{"id":5461,"date":"2021-06-22T08:00:00","date_gmt":"2021-06-22T12:00:00","guid":{"rendered":"https:\/\/rafflepress.com\/?p=5461"},"modified":"2023-12-22T05:13:30","modified_gmt":"2023-12-22T10:13:30","slug":"how-smash-balloon-grew-email-list-with-rafflepress","status":"publish","type":"post","link":"https:\/\/rafflepress.com\/how-smash-balloon-grew-email-list-with-rafflepress\/","title":{"rendered":"How Smash Balloon Grew Their Email List by 3,584 Subscribers + More"},"content":{"rendered":"\n<p>Wouldn\u2019t it be great to dramatically grow your email list and engage your audience on multiple platforms in less than a month? <\/p>\n\n\n\n<p><a href=\"https:\/\/smashballoon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smash Balloon<\/a> used RafflePress\u2019s viral WordPress giveaway plugin over Black Friday and Cyber Monday to do just that.<\/p>\n\n\n\n<p>Let\u2019s jump in and see how Smash Balloon grew its list and generated tons of blog and YouTube comments with promotional giveaways.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-responsive  embed-responsive-16by9\"><iframe loading=\"lazy\" class=\"embed-responsive-item\"   title=\"How Smash Balloon Grew Their Email List by 3,584 Subscribers\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cPm7yOryrPw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meet-smash-balloon\">Meet Smash Balloon<\/h2>\n\n\n\n<p><a href=\"https:\/\/smashballoon.com\/\">Smash Balloon<\/a> is the best suite of social media feed plugins for WordPress. They make it super easy for anyone to embed social feeds from Instagram, Facebook, Twitter, and YouTube directly on their website with no coding needed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smashballoon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"266\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/03\/rsz_smash-balloon-rp.png\" alt=\"smash balloon social media feeds plugin\" class=\"wp-image-7906\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/03\/rsz_smash-balloon-rp.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/03\/rsz_smash-balloon-rp-300x143.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/03\/rsz_smash-balloon-rp-50x24.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/a><\/figure>\n\n\n\n<p>Over <strong>1,600,000+ professionals<\/strong> use Smash Balloon to showcase their feeds and engage their social followers in WordPress. With just a few clicks, it\u2019s super easy to customize your social media content to completely match your brand identity.<\/p>\n\n\n\n<p>In addition to its ease of use and reliability, Smash Balloon offers top-notch customer service. With an average rating of <strong>4.9 stars out of 5<\/strong>, it\u2019s safe to say that their customers are delighted.<\/p>\n\n\n\n<p>Even with such a glowing reputation and happy customers, Smash Balloon still needed extra ways to reach its audience beyond its website.<\/p>\n\n\n\n<p>And with RafflePress, they found the answer! After running a giveaway for less than 4 weeks, they <strong>converted thousands of visitors<\/strong> into subscribers.<\/p>\n\n\n\n<p>Here\u2019s how they did it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-smash-balloon-used-rafflepress-to-grow-their-business\">How Smash Balloon Used RafflePress to Grow Their Business<\/h2>\n\n\n\n<p>Smash Balloon knew that the best solution to get people to claim their Black Friday discount was to build a highly targeted landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"292\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-black-friday.png\" alt=\"Smash Balloon black friday landing page\" class=\"wp-image-5463\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-black-friday.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-black-friday-300x157.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-black-friday-50x26.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>But after creating the page, they needed a way to entice people to visit it and take advantage of the offer.<\/p>\n\n\n\n<p>Here\u2019s how RafflePress offered the ideal solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-rafflepress-to-drive-traffic-to-landing-pages\">Using RafflePress to Drive Traffic to Landing Pages<\/h3>\n\n\n\n<p>With RafflePress, Smash Balloon launched a giveaway on their landing page the week before their sale, offering users the chance to win a Macbook Air.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"298\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-rafflepress-black-friday-giveaway.png\" alt=\"Smash Balloon RafflePress giveaway\" class=\"wp-image-5464\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-rafflepress-black-friday-giveaway.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-rafflepress-black-friday-giveaway-300x160.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-rafflepress-black-friday-giveaway-50x27.