you can also enter the giveaway start and end times.<\/p>\n\n\n\n
Remember to click the Save<\/strong> button periodically to save your changes.<\/p>\n\n\n\n
Add Actions to Grow Your Social Media Followers<\/h4>\n\n\n\n
Because we\u2019re using the Grow Your Instagram Following<\/strong> template, your giveaway widget will already have 2 giveaway actions:<\/p>\n\n\n\n
- \n
- Visit us on Instagram<\/strong> – Users can visit your profile and decide for themselves to follow you for entry into your giveaway.<\/li>\n\n\n\n
- View Instagram Post \/ Video<\/strong> – You can ask users to view an Instagram post inside the giveaway widget to enter.<\/li>\n<\/ol>\n\n\n\n
![\"instagram](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/06\/instagram-entry-options.png\")
<\/figure>\n\n\n\nThese actions are an excellent way to boost your Instagram followers. Still, if you want more social media followers on Twitter, Pinterest, LinkedIn, and Facebook, you\u2019ll need to add actions to follow you there.<\/p>\n\n\n\n
For example, you can use the Follow us on Pinterest<\/strong> action to get more Pinterest followers<\/a>. Clicking the action inside the widget reveals more customization options, including:<\/p>\n\n\n\n
- \n
- Change the action label<\/li>\n\n\n\n
- Choose a value (how many entries that action is worth)<\/li>\n\n\n\n
- Make the action mandatory<\/li>\n\n\n\n
- Enter your Pinterest profile URL<\/li>\n<\/ul>\n\n\n\n
In RafflePress, you can also set up bonus entries to drive people to follow your social channels. <\/p>\n\n\n\n
Let\u2019s look at a few examples:<\/p>\n\n\n\n
- \n
- If you want more Facebook followers<\/a>, you can add bonus entries for people to visit you on Facebook<\/li>\n\n\n\n
- To get more Twitter followers, you can offer another bonus entry to follow you on Twitter<\/li>\n\n\n\n
- For extra LinkedIn contacts, you can use the Follow us on LinkedIn<\/strong> action<\/li>\n\n\n\n
- For more YouTube subscribers, add a 4th bonus entry to visit your channel<\/li>\n\n\n\n
- To get more TikTok Followers, include another bonus entry to follow you on TikTok<\/li>\n<\/ul>\n\n\n\n
![\"add](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/bonus-entry-actions.png\")
<\/figure>\n\n\n\nUsing bonus entries will attract engaged followers because it gives users more chances to win and take action on the platforms you want.<\/p>\n\n\n\n
You could even ask users to submit a photo or selfie to collect user-generated content<\/a> (UGC) or leave a comment in your comments section.<\/p>\n\n\n\n
In addition to follow-based entries, you can encourage different engagement types:<\/p>\n\n\n\n
- \n
- Comment-to-Enter:<\/strong> Ask a question related to your brand or the giveaway prize and require users to comment with their answer for an entry.<\/li>\n\n\n\n
- Tag-a-Friend:<\/strong> Prompt participants to tag one or more friends in the comments for additional entries. This expands your giveaway’s reach significantly.<\/li>\n\n\n\n
- Visit a Page:<\/strong> Drive traffic to a specific page on your website by requiring users to visit that page for an entry. You can further incentivize this by having them find a specific piece of information on the page to include in their entry.<\/li>\n<\/ul>\n\n\n\n
Customize Your Giveaway Widget<\/h4>\n\n\n\n
Now that you\u2019ve added entry methods, let\u2019s finish designing your contest. To do that, click the Design<\/strong> tab, where you can choose from 2 giveaway layouts, change the widget font, and choose a button color.<\/p>\n\n\n\n
![\"Customize](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/06\/rafflepress-design-options.png\")
<\/figure>\n\n\n\nUnder the Page Background<\/strong> heading, you can upload a background image for your giveaway\u2019s landing page by clicking the Select Image<\/strong> button.<\/p>\n\n\n\n
![\"Upload](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/06\/giveaway-landing-page-background-image.png\")
<\/figure>\n\n\n\nRemember to click Save<\/strong> to save the changes.<\/p>\n\n\n\n
Display Your Giveaway Rules<\/h4>\n\n\n\n
Remember the rules you defined earlier? With RafflePress, you can display those rules right inside your giveaway widget.<\/p>\n\n\n\n
Click the Settings<\/strong> tab and select Giveaway Rules<\/strong>, where you can paste your rules directly into the widget. Alternatively, you can use the built-in Rules Generator to create a simple set of rules.<\/p>\n\n\n\n
