{"id":4605,"date":"2021-03-30T08:00:00","date_gmt":"2021-03-30T12:00:00","guid":{"rendered":"https:\/\/rafflepress.com\/?p=4605"},"modified":"2025-06-24T10:58:43","modified_gmt":"2025-06-24T14:58:43","slug":"how-to-run-a-competition-on-linkedin","status":"publish","type":"post","link":"https:\/\/rafflepress.com\/how-to-run-a-competition-on-linkedin\/","title":{"rendered":"How to Run a Competition on LinkedIn to Grow Your Brand"},"content":{"rendered":"\n<p>Want to know how to run a competition on LinkedIn that actually grows your business?<\/p>\n\n\n\n<p>I\u2019ve tested giveaways across Facebook, Instagram, and LinkedIn, and when I want to reach professionals or decision-makers, LinkedIn always wins.<\/p>\n\n\n\n<p>In this guide, I\u2019ll show you how to run a LinkedIn competition that attracts leads, drives traffic, and boosts engagement, without breaking any of LinkedIn\u2019s rules.<\/p>\n\n\n\n<p><strong>How to Run a Competition on LinkedIn:<\/strong><\/p>\n\n\n<ul><li><a class=\"aioseo-toc-item\" href=\"#1-set-a-contest-promotion-goal\">1. Set a LinkedIn Competition Goal<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#2-choose-your-linkedin-contest-prize\">2. Pick a LinkedIn Giveaway Prize That Gets Clicks<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#3-determine-the-rules-for-linkedin-promotions\">3. Set LinkedIn Giveaway Rules<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#4-create-a-linkedin-contest-in-wordpress-with-rafflepress\">4. How to Set Up Your LinkedIn Giveaway with RafflePress<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#5-promote-your-contest-on-linkedin\">5. How to Share Your LinkedIn Contest for Maximum Entries<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#6-pick-a-giveaway-winner\">6. Pick A Giveaway Winner<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#7-follow-up-with-participants\">7. Follow Up with Participants<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#8-measure-your-linkedin-competition-results\">8. Measure Your LinkedIn Competition Results<\/a><ul><\/ul><\/li><\/ul>\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-why-should-you-run-contests-on-linkedin\"><h3 class=\"aioseo-faq-block-question\">Why LinkedIn Giveaways Work for B2B Marketing<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>LinkedIn is the best social platform for reaching professionals who are already in a business mindset.<\/p>\n\n\n\n<p>Unlike other networks, users on LinkedIn actively seek opportunities to learn, connect, and engage with businesses like yours.<\/p>\n\n\n\n<p>According to LinkedIn, <a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/why-you-should-be-marketing-on-linkedin-right-now\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">40% of visitors interact with a page each week<\/a>, and <a href=\"https:\/\/rafflepress.com\/social-media-marketing-statistics\/#LinkedIn-Social-Media-Marketing-Stats\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">half of all B2B social traffic starts on LinkedIn<\/a>.<\/p>\n\n\n\n<p>That makes it a prime spot for contests that drive awareness and bring in qualified leads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"450\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/03\/linked-in-organic-visitors.png\" alt=\"40% of LinkedIn visitors organically engage with a page every week\" class=\"wp-image-13257\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/03\/linked-in-organic-visitors.png 662w, https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/03\/linked-in-organic-visitors-300x204.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2024\/03\/linked-in-organic-visitors-50x34.png 50w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"business-website-vs-company-page-contests-on-linkedin\">Business Website vs. Company Page Competitions on LinkedIn<\/h3>\n\n\n\n<p>You might think that it&#8217;s best to run your LinkedIn competition from your company page on the platform. After all, that&#8217;s where people follow your brand for news and updates.<\/p>\n\n\n\n<p>However, according to <a href=\"https:\/\/www.linkedin.com\/legal\/professional-community-policies\" target=\"_blank\" rel=\"noopener nofollow\" title=\"LinkedIn's professional community policies\">LinkedIn&#8217;s professional community policies<\/a>, competitions, sweepstakes, contests, and giveaways are not permitted on the site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"135\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-professional-community-policies-competitions.png\" alt=\"LinkedIn professional community policies regarding competitions, sweepstakes, contests, lottories, and giveaways.\" class=\"wp-image-14152\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-professional-community-policies-competitions.png 630w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-professional-community-policies-competitions-300x64.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-professional-community-policies-competitions-50x11.png 50w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p>Strictly speaking, this means you can&#8217;t host your competition directly on the platform. But what you <em>can do<\/em> is host it elsewhere (like on your website) and post a link to it on LinkedIn to drive traffic and entries.<\/p>\n\n\n\n<p>Plus, when you host successful contests from your website, you can also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encourage users to subscribe to your email list<\/li>\n\n\n\n<li>Get people to visit specific product pages<\/li>\n\n\n\n<li>Suggest relevant content they\u2019d like<\/li>\n\n\n\n<li>Get valuable feedback from your audience<\/li>\n\n\n\n<li>Promote your other social media profiles<\/li>\n\n\n\n<li>And more.<\/li>\n<\/ul>\n\n\n\n<p>Having more people engaging with your website is also an excellent way to reduce your website&#8217;s bounce rate.