- 1. Run a Giveaway Contest<\/a><\/li>
- 2. Optimize Your LinkedIn Profile<\/a><\/li>
- 3. Increase Your LinkedIn Network<\/a><\/li>
- 4. Post Frequent Updates<\/a><\/li>
- 5. Add a Publication Section to Your LinkedIn Profile<\/a><\/li>
- 6. Include Blog Posts in Your Featured Section<\/a><\/li>
- 7. Join Relevant LinkedIn Groups<\/a><\/li>
- 8. Write Articles Directly on LinkedIn<\/a><\/li>
- 9. Share Posts With Contacts Individually<\/a><\/li>
- 10. Tag LinkedIn Users in Your Updates<\/a><\/li>
- 11. Add a LinkedIn Share Button to Your Blog<\/a>
- <\/ul><\/li><\/ul>\n\n\n
- Follow on LinkedIn<\/li>\n\n\n\n
- Share a blog post on LinkedIn<\/li>\n\n\n\n
- Refer a friend<\/li>\n\n\n\n
- Join your email newsletter<\/li>\n<\/ul>\n\n\n\n
![\"Example](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-actions-entry-options.png\")
<\/figure>\n\n\n\nOnce your giveaway is live, you can share it as a LinkedIn post and pin it to the top of your company page. You can also message relevant connections individually to let them know about the giveaway.<\/p>\n\n\n\n
For help setting up your giveaway, follow this guide on how to run a LinkedIn competition<\/a>.<\/p>\n\n\n\n
2. Optimize Your LinkedIn Profile<\/h3>\n\n\n\n
A complete and professional LinkedIn profile builds trust and makes it more likely that people will click through to your blog. Your profile acts as your online business card, so it needs to look polished.<\/p>\n\n\n\n
Start by adding a clear profile photo, a banner image that reflects your brand, and a descriptive headline that explains what you do. You can also use your tagline, About section, and experience fields to include relevant keywords that relate to your blog\u2019s topic.<\/p>\n\n\n\n
Next, link to your blog from your contact info and Featured section so it\u2019s easy for people to visit. Profiles with completed sections and visual branding stand out and encourage more clicks.<\/p>\n\n\n\n
![\"Example](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/optinmonster-linkedin-page.png\")
<\/figure>\n\n\n\nFor best results, use a square logo around 300 x 300 pixels<\/strong> and a banner image sized 1536 x 768 pixels<\/strong>. Once your profile is optimized, it will be much more inviting for new connections and potential blog readers.<\/p>\n\n\n\n
3. Increase Your LinkedIn Network<\/h3>\n\n\n\n
The larger your LinkedIn network, the more people will see your blog updates and posts. A broad network helps you reach new readers every time you share content.<\/p>\n\n\n\n
Start by connecting with people you already know, such as colleagues, past clients, classmates, and industry peers. You can also send connection requests to people you meet at events or who interact with your posts.<\/p>\n\n\n\n
As your network grows, your blog links will appear in more feeds, boosting your traffic. To accelerate growth, comment on other people\u2019s posts and join relevant conversations\u2014this helps you build meaningful connections that engage with your content.<\/p>\n\n\n\n
For more ideas, see these LinkedIn follower growth tips<\/a>.<\/p>\n\n\n\n
4. Post Frequent Updates<\/h3>\n\n\n\n
Posting regular updates on LinkedIn keeps your blog top of mind and ensures your content shows up in more feeds. Consistency builds recognition and trust with your network.<\/p>\n\n\n\n
Try to share updates at least a few times per week. These can include links to your latest blog posts, industry news, or personal insights that connect back to your topic. Mixing different types of content makes your updates feel fresh and engaging.<\/p>\n\n\n\n
![\"Posting](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/post-regular-content-on-linkedin.jpg\")
<\/figure>\n\n\n\nThe more you post, the more opportunities you have to drive traffic to your blog. Just avoid spamming your network with links only. Include value-driven updates so people look forward to hearing from you.<\/p>\n\n\n\n
5. Add a Publication Section to Your LinkedIn Profile<\/h3>\n\n\n\n
The Publications section on LinkedIn is a great way to feature your best blog posts right on your profile. This section helps visitors quickly find and click through to your content.<\/p>\n\n\n\n
You can add links to individual blog posts, include a short description, and even add a call to action. This makes your blog stand out and encourages visitors to read more.<\/p>\n\n\n\n
![\"Example](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/09\/how-to-promote-a-blog-on-linkedin-publications-section.png\")
<\/figure>\n\n\n\nTake the time to refresh this section regularly with new blog posts. It\u2019s an easy way to keep your content visible to anyone who views your profile.<\/p>\n\n\n\n
6. Include Blog Posts in Your Featured Section<\/h3>\n\n\n\n
