What Are The Benefits of Running a Pinterest Contest?<\/h3>\nPinterest is often overlooked in favor of more popular social media networks. Mostly it’s due to Pinterest having fewer active users than Facebook and Instagram, for example. But that doesn’t mean you can’t use Pinterest to drive massive leads and sales for your business.<\/p>\n\n\n\n![\"Pinterest](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/pinterest-contest-example.png\")
<\/figure>\n\n\n\nIn fact, Pinterest is a highly social platform with a collaborative atmosphere. This makes it ideal for driving engagement and developing strong customer relationships, especially if you work on growing your Pinterest followers<\/a>.<\/p>\n<\/div><\/div>\n\n\n\nIf you’re a creative brand such as fashion, home design, cooking, and other brands with a creative flair, you’ll likely see great success on it.<\/p>\n\n\n\n
Here are a few more benefits of why you should run a Pinterest contest:<\/p>\n\n\n\n
\n- Mostly female audience:<\/strong> 80% of Pinterest users are female, so if you’re trying to connect with a primarily female audience, consider Pinterest as your platform of choice.<\/li>\n\n\n\n
- Highly active users:<\/strong> Pinterest’s users are pretty active in curating, creating, and sharing ideas for recipes, crafts, design projects, DIYs, and more. This level of activity has developed a highly active user base who are likely to engage with contests.<\/li>\n\n\n\n
- Increase brand awareness:<\/strong> Since Pinterest is an aspirational platform, brands use it to provide inspiration and ideas that often attract a huge following. This makes Pinterest contests a great way to spread branded content to a broader audience.<\/li>\n\n\n\n
- Collect user-generated content (UGC):<\/strong> If you ask your audience to submit their own Pins or Boards as a part of a contest, you can gather loads of UGC while simultaneously engaging your audience.<\/li>\n<\/ul>\n\n\n\n
Now that you know some of the powerful benefits a Pinterest contest can offer your business, let’s look at how to put one together.<\/p>\n\n\n\n
How to Create a Pinterest Contest<\/h2>\n\n\n\n
Pinterest is often overlooked in favor of more popular social media networks. Mostly it’s due to Pinterest having fewer active users than Facebook and Instagram, for example. But that doesn’t mean you can’t use Pinterest to drive massive leads and sales for your business.<\/p>\n\n\n\n In fact, Pinterest is a highly social platform with a collaborative atmosphere. This makes it ideal for driving engagement and developing strong customer relationships, especially if you work on growing your Pinterest followers<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n If you’re a creative brand such as fashion, home design, cooking, and other brands with a creative flair, you’ll likely see great success on it.<\/p>\n\n\n\n Here are a few more benefits of why you should run a Pinterest contest:<\/p>\n\n\n\n Now that you know some of the powerful benefits a Pinterest contest can offer your business, let’s look at how to put one together.<\/p>\n\n\n\n<\/figure>\n\n\n\n\n
How to Create a Pinterest Contest<\/h2>\n\n\n\n