<\/p>\n\n\n\n<p>Before creating your LinkedIn contest, there are a few things to consider. It&#8217;s best to plan each stage of your giveaway so that you can get the best results for your brand.<\/p>\n\n\n\n<p>Follow the steps below to plan and run a successful contest on LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-set-a-contest-promotion-goal\">1. Set a LinkedIn Competition Goal<\/h2>\n\n\n\n<p>Your first task is to set a goal for your LinkedIn giveaway. With a primary goal in place, it&#8217;s easier to determine your contest&#8217;s success and measure the results.<\/p>\n\n\n\n<p>The easiest way to choose your <a href=\"https:\/\/rafflepress.com\/how-create-giveaway-goals\/\" title=\"How to Set SMART Goals for Your Next Giveaway Campaign\">giveaway goals<\/a> is to ask yourself a few questions.<\/p>\n\n\n\n<p>Do you want to run a competition on LinkedIn to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get more <a href=\"https:\/\/rafflepress.com\/how-to-increase-your-linkedin-followers\/\" title=\"How to Increase Your LinkedIn Followers\">LinkedIn followers<\/a><\/li>\n\n\n\n<li>Generate leads and sales<\/li>\n\n\n\n<li>Drive brand awareness and brand visibility<\/li>\n\n\n\n<li>Promote your LinkedIn page<\/li>\n\n\n\n<li>Increase user engagement<\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-drive-traffic-to-your-website\/\" title=\"How to Drive Traffic to Your Website\">Drive traffic to your website<\/a><\/li>\n\n\n\n<li>Get more email subscribers<\/li>\n\n\n\n<li>Gather user-generated content<\/li>\n<\/ul>\n\n\n\n<p>These goals are flexible. I\u2019ve seen marketers use LinkedIn contests to launch new courses, build webinar signups, promote business podcasts, and even recruit top candidates in competitive industries.<\/p>\n\n\n\n<p>Pick a goal that&#8217;s relevant to your business&#8217;s social media marketing objectives. This will make running a successful LinkedIn competition easier and help you achieve your desired results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-choose-your-linkedin-contest-prize\">2. Pick a LinkedIn Giveaway Prize That Gets Clicks<\/h2>\n\n\n\n<p>Not all prizes work on LinkedIn. You\u2019ll get more entries if your giveaway feels relevant and valuable to professionals in your niche.<\/p>\n\n\n\n<p>The best-performing LinkedIn prizes I\u2019ve seen include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free subscriptions to your service<\/li>\n\n\n\n<li>Gift cards or exclusive discounts<\/li>\n\n\n\n<li>Coaching calls or consultations<\/li>\n\n\n\n<li>High-ticket product bundles<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"459\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-giveaway-example.jpg\" alt=\"LinkedIn giveaway example\" class=\"wp-image-4623\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-giveaway-example.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-giveaway-example-300x246.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-giveaway-example-50x41.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You can also check out this list of <a class=\"\" href=\"https:\/\/rafflepress.com\/contest-prize-ideas\/#b2b-company-giveaway-ideas\">B2B giveaway prize ideas<\/a> for inspiration.<\/p>\n\n\n\n<p>A well-matched prize does more than get clicks \u2014 it attracts the right leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-determine-the-rules-for-linkedin-promotions\">3. Set LinkedIn Giveaway Rules<\/h2>\n\n\n\n<p>After setting your goals and picking an excellent prize, you should think about your LinkedIn giveaway rules, terms and conditions.<\/p>\n\n\n\n<p>Before you launch, you need clear giveaway rules, and a safe way to promote your contest without violating LinkedIn\u2019s policies.<\/p>\n\n\n\n<p>While LinkedIn doesn\u2019t allow contests <em>hosted<\/em> directly on the platform, it <strong>does<\/strong> allow you to link to external promotions. You just need to follow two important guidelines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>State that LinkedIn isn\u2019t responsible for your contest<\/li>\n\n\n\n<li>Never scrape user data from LinkedIn<\/li>\n<\/ul>\n\n\n\n<p>After considering LinkedIn&#8217;s promotion regulations, you can focus on LinkedIn giveaway rules relevant to your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"341\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-contest-prize.png\" alt=\"LinkedIn giveaway promotion rules\" class=\"wp-image-4622\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-contest-prize.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-contest-prize-300x183.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-contest-prize-50x31.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>First, is your contest based on luck, or does it require some effort to enter? We call these chance and skill-based giveaways.<\/p>\n\n\n\n<p>Chance-based contests allow users to enter for a chance to win by performing simple actions like entering an email address. The winners are typically drawn randomly from the pool of entries.<\/p>\n\n\n\n<p>Skill-based contests require more effort to enter. For instance, users might have to <a href=\"https:\/\/rafflepress.com\/photography-giveaway-ideas\/\" title=\"Photography Giveaway Ideas\">submit a photo<\/a> for a chance to win or write a blog post. You can pick the winners for this type of contest by judging which entry is the best.<\/p>\n\n\n\n<p><strong>Related:<\/strong> <a href=\"https:\/\/rafflepress.com\/how-to-promote-a-blog-on-linkedin-11-easy-tips\/\" title=\"How to Promote a Blog on LinkedIn\">How to Promote a Blog on LinkedIn<\/a><\/p>\n\n\n\n<p>The easiest option of the 2 is a chance-based, classic giveaway. More people are likely to enter social media contests if they don&#8217;t take much effort.<\/p>\n\n\n\n<p>A few other details you&#8217;ll need for your LinkedIn giveaway rules:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Any age limits for entering<\/li>\n\n\n\n<li>If your contest is limited to specific locations (US only, International, etc.)