{"id":2597,"date":"2020-07-27T08:00:00","date_gmt":"2020-07-27T12:00:00","guid":{"rendered":"https:\/\/rafflepress.com\/?p=2597"},"modified":"2025-07-18T06:25:21","modified_gmt":"2025-07-18T10:25:21","slug":"how-to-announce-a-giveaway-winner","status":"publish","type":"post","link":"https:\/\/rafflepress.com\/how-to-announce-a-giveaway-winner\/","title":{"rendered":"How to Announce a Giveaway Winner (9 Examples and Templates)"},"content":{"rendered":"\n<p>The final moments of a giveaway are full of excitement. You\u2019re about to make someone\u2019s day, and that\u2019s a powerful moment.<\/p>\n\n\n\n<p>But knowing how to announce a giveaway winner the right way is just as important as choosing one. A great announcement helps you celebrate the winner, thank everyone who entered, and keep your audience excited for what\u2019s next.<\/p>\n\n\n\n<p>In this guide, I\u2019ll show you how to announce a giveaway winner across email, social media, and your website. You\u2019ll get real examples, copy templates, and tips to turn your announcement into something people will remember.<\/p>\n\n\n\n<p><strong>Tips for Announcing a Giveaway Winner:<\/strong><\/p>\n\n\n<ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-1-announce-the-winner-in-your-giveaway-widget\">1. Display the Winner in Your Giveaway Widget<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-2-notify-the-winner-by-email\">2. Send a Giveaway Winner Notification Email<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-3-email-non-winning-contestants\">3. Follow Up with Non-Winners After the Giveaway<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-4-create-a-winner-announcement-post-on-facebook\">4. Announce the Winner on Facebook<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-5-announce-the-contest-winner-on-twitter\">5. Share a Winner Announcement on Twitter<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-6-create-a-giveaway-winner-announcement-blog-post\">6. Write a Blog Post to Announce the Winner<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-7-announce-the-giveaway-winner-on-instagram\">7. Announce the Winner on Instagram<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-8-create-a-winner-announcement-video-on-youtube\">8. Upload a YouTube Video to Reveal the Winner<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-9-display-a-popup-announcing-the-winner\">9. Use a Popup or Floating Bar to Show the Winner<\/a><ul><\/ul><\/li><\/ul>\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-are-the-benefits-of-announcing-winners\"><h2 class=\"aioseo-faq-block-question\">What Are the Benefits of Announcing Winners?<\/h2><div class=\"aioseo-faq-block-answer\">\n<p>There are many reasons why it&#8217;s important to announce the winner of your giveaway. First, it&#8217;s often a legal requirement in many countries that, as a condition of running a competition, you must publicly announce your winner.<\/p>\n<\/div><\/div>\n\n\n\n<p>Here are some more benefits of announcing giveaway winners:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your announcement shows potential customers that your brand is legit<\/li>\n\n\n\n<li>Winner announcements are valuable <a href=\"https:\/\/rafflepress.com\/what-is-social-proof-in-marketing\/\" title=\"\">social proof<\/a> for your brand<\/li>\n\n\n\n<li>Announcing the winner can boost your brand&#8217;s reputation<\/li>\n\n\n\n<li>As a result of announcing your winner, you can nurture leads into sales<\/li>\n<\/ul>\n\n\n\n<p>Now that you know the benefits, let&#8217;s look at how to announce your giveaway winner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-announce-a-giveaway-winner\">How to Announce a Giveaway Winner (Step-by-Step)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose the winner using your giveaway tool<\/li>\n\n\n\n<li>Send a personal email to notify the winner<\/li>\n\n\n\n<li>Get permission to publish their name or photo<\/li>\n\n\n\n<li>Update your giveaway widget or blog post<\/li>\n\n\n\n<li>Announce the winner on social media<\/li>\n\n\n\n<li>Send a follow-up to non-winners with a thank-you or offer<\/li>\n<\/ul>\n\n\n\n<p>Now that you know the steps at a glance, let&#8217;s walk through each one in more detail so you can craft the perfect announcement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-announce-the-winner-in-your-giveaway-widget\">1. Display the Winner in Your Giveaway Widget<\/h3>\n\n\n\n<p>The easiest way to announce the winner of your giveaway is to display your results on your contest widget. Contest builders like <a href=\"https:\/\/rafflepress.com\/rafflecopter-vs-gleam-vs-rafflepress\/\">Rafflecopter, Gleam, and RafflePress<\/a>, for example, make it easy to display the winner as soon as your giveaway ends.