{"id":800,"date":"2019-12-09T08:00:00","date_gmt":"2019-12-09T13:00:00","guid":{"rendered":"https:\/\/rafflepress.com\/?p=800"},"modified":"2025-11-05T04:35:08","modified_gmt":"2025-11-05T09:35:08","slug":"how-to-run-an-instagram-giveaway","status":"publish","type":"post","link":"https:\/\/rafflepress.com\/how-to-run-an-instagram-giveaway\/","title":{"rendered":"How to Run an Instagram Giveaway (and Get Real Followers)"},"content":{"rendered":"\n<p>To run an Instagram giveaway, choose a prize your audience cares about, set clear entry rules, post eye-catching visuals, and promote it. Track entries, pick a winner fairly, and announce results following Instagram\u2019s contest guidelines.<\/p>\n\n\n\n<p>Instagram giveaways are one of the fastest ways to grow your audience and boost engagement. I\u2019ve run dozens across different platforms, but Instagram always delivers the best results because it\u2019s built for interaction and excitement.<\/p>\n\n\n\n<p>In this guide, I\u2019ll show you exactly how to plan, post, and promote a giveaway that attracts real followers, builds buzz around your brand, and gets results without taking hours to manage.<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\" style=\"font-style:normal;font-weight:400\"><summary>What Does it Mean to Run an Instagram Giveaway?<\/summary>\n<p>Running an Instagram giveaway means offering a prize in exchange for actions like following, tagging, or commenting. It\u2019s a marketing strategy to grow your Instagram followers, boost engagement, and collect leads.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What Are the Benefits of an Instagram Giveaway?<\/summary>\n<p>Instagram giveaways are a fast way to get more visibility and grow your audience. They are also a great tool for driving engagement with your content.<\/p>\n\n\n\n<p>From my experience, the most effective giveaways also drive traffic to your other platforms. This happens when you include bonus entry actions, expanding your reach beyond just Instagram.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Why Host an Instagram Giveaway?<\/summary>\n<p>From my own experience, giveaways are one of the fastest ways to grow your audience on Instagram. I\u2019ve seen engagement jump overnight, just by offering a prize and making it fun to enter.<\/p>\n\n\n\n<p>And it\u2019s not just me. <a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-contest-ideas-that-will-grow-your-followers-70-faster\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Accounts that run contests grow their followers 70% faster<\/a> than those that don\u2019t. Meanwhile, <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Instagram\u2019s average engagement rate<\/a> is only around 1.22%, which makes the difference even more impressive.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"350\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/11\/instagram-accounts-that-hold-contests-grow-70-faster.png\" alt=\"Bar chart showing Instagram accounts that run contests grow followers 70% faster than accounts that don\u2019t.\" class=\"wp-image-9989\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/11\/instagram-accounts-that-hold-contests-grow-70-faster.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/11\/instagram-accounts-that-hold-contests-grow-70-faster-300x188.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2022\/11\/instagram-accounts-that-hold-contests-grow-70-faster-50x31.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Here\u2019s why running an Instagram giveaway is such a smart move:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attracts new followers organically<\/li>\n\n\n\n<li>Gets more people liking and commenting on your posts<\/li>\n\n\n\n<li>Spreads the word about your brand through shares and tags<\/li>\n\n\n\n<li>Drives traffic back to your website or product page<\/li>\n\n\n\n<li>Can boost sales and email signups<\/li>\n\n\n\n<li>Makes your content stand out in the Instagram feed<\/li>\n<\/ul>\n\n\n\n<p>And best of all? You\u2019re giving people a reason to engage, something valuable they actually want. That\u2019s what makes giveaways feel less like marketing and more like excitement.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Why Should I Use WordPress for My Instagram Giveaway?<\/summary>\n<p>Instagram is great for visibility, but it has limits. You don\u2019t own the platform, and managing entries manually can be a headache. That\u2019s why I always run my Instagram giveaways through WordPress using RafflePress.<\/p>\n\n\n\n<p>Here\u2019s why using WordPress gives you a big advantage:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>More control<\/strong>: You get full access to entry data, prize details, and giveaway design.<\/li>\n\n\n\n<li><strong>Better traffic<\/strong>: Your contest lives on your website, so every entry helps boost your own domain.<\/li>\n\n\n\n<li><strong>Easy customization<\/strong>: With RafflePress, you can match your giveaway to your brand with just a few clicks.<\/li>\n\n\n\n<li><strong>Email list growth<\/strong>: Add actions like \u201cJoin Newsletter\u201d to turn followers into subscribers.<\/li>\n\n\n\n<li><strong>Built-in sharing tools<\/strong>:Encourage viral sharing with bonus entries for referring friends.<\/li>\n<\/ol>\n\n\n\n<p>Plus, you\u2019re not limited to just Instagram. You can promote your giveaway across Facebook, YouTube, Pinterest, and more, all from one place.<\/p>\n<\/details>\n\n\n\n<p>Before we dive into the step-by-step tutorial, let\u2019s take a quick look at why running your giveaway on Instagram through WordPress gives you better control, more entries, and real long-term growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-instagram-vs-wordpress-whats-the-best-way-to-run-a-giveaway\">Is It Better to Run Giveaways on Instagram or WordPress?<\/h3>\n\n\n\n<p>You might be wondering, \u201cCan\u2019t I just run my giveaway directly on Instagram?\u201d And the answer is yes, you can. But I\u2019ve found that using your WordPress website with RafflePress gives you way more control, more entries, and better long-term results.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Feature<\/th><th>Instagram Only<\/th><th>WordPress + RafflePress<\/th><\/tr><\/thead><tbody><tr><td>Entry Management<\/td><td>Manual<\/td><td>Automatic tracking with full reports<\/td><\/tr><tr><td>Email List Growth<\/td><td>Difficult (Relies on link in bio)<\/td><td>Easy to collect email addresses<\/td><\/tr><tr><td>Multiple Entry Methods<\/td><td>Very limited<\/td><td>20+ entry actions (visit page, refer friend, watch video, etc.)