<\/li>\n\n\n\n<li>The start and end dates for your contest<\/li>\n\n\n\n<li>How people can enter, and how often<\/li>\n\n\n\n<li>How you\u2019ll pick the winner<\/li>\n<\/ul>\n\n\n\n<p>You should also ensure the methods for entering your contest align with the goals you set out earlier. For instance, if you&#8217;re running a contest on LinkedIn to grow your LinkedIn followers, following you on LinkedIn should be a requirement to enter.<\/p>\n\n\n\n<p>For more details, see our guide on <a href=\"https:\/\/rafflepress.com\/how-to-write-giveaway-rules\/\" title=\"How to Write Giveaway Rules Like a Pro (With Examples)\">how to write giveaway rules like a pro<\/a>.<\/p>\n\n\n\n<p>After planning your goals, prizes, and LinkedIn contest guidelines, it&#8217;s time to create your LinkedIn competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-create-a-linkedin-contest-in-wordpress-with-rafflepress\">4. How to Set Up Your LinkedIn Giveaway with RafflePress<\/h2>\n\n\n\n<p>You can run your LinkedIn contest from your website using <a href=\"https:\/\/www.rafflepress.com\" target=\"_blank\" title=\"RafflePress - WordPress Giveaway Plugin\">RafflePress<\/a>, a WordPress plugin made for viral giveaways. In this section, I\u2019ll walk you through every step to build your contest, set up entry methods, and launch a distraction-free giveaway page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"307\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/rafflepress.png\" alt=\"How to run a competition on linkedin with RafflePress\" class=\"wp-image-2904\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/rafflepress.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/rafflepress-300x165.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/rafflepress-50x27.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>RafflePress is one of the best WordPress giveaway plugins on the market. It makes it super easy to run a giveaway or successful social media competition right from your WordPress website.<\/p>\n\n\n\n<p>This powerful WordPress plugin comes with everything you need to meet your giveaway goals, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ready-made <a href=\"https:\/\/rafflepress.com\/giveaway-templates\/\" title=\"Best Giveaway Templates\">giveaway templates<\/a><\/li>\n\n\n\n<li>Tons of targeted giveaway entry actions<\/li>\n\n\n\n<li>Giveaway landing pages<\/li>\n\n\n\n<li>Giveaway rules generator<\/li>\n\n\n\n<li>Random winner picker<\/li>\n\n\n\n<li>And more.<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s how <a href=\"https:\/\/rafflepress.com\/how-optinmonster-got-3500-users-from-one-giveaway\/\" title=\"How OptinMonster Generated 3,500+ New Users From One Giveaway\">OptinMonster generated 3,500+ new users<\/a> from one giveaway if you&#8217;re not convinced.<\/p>\n\n\n\n<p>So, if you want to create a LinkedIn contest in WordPress, here&#8217;s how to do it with RafflePress.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-responsive  embed-responsive-16by9\"><iframe loading=\"lazy\" class=\"embed-responsive-item\"   title=\"LinkedIn Giveaways: The Easiest Way to Go Viral\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_ffCW340baA?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-create-a-new-giveaway\">Step 1: Create a New Giveaway<\/h3>\n\n\n\n<p>First, click here to <a href=\"https:\/\/rafflepress.com\/pricing\" title=\"RafflePress Pricing\">get started with RafflePress<\/a> and download the plugin to your computer. Then, install and activate the plugin on your WordPress website.<\/p>\n\n\n\n<p>If you need help with this step, here&#8217;s a guide on <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Install a WordPress Plugin\">how to install a WordPress plugin<\/a>.<\/p>\n\n\n\n<p>After installing and activating RafflePress, navigate to <strong>RafflePress \u00bb Add New<\/strong> to create a new giveaway.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"301\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/add-new-rafflepress-contest.png\" alt=\"Create a new linkedin competition in WordPress\" class=\"wp-image-4607\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/add-new-rafflepress-contest.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/add-new-rafflepress-contest-300x162.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/add-new-rafflepress-contest-50x27.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-choose-a-giveaway-template\">Step 2: Choose a Giveaway Template<\/h3>\n\n\n\n<p>On the next screen, you can choose from several pre-made giveaway templates. Each template aligns with a specific giveaway goal and, when launched, will include entry actions for achieving that goal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"392\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/10\/choose-a-giveaway-template.png\" alt=\"RafflePress giveaway templates\" class=\"wp-image-3354\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/10\/choose-a-giveaway-template.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/10\/choose-a-giveaway-template-300x210.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/10\/choose-a-giveaway-template-50x35.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>For example, if your goal is to <a href=\"https:\/\/rafflepress.com\/how-to-do-a-giveaway-to-grow-your-email-list\/\" title=\"How to Do a Giveaway to Grow Your Email List\">get more email subscribers<\/a>, you&#8217;d choose the <strong>Grow Your Email List<\/strong> template. And when you launch it, it will include a giveaway action for users to subscribe to your newsletter to enter the contest.<\/p>\n\n\n\n<p>Today, we&#8217;ll choose the <strong>Classic Giveaway<\/strong> template, which allows you to start from a blank canvas.