{"id":926,"date":"2019-12-23T08:00:34","date_gmt":"2019-12-23T13:00:34","guid":{"rendered":"https:\/\/rafflepress.com\/?p=926"},"modified":"2025-10-15T04:37:56","modified_gmt":"2025-10-15T08:37:56","slug":"how-to-run-a-giveaway-on-facebook","status":"publish","type":"post","link":"https:\/\/rafflepress.com\/how-to-run-a-giveaway-on-facebook\/","title":{"rendered":"How To Do A Facebook Giveaway That Gets Noticed in 2025"},"content":{"rendered":"\n<p>To run a Facebook giveaway, decide your goal, choose a prize, and write clear entry rules that follow Facebook\u2019s promotion policies. Then post your giveaway or use a contest tool to collect entries, track results, pick a winner, and share the outcome.<\/p>\n\n\n\n<p>When I first tried one, I thought posting a prize and waiting for likes would be enough. A few people entered, but it didn\u2019t grow my audience or lead to more sales.<\/p>\n\n\n\n<p>That\u2019s when I learned a successful Facebook giveaway needs more than a post. You need a simple plan that builds real engagement and keeps people interested.<\/p>\n\n\n\n<p>In this guide, I\u2019ll walk you through the exact steps I use now, from setup and promotion to choosing a winner, so you can run a Facebook giveaway that actually works.<\/p>\n\n\n\n<p>Quick steps to run a Facebook giveaway:<\/p>\n\n\n<ul><li><a class=\"aioseo-toc-item\" href=\"#set-your-giveaway-goals\">Step 1: Set Your Goals<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#choose-a-giveaway-prize\">Step 2. Choose a Giveaway Prize<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#run-a-contest-with-a-theme\">Step 3. Set Your Giveaway Theme<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#choose-the-entry-method\">Step 4. Choose Your Entry Criteria<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-step-5-establish-your-giveaway-rules\">Step 5. Establish Your Facebook Giveaway Rules<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#build-your-contest\">Step 6. Build Your Contest<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#publish-your-giveaway-on-facebook\">Step 7. Publish Your Giveaway on Facebook<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-step-7-promote-your-facebook-contest\">Step 8. Promote Your Facebook Giveaway<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#announce-the-winner\">Step 9. Announce the Winner<\/a><ul><\/ul><\/li><\/ul>\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-why-run-a-giveaway-on-facebook\"><h2 class=\"aioseo-faq-block-question\">Why Run a Facebook Giveaway?<\/h2><div class=\"aioseo-faq-block-answer\">\n<p>Despite my initial stumble with Facebook giveaways, I didn&#8217;t give up. Instead, I learned from my mistakes and discovered why they can actually be ideal for business growth when done right.<\/p>\n\n\n\n<p>A well-planned Facebook giveaway can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get noticed by potential customers<\/li>\n\n\n\n<li>Build genuine engagement (not just random likes)<\/li>\n\n\n\n<li>Grow your email list with interested people<\/li>\n\n\n\n<li>Create buzz around your products or services<\/li>\n\n\n\n<li>Turn followers into actual customers<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s what makes Facebook particularly interesting for giveaways: nearly 3 billion people use it monthly worldwide, and about 70% of American adults are active on the platform (according to recent <a href=\"Source: Meta\">Meta<\/a> and <a href=\"Source: Pew Research Center\">Pew Research Center<\/a> data). That&#8217;s a lot of potential customers you could reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"440\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/which-social-media-platforms-are-most-popular.jpg\" alt=\"Pew Research: Which Social Media Platforms are most popular?\" class=\"wp-image-14517\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/which-social-media-platforms-are-most-popular.jpg 627w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/which-social-media-platforms-are-most-popular-300x211.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/which-social-media-platforms-are-most-popular-50x35.jpg 50w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure>\n\n\n\n<p>But here&#8217;s the thing I learned the hard way: it&#8217;s not about reaching everyone, it&#8217;s about reaching the right people who might actually buy from you. Throughout this guide, I&#8217;ll share the exact steps I now use to make sure giveaways bring in real business results, not just vanity metrics.