<\/td><\/tr><tr><td>Fair Winner Selection<\/td><td>Manual\/random comment picker<\/td><td>Built-in random winner tool<\/td><\/tr><tr><td>Branding &amp; Design<\/td><td>Instagram\u2019s look only<\/td><td>Customizable giveaway widget + landing page<\/td><\/tr><tr><td>Analytics<\/td><td>Basic post insights<\/td><td>Detailed performance data with tools like MonsterInsights<\/td><\/tr><tr><td>Cross-Promotion<\/td><td>Stuck on one platform<\/td><td>Share across all channels and boost site traffic<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Running your giveaway directly on Instagram might be faster to set up\u2014but you\u2019ll miss out on a ton of growth opportunities. With RafflePress, you build your list, boost traffic, and keep full control of your contest from start to finish.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-run-an-instagram-giveaway\">How to Run an Instagram Giveaway (Step-by-Step Guide)<\/h2>\n\n\n\n<p>Now that you know what an Instagram giveaway is, let&#8217;s look at the steps for running one on WordPress.<\/p>\n\n\n\n<p><strong>Table of Contents:<\/strong><\/p>\n\n\n<ul><li><a class=\"aioseo-toc-item\" href=\"#decide-the-goal-of-your-contest\">Step 1: Set Clear Goals for Your Instagram Giveaway<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#set-the-entry-criteria\">Step 2: Choose How People Can Enter<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#choose-a-prize-for-your-giveaway\">Step 3: Pick the Perfect Instagram Giveaway Prize<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#pick-an-instagram-hashtag\">Step 4: Add a Hashtag to Boost Instagram Reach<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#set-instagram-giveaway-rules\">Step 5: Add Simple Instagram Giveaway Rules<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#launch-and-promote-contest\">Step 6: Set Up and Launch Your Instagram Giveaway<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-step-7-craft-your-giveaway-post\">Step 7: Write an Instagram Post That Gets Entries<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#step-8-promote-your-instagram-giveaway\">Step 8: Share and Promote Your Giveaway Everywhere<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#announce-the-winner\">Step 9: Pick and Announce the Winner<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#track-your-results\">Step 10: Measure the Success of Your Instagram Giveaway<\/a><ul><\/ul><\/li><\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"decide-the-goal-of-your-contest\">Step 1: Set Clear Goals for Your Instagram Giveaway<\/h3>\n\n\n\n<p>Every successful Instagram giveaway starts with a clear goal. Without a specific objective, it&#8217;s difficult to create a focused strategy or measure your results.<\/p>\n\n\n\n<p>Before you begin, consider what you want to achieve. Do you want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Run an Instagram competition to increase your follower count.<\/li>\n\n\n\n<li>Get more <a href=\"https:\/\/rafflepress.com\/how-to-create-an-email-newsletter\/\" title=\"How to Create an Email Newlsetter\">newsletter subscribers<\/a>.<\/li>\n\n\n\n<li>Increase traffic to a particular webpage to grow your audience.<\/li>\n\n\n\n<li>Raise awareness about new products or services.<\/li>\n\n\n\n<li>Collect <a href=\"https:\/\/rafflepress.com\/best-ugc-campaign-examples\/\" title=\"Best UGC Campaign Examples\">user-generated content<\/a> (UGC) from fans to use in your promotion.<\/li>\n\n\n\n<li>Promote a specific product.<\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-get-more-likes-on-instagram\/\" title=\"How to Get More Likes on Instagram\">Get more likes on Instagram<\/a> to boost engagement.<\/li>\n<\/ul>\n\n\n\n<p>You might have one primary goal or several that work together. The key is to make sure your goals are measurable so you can track your progress and see how well your giveaway performed.<\/p>\n\n\n\n<p>For example, Agile&#8217; Marketing&#8217;s goal for their client was to grow their email subscribers. They kept this goal simple and manageable, which made it easy to see the results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"579\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/07\/basil-thai-cuisine-rafflepress-giveaway.png\" alt=\"Basil Thai Cuisine RafflePress restaurant contest idea\" class=\"wp-image-5893\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/07\/basil-thai-cuisine-rafflepress-giveaway.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/07\/basil-thai-cuisine-rafflepress-giveaway-290x300.png 290w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/07\/basil-thai-cuisine-rafflepress-giveaway-48x50.png 48w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>By focusing on actions that grew their email list, like requiring users to subscribe to enter, they <a href=\"https:\/\/rafflepress.com\/rafflepress-case-study-agile-marketing\/\" title=\"How Agile\u2019 Grew Their Client\u2019s Email List by 52% with RafflePress\">grew it by 52%<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"set-the-entry-criteria\">Step 2: Choose How People Can Enter<\/h3>\n\n\n\n<p>Your entry criteria are the specific tasks people must complete to enter your giveaway.<\/p>\n\n\n\n<p>Here are some popular criteria for entering a giveaway, with examples of the goals you might want to achieve:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Goal<\/th><th>Action<\/th><\/tr><\/thead><tbody><tr><td>Increase brand awareness<\/td><td>Share the contest post<\/td><\/tr><tr><td>Build your email list<\/td><td>Sign up for your newsletter<\/td><\/tr><tr><td>Grow your followers<\/td><td>Follow social media profiles<\/td><\/tr><tr><td>More blog engagement<\/td><td>Leave a comment<\/td><\/tr><tr><td>Get user-generated content (UGC)<\/td><td>Submit a photo<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>This <a href=\"https:\/\/rafflepress.com\/instagram-giveaway-examples\/\" title=\"Instagram Giveaway Examples\">Instagram giveaway example<\/a> from Carmex is an excellent example of clearly stating how people can enter. Their criteria are in caps to help it stand out from the rest of the content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"357\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/instagram-giveaway-example.jpg\" alt=\"Carmex how to do a giveaway on instagram\" class=\"wp-image-801\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/instagram-giveaway-example.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/instagram-giveaway-example-300x192.