![\"giveaway](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/social-media-giveaway-rules.jpg\")
<\/figure>\n\n\n\nClick the + Generate Rules<\/strong> button, then answer questions about your sponsor, contact details, age, and location eligibility information.<\/p>\n\n\n\n
![\"giveaway](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/giveaway-rules-generator.png\")
<\/figure>\n\n\n\nNext, click the Generate Rules<\/strong> button to add a complete set of rules to the content area. You can also edit and add to the content to suit your business requirements.<\/p>\n\n\n\n
![\"generated](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/generated-rules.jpg\")
<\/figure>\n\n\n\nPublish Your Instagram Giveaway<\/h4>\n\n\n\n
RafflePress offers 3 different ways to publish your giveaway in WordPress, including:<\/p>\n\n\n\n
- \n
- RafflePress WordPress Block:<\/strong> Use the WordPress block editor to embed your giveaway widget in a new post or page.<\/li>\n\n\n\n
- WordPress Shortcode:<\/strong> Embed your giveaway in the classic WordPress editor, sidebar widgets, or inside your WordPress theme.<\/li>\n\n\n\n
- Giveaway Landing Page:<\/strong> Create a clean, distraction-free landing page for your giveaway.<\/li>\n<\/ol>\n\n\n\n
The best option for securing the most entries is to use the Giveaway Landing Page<\/a> option. Because there\u2019s nothing else on the page to distract people, they\u2019re more likely to enter and boost your followers quickly.<\/p>\n\n\n\n
Click the Giveaway Landing Page<\/strong> option, then click the \u201cClick Here\u201d link to add the URL for your page.<\/p>\n\n\n\n
![\"Publish](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/publish-as-landing-page.jpg\")
<\/figure>\n\n\n\nAfter, you can click the View<\/strong> button to see how your giveaway landing page looks.<\/p>\n\n\n\n
![\"example:](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/06\/instagram-giveaway-landing-page.png\")
<\/figure>\n\n\n\nAwesome! You have a fantastic-looking landing page for your Instagram giveaway.<\/p>\n\n\n\n
The work doesn\u2019t stop once you publish your giveaway. You need to promote it with a social media giveaway<\/a> post to maximize entries. You’ll also need to track your giveaway performance so you can make improvements.<\/p>\n\n\n\n
We\u2019ll look at this in more detail below.<\/p>\n\n\n\n
Step 5. Promote Your Giveaway on Instagram to Gain Followers<\/h3>\n\n\n\n
You can\u2019t simply wait for people to discover your giveaway. If no one knows about it, you won\u2019t get any entries, and more importantly, you won\u2019t get the social media followers you need to reach your business goals.<\/p>\n\n\n\n
Instead, you should start promoting your giveaway right away to get the message out and spread the word. There are several proven contest promotion methods<\/a> available. The easiest way is to share your giveaway post on your social media channels and ask people to tag a friend in the comments.<\/p>\n\n\n\n
For example, in this Facebook giveaway, Risata Wines asked their fans to tag their summer crew. This helped spread awareness about the contest, gaining over 3k comments, 130+ shares, and 900+ reactions.<\/p>\n\n\n\n
![\"contest](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/contest-promotion-example.png\")
<\/figure>\n\n\n\nYou can also use the following Instagram giveaway promotion methods:<\/p>\n\n\n\n
- \n
- Send an email newsletter announcing your giveaway to existing subscribers<\/li>\n\n\n\n
- Add an exit popup<\/a> linking to your giveaway that triggers when users are about to leave your site<\/li>\n\n\n\n
- Add a link to your giveaway landing page on your homepage<\/li>\n\n\n\n
- Enter your giveaway into some of these contests and sweepstake directories<\/a><\/li>\n\n\n\n
- Make your giveaway easier to find by using popular Instagram hashtags<\/li>\n\n\n\n
- Run Facebook ads and ads on other social media platforms<\/li>\n\n\n\n
- Announce your giveaway in your Instagram stories<\/li>\n<\/ul>\n\n\n\n
Start promoting your giveaway from the moment it goes live to get tons of entries from the very first day.<\/p>\n\n\n\n
Step 6. Choose and Announce the Giveaway Winner<\/h3>\n\n\n\n
Picking an Instagram giveaway winner is easy in RafflePress. Head to RafflePress \u00bb Giveaways<\/strong> and click the Needs Winners<\/strong> link on the right.<\/p>\n\n\n\n
![\"contest](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/needs-winners.jpg\")