<\/p>\n\n\n\n<p>As a result, anyone visiting your giveaway landing page can clearly see it&#8217;s over and how they can further engage with your business.<\/p>\n\n\n\n<p>You can automatically enable this option in <a href=\"https:\/\/rafflepress.com\/\">RafflePress, the best giveaway plugin for WordPress<\/a>.<\/p>\n\n\n\n<p>When building your contest, navigate to <strong>Settings \u00bb General<\/strong> and scroll down to the <strong>Display Options<\/strong> section. Then tick the &#8220;Show Winners&#8221; checkbox and save your changes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"288\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/show-giveaway-winners.png\" alt=\"Show your giveaway winners in the RafflePress widget\" class=\"wp-image-2601\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/show-giveaway-winners.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/show-giveaway-winners-300x155.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/show-giveaway-winners-50x26.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Then when your contest comes to an end, you can <a href=\"https:\/\/rafflepress.com\/how-to-pick-a-winner-of-a-giveaway\/\">choose a winner<\/a> using RafflePress&#8217;s random winner generator.<\/p>\n\n\n\n<p>Afterward, the winner will show up in your giveaway widget and on your contest landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"314\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/display-contest-winner-on-widget.png\" alt=\"RafflePress let's you display your giveaway winner on your contest widget\" class=\"wp-image-2618\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/display-contest-winner-on-widget.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/display-contest-winner-on-widget-300x169.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/display-contest-winner-on-widget-50x28.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>If you&#8217;re ready to dive in and get started, just click the button below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/rafflepress.com\/pricing\/\" style=\"background-color:#f3460e\">Get Started with RafflePress<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-notify-the-winner-by-email\">2. Send a Giveaway Winner Notification Email<\/h3>\n\n\n\n<p>As we mentioned earlier, some users might forget they entered, so following up with an email notification is the perfect way to remind them of their participation, and subsequent win.<\/p>\n\n\n\n<p>It&#8217;s a good rule of thumb to wait up to 1 week for the winner to reply to your email and claim their prize. If you haven&#8217;t heard from them after that, you can draw another winner.<\/p>\n\n\n\n<p>If you&#8217;re <a href=\"https:\/\/rafflepress.com\/how-to-run-a-giveaway-on-facebook\/\">running a contest on Facebook<\/a>, it&#8217;s a smart move to email the winner before you announce anything on your Facebook page. This will help you stay within Facebook&#8217;s contest guidelines.<\/p>\n\n\n\n<p>It can be hard finding the right way to word your email so here are a few tips on what to include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask the winner for the best address to deliver their prize<\/li>\n\n\n\n<li>Suggest they send a photo or video celebrating their prize (you can use this later with their permission to promote your brand on social media and other marketing messages)<\/li>\n\n\n\n<li>Use friendly and informal language. It&#8217;s a remarkable moment for your winner, so reflect that in your email&#8217;s tone by avoiding stuffy language.<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s an example of how to word your contest winner notification email:<\/p>\n\n\n\n<div class=\"wp-block-group winner-email-callout has-border-color has-white-background-color has-background\" style=\"border-color:#eeeeee;border-style:solid;border-width:2px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">\ud83c\udf89 Winner Announcement Email<\/h4>\n\n\n\n<p><strong>Subject Line:<\/strong> Congrats! You&#8217;ve won RafflePress&#8217;s Giveaway!<\/p>\n\n\n\n<p><strong>Email Message:<\/strong><\/p>\n\n\n\n<p>Hi John,<\/p>\n\n\n\n<p>Congratulations! You&#8217;ve won the <strong>Macbook Air Grand Prize<\/strong> in our &#8216;Anniversary Giveaway&#8217; contest!<\/p>\n\n\n\n<p>Here are the steps to claim your prize:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send an email to stacey@rafflepress.com within 7 days to claim your prize<\/li>\n\n\n\n<li>Please confirm that it&#8217;s OK for us to publish your name on our social media channels and website<\/li>\n\n\n\n<li>This is optional, but if you&#8217;re as excited as we are about your win, <a href=\"https:\/\/rafflepress.com\/how-to-run-a-selfie-contest\/\">take a selfie<\/a> and share it with us!