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/instagram-giveaway-example-50x32.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>When thinking about your goals, also consider the type of giveaway you&#8217;ll run. Instead of a simple &#8216;tag a friend&#8217; contest, you can make things more exciting with a theme.<\/p>\n\n\n\n<p>Here are some different types of Instagram giveaway ideas to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Caption contest:<\/strong> Ask users to caption a photo and let the best caption win<\/li>\n\n\n\n<li><strong>Trivia contest: <\/strong>Give users questions to answer and draw winners from the pool of correct answers<\/li>\n\n\n\n<li><strong>Challenge giveaway:<\/strong> Get users to submit their best attempt at a specific task<\/li>\n\n\n\n<li><strong>Live giveaway<\/strong>: Run your giveaway live in real-time.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/rafflepress.com\/branded-giveaway-collaboration\/\" title=\"\">Collaboration giveaway<\/a>:<\/strong> Partner with complementary brands to enhance your giveaway&#8217;s reach<\/li>\n\n\n\n<li><strong>Hashtag contest:<\/strong> Organize your giveaway around a specific hashtag users should share<\/li>\n\n\n\n<li><strong>Follow to win:<\/strong> Get users to follow you for a chance to win.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-a-prize-for-your-giveaway\">Step 3: Pick the Perfect Instagram Giveaway Prize<\/h3>\n\n\n\n<p>The prize you choose can make or break your entire giveaway. From my experience, this is the most common mistake businesses make, and it\u2019s an easy one to avoid.<\/p>\n\n\n\n<p>Many people default to giving away a popular, high-value item like an iPad. While this generates a lot of entries, it attracts people who only want free stuff, not people who are genuinely interested in your brand.<\/p>\n\n\n\n<p>As soon as the contest ends, those new followers will disappear, which can hurt your account&#8217;s engagement rate. The best prize is always something directly related to your business\u2014your own products, services, or a gift card to your store.<\/p>\n\n\n\n<p>This approach guarantees you attract true potential customers. Bomb Cosmetics did a great job with this seasonal post, offering their own products which are perfect for their target audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"357\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/bombcosmetics-instagram-giveaway.jpg\" alt=\"Bomb Cosmetics Instagram giveaway\" class=\"wp-image-802\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/bombcosmetics-instagram-giveaway.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/bombcosmetics-instagram-giveaway-300x192.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/bombcosmetics-instagram-giveaway-50x32.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>Before you decide, ask yourself: \u201cDoes this prize attract my ideal customer?\u201d If the answer is no, it\u2019s the wrong prize.<\/p>\n\n\n\n<p>If you need more inspiration, see these <a href=\"https:\/\/rafflepress.com\/contest-prize-ideas\/\" title=\"Contest Prize Ideas\">proven prize ideas<\/a> I&#8217;ve curated. You can also find creative examples in our guides for seasonal promotions like <a href=\"https:\/\/rafflepress.com\/valentines-day-giveaway-ideas\/\" title=\"Valentine\u2019s Day Giveaway Ideas\">Valentine\u2019s Day<\/a> or <a href=\"https:\/\/rafflepress.com\/easter-giveaway-ideas-examples\/\" title=\"Easter Giveaway Ideas\">Easter<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pick-an-instagram-hashtag\">Step 4: Add a Hashtag to Boost Instagram Reach<\/h3>\n\n\n\n<p>Hashtags are an effective way to find things on your Instagram feed. Using a popular hashtag might result in your giveaway showing up in the Explore channel. This can further increase your contest&#8217;s visibility, making it easier for more Instagram users to find it.<\/p>\n\n\n\n<p>Consider using some of these widely used hashtags yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#giveaway<\/li>\n\n\n\n<li>#giveawaycontest<\/li>\n\n\n\n<li>#giveawaytime<\/li>\n\n\n\n<li>#giveawayalert<\/li>\n\n\n\n<li>#win<\/li>\n\n\n\n<li>#winitwednesday<\/li>\n<\/ul>\n\n\n\n<p>You could also consider creating your own branded hashtag to associate the contest with your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"397\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/shareacoke-hashtag.jpg\" alt=\"Coca Cola share a coke hashtag campaign\" class=\"wp-image-818\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/shareacoke-hashtag.jpg 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/shareacoke-hashtag-300x192.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/shareacoke-hashtag-50x32.jpg 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Coca-Cola&#8217;s #shareacoke branded <a href=\"https:\/\/rafflepress.com\/how-to-run-a-hashtag-contest\/\" title=\"How to Run a Hashtag Contest\">hashtag campaign<\/a> was wildly popular. They even ran it as a Facebook Ad with fantastic results.<\/p>\n\n\n\n<p>With your hashtags in place, it&#8217;s worth setting up some contest rules. Let&#8217;s look at that next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"set-instagram-giveaway-rules\">Step 5: Add Simple Instagram Giveaway Rules<\/h3>\n\n\n\n<p>Before you host Instagram contests, you must have clear rules. Without any rules or terms, your contest can get messy, with users unclear about what you expect of them and their eligibility.<\/p>\n\n\n\n<p>More importantly, Instagram has its own set of rules for promotional activity.<\/p>\n\n\n\n<p>Instagram\u2019s promotion guidelines require a disclaimer releasing Instagram from any responsibility. Over the years, I\u2019ve seen businesses run into trouble by overlooking these guidelines, so we\u2019re going to make sure you have all the bases covered.<\/p>\n\n\n\n<p>Instagram\u2019s rules exist to keep the platform fair and free from spam. By following them, you protect your brand\u2019s reputation and make sure your giveaway feels genuine and trustworthy to participants.<\/p>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-do-you-have-to-put-a-disclaimer-on-instagram-giveaways\"><div class=\"aioseo-faq-block-question\"><strong>Do you have to put a disclaimer on Instagram giveaways?<\/strong><\/div><div class=\"aioseo-faq-block-answer\">\n<p>You should include a disclaimer in your Instagram contest rules saying something like this:<\/p>\n\n\n\n<p><em>\u201cAs per Instagram&#8217;s rules, this promotion is not sponsored, administered, or associated with Instagram in any way. By entering, you confirm that you are at least 13+ years of age, agree to Instagram&#8217;s terms of use, and release Instagram of any responsibility\u201d.