&nbsp;<\/p>\n\n\n\n<p>Give your contest a name, hover your mouse over the <strong>Classic Giveaway<\/strong> template, and click <strong>Use This Template<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"468\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/use-classic-giveaway-contest-template.png\" alt=\"Choose the Classic Giveaway Template to get started building your contest\" class=\"wp-image-449\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/use-classic-giveaway-contest-template.png 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/use-classic-giveaway-contest-template-300x252.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/use-classic-giveaway-contest-template-50x42.png 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-add-the-contest-prize-details\">Step 3: Add the Contest Prize Details<\/h3>\n\n\n\n<p>After choosing your giveaway template, it will launch in RafflePress&#8217;s drag-and-drop giveaway builder. You can enter your LinkedIn contest prize details on this screen, like the prize image, description, etc.<\/p>\n\n\n\n<p>First, click the pencil icon under the <strong>Giveaway Prize Details<\/strong> heading.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"436\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details.png\" alt=\"Click the pencil to enter the linkedin contest prize\" class=\"wp-image-450\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details.png 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details-300x234.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details-50x39.png 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>This opens a panel on the right side of your screen, where you can enter your prize name and description.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"415\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-contest-prize-details.png\" alt=\"Enter your linkedin giveaway name, description and prize image\" class=\"wp-image-4609\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-contest-prize-details.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-contest-prize-details-300x223.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-contest-prize-details-50x37.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Under that section, you can also upload an image of your prize from your WordPress media library or computer by clicking the <strong>Select Image<\/strong> button.<\/p>\n\n\n\n<p>When you&#8217;re happy with your prize details, click the <strong>Done Editing<\/strong> button.<\/p>\n\n\n\n<p>If you have more than one prize, click the <strong>+Add Another Prize<\/strong> button to enter more details.<\/p>\n\n\n\n<p>You can set when your giveaway starts and ends on the left side of your screen and choose your preferred time zone under the <strong>Start and End Time<\/strong> heading.<\/p>\n\n\n\n<p>Remember to click the <strong>Save<\/strong> button in the top-right corner often to store your contest settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"410\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/save-your-linkedin-competition.png\" alt=\"Save your LinkedIn competition settings\" class=\"wp-image-4610\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/save-your-linkedin-competition.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/save-your-linkedin-competition-300x220.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/save-your-linkedin-competition-50x37.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-choose-your-competition-entry-methods\">Step 4: Choose Your Competition Entry Methods<\/h3>\n\n\n\n<p>The next step is to add entry methods to your LinkedIn competition. RafflePress offers tons of ways for people to enter your contest. You can even add bonus entry methods to improve people&#8217;s chances of winning while promoting your brand.<\/p>\n\n\n\n<p>For example, you can award users 1 entry for following you on LinkedIn, a 2nd entry for sharing your contest on LinkedIn, a 3rd for subscribing to your email list, etc.<\/p>\n\n\n\n<p>The majority of participants will take as many actions as possible because it improves their chances of winning your grand prize.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"320\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/add-linkedin-contest-actions.png\" alt=\"Add entry actions to your linkedin competition\" class=\"wp-image-4611\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/add-linkedin-contest-actions.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/add-linkedin-contest-actions-300x172.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/add-linkedin-contest-actions-50x29.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>To add entry methods to your giveaway widget, click the <strong>Actions<\/strong> tab, where you can see the entry methods grouped by goal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get More Subscribers<\/li>\n\n\n\n<li>Get More Social Engagement<\/li>\n\n\n\n<li>Get More Traffic<\/li>\n<\/ul>\n\n\n\n<p>Then go ahead and click the actions that align with your giveaway goals to add them to your widget.<\/p>\n\n\n\n<p>For this guide, we&#8217;ve picked the following actions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow us on LinkedIn<\/li>\n\n\n\n<li>Share on LinkedIn<\/li>\n\n\n\n<li>Join an Email Newsletter<\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/refer-a-friend-promotion-ideas\/\" title=\"Refer a Friend Promotion Ideas\">Refer a Friend<\/a> &#8211; Viral<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"289\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-giveaway-actions.png\" alt=\"giveaway actions for a linkedIn contest\" class=\"wp-image-4612\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-giveaway-actions.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-giveaway-actions-300x155.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/linkedin-giveaway-actions-50x26.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>After choosing your actions, you can click each one to add entry options. These settings include the title, value (how many entries the action is worth) if the action is mandatory, and a field to add your LinkedIn profile URL.