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"set-your-giveaway-goals\">Step 1. Set Your Facebook Giveaway Goals<\/h2>\n\n\n\n<p>Consider what you want to achieve with your giveaway. Some options include increasing brand awareness, generating leads, driving website traffic, or to boost engagement and page likes. A clear goal will guide your strategy and help you measure success.<\/p>\n\n\n\n<p>Some potential giveaway goals could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlight a brand-new product.<\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/16-ridiculously-simple-ways-to-get-more-email-subscribers-in-less-than-5-minutes\/\" target=\"_blank\" rel=\"noopener\" title=\"How to get more email subscribers\">Get more subscribers<\/a> to your newsletter.<\/li>\n\n\n\n<li>Increase traffic to your website.<\/li>\n\n\n\n<li>Increase likes on your page.<\/li>\n\n\n\n<li>Get feedback from your customers.<\/li>\n\n\n\n<li>Get more Facebook Engagement.<\/li>\n<\/ul>\n\n\n\n<p>Once you&#8217;ve decided on your giveaway goal, the next step is to determine what prize you&#8217;ll give to your winner.<\/p>\n\n\n\n<p>The goal of your Facebook giveaway should shape every decision you make, from the prize to the entry method.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"choose-a-giveaway-prize\">Step 2. Choose a Giveaway Prize<\/h2>\n\n\n\n<p>Select a prize that aligns with your giveaway goal. For example, if you&#8217;re highlighting a new product, you could give one away to your audience, as Soak &amp; Sleep did with the example below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"357\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/soak-and-sleep-facebook-giveaway.jpg\" alt=\"Soak &amp; Sleep facebook giveaway\" class=\"wp-image-927\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/soak-and-sleep-facebook-giveaway.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/soak-and-sleep-facebook-giveaway-300x192.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/soak-and-sleep-facebook-giveaway-50x32.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>Alternatively, you could offer the lucky contest winner a bundle of goodies based on the time of year or your giveaway theme (more on that coming up).<\/p>\n\n\n\n<p>You should also tailor your prize to your target audience to make your giveaway exciting. Otherwise, users won&#8217;t find it enticing enough to enter.<\/p>\n\n\n\n<p>Here&#8217;s how to tailor a prize to really excite your target audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand Your Audience:<\/strong> Consider their demographics, interests, and the problems your prize can fulfill. A busy parent might love a housekeeping service, while a jet-setter would crave a luxurious weekend getaway.<\/li>\n\n\n\n<li><strong>Make it Relevant:<\/strong> Offer a prize directly related to their hobbies. A photography competition could award a new camera, while a baking contest might give away a top-of-the-line stand mixer.<\/li>\n\n\n\n<li><strong>Add \u201cWow\u201d Factor:<\/strong> Is there a limited-edition item, an experience money can&#8217;t buy, or a meet-and-greet with a celebrity? Rarity adds excitement.<\/li>\n<\/ul>\n\n\n\n<p>For even more <a href=\"https:\/\/rafflepress.com\/contest-prize-ideas\/\" title=\"Contest Prize Ideas\">prize ideas<\/a>, check out this article.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#f0f7fb\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Expert Tip<\/strong><\/p>\n\n\n\n<p>\u201c<em>At WPBeginner, we often give away free licenses of WordPress plugins and themes to our winners. One of our partner companies, WPForms, runs monthly giveaways of cool gadgets such as MacBooks.<\/em><\/p>\n\n\n\n<p><em>Because our 14th birthday was a big celebration, we offered a big prize: premium plugins worth $50,000. On top of that, we offered a 1-1 mentorship call with WPBeginner founder, Syed Balkhi.<\/em>\u201d<\/p>\n\n\n\n<p><strong>WPBeginner<\/strong> &#8211; <a href=\"https:\/\/www.wpbeginner.com\/opinion\/tips-to-run-successful-giveaway\/\" target=\"_blank\" rel=\"noopener\" title=\"Tips to Run a Successful Viral Giveaway Like WPBeginner\">Tips to Run a Successful Giveaway Like WPBeginner<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your giveaway prize should be exciting to your target audience. Relevance beats flashiness every time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"run-a-contest-with-a-theme\">Step 3. Set Your Giveaway Theme<\/h2>\n\n\n\n<p>A theme can make your giveaway more engaging. Consider tying it to a season (like Christmas or summer) or an interest related to your brand. For example, a photography contest could offer a new camera as a prize.