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p>As you can see from this Instagram giveaway post, they&#8217;ve followed Instagram&#8217;s promotional guidelines by clearly marking their rules and stating they have no affiliation with Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"357\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/keto-instagram-giveaway.jpg\" alt=\"Instagram giveaway rules\" class=\"wp-image-803\" style=\"width:559px;height:358px\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/keto-instagram-giveaway.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/keto-instagram-giveaway-300x192.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/keto-instagram-giveaway-50x32.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>You should also avoid asking entrants to tag themselves in your content or something that isn&#8217;t in the photo. If you do, Instagram might penalize you for it.<\/p>\n\n\n\n<p>Additionally, to avoid unnecessary confusion, tell people how long they have to enter your giveaway by stating your time limit in your rules.<\/p>\n\n\n\n<p>For a complete list of Instagram&#8217;s rules and regulations, take a look at their <a href=\"https:\/\/help.instagram.com\/179379842258600\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Instagram Promotional Guidelines\">promotional guidelines<\/a> here.<\/p>\n\n\n\n<p>You can also see our complete guide on <a href=\"https:\/\/rafflepress.com\/how-to-write-giveaway-rules\/\" title=\"How to Write Giveaway Rules Like a Pro (With Examples)\">how to write giveaway rules<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"launch-and-promote-contest\">Step 6: Set Up and Launch Your Instagram Giveaway<\/h3>\n\n\n\n<p>There are several ways to set up your giveaway on WordPress. You could use web-based giveaway tools for Instagram, or use a dedicated WordPress giveaway plugin.<\/p>\n\n\n\n<p>Web-based giveaway tools can help with spam protection and entry management. However, it relies on using their platform, which can have limitations. For example, you&#8217;ll have less control over your giveaway domain name, design, and content.<\/p>\n\n\n\n<p>With this in mind, I suggest using <a href=\"https:\/\/www.rafflepress.com\" target=\"_blank\" rel=\"noopener\" title=\"RafflePress - WordPress Giveaway Plugin\">RafflePress<\/a> to set up and manage your giveaway.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"307\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/rafflepress.png\" alt=\"how to run an instagram giveaway with rafflepress\" class=\"wp-image-2904\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/rafflepress.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/rafflepress-300x165.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/08\/rafflepress-50x27.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>RafflePress makes it easy to create any giveaway type on your WordPress website. Plus, it has various <a href=\"https:\/\/rafflepress.com\/giveaway-templates\/\" title=\"Giveaway Templates\">giveaway templates<\/a> to make the setup process a breeze.<\/p>\n\n\n\n<p>Want to compare different options? Here\u2019s our full breakdown of <a href=\"https:\/\/rafflepress.com\/rafflecopter-vs-gleam-vs-rafflepress\/\" title=\"Rafflecopter vs Gleam vs RafflePress\">Rafflecopter vs Gleam vs RafflePress<\/a><\/p>\n\n\n\n<p>Here&#8217;s a step-by-step guide to help you get started:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-responsive  embed-responsive-16by9\"><iframe loading=\"lazy\" class=\"embed-responsive-item\"   title=\"How to Create Giveaways on Instagram with RafflePress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/x6TanVPvKIc?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-create-a-new-giveaway\">Create a New Giveaway<\/h4>\n\n\n\n<p><a href=\"https:\/\/rafflepress.com\/pricing\" title=\"RafflePress Pricing\">Click here to get started with RafflePress<\/a> and download the WordPress plugin to your computer. If you need help, here&#8217;s a <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Install a WordPress Plugin\">step-by-step guide for installing a WordPress plugin<\/a>.<\/p>\n\n\n\n<p>Once you&#8217;ve installed the RafflePress plugin, navigate to your WordPress dashboard, click the RafflePress icon, and select <strong>Add New<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"314\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/how-to-do-a-giveaway-with-rafflepress.png\" alt=\"click Add New to create an online contest\" class=\"wp-image-447\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/how-to-do-a-giveaway-with-rafflepress.png 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/how-to-do-a-giveaway-with-rafflepress-300x169.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/how-to-do-a-giveaway-with-rafflepress-50x28.png 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2-choose-the-instagram-giveaway-template\">Choose the Instagram Giveaway Template<\/h4>\n\n\n\n<p>On the next screen, give your giveaway a name and choose a giveaway template. RafflePress offers a range of templates designed to meet specific business goals, such as Growing Your Facebook Page or Email List.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"521\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/choose-template-to-create-online-contest.png\" alt=\"Choose a template to create an online contest based on your goal\" class=\"wp-image-448\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/choose-template-to-create-online-contest.png 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/choose-template-to-create-online-contest-300x280.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/choose-template-to-create-online-contest-50x47.png 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>For this guide, let&#8217;s choose the <strong>Grow Your Instagram Following<\/strong> template. So hover your mouse over the giveaway template and click <strong>Use This Template<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"333\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-template.png\" alt=\"Click the Instagram giveaway template\" class=\"wp-image-2456\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-template.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-template-300x179.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-template-50x30.