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"407\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-actions-entry-options.png\" alt=\"Edit the entry actions for your linkedin contest\" class=\"wp-image-4613\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-actions-entry-options.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-actions-entry-options-300x218.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-actions-entry-options-50x36.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>If you have many entry methods, make sure the most important ones are worth the most giveaway entries.<\/p>\n\n\n\n<p>Click the <strong>Save<\/strong> button to store your changes, and repeat the process for each action you add to your contest widget.<\/p>\n\n\n\n<p>You can also rearrange actions for your contest by dragging and dropping them on the left side of your screen. Alternatively, you can delete actions by clicking the trash can icon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"321\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rearrange-giveaway-actions.png\" alt=\"You can easily rearrange your linkedin giveaway actions\" class=\"wp-image-4614\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rearrange-giveaway-actions.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rearrange-giveaway-actions-300x172.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rearrange-giveaway-actions-50x29.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-design-your-linkedin-contest\">Step 5: Design Your LinkedIn Contest<\/h3>\n\n\n\n<p>Next, click the <strong>Design<\/strong> tab to customize the design of your LinkedIn competition. You can choose from 2 different layouts (display image, then header, or header, then image) and several fonts and button colors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"395\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-design-customization.png\" alt=\"Click the design tab to customize your linkedin competition\" class=\"wp-image-4615\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-design-customization.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-design-customization-300x212.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-design-customization-50x35.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>If you decide to publish your contest on a standalone landing page, you can set the page&#8217;s background color or upload a custom background image. Just click the <strong>Select Image<\/strong> button under the <strong>Page Background<\/strong> heading.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"276\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-page-background-image.png\" alt=\"Upload a custom background image to your linkedin giveaway landing page\" class=\"wp-image-4616\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-page-background-image.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-page-background-image-300x148.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-page-background-image-50x25.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>When you&#8217;re happy with how everything looks, click the <strong>Save<\/strong> button.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6-configure-your-contest-settings\">Step 6: Configure Your Contest Settings<\/h3>\n\n\n\n<p>For the next step, click the <strong>Settings<\/strong> tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"252\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-settings.png\" alt=\"Configure your linkedin giveaway settings\" class=\"wp-image-4617\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-settings.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-settings-300x135.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-settings-50x23.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>On this screen are 8 different settings you can customize for your giveaway, including:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>General<\/strong> &#8211; Change your giveaway name, add a permalink for the giveaway landing page, show or hide total entries, display the giveaway winner, and more.<\/li>\n\n\n\n<li><strong>Giveaway Rules<\/strong> &#8211; Use the giveaway rules template to generate simple contest rules.<\/li>\n\n\n\n<li><strong>Email Verification<\/strong> &#8211; Automatically send an email to users to confirm their email address when they enter.<\/li>\n\n\n\n<li><strong>Success Tracking<\/strong> &#8211; Add Google Analytics tracking scripts and retargeting scripts that fire whenever anyone enters your contest.<\/li>\n\n\n\n<li><strong>Success Redirect<\/strong> &#8211; Redirect entrants to a specific URL after entering your giveaway.<\/li>\n\n\n\n<li><strong>Social Logins<\/strong> &#8211; Allow users to sign up for your giveaway using their social media accounts.<\/li>\n\n\n\n<li><strong>GDPR<\/strong> &#8211; Add a checkbox to your contest that users must agree to register for the giveaway.<\/li>\n\n\n\n<li><strong>Recaptcha<\/strong> &#8211; Prevent spam, fake, and fraudulent signups to your giveaway.<\/li>\n<\/ol>\n\n\n\n<p>One of the most important settings is the giveaway rules.<\/p>\n\n\n\n<p>RafflePress makes creating your contest rules super-easy. You can use the <strong>Rules Generator Template<\/strong> to get started quickly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"444\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/generate-contest-rules.gif\" alt=\"Easily generate linkedin giveaway rules in seconds\" class=\"wp-image-458\"\/><\/figure>\n\n\n\n<p>Clicking this button shows a window where you can enter your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sponsor name<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Address<\/li>\n\n\n\n<li>Country<\/li>\n\n\n\n<li>Eligible locations<\/li>\n\n\n\n<li>Minimum age to enter<\/li>\n\n\n\n<li>And more.