<\/li>\n<\/ul>\n\n\n\n<p>If you have any questions, just hit reply on this email and I&#8217;ll be happy to help!<\/p>\n\n\n\n<p>Chat soon,<\/p>\n\n\n\n<p>Stacey<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here&#8217;s an example of what your winner notification might look like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-accouncement-email-1024x607.png\" alt=\"Giveaway winner notification email example\" class=\"wp-image-2608\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-accouncement-email-1024x607.png 1024w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-accouncement-email-300x178.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-accouncement-email-768x456.png 768w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-accouncement-email-50x30.png 50w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-accouncement-email-1536x911.png 1536w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-accouncement-email.png 1696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-email-non-winning-contestants\">3. Follow Up with Non-Winners After the Giveaway<\/h3>\n\n\n\n<p>Once your giveaway winner has responded to claim their prize and confirmed you could publish their name, you can share the news with the people who weren&#8217;t successful.<\/p>\n\n\n\n<p>Initially, people will be disappointed about not being a winner, so this is the perfect opportunity to offer a consolation to keep them happy.<\/p>\n\n\n\n<p>Here are some ways you can re-engage non-winners of your contest.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-invite-non-winners-to-another-giveaway\">Invite Non-Winners to Join Your Next Giveaway<\/h4>\n\n\n\n<p>Running a&nbsp;<a href=\"https:\/\/rafflepress.com\/how-to-create-a-daily-giveaway\/\">regular giveaway<\/a>&nbsp;is an excellent way to accomplish repetitive brand exposure for people that didn\u2019t win. If they\u2019ve entered your giveaway once, they\u2019ll likely enter again.<\/p>\n\n\n\n<p>The more they enter, the more they\u2019ll see other people engaging with your product or service. Even if they don\u2019t win, a time may come when they\u2019ll need to buy your product. This is where the repeated brand exposure of your giveaways pays off, keeping your company top of mind more than your competitors.<\/p>\n\n\n\n<p>So instead of sending a generic&nbsp;winner announcement&nbsp;email, invite non-winners to enter your next campaign.<\/p>\n\n\n\n<p>Here\u2019s an example of a great email to non-winning contestants:<\/p>\n\n\n\n<div class=\"wp-block-group non-winner-email-callout has-border-color has-white-background-color has-background\" style=\"border-color:#eeeeee;border-style:solid;border-width:2px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">\ud83d\udce9 Non-Winner Announcement Email<\/h4>\n\n\n\n<p><strong>Subject Line:<\/strong> Your Reward for Entering RafflePress&#8217;s &#8216;Anniversary Giveaway&#8217;!<\/p>\n\n\n\n<p><strong>Message:<\/strong><\/p>\n\n\n\n<p>Hi [First Name],<\/p>\n\n\n\n<p>Thanks for entering our &#8216;Anniversary Giveaway&#8217; and helping to make it such a huge success.<\/p>\n\n\n\n<p>Sadly you haven&#8217;t been chosen as a winner this time. But as a thank you for helping us out, we&#8217;d like to give you a 35% off coupon for your RafflePress subscription. <a href=\"#\">Click here to claim your coupon<\/a>.<\/p>\n\n\n\n<p>Don&#8217;t worry! You&#8217;ll have another chance to win next month&#8217;s giveaway.<\/p>\n\n\n\n<p>Chat soon,<\/p>\n\n\n\n<p>Stacey<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-offer-a-consolation-prize\">Give a Consolation Prize to Keep Interest High<\/h4>\n\n\n\n<p>Another excellent way to re-engage the losers of your contest is to offer them something in return. Providing a consolation prize shows that you still care about your audience\u2019s experience, even if they didn\u2019t win.<\/p>\n\n\n\n<p>In fact, with a small consolation prize, you can ensure that every participant is a winner, even if it\u2019s something small like some stickers or postcards. With this approach, you get the chance to forge a real connection with current and potential customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"546\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/consolation-prize-email-to-non-winning-giveaway-contestents.png\" alt=\"consolation prize email\" class=\"wp-image-4099\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/consolation-prize-email-to-non-winning-giveaway-contestents.