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"3-enter-your-instagram-giveaway-prize-details\">Enter Your Giveaway Prize Details<\/h4>\n\n\n\n<p>After choosing a template, you&#8217;ll go to the RafflePress contest builder, where you can set up your giveaway. The first thing you should do here is to enter your prize details.<\/p>\n\n\n\n<p>So go ahead and click on the pencil icon under the <strong>Giveaway Prize Details<\/strong> section.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"436\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details.png\" alt=\"Click the pencil to enter the contest prize details\" class=\"wp-image-450\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details.png 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details-300x234.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details-50x39.png 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>In this area, you can enter your prize name and add a description so that participants can learn about the prize.<\/p>\n\n\n\n<p>You can also include an image of your prize by clicking the <strong>Select Image<\/strong> button under the description box.<\/p>\n\n\n\n<p>When you&#8217;re happy with the prize details, click <strong>Done Editing<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"438\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details-2.png\" alt=\"Enter the name of your contest prize and details\" class=\"wp-image-451\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details-2.png 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details-2-300x235.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-contest-prize-details-2-50x39.png 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>It&#8217;s also possible to set the giveaway duration under the <strong>Start and End Time<\/strong> heading on the left.<\/p>\n\n\n\n<p>Click the <strong>Save<\/strong> button now and then to store your settings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"4-choose-your-giveaway-entry-methods\">Choose Your Giveaway Entry Methods<\/h4>\n\n\n\n<p>RafflePress makes it easy to add ways for users to enter your Instagram contest. Plus, by using the Instagram template, you already have several entry actions added automatically, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit us on Instagram<\/li>\n\n\n\n<li>View Instagram Post\/Video<\/li>\n<\/ul>\n\n\n\n<p>These actions fully comply with Instagram rules for giveaways, as they don&#8217;t require anyone to like or share. It&#8217;s completely optional.<\/p>\n\n\n\n<p>That said, the chances are anyone using those actions will like your profile out of instinct, making it a win-win situation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"608\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-entry-actions.png\" alt=\"Instagram entry actions\" class=\"wp-image-2462\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-entry-actions.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-entry-actions-276x300.png 276w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/06\/instagram-entry-actions-46x50.png 46w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Moreover, the View Instagram Post\/Video action lets you embed your post right inside the giveaway widget. That means users won&#8217;t need to leave your website to claim their entry, but it will still count as Instagram engagement.<\/p>\n\n\n\n<p>Here&#8217;s an example I put together of how this looks to end users:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"591\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/instagram-post-giveaway.jpg\" alt=\"embedded instagram video post inside RafflePress giveaway widget\" class=\"wp-image-12384\" style=\"object-fit:contain;width:559px;height:426px\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/instagram-post-giveaway.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/instagram-post-giveaway-284x300.jpg 284w, https:\/\/rafflepress.com\/wp-content\/uploads\/2023\/10\/instagram-post-giveaway-47x50.jpg 47w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Depending on your contest goals, you might want to add bonus entries to your contest, such as visiting your Facebook page, <a href=\"https:\/\/rafflepress.com\/refer-a-friend-promotion-ideas\/\" title=\"11+ Refer a Friend Promotion Ideas for Small Businesses\">referring a friend<\/a>, etc.<\/p>\n\n\n\n<p>Click the <strong>Actions<\/strong> tab and click any action to add it to the giveaway builder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"475\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/choose-raffle-entry-methods.jpg\" alt=\"Click Actions to choose your raffle entry methods\" class=\"wp-image-454\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/choose-raffle-entry-methods.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/choose-raffle-entry-methods-300x255.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/choose-raffle-entry-methods-50x43.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>You can then click each action in the widget to access the entry options. These include changing the action label, choosing a value (how many entries the action is worth), making the action mandatory, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"477\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-giveaway-entry-options.jpg\" alt=\"Select your giveaway entry options\" class=\"wp-image-455\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-giveaway-entry-options.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-giveaway-entry-options-300x256.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/enter-giveaway-entry-options-50x43.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>Repeat this process for each entry action and click <strong>Save <\/strong>to store your settings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"5-design-your-instagram-giveaway\">Design Your Giveaway<\/h4>\n\n\n\n<p>Next, click the <strong>Design<\/strong> tab to customize the look of your giveaway. You can choose from 2 different layouts and several font and button colors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"482\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/customize-online-contest-design.jpg\" alt=\"Customize the Design of your online contest\" class=\"wp-image-457\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/customize-online-contest-design.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/customize-online-contest-design-300x259.