<\/figure>\n\n\n\nOn the following page, you can see who entered your giveaway, how they entered, and their contact details.<\/p>\n\n\n\n
To choose a winner randomly, click the Pick Winner<\/strong> button, select your options, and click Choose Winners Now<\/strong>.<\/p>\n\n\n\n
![\"Pick](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/pick-verified-giveaway-winner.png\")
<\/figure>\n\n\n\nRafflePress will highlight the winner instantly. You can easily click to email them and tell them the good news!<\/p>\n\n\n\n
![\"email](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/email-the-winner.jpg\")
<\/figure>\n\n\n\nDon\u2019t forget to announce the winner<\/a> on social media and on your Instagram feed to let your new audience know and generate some last-minute engagement and follows.<\/p>\n\n\n\n
Step 7. Engage New Followers to Retain Them<\/h3>\n\n\n\n
Running a successful giveaway is just the first step. The real challenge lies in retaining them and turning them into engaged members of your community.<\/p>\n\n\n\n
Here are some tips to keep your new Instagram followers interested:<\/p>\n\n\n\n
- \n
- Welcome new followers:<\/strong> Create a story or post welcoming new followers and thanking them for participating in your giveaway.<\/li>\n\n\n\n
- Provide value immediately:<\/strong> Share your best content in the days following the giveaway to show new followers why they should stick around.<\/li>\n\n\n\n
- Engage consistently:<\/strong> Respond to comments, like posts where you’re tagged, and actively engage with your followers’ content.<\/li>\n\n\n\n
- Run a follow-up campaign:<\/strong> Create content that references your giveaway and encourages continued engagement.<\/li>\n\n\n\n
- Offer exclusive content:<\/strong> Provide special offers or behind-the-scenes content to make followers feel like part of an exclusive community.<\/li>\n\n\n\n
- Plan your content calendar:<\/strong> Ensure you have a steady stream of interesting and relevant content planned to keep new followers engaged.<\/li>\n\n\n\n
- Ask for feedback:<\/strong> Create polls<\/a> or question stickers in your Stories to get input from your new followers about what content they’d like to see.<\/li>\n<\/ol>\n\n\n\n
Remember, the goal is to turn these new followers from contest participants into loyal, long-term members of your Instagram community. Consistent, valuable engagement is key to achieving this.<\/p>\n\n\n\n
Step 8. Analyze Your Giveaway Results<\/h3>\n\n\n\n
When your giveaway is over, take the time to analyze your results. This will help you create a better giveaway next time with more effective Instagram giveaway growth.<\/p>\n\n\n\n
The easiest way to collect actionable data about your contest is with MonsterInsights, the best Google Analytics plugin for WordPress<\/a>.<\/p>\n\n\n\n
![\"monsterinsights](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/monsterinsights.png\")
<\/a><\/figure>\n\n\n\nMonsterInsights makes it easy to track visits to your contest landing page, website traffic<\/a>, referral traffic, etc. You can see all your data right within your WordPress dashboard.<\/p>\n\n\n\n
By looking at your data with MonsterInsights, you can see which promotion methods drove the most entries to your contest. Then, you can use that information to improve your marketing strategy for future giveaways.<\/p>\n\n\n\n
Frequently Asked Questions<\/h3>\n\n\n\n
What are the best giveaways for Instagram?<\/strong><\/div>\nIf you\u2019re running an Instagram giveaway to get more followers, one of the best giveaway ideas is to run a photo contest. You can then use the content you collect to promote your brand<\/a> elsewhere.<\/p>\n<\/div><\/div>\n\n\n\n
What are the most popular giveaways?<\/strong><\/div>\nThe most popular types of giveaways are those where users can perform a simple task like sharing or liking your post to win. They promote Instagram giveaway engagement while increasing brand awareness.<\/p>\n<\/div><\/div>\n\n\n\n
What is the best promotional gift?<\/strong><\/div>\nSome popular promotional giveaway gifts include branded t-shirts, branded tech like USB drives, custom drinkware, and more. You can learn more about promotional giveaways<\/a> in this guide.<\/p>\n<\/div><\/div>\n\n\n\n
What are some best practices for creating a captivating giveaway post?<\/strong><\/div>\nTo create an eye-catching post, use high-quality images or graphics, include a clear and concise description of the prize, specify the entry requirements, mention the giveaway end date, and use relevant hashtags to increase visibility.<\/p>\n<\/div><\/div>\n\n\n\n
