- 1. Stay Within Your Character Limit<\/a><\/li>
- 2. Use Attention-Grabbing Visual Content<\/a><\/li>
- 3. Create a Clear Call to Action<\/a><\/li>
- 4. Make Your Rules Easy to Find<\/a><\/li>
- 5. Include a Deadline for Entries<\/a><\/li>
- 6. Write Using Twitter\u2019s Style<\/a><\/li>
- 7. Include Relevant Hashtags<\/a><\/li>
- 8. Mention Your Brand (and Others)<\/a><\/li>
- 9. Answer Questions Quickly<\/a><\/li>
- 10. Follow up On Your Original Tweet<\/a><\/li>
- 11. Highlight Stand-Out Entries<\/a><\/li>
- 12. Write Your Tweet and Check it Twice<\/a>
- <\/ul><\/li><\/ul>\n\n\n
- Thousands of new potential Twitter followers<\/a><\/li>\n\n\n\n
- Tons of engagement from your target audience<\/li>\n\n\n\n
- Increased brand awareness<\/li>\n\n\n\n
- More traffic to your business website<\/a><\/li>\n\n\n\n
- Qualified leads from more giveaway entries<\/li>\n<\/ul>\n\n\n\n
Even better, the buzz surrounding your viral tweet helps you stand out from your competitors. Instead of getting lost in the Twitter feed, you\u2019ll be top-of-mind with the users that matter most to your brand. <\/p>\n\n\n\n
So, how do you write a viral tweet for your Twitter giveaway<\/a>? Keep reading to find out.<\/p>\n\n\n\n
How to Write a Viral Tweet for Your Twitter Contest<\/h2>\n\n\n\n
To write a viral tweet, that helps you go viral on Twitter<\/a>, you\u2019ll need to use a combination of excellent copywriting and smart marketing tactics. If this all seems overwhelming, don\u2019t worry. We\u2019ll break it down into manageable chunks so you can write the best tweet for your giveaway:<\/p>\n\n\n\n
- \n
- Write a short, clear tweet that fits within 280 characters<\/li>\n\n\n\n
- Add an eye-catching image or video<\/li>\n\n\n\n
- Include a clear CTA like \u201cClick to enter\u201d<\/li>\n\n\n\n
- Add your giveaway deadline and link to rules<\/li>\n\n\n\n
- Use viral + branded hashtags<\/li>\n\n\n\n
- Mention relevant accounts to boost reach<\/li>\n\n\n\n
- Respond quickly to any replies<\/li>\n\n\n\n
- Pin and follow up with reminder tweets<\/li>\n<\/ul>\n\n\n\n
1. Stay Within Your Character Limit<\/h3>\n\n\n\n
![\"Example](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/twitter-giveaway-tweet.png\")
<\/figure>\n\n\n\nTwitter used to be much stricter with its character limit than it is today. In the past, you were limited to a mere 140 characters, leaving little room for creativity.<\/p>\n\n\n\n
Nowadays, the character limit is 280. But that doesn\u2019t mean you should fill your tweet with as many words as possible.<\/p>\n\n\n\n
Shorter tweets tend to get more engagement<\/a> than longer ones. So you should continue to keep your tweets short, to the point, and concise.<\/p>\n\n\n\n
Give your audience all the details they need to enter your giveaway without any extra fluff. You can also use images, gifs, and videos to illustrate your tweet, which we\u2019ll explore next.<\/p>\n\n\n\n
2. Use Attention-Grabbing Visual Content<\/h3>\n\n\n\n
![\"Use](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/use-visual-content.png\")
<\/figure>\n\n\n\nTweets with visual content tend to get 2x more engagement<\/strong> than simple text tweets. So when you\u2019re planning the promotion of your Twitter giveaway<\/a>, make sure you create some attention-grabbing imagery.<\/p>\n\n\n\n
Since you\u2019re keeping your Tweet\u2019s text short and sweet, the image is where you can unleash your creativity.<\/p>\n\n\n\n
Share up to 4 images that illustrate your giveaway and prize, such as:<\/p>\n\n\n\n
- \n
- Photos of your grand prize<\/li>\n\n\n\n
- A short video about the prize<\/li>\n\n\n\n
- Visual instructions for how to enter<\/li>\n\n\n\n
- A call to action to enter now<\/li>\n<\/ul>\n\n\n\n
It\u2019s a good idea to brand your images with a watermark or logo to keep your tweets recognizable. You should also make sure each image fits Twitter\u2019s recommended image dimensions of 1024 x 512 pixels<\/strong>.<\/p>\n\n\n\n
3. Create a Clear Call to Action<\/h3>\n\n\n\n
![\"add](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/giveaway-call-to-action.png\")
<\/figure>\n\n\n\nSometimes brands get so excited about promoting their giveaway that they forget to include 1 crucial element, a clear call-to-action (CTA).<\/p>\n\n\n\n