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/consolation-prize-email-to-non-winning-giveaway-contestents-300x293.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/consolation-prize-email-to-non-winning-giveaway-contestents-50x50.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Here\u2019s an example of how you can word that email:<\/p>\n\n\n\n<div class=\"wp-block-group consolation-prize-email-callout has-border-color has-white-background-color has-background\" style=\"border-color:#eeeeee;border-style:solid;border-width:2px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">\ud83c\udf81 Consolation Prize Email<\/h4>\n\n\n\n<p><strong>Subject Line:<\/strong> Your Reward for Entering RafflePress&#8217;s &#8216;Anniversary Giveaway&#8217;!<\/p>\n\n\n\n<p><strong>Message:<\/strong><\/p>\n\n\n\n<p>Hi [First Name],<\/p>\n\n\n\n<p>Thank you so much for entering our Black Friday giveaway and making it a huge success!<\/p>\n\n\n\n<p>Sadly, you were not selected as the grand prize winner this time. But all is not lost.<\/p>\n\n\n\n<p>As a thank you for taking the time to enter, we\u2019d love to send you one of our swag bags. Just reply to this email with your details, and we\u2019ll get it sent out right away.<\/p>\n\n\n\n<p>Thanks again,<\/p>\n\n\n\n<p>Stacey<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-email-a-discount-or-promo-code\">Send a Discount Code to Non-Winners<\/h4>\n\n\n\n<p>For some businesses, sending a consolation prize to every single non-winning giveaway contestant just isn\u2019t possible. If you <a href=\"https:\/\/rafflepress.com\/how-to-create-a-viral-giveaway-to-get-more-social-media-followers\/\">run a viral giveaway<\/a> with thousands of entrants, it could be way too expensive.<\/p>\n\n\n\n<p>Yet <a href=\"https:\/\/rafflepress.com\/how-to-distribute-coupons\/\">distributing a discount<\/a> or promo code to non-winners when you announce the winner can be just as useful for engaging your losers.<\/p>\n\n\n\n<p>If one of the requirements for entering your giveaway involves providing an email address, you can email non-winners with a discount, turning them into engaged customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"386\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/non-winner-giveaway-announcement-email-1.png\" alt=\"email non winning giveaway contestants example\" class=\"wp-image-2615\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/non-winner-giveaway-announcement-email-1.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/non-winner-giveaway-announcement-email-1-300x207.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/non-winner-giveaway-announcement-email-1-50x35.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>If these people have participated in your contest, you know they\u2019re already interested in the products or services you sell. Therefore, a promo code or discount could be just the nudge they need to become happy customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-suggest-relevant-content\">Share Relevant Content After the Contest<\/h4>\n\n\n\n<p>Something else many businesses overlook is to engage all of your new fans with normal content or products while you have their attention.<\/p>\n\n\n\n<p>Since giveaways are pushed so hard during the entry phase, new fans often only see \u201center my giveaway\u201d posts on their social media channels.<\/p>\n\n\n\n<p>During and right after your giveaway is the best time to introduce fans to your blog and business.<\/p>\n\n\n\n<p>One way to do this is to send an email with a link to your giveaway winner blog post announcement. That way, new fans can see what other great content you offer, giving them a reason to check back regularly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"413\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/email-relevant-content-to-non-winning-giveaway-contestants.png\" alt=\"email relevant content to non winning giveaway contestants\" class=\"wp-image-4100\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/email-relevant-content-to-non-winning-giveaway-contestants.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/email-relevant-content-to-non-winning-giveaway-contestants-300x222.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/email-relevant-content-to-non-winning-giveaway-contestants-50x37.