Can I ask participants to purchase something to enter my Instagram giveaway?<\/strong><\/div>\nNo, Instagram guidelines do not allow requiring a purchase<\/a> as a condition to participate in a giveaway. It’s essential to provide a free method of entry to ensure your giveaway is legally compliant.<\/p>\n<\/div><\/div>\n\n\n\n
What should I do if I suspect someone is cheating or using fake accounts to enter my Instagram giveaway?<\/strong><\/div>\nIf you suspect someone is cheating or using fake accounts, you can disqualify them from the giveaway as long as your rules clearly state that such actions are grounds for disqualification. To prevent such issues, consider using a third-party tool like RafflePress<\/a> to verify entries and detect fraudulent behavior.<\/p>\n<\/div><\/div>\n\n\n\n
RafflePress and Your Small Business<\/h3>\n\n\n\n
We hope this article helped you learn how to do a giveaway on Instagram to gain followers. RafflePress makes growing your social media followers from your business website easy. <\/p>\n\n\n\n
Ready to create your next Instagram giveaway?<\/p>\n\n\n\n
- Provide value immediately:<\/strong> Share your best content in the days following the giveaway to show new followers why they should stick around.<\/li>\n\n\n\n
- WordPress Shortcode:<\/strong> Embed your giveaway in the classic WordPress editor, sidebar widgets, or inside your WordPress theme.<\/li>\n\n\n\n
- Tag-a-Friend:<\/strong> Prompt participants to tag one or more friends in the comments for additional entries. This expands your giveaway’s reach significantly.<\/li>\n\n\n\n
- If you want more Facebook followers<\/a>, you can add bonus entries for people to visit you on Facebook<\/li>\n\n\n\n
- View Instagram Post \/ Video<\/strong> – You can ask users to view an Instagram post inside the giveaway widget to enter.<\/li>\n<\/ol>\n\n\n\n
- Gleam:<\/strong> Flexible with a wide range of actions, suitable for businesses of all sizes.<\/li>\n\n\n\n
- To boost engagement (likes):<\/strong> Ask participants to like the giveaway post.<\/li>\n\n\n\n
- To gain followers:<\/strong> Make following your Instagram profile a requirement to enter.<\/li>\n\n\n\n
Let’s get started!<\/p>\n\n\n\n
Do Giveaways Increase Followers?<\/h3>
\nYes, giveaways can help increase followers. When people have to follow an account to enter, it leads to more followers. Asking participants to share or tag friends also spreads the word, attracting even more people.<\/p>\n\n\n\n
For example, Instagram accounts that run follower giveaways or contests grow 70% faster<\/a> than those that don\u2019t. Moreover, if you follow the tips in this post, you can grow your Instagram following quickly.<\/p>\n\n\n\n
![\"Statistics:](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/Instagram-accounts-that-hold-contests-grow-70-percent-faster-stat.jpg\")
<\/figure>\n\n\n\nThere\u2019s no catch to this approach. You won\u2019t need to buy followers, and no shady bots are involved. Instead, you\u2019ll get REAL Instagram followers genuinely interested in your business.<\/p>\n<\/div><\/div>\n\n\n\n
How to Do a Giveaway on Instagram to Gain Followers<\/h2>\n\n\n\n
Before creating your giveaway, you need to determine the prize you\u2019ll offer, your giveaway rules, and which giveaway tools you\u2019ll use. This will help you plan your giveaway and build it quickly and efficiently.<\/p>\n\n\n\n
So, how do you do a giveaway on Instagram to gain followers? Let\u2019s find out.<\/p>\n\n\n\n
Step 1. Choose an Exciting Giveaway Prize<\/h3>\n\n\n\n
Your Instagram giveaway\u2019s goal is to get more social media followers<\/a>, so choosing a grand prize that generates excitement makes sense.<\/p>\n\n\n\n
Choose a prize you know your audience will love and ensure it\u2019s relevant to your brand. In my experience, if the prize has nothing to do with your business, it\u2019ll be harder to turn participants into potential customers. Instead, they\u2019ll be in it for the freebie and probably won\u2019t engage with your company after.<\/p>\n\n\n\n
Here are some Instagram giveaway prize ideas<\/a> to get you started:<\/p>\n\n\n\n
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- Step 6. Choose and Announce the Giveaway Winner<\/a><\/li>
- Step 2. Set the Rules for Your Giveaway<\/a><\/li>