You could write the perfect promotional tweet and create stunning images, but if you don\u2019t tell people how to enter, chances are they won\u2019t.<\/p>\n\n\n\n
The truth is, people are more likely to take notice if you ask them to do something. So, create a CTA telling users exactly how to enter your contest. <\/p>\n\n\n\n
Your CTA could be a simple statement like, \u201cClick this link to enter.\u201d You can also double down on your CTA by including it in your images too.<\/p>\n\n\n\n
Just make sure whatever you do complies with Twitter\u2019s guidelines for promotions<\/a>.<\/p>\n\n\n\n
4. Make Your Rules Easy to Find<\/h3>\n\n\n\n
![\"Make](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/easy-giveaway-rules.png\")
<\/figure>\n\n\n\nAs mentioned above, there are rules and guidelines for running promotions on social media networks like Twitter. So, every time you run a giveaway, you\u2019ll need to create a set of terms and conditions.<\/p>\n\n\n\n
Your giveaway rules should include the following details:<\/p>\n\n\n\n
- \n
- Any age restrictions for entering<\/li>\n\n\n\n
- If your giveaway is limited to a specific geographic location<\/li>\n\n\n\n
- Your giveaway prize details<\/li>\n\n\n\n
- How to enter your contest<\/li>\n\n\n\n
- When your contest ends<\/li>\n\n\n\n
- Your contact details<\/li>\n\n\n\n
- and so on<\/li>\n<\/ul>\n\n\n\n
Given Twitter\u2019s character restrictions, the best way to give users that information is to display it on your website and add a short link to your tweet.<\/p>\n\n\n\n
RafflePress<\/a> offers an easy way to create and display your rules with the built-in giveaway rules generator.<\/p>\n\n\n\n
In the giveaway builder<\/a>, simply enter some brief information about your contest, then click Generate Rules to create your guidelines instantly. You can display your rules inside the widget on your giveaway landing page<\/a>.<\/p>\n\n\n\n
![\"generate](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/generate-contest-rules.gif\")
<\/figure>\n\n\n\nThen it\u2019s just a case of adding the link to your Tweet for users to click and enter.<\/p>\n\n\n\n
5. Include a Deadline for Entries<\/h3>\n\n\n\n
![\"Include](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/twitter-contest-deadline.png\")
<\/figure>\n\n\n\nWe\u2019ve already mentioned the importance of telling users when your giveaway ends in your contest rules. Yet, it\u2019s also worth mentioning your end date in your giveaway tweet and images.<\/p>\n\n\n\n
Stating the end-time of your contest lets people know how long they have left to enter. This creates a sense of urgency, which encourages them to enter now for fear of missing out.<\/p>\n\n\n\n
To increase the excitement, you can create a follow-up tweet shortly before your contest ends, reminding users they only have so many hours left to take part. This will result in a nice last-minute rush of Twitter engagement<\/a> and entries.<\/p>\n\n\n\n
6. Write Using Twitter\u2019s Style<\/h3>\n\n\n\n
![\"Use](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/twitter-contest-tweet.png\")
<\/figure>\n\n\n\nIf you haven\u2019t already noticed, Twitter users have a specific tone of voice. They all use similar abbreviations designed to make the most of what little space they have. There\u2019s also a distinct type of dead-pan humor prevalent on Twitter.<\/p>\n\n\n\n
Keep that tone of voice in mind when you\u2019re writing your giveaway tweets so you\u2019re writing in a way that resonates with Twitter\u2019s core users.<\/p>\n\n\n\n
A few things that help include using common abbreviations like RT for retweet, DM for direct message, and HT for hat tip. Keep an eye out for popular memes and jokes too. Some brands have had a lot of success adapting these for their own campaigns.<\/p>\n\n\n\n
You can also use emojis strategically to emphasize emotion and intent and to relate to your followers.<\/p>\n\n\n\n
7. Include Relevant Hashtags<\/h3>\n\n\n\n
![\"Use](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/relevant-twitter-hashtags.png\")
<\/figure>\n\n\n\nNo tweet is complete without a couple of relevant hashtags. Hashtags categorize information on Twitter so users can find it easier. Without them, your tweets are almost invisible, making it harder to secure entries for your Twitter contest.<\/p>\n\n\n\n