<\/p>\n\n\n\n<p>Paper Christmas offers a stationery bundle for the best festive line drawing entry in this Facebook giveaway example. Isn&#8217;t that creative?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"356\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/paper-christmas-facebook-giveaway.jpg\" alt=\"Paper Christmas Facebook giveaway\" class=\"wp-image-929\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/paper-christmas-facebook-giveaway.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/paper-christmas-facebook-giveaway-300x191.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/paper-christmas-facebook-giveaway-50x32.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>Here are some other giveaway themes you can try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The best Easter bonnet giveaway.<\/li>\n\n\n\n<li>A sizzling summer photo contest.<\/li>\n\n\n\n<li>An Autumn interior design mood board giveaway.<\/li>\n\n\n\n<li>A bundle of <a href=\"https:\/\/rafflepress.com\/how-to-run-a-black-friday-giveaway\/\" title=\"How to Run a Successful Black Friday Giveaway in WordPress\">Black Friday goodies contest<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Have fun coming up with your theme. The more fun you have, the more fun your audience will have entering.<\/p>\n\n\n\n<p>Learn <a href=\"https:\/\/rafflepress.com\/how-to-run-a-photo-contest-on-facebook\/\" title=\"How to Run a Photo Contest on Facebook\">how to run a Facebook photo contest<\/a> here. You can also check out these inspiring <a href=\"https:\/\/rafflepress.com\/facebook-giveaway-ideas\/\" title=\"26 Facebook Giveaway Ideas Proven to Get Big Results 2024\">Facebook giveaway ideas<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"choose-the-entry-method\">Step 4. Choose Your Entry Criteria<\/h2>\n\n\n\n<p>Decide how people will enter and choose methods that support your goal. For example, to grow your Facebook page, ask people to like your page and tag a friend. To increase newsletter signups, require email entry.<\/p>\n\n\n\n<p>Keep the entry process simple and choose methods that match what you want to accomplish, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Like this post:<\/strong>&nbsp;Simple and effective for reach.<\/li>\n\n\n\n<li><strong>Follow this page:<\/strong>&nbsp;Great for growing your audience.<\/li>\n\n\n\n<li><strong>Tag a friend (or two):<\/strong>&nbsp;Expands your giveaway&#8217;s reach organically.<\/li>\n\n\n\n<li><strong>Share this post:<\/strong>&nbsp;Increases visibility; specify public or private sharing.<\/li>\n\n\n\n<li><strong>Comment with [Action]:<\/strong>&nbsp;Ask a question, use a specific hashtag, or have them tag friends for more engagement. For example, \u201cComment with your favorite summer memory for a chance to win!\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"311\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/leave-a-comment-giveaway-facebook.png\" alt=\"facebook giveaway entry requirements\" class=\"wp-image-2331\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/leave-a-comment-giveaway-facebook.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/leave-a-comment-giveaway-facebook-300x167.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/leave-a-comment-giveaway-facebook-50x28.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>It&#8217;s just as important to keep the entry process easy. If it&#8217;s too difficult to enter, you could deter people from taking part.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-step-5-establish-your-giveaway-rules\">Step 5. Establish Your Facebook Giveaway Rules<\/h2>\n\n\n\n<p>Clear rules keep things fair, protects you legally, and ensures you&#8217;re playing by Facebook&#8217;s guidelines.<\/p>\n\n\n\n<p>In this giveaway post, participants can see exactly what&#8217;s expected of them:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"378\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/10\/facebook-flash-giveaway-rules.jpg\" alt=\"\" class=\"wp-image-3497\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/10\/facebook-flash-giveaway-rules.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/10\/facebook-flash-giveaway-rules-300x203.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/10\/facebook-flash-giveaway-rules-50x34.