Meet OptinMonster<\/h2>\n\n\n\n
OptinMonster<\/a> is the #1 lead generation software in the world. They offer a powerful conversion optimization toolkit that helps their users grow their lists and generate leads and sales for their businesses.<\/p>\n\n\n\n Despite OptinMonster\u2019s expertise in lead generation, they needed different ways to reach their target audience outside of their business website.<\/p>\n\n\n\n That\u2019s where RafflePress<\/a> could help.<\/p>\n\n\n\n When OptinMonster was preparing to launch its annual Black Friday sale, they knew they needed a way to promote the sale to users on other platforms.<\/p>\n\n\n\n Sharing the promotion on social media was the perfect solution! But how could they encourage people to click through and view the sale offer instead of scrolling past in the news feed?<\/p>\n\n\n\n The best way to get the attention they needed was to run an online giveaway<\/a>. So with the help of RafflePress, they created the giveaway below.<\/p>\n\n\n\n OptinMonster used several tactics to make its giveaway stand out to users on social media. <\/p>\n\n\n\n First, they offered a big-ticket prize that they knew their audience would love to generate excitement.<\/p>\n\n\n\n Then they included tasks people could complete to enter the giveaway, including:<\/p>\n\n\n\n The most notable giveaway entry option is the Refer a Friend<\/a> task, an action that works like traditional word-of-mouth marketing. <\/p>\n\n\n\n Here\u2019s how it works:<\/strong><\/p>\n\n\n\n As more people learn about the giveaway, more people enter, refer more people, and so on. It\u2019s an excellent way to spread the word about your giveaway, which is why many RafflePress users offer this as a bonus entry option.<\/p>\n\n\n\n Using this tactic, OptinMonster created a highly visible online presence, giving them more trust and authority. And as a result, their giveaway drove thousands of people to their landing page, where users could both learn more about their sale AND enter their giveaway.<\/p>\n\n\n\n In fact, their giveaway generated a total of 24,372 entries<\/strong>!<\/p>\n\n\n\n But that\u2019s not all\u2026<\/p>\n\n\n\n Besides using RafflePress to attract users to their sales page, OptinMonster used their giveaway as an opportunity to grow their email list.<\/p>\n\n\n\n They added the ability for users to enter their giveaway by joining their email newsletter. And since entering only took a few clicks, many people chose this as their top way to enter.<\/p>\n\n\n\n Running a giveaway to grow your email list<\/a> is super easy with RafflePress. Our email newsletter giveaway action allows you to connect with a wide range of email marketing services<\/a>, including:<\/p>\n\n\n\n You can also paste your own HTML web form or connect with thousands of other marketing services via Zapier.<\/p>\n\n\n\n![\"OptinMonster](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/05\/optinmonster-rafflepress-case-study.png\")
<\/a><\/figure>\n\n\n\nHow OptinMonster Uses RafflePress to Increase Users<\/h2>\n\n\n\n
![\"OptinMonster](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/05\/optinmonster-rafflepress-giveaway.png\")
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![\"OptinMonster](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/05\/optinmonster-black-friday-landing-page.png\")
<\/figure>\n\n\n\nHow OptinMonster Uses RafflePress to Grow Their Email List<\/h2>\n\n\n\n
![\"OptinMonster](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/05\/join-email-list-rafflepress.png\")
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Results<\/h2>\n\n\n\n