The best Hashtags to go viral on Twitter are a combination of general and specific hashtags. <\/p>\n\n\n\n
General hashtags are popular and can attract a lot more attention to your tweets. For your Twitter giveaway, use popular giveaway hashtags<\/a> like #giveaway and #contest.<\/p>\n\n\n\n
Specific hashtags should be unique to your brand in the form of a branded hashtag. This makes it easier for you to find conversations about your giveaway by searching for that specific hashtag. Just make sure the hashtag you choose isn\u2019t already in use.<\/p>\n\n\n\n
The easiest way to create a branded hashtag is to combine your brand name with the giveaway title or prize, like #RafflePressWinIt.<\/p>\n\n\n\n
8. Mention Your Brand (and Others)<\/h3>\n\n\n\n
![\"Mention](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/mention-other-brands.png\")
<\/figure>\n\n\n\nAnother way to increase the visibility of your tweet is to @mention other accounts. Similar to hashtags, mentions make your tweets easier to find and share.<\/p>\n\n\n\n
Start by mentioning your own account. This makes it easier for users to follow you, even if you don\u2019t explicitly ask for followers. <\/p>\n\n\n\n
You should also tag brands related to your contest, such as:<\/p>\n\n\n\n
- \n
- Influencers involved in promoting your giveaway<\/li>\n\n\n\n
- Brands you\u2019ve partnered with to run your contest<\/li>\n\n\n\n
- The brand providing your giveaway prize<\/li>\n\n\n\n
- Past contest winners<\/li>\n<\/ul>\n\n\n\n
It helps measure engagement with the contest and see the benefits of working with you by mentioning relevant Twitter users.<\/p>\n\n\n\n
9. Answer Questions Quickly<\/h3>\n\n\n\n
![\"Answer](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/answer-questions.png\")
<\/figure>\n\n\n\nNo matter what type of contest you run on Twitter, you will always have questions to answer. To demonstrate you\u2019re invested in your community, make sure you respond to questions as quickly as possible.<\/p>\n\n\n\n
Answering user questions enables you to clarify your giveaway rules, and entry methods and drive contest participation. <\/p>\n\n\n\n
Plus, if users see that you\u2019re actively responding to queries, you\u2019ll appear more trustworthy, which can do wonders for your reputation. That\u2019s because you\u2019re showing you value your audience and want to see them succeed.<\/p>\n\n\n\n
10. Follow up On Your Original Tweet<\/h3>\n\n\n\n
![\"Follow](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/follow-up-tweets.png\")
<\/figure>\n\n\n\nSmart brands don\u2019t limit their contest promotion<\/a> tactics to a single social media post. You\u2019ll see the best results if you create a set of different posts to Tweet throughout your giveaway.<\/p>\n\n\n\n
Write a series of tweets for the following stages of your contest:<\/p>\n\n\n\n
- \n
- Announcement tweet for the launch of your giveaway<\/li>\n\n\n\n
- Follow-up reminder tweets each day until the mid-point of your contest<\/li>\n\n\n\n
- Countdown tweets every day until the last day of your contest stating \u201cX Days left to enter\u201d<\/li>\n\n\n\n
- Several tweets on the final day, counting down the hours until your contest ends<\/li>\n<\/ul>\n\n\n\n
You can schedule your tweets ahead of time using a social media marketing tool<\/a> like Buffer. Make sure your tweets are scheduled for when your audience is most active. This improves the chances of most people seeing your messages and entering your giveaway.<\/p>\n\n\n\n
You can learn the best times to post on social media platforms<\/a> in this guide.<\/p>\n\n\n\n
11. Highlight Stand-Out Entries<\/h3>\n\n\n\n
![\"Highlight](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/share-contest-entries.png\")
<\/figure>\n\n\n\nYou can also use the time between your contest start and end dates to showcase the best entries you receive. This is especially useful if you\u2019re running a photo contest<\/a> that requires user-generated content (UGC) submissions.<\/p>\n\n\n\n
When you share high-quality contest entries, it encourages a healthy dose of competition, spurring people to get creative and submit their best content. It\u2019s also an excellent way to give participants ideas on what they can do for their entry.<\/p>\n\n\n\n