<\/li>\n<\/ul>\n\n\n\n<p>Then click the <strong>Generate Rules<\/strong> button to load the details into your widget automatically.<\/p>\n\n\n\n<p>You can check out our documentation for details on all the <a class=\"heroickb_exit_link\" href=\"?hkb-redirect&#038;nonce=e828ec90e9&#038;check=5qgnn&#038;redirect=https%3A%2F%2Frafflepress.com%2Fdocs%2Fgiveaway-settings%2F&#038;otype=unknown&#038;oid=0&#038;source=block-content\" title=\"Giveaway Settings RafflePress\">RafflePress settings<\/a>.<\/p>\n\n\n\n<p>Remember to click <strong>Save<\/strong> before you move on to the next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-7-publish-your-linkedin-contest-in-wordpress\">Step 7: Publish Your LinkedIn Contest in WordPress<\/h3>\n\n\n\n<p>Now that you know how to run a competition on LinkedIn, it&#8217;s time to make it live on your WordPress site.<\/p>\n\n\n\n<p>Launching your giveaway is straightforward. Just click on the <strong>Publish<\/strong> tab at the top of the screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"175\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/contest-publish-options.png\" alt=\"Choose an option for publishing your linkedin contest\" class=\"wp-image-4618\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/contest-publish-options.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/contest-publish-options-300x94.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/contest-publish-options-50x16.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Here you&#8217;ll see 3 options for publishing your contest:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>RafflePress WordPress Block<\/strong> \u2013 Embed the giveaway widget in your WordPress post or page (new WordPress block editor).<\/li>\n\n\n\n<li><strong>WordPress Shortcode<\/strong> \u2013 Embed the giveaway in the classic WordPress editor, sidebar widgets, or inside your WordPress theme.<\/li>\n\n\n\n<li><strong>Giveaway Landing Page<\/strong> \u2013 Create a distraction-free landing page on your website for your giveaway.<\/li>\n<\/ol>\n\n\n\n<p>The best option to secure the maximum number of entries is to create a <a href=\"https:\/\/rafflepress.com\/giveaway-landing-page-examples\/\" title=\"Giveaway Landing Page Examples\">giveaway landing page<\/a> for your contest. Since there&#8217;s nothing besides your giveaway widget on the page to distract users, they&#8217;re more likely to sign up and enter.<\/p>\n\n\n\n<p>So, choose the giveaway landing page option. Then, under the <strong>Giveaway Landing Page URL<\/strong> heading, click the link to enter your page&#8217;s permalink.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"323\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/publish-as-landing-page.jpg\" alt=\"Publish as a linkedin giveaway landing page\" class=\"wp-image-938\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/publish-as-landing-page.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/publish-as-landing-page-300x174.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/publish-as-landing-page-50x29.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>This takes you to the General settings, where you can add a custom URL for your giveaway page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"283\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-landing-page-url.png\" alt=\"Enter the permalink for your linkedin contest landing page\" class=\"wp-image-4619\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-landing-page-url.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-landing-page-url-300x152.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-landing-page-url-50x25.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Now you can click <strong>Save<\/strong>, store your changes, and click the <strong>View<\/strong> button to see how your LinkedIn contest looks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"488\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/preview-your-linkedin-competition.png\" alt=\"Preview your linkedin competition\" class=\"wp-image-4620\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/preview-your-linkedin-competition.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/preview-your-linkedin-competition-300x262.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/preview-your-linkedin-competition-50x44.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>The result is a great-looking landing page for your LinkedIn contest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-promote-your-contest-on-linkedin\">5. How to Share Your LinkedIn Contest for Maximum Entries<\/h2>\n\n\n\n<p>To get the most entries, you\u2019ll need to promote your LinkedIn contest effectively. Here are the best ways to share it on LinkedIn and beyond, including tips for writing a great post and getting early visibility.<\/p>\n\n\n\n<p>Since your contest is for LinkedIn users, start by sharing it on your LinkedIn company page and profile. Write a short message detailing what your contest is about, how users can enter, and the link to your giveaway landing page.<\/p>\n\n\n\n<p>Here&#8217;s an example from the Porchlight Book Company:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"495\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/share-competition-on-linkedin.jpg\" alt=\"how to display promotion on linkedin\" class=\"wp-image-4621\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/share-competition-on-linkedin.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/share-competition-on-linkedin-300x266.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/share-competition-on-linkedin-50x44.