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Here&#8217;s what to include so your Facebook contest rules are easy to understand and follow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who can enter (age and location limits)<\/li>\n\n\n\n<li>Start and end dates with time zone<\/li>\n\n\n\n<li>How to enter the giveaway<\/li>\n\n\n\n<li>What the prize is<\/li>\n\n\n\n<li>How winners will be picked<\/li>\n\n\n\n<li>How winners will be notified<\/li>\n\n\n\n<li>How long winners have to claim their prize<\/li>\n\n\n\n<li>&#8220;No purchase necessary&#8221; statement<\/li>\n\n\n\n<li>&#8220;Facebook isn&#8217;t involved&#8221; disclaimer<\/li>\n\n\n\n<li>How to contact you with questions<\/li>\n<\/ul>\n\n\n\n<p>By setting up these clear and simple rules, you make sure your giveaway is fair, follows the law, and gives participants a good experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"build-your-contest\">Step 6. Build Your Contest<\/h2>\n\n\n\n<p>If you&#8217;re wondering how to do a giveaway on Facebook without dealing with complicated tools or manual tracking, the answer is simple \u2014 use a plugin like RafflePress.<\/p>\n\n\n\n<p>I&#8217;ve found that the easiest way to run a Facebook giveaway is with a giveaway tool. They make it easier to set everything up, manage entries, and even draw winners when the contest is over.<\/p>\n\n\n\n<p>Some popular options include Gleam, Rafflecopter, and Wishpond. But, personally, I like setting things up on my WordPress website. This allows me to send valuable giveaway traffic to it while also growing my Facebook page.<\/p>\n\n\n\n<p>For that reason, I use <a href=\"https:\/\/www.rafflepress.com\" title=\"RafflePress - WordPress Giveaway Plugin\">RafflePress<\/a>, a popular WordPress giveaway plugin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.rafflepress.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"301\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin.jpg\" alt=\"RafflePress best WordPress giveaway plugin\" class=\"wp-image-1321\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin.jpg 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin-300x162.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/01\/rafflepress-best-giveaway-plugin-50x27.jpg 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/a><\/figure>\n\n\n\n<p>It makes running any type of giveaway easy and there&#8217;s no need to wrestle with code. Just choose a Facebook giveaway template, enter your prize details and requirements, and you&#8217;re up and running.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"401\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/05\/facebook-giveaway-templates.gif\" alt=\"\" class=\"wp-image-2261\"\/><\/figure>\n\n\n\n<p>More importantly, RafflePress has 1-click giveaway actions for Facebook built right in. You can require users to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit and follow your Facebook page.<\/li>\n\n\n\n<li>View a Facebook post or video and enter without leaving your website.<\/li>\n\n\n\n<li>Optionally like and share your Facebook page<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"382\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/rafflepress-facebook-giveaway.jpg\" alt=\"\" class=\"wp-image-991\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/rafflepress-facebook-giveaway.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/rafflepress-facebook-giveaway-300x205.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/rafflepress-facebook-giveaway-50x34.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>I think connecting your giveaway to your WordPress site is the best way to do a giveaway on Facebook, and RafflePress simplifies the process.<\/p>\n\n\n\n<p>To see how I do it, take a look at the video below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-responsive  embed-responsive-16by9\"><iframe loading=\"lazy\" class=\"embed-responsive-item\"   title=\"How to Run a Giveaway on Facebook (Step by Step)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/30Ftj-ZXORQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Alternatively, you can follow my written steps for using RafflePress to <a href=\"https:\/\/rafflepress.com\/create-an-online-contest\/\" title=\"How to Create an Online Contest in WordPress (And Go Viral in 2025)\">run an online contest<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--noicon is-style-info\">It&#8217;s important to note that <a href=\"https:\/\/www.facebook.com\/policies\/pages_groups_events\/#\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook&#8217;s rules<\/a> don&#8217;t let you require likes, sharing, tagging, etc., in exchange for giveaway entries, which is why RafflePress&#8217;s <strong>Facebook Visit Page<\/strong> action has <strong>Likes<\/strong> marked as optional.