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/customize-online-contest-design-50x43.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>If you&#8217;re creating a standalone <a href=\"https:\/\/rafflepress.com\/giveaway-landing-page-examples\/\" title=\"Giveaway Landing Page Examples\">giveaway landing page<\/a>, you can select a page background color or upload your background photo.<\/p>\n\n\n\n<p>When your contest looks how you want, click the <strong>Save<\/strong> button.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"6-choose-your-instagram-contest-settings\">Choose Your Instagram Contest Settings<\/h4>\n\n\n\n<p>Upon clicking the Settings tab, you&#8217;ll see several options you can configure. It includes your giveaways&#8217; general settings, rules, success tracking, social logins, and more.<\/p>\n\n\n\n<p>One of the most important settings you&#8217;ll need is the Giveaway Rules. This helps you write clear guidelines for participants.<\/p>\n\n\n\n<p>RafflePress makes creating rules for your giveaway easy. While it doesn&#8217;t offer a specific Instagram giveaway rules template, it does have a rules generator to get a head start on creating your rules quickly.<\/p>\n\n\n\n<p>Clicking this button allows you to type in the sponsor name, email, address, eligible locations, the minimum age to enter, and more.<\/p>\n\n\n\n<p>See how quickly I generated rules on my test website:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"444\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/generate-contest-rules.gif\" alt=\"Easily generate contest rules in seconds\" class=\"wp-image-458\"\/><\/figure>\n\n\n\n<p>Once you&#8217;ve finished editing your settings, click the <strong>Save<\/strong> button.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"7-publish-your-instagram-giveaway-in-wordpress\">Publish Your Giveaway<\/h4>\n\n\n\n<p>Now it&#8217;s time to make your giveaway live. RafflePress offers 3 easy ways to publish your contest in WordPress, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>RafflePress WordPress Block<\/strong> \u2013 Embed the giveaway widget in your WordPress post or page (new WordPress block editor).<\/li>\n\n\n\n<li><strong>WordPress Shortcode<\/strong> \u2013 Embed the giveaway in the classic WordPress editor, sidebar widgets, or inside your WordPress theme.<\/li>\n\n\n\n<li><strong>Giveaway Landing Page<\/strong> \u2013 Create a distraction-free landing page on your website for your giveaway.<\/li>\n<\/ul>\n\n\n\n<p>Publishing your contest on a dedicated Giveaway Landing Page is the easiest option. Since it has nothing to distract page visitors from entering, you&#8217;ll generate many entries and leads.<\/p>\n\n\n\n<p>Creating a landing page for your giveaway is also an excellent way to help your website rank on Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"347\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/publish-competition.jpg\" alt=\"Rafflepress lets you publish your contest on a distraction free giveaway landing page\" class=\"wp-image-1488\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/publish-competition.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/publish-competition-300x186.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/02\/publish-competition-50x31.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Go ahead and choose the <strong>Giveaway Landing Page<\/strong> option. Then click the View button to see how your giveaway looks.<\/p>\n\n\n\n<p>Here&#8217;s an example of a giveaway I created on my website for Instagram:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"384\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/instagram-giveaway.png\" alt=\"\" class=\"wp-image-2166\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/instagram-giveaway.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/instagram-giveaway-300x206.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/instagram-giveaway-50x34.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-step-7-craft-your-giveaway-post\">Step 7: Write an Instagram Post That Gets Entries<\/h3>\n\n\n\n<p>Once you&#8217;ve set up your giveaway in RafflePress, it&#8217;s crucial to create an engaging Instagram post to announce and promote it.<\/p>\n\n\n\n<p>Here are some key elements to include in your giveaway post:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Eye-catching image or video: <\/strong>Use high-quality visuals that showcase your prize or brand.<\/li>\n\n\n\n<li><strong>Clear and concise title:<\/strong> Start with \u201cGIVEAWAY\u201d or \u201cCONTEST\u201d to grab attention.<\/li>\n\n\n\n<li><strong>Prize description:<\/strong> Clearly state what people can win.<\/li>\n\n\n\n<li><strong>How to enter:<\/strong> List the entry methods in simple, easy-to-follow steps.<\/li>\n\n\n\n<li><strong>Duration<\/strong>: Mention the start and end dates of the giveaway.<\/li>\n\n\n\n<li><strong>Eligibility:<\/strong> Briefly state who can enter (e.g., \u201cOpen to US residents 18+\u201d).<\/li>\n\n\n\n<li><strong>Rules link:<\/strong> Include a link to your full contest rules.<\/li>\n\n\n\n<li><strong>Relevant hashtags:<\/strong> Use your contest hashtag and other relevant tags.<\/li>\n<\/ol>\n\n\n\n<p>Keep your post relatively short\u2014aim for 150\u2013300 characters in the main text. You can add more details in the first comment if needed. Remember to make your post visually appealing by using line breaks and emojis to break up the text.<\/p>\n\n\n\n<p>Here&#8217;s a template you can adapt:<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--noicon is-style-info\">\ud83c\udf89 GIVEAWAY TIME! \ud83c\udf89<br>Win [Prize] worth $[Value]!<br>To enter: 1\ufe0f\u20e3 Follow @[your account] 2\ufe0f\u20e3 Tag a friend in the comments<br>Bonus entry: \u2764\ufe0f Like this post or share it in your story!<br>Ends [Date]. Open to [Eligibility]. Full rules: [Link in bio]<br>Good luck! \ud83c\udf40<br>#[YourContestHashtag] #Giveaway #[YourBrand]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-8-promote-your-instagram-giveaway\">Step 8: Share and Promote Your Giveaway Everywhere<\/h3>\n\n\n\n<p>You can&#8217;t just sit around and wait for people to enter your giveaway. It would help if you began promoting it immediately to generate excitement and get tons of entries.