The Featured section on LinkedIn sits right below your About info, making it prime real estate for your blog content. This section lets you showcase your most important posts and drive more traffic to them.<\/p>\n\n\n\n
Add links to your best blog posts, videos, or media related to your topic. Each item shows up with a thumbnail image and headline, helping it stand out on your profile.<\/p>\n\n\n\n
![\"Example](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/09\/promote-blog-linkedin-featured-section.png\")
<\/figure>\n\n\n\nUpdating this section every few weeks keeps your profile fresh and highlights the blog posts you want readers to see first.<\/p>\n\n\n\n
7. Join Relevant LinkedIn Groups<\/h3>\n\n\n\n
LinkedIn groups let you connect with niche audiences that care about your blog\u2019s topic. Sharing valuable content in these communities can bring a steady stream of new readers.<\/p>\n\n\n\n
Look for groups with active members and clear posting guidelines. Take time to engage with other members\u2019 posts before sharing your own blog links so you don\u2019t come across as spammy.<\/p>\n\n\n\n
![\"Example](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/09\/linkedin-groups.png\")
<\/figure>\n\n\n\nBy building relationships in relevant groups, you\u2019ll find it easier to promote your blog posts and get meaningful engagement.<\/p>\n\n\n\n
8. Write Articles Directly on LinkedIn<\/h3>\n\n\n\n
Publishing long-form articles on LinkedIn is a great way to build authority and direct more readers to your blog. Articles stay visible on your profile and can reach people outside your immediate network.<\/p>\n\n\n\n
Use a mix of text, images, and links back to your blog. Cover topics in depth and include a call to action at the end so readers know where to go next.<\/p>\n\n\n\n
![\"Example](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/09\/publish-articles-on-linkedin.png\")
<\/figure>\n\n\n\nArticles tend to get strong engagement and can continue driving traffic long after you publish them.<\/p>\n\n\n\n
9. Share Posts With Contacts Individually<\/h3>\n\n\n\n
Sending your blog posts directly to contacts through LinkedIn messages can get more eyes on your content. Personal outreach often leads to higher engagement than public posts alone.<\/p>\n\n\n\n
Make your messages personal and relevant. Mention why you think the recipient would find your blog post helpful and include the link so they can read it right away.<\/p>\n\n\n\n
This approach works especially well when you publish posts that solve a specific problem your connections are facing.<\/p>\n\n\n\n
10. Tag LinkedIn Users in Your Updates<\/h3>\n\n\n\n
Tagging other LinkedIn users in your posts can help your content reach a wider audience. When you tag someone, their connections are more likely to see your update.<\/p>\n\n\n\n
Only tag people when it\u2019s relevant to the post. Over-tagging can feel spammy and turn people off from engaging with your content.<\/p>\n\n\n\n
![\"Tagging](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/tag-users-in-linkedin-posts.png\")
<\/figure>\n\n\n\nUsed sparingly, tagging can give your blog posts extra visibility and new readers.<\/p>\n\n\n\n
11. Add a LinkedIn Share Button to Your Blog<\/h3>\n\n\n\n
Adding a LinkedIn share button to your blog makes it easy for readers to share your content with their own networks. More shares mean more opportunities to attract new readers.<\/p>\n\n\n\n
You can add share buttons with a WordPress plugin or follow this guide to adding social share buttons<\/a>. Place the buttons at the top or bottom of your blog posts so they\u2019re easy to find.<\/p>\n\n\n\n
![\"LinkedIn](\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/add-linkedin-share-button-to-website.png\")
<\/figure>\n\n\n\nMaking it simple for readers to share your posts can lead to more LinkedIn traffic and a bigger audience for your blog.<\/p>\n\n\n\n
FAQs on Promoting Your Blog on LinkedIn<\/h2>\n\n\n\n
Can you publish full blog posts on LinkedIn?<\/span><\/div>Yes. You can publish full blog posts using LinkedIn\u2019s article feature. This makes your content visible to your network and beyond. If you prefer to keep the post on your own blog, you can share the blog link as a regular LinkedIn update.<\/div><\/div><\/div>How often should you share blog posts on LinkedIn?<\/span><\/div>Share blog posts at least two to three times per week for consistent visibility. Mix in personal updates, tips, and curated content to keep your feed engaging.<\/div><\/div><\/div>What\u2019s the best time to post blog updates on LinkedIn?<\/span><\/div>LinkedIn posts often perform best on weekdays during business hours, especially Tuesday through Thursday mornings. Test different times to see when your audience is most active.