<br><br>Instead, you can use the <a href=\"https:\/\/rafflepress.com\/docs\/refer-a-friend\/\">Refer A Friend action<\/a> to have people share your giveaway on Facebook.<\/p>\n\n\n\n<p>Using a tool like RafflePress helps you run your Facebook giveaway smoothly, track entries, and grow your audience from your own website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"publish-your-giveaway-on-facebook\">Step 7. Publish Your Giveaway on Facebook<\/h2>\n\n\n\n<p>There are a few ways you can publish your giveaway:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Through a widget displayed in a blog post or page.<\/li>\n\n\n\n<li>On a dedicated website landing page.<\/li>\n<\/ol>\n\n\n\n<p>I think the smart move is to publish your giveaway on a Landing Page. This way, you can easily link to it in your initial Facebook post, and all that&nbsp;traffic will go&nbsp;to your website and your Facebook page.<\/p>\n\n\n\n<p>Here&#8217;s how to do it.<\/p>\n\n\n\n<p>From your RafflePress giveaway editor, click <strong>Publish<\/strong>. You&#8217;ll then see a new page with 3 options. Click the <strong>Giveaway Landing Page<\/strong> option. Then click the <strong>click here<\/strong> link to set up the permalink for the landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"323\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/publish-as-landing-page.jpg\" alt=\"Publish your rafflepress giveaway as a landing page\" class=\"wp-image-938\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/publish-as-landing-page.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/publish-as-landing-page-300x174.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/publish-as-landing-page-50x29.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>Now, enter your chosen URL parameters and click <strong>Save<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"301\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/enter-url-for-landing-page.jpg\" alt=\"enter the url for your giveaway landing page\" class=\"wp-image-939\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/enter-url-for-landing-page.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/enter-url-for-landing-page-300x162.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/enter-url-for-landing-page-50x27.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>Pasting the URL you just created into your browser will show you the <a href=\"https:\/\/rafflepress.com\/giveaway-landing-page-examples\/\" title=\"Giveaway Landing Page Examples\">landing page of your giveaway<\/a>. You can share this link with people so they can enter your contest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"440\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/landing-page-giveaway-example.jpg\" alt=\"Example of a landing page giveaway in RafflePress\" class=\"wp-image-940\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/landing-page-giveaway-example.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/landing-page-giveaway-example-300x237.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/landing-page-giveaway-example-50x39.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-post-the-url-on-facebook\">Post the URL on Facebook<\/h3>\n\n\n\n<p>Now all you need to do is create an eye-catching Facebook post with the URL for your giveaway landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"516\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/seedprod-facebook-giveaway.jpg\" alt=\"Seedprod facebook giveaway example\" class=\"wp-image-941\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/seedprod-facebook-giveaway.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/seedprod-facebook-giveaway-300x277.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/seedprod-facebook-giveaway-50x46.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<p>Here&#8217;s a great example from SeedProd, who used the landing page option for their Black Friday contest on Facebook. You can see <a href=\"https:\/\/rafflepress.com\/how-seedprod-3x-sales-with-rafflepress\/\" title=\"How SeedProd 3X Sales with RafflePress\">SeedProd&#8217;s giveaway results in this case study<\/a>.<\/p>\n\n\n\n<p>A good description, an excellent image, and a link to your landing page are all you need.<\/p>\n\n\n\n<p>Publishing your Facebook giveaway on a landing page gives you more control and makes promotion much easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-step-7-promote-your-facebook-contest\">Step 8. Promote Your Facebook Giveaway or Contest<\/h2>\n\n\n\n<p>You can&#8217;t just sit around and wait for people to enter your contest. Instead, start promoting your contest aggressively to help spread the word.