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You can also promote your contest by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending an <a href=\"https:\/\/rafflepress.com\/how-to-create-an-email-newsletter\/\" title=\"How to Create an Email Newsletter\">email newsletter<\/a><\/li>\n\n\n\n<li>Creating a popup on your website<\/li>\n\n\n\n<li>Submitting your giveaway post to <a href=\"https:\/\/rafflepress.com\/28-best-online-sweepstakes-websites-to-promote-your-contest\/\" title=\"Best Online Sweepstakes Websites\">contest and sweepstakes directories<\/a><\/li>\n\n\n\n<li>Sharing your contest on other social media networks<\/li>\n\n\n\n<li>Post articles on social media mentioning your competition<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s vital to start promoting your contest weeks before it goes live to get plenty of traffic and entries from the day you launch.<\/p>\n\n\n\n<p>Check out this article for even more <a href=\"https:\/\/rafflepress.com\/contest-promotion-ideas\/\" title=\"Contest Promotion Ideas\">contest promotion ideas.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-pick-a-giveaway-winner\">6. Pick A Giveaway Winner<\/h2>\n\n\n\n<p>Once your LinkedIn contest ends, it\u2019s time to <a href=\"https:\/\/rafflepress.com\/how-to-pick-a-winner-of-a-giveaway\/\" title=\"How to Pick a Winner of a Giveaway\">choose a winner<\/a>. I\u2019ll show you how to use RafflePress\u2019s built-in random picker so the process is quick, fair, and easy to announce.<\/p>\n\n\n\n<p>When your giveaway ends, navigate to <strong>RafflePress \u00bb Giveaways <\/strong>from your WordPress admin area and click the <strong>Needs Winners<\/strong> link on the right.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"329\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/needs-winners.jpg\" alt=\"pick a winner for linkedin giveaway\" class=\"wp-image-1887\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/needs-winners.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/needs-winners-300x177.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/03\/needs-winners-50x29.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You can see who entered your giveaway and the number of entries each person has. To choose a winner randomly, click the <strong>Pick Winner <\/strong>button, select your options, and click <strong>Choose Winners Now<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"391\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/pick-multiple-winners.jpg\" alt=\"pick a linkedin giveaway winner\" class=\"wp-image-870\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/pick-multiple-winners.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/pick-multiple-winners-300x210.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/pick-multiple-winners-50x35.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>The winner is highlighted instantly, so you can click to email them with the good news!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"307\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/email-the-winner.jpg\" alt=\"email the winner to announce a promotion on linkedin\n\" class=\"wp-image-1493\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/email-the-winner.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/email-the-winner-300x165.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/email-the-winner-50x27.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-follow-up-with-participants\">7. Follow Up with Participants<\/h2>\n\n\n\n<p>After drawing the winner of your LinkedIn contest, it&#8217;s essential to follow up with all the other people who entered. This allows you to form better relationships with your new audience and mention your contest one last time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"404\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/announce-the-winner.png\" alt=\"Announce your LinkedIn contest winner\" class=\"wp-image-4624\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/announce-the-winner.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/announce-the-winner-300x217.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/announce-the-winner-50x36.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>You can follow up with participants after the contest by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media <\/strong>\u2013 <a href=\"https:\/\/rafflepress.com\/how-to-announce-a-giveaway-winner\/\" title=\"How to Announce a Giveaway Winner\">Announce the winner<\/a> and the prize on LinkedIn and your other social media accounts.<\/li>\n\n\n\n<li><strong>Email Newsletter<\/strong> \u2013 Send an email to announce the winner, thank everyone for joining in, and invite them to enter your next giveaway.<\/li>\n<\/ul>\n\n\n\n<p>In the end, you won&#8217;t just have 1 happy giveaway winner but tons of new fans too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-measure-your-linkedin-competition-results\">8. Measure Your LinkedIn Competition Results<\/h2>\n\n\n\n<p>The final step for any online contest should be to measure your giveaway results. This enables you to learn what did and didn&#8217;t work and how you can run a successful giveaway on LinkedIn next time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"476\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions.png\" alt=\"MonsterInsights overview report\" class=\"wp-image-1167\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions.png 560w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions-300x255.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/MonsterInsights-Overview-Report-Sessions-50x43.png 50w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<p>The easiest way to get the information you need to optimize your LinkedIn contest is with <a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noopener\" title=\"MonsterInsights\">MonsterInsights<\/a>, the <a href=\"https:\/\/rafflepress.com\/best-google-analytics-plugins-for-wordpress\/\" title=\"7 Best Google Analytics Plugins for WordPress 2024 (Ranked)\">best Google Analytics plugin for WordPress<\/a>.<\/p>\n\n\n\n<p>With MonsterInsights, it&#8217;s easy to track your contest landing page visits, traffic to your website, referral traffic, website activity, eCommerce promotions, and much more. You can even see all of the data right in your WordPress dashboard.