<\/div><\/div><\/div>How do you measure blog traffic from LinkedIn?<\/span><\/div>Use Google Analytics or another analytics tool to track referral traffic from LinkedIn. You can also add UTM parameters to your blog post links to see which LinkedIn posts perform best.<\/div><\/div><\/div>Should you repurpose blog content as LinkedIn posts or articles?<\/span><\/div>Yes. Repurposing blog content into LinkedIn posts or articles is a great way to extend its reach. Just be sure to adapt it for LinkedIn\u2019s audience by making it shorter, more conversational, and adding visuals when possible.<\/div><\/div><\/div><\/div>\n\n\n\nLinkedIn can drive steady traffic when you approach it strategically. Start by making your profile a strong first impression with updated branding and links to your best posts. Then, grow your network and share a mix of blog links, articles, and conversation-driven updates so your content shows up in more feeds.<\/p>\n\n\n\n
Once you have the basics in place, layer in tactics that create momentum. Joining active groups, tagging the right people, and featuring your top posts can all boost visibility. And if you want a quick traffic lift, a LinkedIn giveaway with RafflePress<\/a> can bring new readers to your blog almost immediately.<\/p>\n\n\n\n
You may also find the following guides helpful:<\/p>\n\n\n\n
- \n
- How to Get More Blog Followers<\/a><\/li>\n\n\n\n
- Referral Marketing Ideas Proven to Earn More Customers<\/a><\/li>\n\n\n\n
- How to Drive Traffic to Your Website<\/a><\/li>\n<\/ul>\n\n\n\n
If you liked this article, please subscribe to our\u00a0YouTube Channel<\/a>\u00a0for RafflePress video tutorials. You can also find us on\u00a0Twitter<\/a>\u00a0and\u00a0Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this article, you’ll learn how to promote a blog on LinkedIn using several easy content marketing tactics to drive targeted traffic to your blog and business<\/p>\n","protected":false},"author":6,"featured_media":6260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[2278,2317,2274,2279],"class_list":["post-6236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-how-to-increase-your-linkedin-followers","tag-how-to-promote-a-blog-on-linkedin","tag-linkedin-giveaway","tag-linkedin-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/6236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=6236"}],"version-history":[{"count":8,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/6236\/revisions"}],"predecessor-version":[{"id":15930,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/6236\/revisions\/15930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/6260"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=6236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=6236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=6236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Referral Marketing Ideas Proven to Earn More Customers<\/a><\/li>\n\n\n\n
- How to Get More Blog Followers<\/a><\/li>\n\n\n\n
Why Should You Promote Your Blog on LinkedIn?<\/h3>
\nLinkedIn is the ideal place to promote your content for many reasons.<\/p>\n\n\n\n
As mentioned before, LinkedIn is a social network for businesses and job hunters looking to expand their professional network. And that means they probably consume business-related content regularly.<\/p>\n\n\n\n
LinkedIn is 3x more effective at lead generation than other social media platforms.<\/p>\n\n\n\n
And with nearly 50% of social traffic<\/a> to B2B websites coming from LinkedIn, promoting your blog on the platform makes it easier to reach the LinkedIn users most likely to read your content.<\/p>\n<\/div><\/div>\n\n\n\n
How to Promote a Blog on LinkedIn<\/h2>\n\n\n\n
Now that you know the benefits of promoting your blog posts on LinkedIn, here are 11 ways to get more LinkedIn traffic to your blog by broadcasting your content on the top B2B social network.<\/p>\n\n\n\n
1. Run a Giveaway Contest<\/h3>\n\n\n\n
Running a giveaway is one of the fastest ways to drive LinkedIn users to your blog. People love the chance to win something, and giveaway entry actions can send traffic straight to your website.<\/p>\n\n\n\n
Giveaways work because they get LinkedIn users excited to engage with your content. You can ask people to follow your LinkedIn page, visit your blog, or share your posts as part of the entry requirements. Each action builds awareness and brings more readers back to your site.<\/p>\n\n\n\n
The easiest way to run a LinkedIn giveaway is by hosting it on your blog and promoting it on LinkedIn. This encourages people to visit your blog to enter. <\/p>\n\n\n\n
If you use WordPress, RafflePress<\/a> makes it simple to create a viral giveaway with entry options like:<\/p>\n\n\n\n
- \n
- 2. Optimize Your LinkedIn Profile<\/a><\/li>