<\/p>\n\n\n\n<p>A good <a href=\"https:\/\/rafflepress.com\/contest-marketing\/\" title=\"How to Use Contest Marketing to Grow Your Business: 17 Tips &amp; Examples\">contest marketing strategy<\/a> will help your giveaway to go viral, so you can grow your audience and generate as many leads as possible.<\/p>\n\n\n\n<p>Here are my top ways to advertise your giveaway on Facebook:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share across all your social media platforms (not just Facebook)<\/li>\n\n\n\n<li>Email your existing subscribers about it<\/li>\n\n\n\n<li>Partner with relevant influencers in your niche<\/li>\n\n\n\n<li>Post regular reminders with fresh images and videos<\/li>\n\n\n\n<li>Run targeted Facebook ads to reach new audiences<\/li>\n\n\n\n<li>Go live to create excitement around your giveaway<\/li>\n\n\n\n<li>Share in Facebook Groups where you&#8217;re active (check rules first)<\/li>\n\n\n\n<li>Add an announcement banner on your website<\/li>\n\n\n\n<li>Include it in your newsletter<\/li>\n\n\n\n<li>Use a popup on your website to catch visitors&#8217; attention<\/li>\n\n\n\n<li>List it on contest websites for extra reach<\/li>\n\n\n\n<li>Reach out to bloggers in your industry<\/li>\n<\/ul>\n\n\n\n<p>Start promoting your contest weeks before it goes live to get tons of traffic and entries on day 1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"announce-the-winner\">Step 9. Announce the Winner<\/h2>\n\n\n\n<p>After all the work that went into creating, publishing, and <a href=\"https:\/\/rafflepress.com\/contest-promotion-ideas\/\" title=\"Contest Promotion Ideas\">promoting your contest<\/a>, the time will eventually come to announce the winner. So how do you pick a giveaway winner on Facebook?<\/p>\n\n\n\n<p>RafflePress has a super-easy way to do this with the automatic random winner generator. You can learn all about <a class=\"heroickb_exit_link\" href=\"?hkb-redirect&#038;nonce=e828ec90e9&#038;check=116gc&#038;redirect=https%3A%2F%2Frafflepress.com%2Fdocs%2Fgiveaway-drawing-winners%2F&#038;otype=unknown&#038;oid=0&#038;source=block-content\" title=\"Drawing Giveaway Winners Documentation\">drawing winners in RafflePress<\/a> here.<\/p>\n\n\n\n<p>Using this option takes the pain out of selecting a winner yourself manually. Even better, there&#8217;s a link you can click to email the winner right away.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"297\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/email-winner-rafflepress.jpg\" alt=\"Email giveaway winner in rafflepress\" class=\"wp-image-942\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/email-winner-rafflepress.jpg 659w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/email-winner-rafflepress-300x135.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/email-winner-rafflepress-50x23.jpg 50w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><\/figure>\n\n\n\n<p>After announcing your winner, make sure you follow up to keep participants engaged and nurture them into loyal customers.<\/p>\n\n\n\n<p>For example, you can create a celebratory announcement thanking everyone for participating. Share photos or videos of the winner receiving the prize (with permission, of course).<\/p>\n\n\n\n<p>Here&#8217;s an example from MCTV who shared winner photos on X. We love how they included their branded hashtags to improve their reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"460\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/giveaway-winner.png\" alt=\"\" class=\"wp-image-3231\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/giveaway-winner.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/giveaway-winner-300x247.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2020\/09\/giveaway-winner-50x41.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p>Similarly, you could reward everyone who entered with a special discount code, a free trial, or early access to a new product. This incentivizes them to explore your offerings further and potentially turn them into paying customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-analy\">Analyzing Your Giveaway Results<\/h2>\n\n\n\n<p>After your giveaway ends, you&#8217;ll want to look at how well it performed. This helps you make your next contest even better.