<\/p>\n\n\n\n<p>The easiest way to <a href=\"https:\/\/rafflepress.com\/how-to-promote-your-instagram-giveaway\/\" title=\"How to Promote Your Instagram Giveaway\">promote your Instagram giveaway<\/a> is to add your giveaway page link to your Instagram bio and share an announcement post on Instagram, asking people to check the link in your bio to enter the contest just like this example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"356\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/02\/Instagram-giveaway-link-in-bio.png\" alt=\"Promoting an Instagram giveaway with the link in bio\" class=\"wp-image-4266\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/02\/Instagram-giveaway-link-in-bio.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/02\/Instagram-giveaway-link-in-bio-300x191.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/02\/Instagram-giveaway-link-in-bio-50x32.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>For a detailed plan, check out these <a href=\"https:\/\/rafflepress.com\/contest-promotion-ideas\/\" title=\"contest promotion ideas\">contest promotion ideas<\/a> that have worked for other small businesses.<\/p>\n\n\n\n<p>You can also promote your giveaway by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sharing the giveaway page on your other social media channels (Tailwind or Buffer are good to schedule Instagram posts)<\/li>\n\n\n\n<li>Post Instagram stories about your giveaway to generate excitement directly on the platform<\/li>\n\n\n\n<li>Creating a popup with <a href=\"https:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noopener\" title=\"OptinMonster\">OptinMonster<\/a><\/li>\n\n\n\n<li>Sending an email newsletter<\/li>\n\n\n\n<li>Adding your giveaway to sweepstakes and <a href=\"https:\/\/rafflepress.com\/28-best-online-sweepstakes-websites-to-promote-your-contest\/\" title=\"Best Online Sweepstakes Websites\">contest directory websites<\/a><\/li>\n\n\n\n<li>Using influencer marketing to reach out to bloggers and influencers to repost your Instagram giveaway post<\/li>\n\n\n\n<li>Writing a blog post giveaway announcement<\/li>\n<\/ul>\n\n\n\n<p>Start promoting your giveaway weeks before it goes live to generate tons of interest and entries from day 1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"announce-the-winner\">Step 9: Pick and Announce the Winner<\/h3>\n\n\n\n<p>There are several methods for choosing a winner for your Instagram giveaway. A popular way is to use a random number generator, but this can be time-consuming for busy business owners.<\/p>\n\n\n\n<p>An easier alternative is to use a tool like RafflePress to <a href=\"https:\/\/rafflepress.com\/how-to-pick-a-winner-of-a-giveaway\/\" title=\"How to Pick a Winner For a Giveaway\">draw a winner<\/a> for you. You can simply use the built-in random winner picker, then email the winner directly from your WordPress dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"373\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/email-giveaway-winner.png\" alt=\"RafflePress choose and email the winner\" class=\"wp-image-808\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/email-giveaway-winner.png 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/email-giveaway-winner-300x201.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/11\/email-giveaway-winner-50x33.png 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>When you announce your winner, don\u2019t forget to thank everyone else for entering. A good way to reward the contestants who didn\u2019t win is to offer a coupon or discount, which can help you get new sales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"412\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/instagram-giveaway-winner-announcement-post.png\" alt=\"Announcing an Instagram giveaway winner\" class=\"wp-image-2605\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/instagram-giveaway-winner-announcement-post.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/instagram-giveaway-winner-announcement-post-300x221.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/07\/instagram-giveaway-winner-announcement-post-50x37.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"track-your-results\">Step 10: Measure the Success of Your Instagram Giveaway<\/h3>\n\n\n\n<p>To measure a giveaway&#8217;s impact on web traffic, the most effective solution is an analytics tool like <a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"MonsterInsights\">MonsterInsights<\/a>. It&#8217;s the best analytics plugin for WordPress and lets you track results directly from your dashboard.<\/p>\n\n\n\n<p>With it, you can track traffic to your giveaway landing page, see referral traffic from your Instagram account, monitor product sales, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"353\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/monsterinsights-ga-wordpress.png\" alt=\"See actionable analytics with MonsterInsights and how to track instagram contest entries\" class=\"wp-image-466\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/monsterinsights-ga-wordpress.png 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/monsterinsights-ga-wordpress-300x190.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/07\/monsterinsights-ga-wordpress-50x32.png 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>You can also easily compare how many new followers you gained over the competition&#8217;s duration. The same goes for growing your email list. Just measure the difference in subscribers from when your giveaway began to when it ended.<br><br>To learn more, see our full <a href=\"https:\/\/rafflepress.com\/monsterinsights-review\/\" title=\"MonsterInsights Review: Why Use the Best Analytics Plugin?\">MonsterInsights review<\/a>.<br><br>If you\u2019re new to tracking, see our tutorial on <a href=\"https:\/\/rafflepress.com\/how-to-add-google-analytics-to-wordpress\/\" title=\"How to Add Google Analytics to WordPress: Beginner\u2019s Guide\">how to add Google Analytics to WordPress<\/a>.<br><br>RafflePress also has a built-in Entries Report, which shows you which giveaway actions drove the most entries. Simply click the &#8216;Users&#8217; link for your completed contest, then select the Entries Report link.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"280\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rafflepress-entries-report.png\" alt=\"RafflePress giveaway entries report\" class=\"wp-image-4666\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rafflepress-entries-report.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rafflepress-entries-report-300x150.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/rafflepress-entries-report-50x25.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>This report will show you a pie chart breaking down which actions were most popular. As a result, you\u2019ll know what worked best and can use those tactics in your next giveaway.