This is even better if you pair your Twitter UGC contest<\/a> with voting to choose a winner. That\u2019s because people will retweet their submissions to secure more votes, driving huge tons of Twitter activity.<\/p>\n\n\n\n
12. Write Your Tweet and Check it Twice<\/h3>\n\n\n\n
![\"Edit](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/edit-your-tweet.png\")
<\/figure>\n\n\n\nOur final tip is the most important, and that is to make sure you proofread your tweet for any grammatical mistakes, typos, and broken links.<\/p>\n\n\n\n
This is because Twitter doesn\u2019t have an edit feature yet, meaning you can\u2019t fix any errors without deleting your tweet and starting again. Since deleting tweets is a practice that\u2019s secretly frowned upon, we suggest double-checking everything twice.<\/p>\n\n\n\n
To be extra diligent, ask a team member to sense-check your tweet before you schedule it for publication. Otherwise, you run the risk of making your brand look sloppy and unprofessional, which can harm your reputation.<\/p>\n\n\n\n
FAQs About Writing Viral Tweets<\/h2>\n\n\n\n
How long should a viral tweet be?<\/span><\/div>Shorter tweets tend to perform better. Aim for under 100 characters if possible. Keep it punchy and easy to read at a glance.<\/div><\/div><\/div>What makes a giveaway tweet go viral?<\/span><\/div>Clarity, visuals, timing, and emotion. A great giveaway tweet includes a clear call to action, eye-catching image or video, popular hashtags, and a sense of urgency with a deadline.<\/div><\/div><\/div>Do I need to use hashtags to go viral?<\/span><\/div>Yes. Hashtags help users discover your tweet. Use at least one general hashtag like #giveaway and one branded hashtag unique to your contest.<\/div><\/div><\/div>Should I tag other accounts in my tweet?<\/span><\/div>Yes, especially if you\u2019re partnering with influencers or brands. Tagging makes your tweet more discoverable and encourages shares from those accounts.<\/div><\/div><\/div><\/div>\n\n\n\nWe hope this article helped you learn how to write a viral tweet for your Twitter giveaway. By following these tips, you can craft a tweet that secures more engagement, followers and leads through viral giveaways<\/a>.<\/p>\n\n\n\n
Thanks for reading, and if you liked this article, don\u2019t forget to follow us on YouTube<\/a>, Twitter<\/a>, and Facebook<\/a> for more great tips to grow your business.<\/p>\n","protected":false},"excerpt":{"rendered":"
Running a Twitter giveaway? Chances are you want to go viral to secure more entries.Today we’ll show you just how to write a viral tweet easily.<\/p>\n","protected":false},"author":6,"featured_media":8807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"2020-10-23T04:19:11","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[1994,750,964],"class_list":["post-2732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-how-to-write-a-viral-tweet","tag-twitter-giveaway","tag-twitter-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=2732"}],"version-history":[{"count":9,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2732\/revisions"}],"predecessor-version":[{"id":15815,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/2732\/revisions\/15815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/8807"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=2732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=2732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=2732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
What Is Considered a Viral Tweet?<\/h2>
\nA viral tweet is a post shared by lots of users quickly. There are no concrete rules defining what a viral tweet is, but your tweet is considered viral when it has hundreds of thousands<\/strong> of Twitter likes<\/a>, retweets, and interactions.<\/p>\n<\/div><\/div>\n\n\n\n
![\"Example](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/viral-tweet-example.png\")
<\/figure>\n\n\n\nBenefits of Going Viral on Twitter<\/h3>\n\n\n\n
When you\u2019re running a Twitter giveaway<\/a>, a viral tweet translates into:<\/p>\n\n\n\n
- \n
- 2. Use Attention-Grabbing Visual Content<\/a><\/li>