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>One of the requirements for users to enter and earn 2 chances to win was to add the Black Friday sale to <a href=\"https:\/\/rafflepress.com\/how-to-make-a-calendar-in-wordpress\/\" title=\"\">their calendars<\/a>.<\/p>\n\n\n\n<p>This meant that when the sale launched, people who had taken that action would get a reminder to visit the sale landing page. And as a result, they\u2019d be much more likely to claim the offer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"288\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/add-page-to-calendar.png\" alt=\"Add page to calendar action\" class=\"wp-image-5465\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/add-page-to-calendar.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/add-page-to-calendar-300x155.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/add-page-to-calendar-50x26.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>In fact, the giveaway alone resulted in <strong>over 54,623 total entries<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-rafflepress-to-increase-email-subscribers\">Using RafflePress to Increase Email Subscribers<\/h3>\n\n\n\n<p>One of Smash Balloon\u2019s other goals for running this giveaway was to <a href=\"https:\/\/rafflepress.com\/how-to-do-a-giveaway-to-grow-your-email-list\/\" data-type=\"post\" data-id=\"2381\">boost their email list<\/a> subscribers. They did this by adding the Join an Email Newsletter action to their giveaway widget.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"216\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/email-newsletter-giveaway-action.png\" alt=\"email newsletter giveaway action\" class=\"wp-image-5466\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/email-newsletter-giveaway-action.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/email-newsletter-giveaway-action-300x116.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/email-newsletter-giveaway-action-50x19.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>RafflePress&#8217;s Join an Email Newsletter action allows users to sign up to your email list in return for extra giveaway entries. Many participants take this action because it\u2019s easy and requires minimal effort.<\/p>\n\n\n\n<p>With this action, you can connect to a wide range of <a href=\"https:\/\/rafflepress.com\/best-free-email-marketing-tools-services\/\" data-type=\"post\" data-id=\"5211\">email marketing services<\/a>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ActiveCampaign<\/li>\n\n\n\n<li><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Aweber\" href=\"https:\/\/rafflepress.com\/recommends\/aweber\/\" data-shortcode=\"true\">AWeber<\/a><\/li>\n\n\n\n<li><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Constant Contact\" href=\"https:\/\/rafflepress.com\/recommends\/constant-contact\/\" data-shortcode=\"true\">Constant Contact<\/a><\/li>\n\n\n\n<li><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"ConvertKit\" href=\"https:\/\/rafflepress.com\/recommends\/convertkit-2\/\" data-shortcode=\"true\">ConvertKit<\/a><\/li>\n\n\n\n<li><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Drip\" href=\"https:\/\/rafflepress.com\/recommends\/drip\/\" data-shortcode=\"true\">Drip<\/a><\/li>\n\n\n\n<li>GetResponse<\/li>\n\n\n\n<li><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"MailChimp\" href=\"https:\/\/rafflepress.com\/recommends\/mailchimp\/\" data-shortcode=\"true\">Mailchimp<\/a> (+ Mailchimp tag support)<\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/best-mailerlite-integrations\/\" title=\"\">MailerLite<\/a><\/li>\n\n\n\n<li><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"SendInBlue(Now Brevo)\" href=\"https:\/\/rafflepress.com\/recommends\/sendinblue\/\" data-shortcode=\"true\">Brevo (SendInBlue)<\/a><\/li>\n\n\n\n<li>CampaignMonitor<\/li>\n\n\n\n<li>MadMimi<\/li>\n\n\n\n<li>iContact<\/li>\n\n\n\n<li>Sendy<\/li>\n<\/ul>\n\n\n\n<p>You can also paste your own HTML web form or connect with thousands of other marketing services via Zapier.<\/p>\n\n\n\n<p>By using this method, Smash Balloon added <strong>over 3,584 subscribers<\/strong> to its list.<\/p>\n\n\n\n<p>But they didn\u2019t stop there&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-rafflepress-for-more-comments\">Using RafflePress for More Comments<\/h3>\n\n\n\n<p>To get even more out of their giveaway, Smash Balloon also used RafflePress to increase engagement with their brand.<\/p>\n\n\n\n<p>First, they invited users to <a href=\"https:\/\/rafflepress.com\/how-to-get-more-blog-comments\/\">comment on their blog<\/a> posts with the Visit a Page action. They did this by pasting the link to the post in the action settings and changing the action label.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"288\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/leave-a-blog-comment.png\" alt=\"leave a blog comment giveaway action\" class=\"wp-image-5467\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/leave-a-blog-comment.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/leave-a-blog-comment-300x155.