<\/p>\n\n\n\n<p>And that&#8217;s it! By following these steps, you can run a successful Instagram contest.<\/p>\n\n\n\n<p>Giveaways are an excellent way to engage your followers, grow brand awareness, and send more traffic to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"instagram-giveaway-faq\">Instagram Giveaway FAQ<\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>How do you run a giveaway legally on Instagram?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">To run a legal Instagram giveaway, you need to include clear entry instructions, prize details, and the deadline. It&#8217;s also important to add a disclaimer that says Instagram isn&#8217;t involved with your promotion. Just make sure you follow <a class=\"\" href=\"https:\/\/help.instagram.com\/179379842258600\">Instagram\u2019s official promotion guidelines<\/a> to stay compliant.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>How to do a giveaway on Instagram stories?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Start by sharing a Story with the giveaway rules and what people can win. You can ask followers to reply, vote in a poll, or take a screenshot to enter. Using countdown stickers and encouraging people to visit the link in your bio can help drive more entries. For extra ideas, here\u2019s a guide to <a class=\"\" href=\"https:\/\/rafflepress.com\/instagram-story-giveaway-ideas\/\">Instagram Story giveaway ideas<\/a>.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>What are good Instagram giveaway ideas?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Some of the most popular ideas include tagging a friend in the comments, liking the post, or answering a question. You could also try hashtag challenges or themed photo contests. If you want more examples, check out these <a class=\"\" href=\"https:\/\/rafflepress.com\/social-media-contest-ideas\/\">social media giveaway ideas<\/a>.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>How long should I run an Instagram giveaway<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">A good length is usually between 1 and 2 weeks. That gives people enough time to enter without losing interest. Starting your giveaway midweek, like on a Wednesday or Thursday, can also help boost engagement.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>When is the best time to post a giveaway on Instagram?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Most people get the best results by posting their giveaway in the afternoon, between 1 and 3 PM on weekdays. These times tend to see higher engagement, but it\u2019s always worth checking your own Instagram Insights to see when your audience is most active.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>How to keep track of Instagram giveaway entries?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">The easiest way is to use a giveaway tool like RafflePress. It tracks all your entries automatically and shows you which actions performed best. You can also view an entry report that breaks down what worked so you can improve your next contest.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Can you boost a giveaway with Instagram Ads?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Yes, promoting your giveaway with Instagram Ads is a great way to reach people who don\u2019t already follow you. You can target users by location, interest, or behavior and send them directly to your giveaway landing page. Just make sure your ad copy explains how to enter and what the prize is.<\/div><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-next-more-instagram-growth-tips\">Next More Instagram Growth Tips<\/h3>\n\n\n\n<p>I hope this guide helped you learn how to create an Instagram giveaway. If you&#8217;re interested in <a href=\"https:\/\/rafflepress.com\/create-an-online-contest\/\" title=\"How to Create an Online Contest in WordPress\">running a contest using RafflePress<\/a>, take a look at this step-by-step guide.<\/p>\n\n\n\n<p>You might also find the following Instagram tips helpful to grow your Instagram followers with contests:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rafflepress.com\/get-more-views-on-instagram-reels\/\" title=\"How to Get More Views on Instagram Reels: Boost Your Visibility Today\">How to Get More Views on Instagram Reels<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-promote-your-business-on-instagram-for-free\/\" title=\"How to Promote Your Business on Instagram for Free (9 Tips)\">How to Promote Your Business on Instagram for Free<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-promote-candles-on-instagram\/\" title=\"How to Promote Candles on Instagram (12+ Easy Tips &amp; Tricks)\">How to Promote Candles on Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/best-instagram-marketing-tools\/\" title=\"11 Top Instagram Marketing Tools for More Likes &amp; Followers\">Top Instagram Marketing Tools for More Likes &amp; Followers<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you liked this article, please subscribe to our\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCPtN7xV_892Pa6AcoOYzbAg\" target=\"_blank\" rel=\"noopener nofollow\" title=\"YouTube - RafflePress\">YouTube Channel<\/a>\u00a0for RafflePress video tutorials. You can also find us on\u00a0<a href=\"https:\/\/twitter.com\/rafflepress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Twitter - RafflePress\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/rafflepress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Facebook - RafflePress\">Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to run an Instagram giveaway that boosts engagement, followers, and traffic. Follow this simple guide for beginners using WordPress and RafflePress.<\/p>\n","protected":false},"author":6,"featured_media":4038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"2025-07-17T03:55:36","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[483,484,11],"class_list":["post-800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-how-to-run-an-instagram-giveaway","tag-instagram-giveaway","tag-running-a-successful-contest"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=800"}],"version-history":[{"count":9,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/800\/revisions"}],"predecessor-version":[{"id":16322,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/800\/revisions\/16322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/4038"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}