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Alternatively, you can email non-winners and suggest content or products you think they\u2019d find useful. This opens the gate for even more conversation between you and your audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-as-for-their-feedback\">Ask for Participant Feedback<\/h4>\n\n\n\n<p>What did you think of our <a data-type=\"post\" data-id=\"1355\" href=\"https:\/\/rafflepress.com\/giveaway-landing-page-examples\/\">giveaway landing page<\/a> design? Was there anything you found hard when entering? Can we make it easier for you to be eligible to win? <\/p>\n\n\n\n<p>All of the above are valid questions you want answers to in order to achieve better results on your next giveaway. But if you never ask them, you\u2019ll never find out.<\/p>\n\n\n\n<p>An easy way to get the feedback you need is to ask both the winners and non-winners of your giveaway their honest thoughts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"433\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/after-contest-feedback-survey-email.png\" alt=\"after contest feedback survey email\" class=\"wp-image-4102\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/after-contest-feedback-survey-email.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/after-contest-feedback-survey-email-300x232.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/01\/after-contest-feedback-survey-email-50x39.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>When you mention the winner to your <a data-type=\"post\" data-id=\"2381\" href=\"https:\/\/rafflepress.com\/how-to-do-a-giveaway-to-grow-your-email-list\/\">email list<\/a> of participants, ask them to answer a short questionnaire. You could even offer a discount as an incentive upon completion.<\/p>\n\n\n\n<p>Not only does this show people you care about what they think, but it also provides valuable feedback on how to improve your business. <\/p>\n\n\n\n<p>Here\u2019s a handy guide to <a href=\"https:\/\/wpforms.com\/create-a-survey-form-in-wordpress-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating a survey form online<\/a> that you can link to in your email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-create-a-winner-announcement-post-on-facebook\">4. Announce the Winner on Facebook<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"343\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/facebook-giveaway-winner-announcement.png\" alt=\"Facebook giveaway winner announcement post\" class=\"wp-image-2602\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/facebook-giveaway-winner-announcement.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/facebook-giveaway-winner-announcement-300x184.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/facebook-giveaway-winner-announcement-50x31.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>If you run your contest on a Facebook page, you&#8217;d want to announce the giveaway winner there too. That&#8217;s because entrants will be checking your page regularly to see if they won.<\/p>\n\n\n\n<p>As we mentioned earlier, you&#8217;re legally allowed to announce your contest winners in a Facebook post, provided you&#8217;ve notified the winner first.<\/p>\n\n\n\n<p>An excellent Facebook post announcement should include the following elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A sentence thanking everyone for joining in and making your giveaway a success<\/li>\n\n\n\n<li>If it was a contest requirement to submit photos or videos to enter your giveaway, attach the winning photo<\/li>\n\n\n\n<li>Add a description of the prize and a photo<\/li>\n\n\n\n<li>Tag the winner to celebrate their big win<\/li>\n\n\n\n<li>Add a link back to your giveaway landing page for people who haven&#8217;t seen it before to check it out<\/li>\n\n\n\n<li>Mention how you chose the winner<\/li>\n\n\n\n<li>Tell your fans when you&#8217;ll launch the next contest<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s an example of how you can word your Facebook announcement post:<\/p>\n\n\n\n<div class=\"wp-block-group facebook-announcement-callout has-border-color has-white-background-color has-background\" style=\"border-color:#eeeeee;border-style:solid;border-width:2px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">\ud83d\udce3 Facebook Announcement Post<\/h4>\n\n\n\n<p>Congratulations, John Smith, the winner of the Macbook Air Grand Prize of our &#8216;RafflePress Anniversary Giveaway&#8217; contest!<\/p>\n\n\n\n<p>His entry was randomly selected from over 2,500 participants, crowning him the winner! You can see him celebrating his win in the photo below.<\/p>\n\n\n\n<p>Thanks to everyone who took part and helped make this contest a massive success. Keep an eye on our Facebook page for the next contest <a href=\"https:\/\/rafflepress.com\/best-coming-soon-wordpress-plugin\/\">coming soon<\/a>.