<\/p>\n\n\n\n<p>By looking at your website data, you can see which strategies drove the most traffic to your giveaway page. You can then use that data to improve the success of future campaigns.<\/p>\n\n\n\n<p>If you like, you can learn more about this powerful WordPress plugin in this <a href=\"https:\/\/rafflepress.com\/monsterinsights-review\/\" title=\"MonsterInsights Review\">MonsterInsights review<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-faqs-about-linkedin-competitions\">Frequently Asked Questions (FAQs) About LinkedIn Competitions<\/h3>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-do-giveaways-work-on-linkedin\"><h4 class=\"aioseo-faq-block-question\">Do giveaways work on LinkedIn?<\/h4><div class=\"aioseo-faq-block-answer\">\n<p>Giveaways are effective on LinkedIn when executed thoughtfully, as they can increase brand visibility, boost engagement, generate leads, and promote community building.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-i-target-competitors-followers-on-linkedin\"><h4 class=\"aioseo-faq-block-question\">How do I target competitors&#8217; followers on LinkedIn?<\/h4><div class=\"aioseo-faq-block-answer\">\n<p>While directly targeting competitor followers on LinkedIn has limitations, you can use tools like Sales Navigator, analyze competitor engagement, or use LinkedIn Ads&#8217; targeting options to reach a similar audience.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-i-retarget-my-audience-on-linkedin\"><h4 class=\"aioseo-faq-block-question\">How do I retarget my audience on LinkedIn?<\/h4><div class=\"aioseo-faq-block-answer\">\n<p>To retarget your audience on LinkedIn, add the LinkedIn Insight Tag on your website and then create retargeting audiences within LinkedIn Campaign Manager. You can also add retargeting scripts inside the RafflePress settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"202\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/success-tracking-conversion-scripts.png\" alt=\"\" class=\"wp-image-12484\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/success-tracking-conversion-scripts.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/success-tracking-conversion-scripts-300x108.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/success-tracking-conversion-scripts-50x18.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>This activates retargeting whenever users successfully enter your LinkedIn competition.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-next-more-ways-to-run-competitions\">Next, More Ways to Run Competitions<\/h3>\n\n\n\n<p>And there you have it!<\/p>\n\n\n\n<p>We hope this article helped you learn how to run a competition on LinkedIn that generates tons of awareness for your brand. Now, all that&#8217;s left is to make one for your business!<\/p>\n\n\n\n<p>Ready to dive in?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/rafflepress.com\/pricing\/\" style=\"background-color:#f3460e\">Get Started with RafflePress<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You might also like the following helpful competition guides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rafflepress.com\/earth-day-giveaway\/\" title=\"How to Run an Earth Day Giveaway in WordPress (The Easy Way)\">How to Run an Earth Day Giveaway in WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-run-shopify-giveaway\/\" title=\"How to Run a Successful Shopify Giveaway in WordPress\">How to Run a Successful Shopify Giveaway in WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-do-a-review-giveaway-in-wordpress\/\" title=\"How to Do a Review Giveaway in WordPress\">How to Do a Review Giveaway in WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/influencer-giveaway-wordpress\/\" title=\"How to Run an Influencer Giveaway in WordPress: Best Practices &amp; Tactics\">How to Run an Influencer Giveaway in WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-do-a-giveaway-on-etsy\/\" title=\"How to Do a Giveaway on Etsy: a Guide for Small Businesses\">How to Do a Giveaway on Etsy<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you liked this article, please subscribe to our\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCPtN7xV_892Pa6AcoOYzbAg\" target=\"_blank\" rel=\"noopener nofollow\" title=\"YouTube - RafflePress\">YouTube Channel<\/a>\u00a0for RafflePress video tutorials. You can also find us on\u00a0<a href=\"https:\/\/twitter.com\/rafflepress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Twitter - RafflePress\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/rafflepress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Facebook - RafflePress\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how to run a competition on LinkedIn? Follow this step-by-step guide for tips to run a successful contest on LinkedIn.<\/p>\n","protected":false},"author":6,"featured_media":4625,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"1","last_modified_date":"2025-06-24T10:58:43","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[2275,2272,2273,2274],"class_list":["post-4605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-contest-on-linkedin","tag-how-to-run-a-competition-on-linkedin","tag-linkedin-contest","tag-linkedin-giveaway"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/4605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=4605"}],"version-history":[{"count":10,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/4605\/revisions"}],"predecessor-version":[{"id":16372,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/4605\/revisions\/16372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/4625"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=4605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=4605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=4605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}