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/leave-a-blog-comment-50x26.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>At the time of running the giveaway, RafflePress didn\u2019t have a Leave a Comment action. But now, we do, making it a whole lot easier to <a href=\"https:\/\/rafflepress.com\/how-to-get-more-blog-comments\/\" data-type=\"post\" data-id=\"3778\">generate more comments for your blog<\/a>.<\/p>\n\n\n\n<p>By using this method, Smash Balloon gained over <strong>300+ comments<\/strong>, drastically improving their engagement.<\/p>\n\n\n\n<p>They used a similar method to get 100s of comments on their YouTube videos too. But for this, they used the Invent Your Own giveaway action.<\/p>\n\n\n\n<p>With this action, you can decide what you want visitors to do without any constraints. In Smash Balloon\u2019s case, they asked participants to Like and Comment on a <a href=\"https:\/\/rafflepress.com\/youtube-giveaway-examples\/\" data-type=\"post\" data-id=\"4128\">YouTube video<\/a>, with excellent results.<\/p>\n\n\n\n<p>If that wasn\u2019t enough, they also added a variety of bonus actions, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share giveaway on Facebook<\/li>\n\n\n\n<li>Share giveaway on Twitter<\/li>\n\n\n\n<li>Like Smash Balloon on Facebook<\/li>\n\n\n\n<li>Follow Smash Balloon on Twitter<\/li>\n\n\n\n<li>Subscribe to YouTube Channel<\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-create-a-viral-refer-a-friend-giveaway\/\" data-type=\"post\" data-id=\"2405\">Refer a Friend<\/a><\/li>\n\n\n\n<li>View Social Wall Demo<\/li>\n\n\n\n<li>View Instagram Feed Demo<\/li>\n\n\n\n<li>Answer a Question<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"502\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-giveaway-actions.png\" alt=\"Smash Balloon giveaway actions rafflepress\" class=\"wp-image-5468\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-giveaway-actions.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-giveaway-actions-300x269.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/06\/smash-balloon-giveaway-actions-50x45.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Each bonus action awarded users with even more chances to win the giveaway. And at the same time, it helped Smash Balloon boost its followers on Twitter and Facebook, highlighted its new and existing products, and increased brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>As you can see, Smash Balloon\u2019s <a href=\"https:\/\/rafflepress.com\/how-to-run-a-black-friday-giveaway\/\" title=\"How to Run a Successful Black Friday Giveaway in WordPress\">Black Friday giveaway<\/a> was a raving success with excellent results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>54,623 people<\/strong> entered the giveaway sending tons of traffic to their Black Friday sales page.<\/li>\n\n\n\n<li>Over <strong>3,584 people<\/strong> subscribed to Smash Balloon\u2019s newsletter, generating thousands of new leads.<\/li>\n\n\n\n<li>Around <strong>300 people<\/strong> left comments on their blog and YouTube, boosting brand engagement.<\/li>\n\n\n\n<li><strong>Hundreds of people<\/strong> followed Smash Balloon on Twitter and Facebook, increasing their social media followers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary\">Summary<\/h2>\n\n\n\n<p>Smash Balloon turned to RafflePress because, like all businesses, they needed their sale to succeed. And by doing so, they grew their list, traffic, and social media engagement right from their WordPress website.<\/p>\n\n\n\n<p>And you can too!<\/p>\n\n\n\n<p>With RafflePress\u2019s easy and powerful features, you can boost conversions, increase revenue, and grow your email list like never before.<\/p>\n\n\n\n<p><a href=\"https:\/\/rafflepress.com\/pricing\/\">Get Started with RafflePress Today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Smash Balloon grew their email list by over 3,584 contacts with viral giveaways from RafflePress&#8217;s WordPress giveaway plugin.<\/p>\n","protected":false},"author":6,"featured_media":5469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"1","last_modified_date":"2023-12-22T05:13:30","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2302],"tags":[2261,1717,2297],"class_list":["post-5461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-giveaway-to-grow-email-list","tag-smash-balloon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/5461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=5461"}],"version-history":[{"count":13,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/5461\/revisions"}],"predecessor-version":[{"id":14402,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/5461\/revisions\/14402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/5469"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=5461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=5461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=5461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}