<\/p>\n\n\n\n<p>If you missed it, you can see the contest here: [giveaway page url]<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To make sure you reach as many of your fans as possible, you can announce the winner in your Facebook stories along with a post on your fan page too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-announce-the-contest-winner-on-twitter\">5. Share a Winner Announcement on Twitter<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"483\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/twitter-giveaway-winner-announcement.png\" alt=\"Twitter giveaway winner announcement tweet\" class=\"wp-image-2603\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/twitter-giveaway-winner-announcement.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/twitter-giveaway-winner-announcement-300x259.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/twitter-giveaway-winner-announcement-50x43.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Announcing the winner of your <a href=\"https:\/\/rafflepress.com\/how-to-do-a-twitter-giveaway\/\">giveaway on Twitter<\/a> can follow a similar process to the Facebook post. Although, it&#8217;s worth taking into account that you only have 280 characters to work with, so keep your tweet short, to the point, and easy to scan.<\/p>\n\n\n\n<p>Here are some tips for keeping your announcement tweet on point:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thank everyone for participating in your giveaway<\/li>\n\n\n\n<li>If you know your winner&#8217;s Twitter handle, @mention them<\/li>\n\n\n\n<li>Add a link to your giveaway landing page so followers can see more information<\/li>\n\n\n\n<li>Include a photo of the prize or the winning entry for <a href=\"https:\/\/rafflepress.com\/how-to-run-a-photo-contest-on-facebook\/\">photo contests<\/a><\/li>\n<\/ul>\n\n\n\n<p>Check out this example of a great <a href=\"https:\/\/rafflepress.com\/twitter-giveaway-ideas\/\">Twitter contest<\/a> winner announcement:<\/p>\n\n\n\n<div class=\"wp-block-group twitter-announcement-callout has-border-color has-white-background-color has-background\" style=\"border-color:#eeeeee;border-style:solid;border-width:2px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">\ud83d\udc26 Twitter Winner Announcement Tweet<\/h4>\n\n\n\n<p>Congratulations @johnsmith, the winner of the Macbook Air from our &#8216;RafflePress Anniversary Giveaway&#8217; contest! Check out the details here: [giveaway page url]<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-create-a-giveaway-winner-announcement-blog-post\">6. Write a Blog Post to Announce the Winner<\/h3>\n\n\n\n<p>Blog posts are an excellent way to announce a giveaway winner as they have tons of room and the flexibility to include multiple content types.<\/p>\n\n\n\n<p>You can use the space provided to paint a picture of your giveaway&#8217;s journey from start to finish. And it&#8217;s easy to insert visual content like photos and videos. Even better, you get all the SEO benefits of creating new content for your website.<\/p>\n\n\n\n<p>If you use RafflePress to run your giveaway, you can include the giveaway widget in your announcement blog post, which (if you follow the instructions earlier) will display the winner&#8217;s details.<\/p>\n\n\n\n<p>Here&#8217;s an example of an excellent blog post announcement:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"432\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-announcement-blog-post.png\" alt=\"Blog giveaway winner announcement post\" class=\"wp-image-2604\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-announcement-blog-post.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-announcement-blog-post-300x232.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-announcement-blog-post-50x39.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-announce-the-giveaway-winner-on-instagram\">7. Announce the Winner on Instagram<\/h3>\n\n\n\n<p>If you want to know &#8220;how do you announce a winner of a giveaway on Instagram?&#8221; then look no further!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"412\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/instagram-giveaway-winner-announcement-post.png\" alt=\"Instagram giveaway winner announcement post\" class=\"wp-image-2605\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/instagram-giveaway-winner-announcement-post.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/instagram-giveaway-winner-announcement-post-300x221.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/instagram-giveaway-winner-announcement-post-50x37.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Instagram is a great place to spread the news about your contest winner, especially if you ran your <a href=\"https:\/\/rafflepress.com\/features\/instagram-giveaways\/\">giveaway on Instagram<\/a>. That&#8217;s because everyone who entered will be keeping a lookout to see if they won.<\/p>\n\n\n\n<p>Your Instagram announcement post should include the following elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An eye-catching image that spurs people to stop scrolling and click your post<\/li>\n\n\n\n<li>A thank you to everyone who participated in the giveaway<\/li>\n\n\n\n<li>Tag the winner if you have their Instagram handle and ask them to DM you to claim the prize<\/li>\n\n\n\n<li>Mention how you chose the winner<\/li>\n\n\n\n<li>Ask users to click the link in your bio to view the contest landing page<\/li>\n\n\n\n<li>Include relevant <a href=\"https:\/\/rafflepress.com\/giveaway-hashtags\/\">giveaway hashtags<\/a> to increase your post&#8217;s reach<\/li>\n<\/ul>\n\n\n\n<p>You can also use <a href=\"https:\/\/rafflepress.com\/instagram-story-giveaway-ideas\/\">Instagram stories<\/a> to announce a giveaway winner. This can complement your main Instagram post to drive more engagement.<\/p>\n\n\n\n<p>Here&#8217;s a great example of an Instagram announcement post:<\/p>\n\n\n\n<div class=\"wp-block-group instagram-announcement-callout has-border-color has-white-background-color has-background\" style=\"border-color:#eeeeee;border-style:solid;border-width:2px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">\ud83d\udcf8 Instagram Winner Announcement Post<\/h4>\n\n\n\n<p>Congratulations to @amysmith, the winner of the Macbook Air from our &#8216;RafflePress Anniversary Giveaway&#8217; contest! Please DM us to claim your prize.<\/p>\n\n\n\n<p>We drew the winner randomly from the thousands of entries we received.<\/p>\n\n\n\n<p>Thank you to everyone who took part and made our contest such a great success. We really appreciate your support.<\/p>\n\n\n\n<p>Don&#8217;t worry if you didn&#8217;t win. We&#8217;ll be running another contest very soon, so keep your eyes peeled on our profile for the news.<\/p>\n\n\n\n<p>Click the link in our bio for more details.<\/p>\n\n\n\n<p>[relevant hashtags]<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-8-create-a-winner-announcement-video-on-youtube\">8. Upload a YouTube Video to Reveal the Winner<\/h3>\n\n\n\n<p>Announcing a giveaway winner on YouTube is naturally a little different. For this method, you&#8217;ll need to create a video and upload it to your YouTube channel, which can be challenging if you don&#8217;t know what to say.<\/p>\n\n\n\n<p>Here are some tips to help you script your <a href=\"https:\/\/rafflepress.com\/features\/youtube-giveaways\/\">YouTube giveaway<\/a> announcement video:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Begin recapping what the giveaway was for, what the prize was, and how many winners there are<\/li>\n\n\n\n<li>Acknowledge that there are only a certain number of winners<\/li>\n\n\n\n<li>Reveal the winner of your giveaway<\/li>\n\n\n\n<li>Ask the winner to check their email for instructions on how to claim<\/li>\n\n\n\n<li>Thank everyone for taking part in the contest<\/li>\n\n\n\n<li>Tell people to keep an eye out for future chances to win<\/li>\n<\/ul>\n\n\n\n<p>This giveaway winner announcement video from KathleenLights is a fantastic example. She stresses how hard it is to choose and clarifies that the winners were random, with no special treatment.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-responsive  embed-responsive-16by9\"><iframe loading=\"lazy\" class=\"embed-responsive-item\"   title=\"GIVEAWAY WINNER ANNOUNCEMENT!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GyPLKWojKEQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>She also draws attention to the need to get your parent&#8217;s permission if you&#8217;re under 18. And to top it off, she promises more giveaways in the future.<\/p>\n\n\n\n<p>For even more inspiration, check out these <a href=\"https:\/\/rafflepress.com\/youtube-giveaway-examples\/\">YouTube giveaway examples<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-9-display-a-popup-announcing-the-winner\">9. Use a Popup or Floating Bar to Show the Winner<\/h3>\n\n\n\n<p>If you ran a <a href=\"https:\/\/rafflepress.com\/how-to-run-a-blog-giveway\/\">blog giveaway<\/a> or launched your giveaway on your website, you can use other areas of your site to announce the winner.<\/p>\n\n\n\n<p>A <a rel=\"noreferrer noopener\" href=\"https:\/\/optinmonster.com\/simple-floating-bar-hacks-to-boost-conversions\/\" target=\"_blank\">floating bar<\/a>, for example, is a notification bar that spans the width of your website&#8217;s header and can include brief details of who won your contest and a call-to-action button for visitors to learn more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"300\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-announcement-popup.png\" alt=\"Giveaway winner announcement floating bar\" class=\"wp-image-2606\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-announcement-popup.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-announcement-popup-300x161.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/giveaway-winner-announcement-popup-50x27.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Alternatively, you can complement your announcement with an offer for non-winners to try their luck for the chance to save on their next purchase. You can do that by <a href=\"https:\/\/optinmonster.com\/coupon-wheel-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating a spin-the-wheel<\/a> campaign using OptinMonster, the most powerful <a href=\"https:\/\/rafflepress.com\/best-lead-generation-software-and-tools\/\" title=\"\">lead-generation software<\/a> for marketers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"273\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/spin-the-wheel-coupon-code.png\" alt=\"spin the wheel campaign for non giveaway winners\" class=\"wp-image-2607\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/spin-the-wheel-coupon-code.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/spin-the-wheel-coupon-code-300x147.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/spin-the-wheel-coupon-code-50x24.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>That way, you reward non-winners with a potential discount and <a href=\"https:\/\/rafflepress.com\/how-to-do-a-giveaway-to-grow-your-email-list\/\">get more email subscribers<\/a> all at once.<\/p>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-the-best-way-to-announce-a-giveaway-winner\"><h3 class=\"aioseo-faq-block-question\">What\u2019s the Best Way to Announce a Giveaway Winner?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>The best way to announce the winner of your giveaway depends on the tools you use to promote your business and run your contest. If you create your giveaway in WordPress, the easiest and fastest way to announce a winner is to create your giveaway with RafflePress and display the winner in your giveaway widget.<\/p>\n<\/div><\/div>\n\n\n\n<p>From there, you can still spread the news via email and on social media.<\/p>\n\n\n\n<p>Ready to give RafflePress a go?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/rafflepress.com\/pricing\/\" style=\"background-color:#f3460e\">Get Started with RafflePress<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There you have it!<\/p>\n\n\n\n<p>I hope this article helped you learn how to announce a giveaway winner for your business.<\/p>\n\n\n\n<p>While you&#8217;re here, why not check out these <a href=\"https:\/\/rafflepress.com\/contest-promotion-ideas\/\">proven contest promotion ideas<\/a> to help you get more entries on your next giveaway? You may also like this list of the <a href=\"https:\/\/rafflepress.com\/best-wordpress-survey-plugins\/\" title=\"8+ Best WordPress Survey Plugins (2023 Review)\">top WordPress survey plugins<\/a>.<\/p>\n\n\n\n<p>Don&#8217;t forget to follow us on <a href=\"https:\/\/www.youtube.com\/channel\/UCPtN7xV_892Pa6AcoOYzbAg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube<\/a>, <a href=\"https:\/\/twitter.com\/rafflepress\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter<\/a>, and <a href=\"https:\/\/www.facebook.com\/rafflepress\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a> for more great tips to grow your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how to announce a giveaway winner on social media and your website? Here are 9 examples and templates to help.<\/p>\n","protected":false},"author":6,"featured_media":8718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"2023-06-28T06:40:10","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[1866,1865,522,1769],"class_list":["post-2597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-announce-a-giveaway","tag-giveaway-announcement","tag-giveaway-winner","tag-rafflepress"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=2597"}],"version-history":[{"count":9,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2597\/revisions"}],"predecessor-version":[{"id":15811,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2597\/revisions\/15811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/8718"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=2597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=2597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=2597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}