<\/p>\n\n\n\n<p>Here are three main ways to check your results:<\/p>\n\n\n\n<p><strong>1. Google Analytics<\/strong>&nbsp;Track how many people:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visited your website from the contest<\/li>\n\n\n\n<li>Signed up for your email list<\/li>\n\n\n\n<li>Made a purchase after entering<\/li>\n<\/ul>\n\n\n\n<p>If you need help getting this set up, you can see my guide on <a href=\"https:\/\/rafflepress.com\/how-to-add-google-analytics-to-wordpress\/\" title=\"How to Add Google Analytics to WordPress: Beginner\u2019s Guide\">how to add Google Analytics to WordPress<\/a>.<\/p>\n\n\n\n<p><strong>2. Contest Platform Reports<\/strong>&nbsp;Most contest tools show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total number of entries<\/li>\n\n\n\n<li>Most popular ways people entered<\/li>\n\n\n\n<li>Which sharing methods worked best<\/li>\n<\/ul>\n\n\n\n<p>For instance, with RafflePress&#8217;s Entries Report, you can see which entry actions resonated most with your users so you know what to use in future giveaways.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"196\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-entries-report.png\" alt=\"rafflepress giveaway entries report\" class=\"wp-image-4667\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-entries-report.png 559w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-entries-report-300x105.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2021\/03\/giveaway-entries-report-50x18.png 50w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<p><strong>3. Social Media Stats<\/strong>&nbsp;Check your social media analytics to see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many people saw your contest<\/li>\n\n\n\n<li>Number of likes and shares<\/li>\n\n\n\n<li>Which posts got the most attention<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"415\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/facebook-insights.jpg\" alt=\"facebook analytics\" class=\"wp-image-994\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/facebook-insights.jpg 558w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/facebook-insights-300x223.jpg 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/facebook-insights-50x37.jpg 50w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-facebook-giveaway-frequently-asked-questions\">How to Do a Giveaway on Facebook FAQs<\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Do I need a website to learn how to do a giveaway on Facebook?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">No, you can run a Facebook giveaway without a website using third-party apps. But if you want more control over branding and email list growth, it\u2019s better to set it up on your website with a tool like RafflePress.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>How do I choose the right hashtags for my giveaway<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Use a mix of broad and specific hashtags related to your prize, industry, and target audience. Research popular giveaway hashtags and use tools like Hashtagify to find relevant options.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>How long should my Facebook giveaway last?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">While the ideal length for your Facebook giveaway varies, they typically run from a few days (for urgency) to a few weeks (for broader reach).<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>What are Facebook&#8217;s giveaway rules?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Facebook\u2019s giveaway rules say you must explain it\u2019s not connected to Facebook, not ask people to share or tag on their timelines, and follow local laws. You also need to include clear rules and who can enter.<\/div><\/div><\/div><\/div>\n\n\n\n<p>And there you have it!<\/p>\n\n\n\n<p>You&#8217;ve successfully learned how to run a Facebook contest to increase likes and engagement with hardly any effort. Now, you can enjoy engaging with all the new people who are now part of your audience.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/rafflepress.com\/pricing\/\" style=\"background-color:#f3460e\">Get Started with RafflePress<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You may also find the following guides helpful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rafflepress.com\/giveaway-copywriting\/\" title=\"How to Use Good Giveaway Copywriting to Drive Entries\">How to Use Good Giveaway Copywriting to Drive Entries<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-write-giveaway-rules\/\" title=\"How to Write Giveaway Rules Like a Pro (With Examples)\">How to Write Giveaway Rules Like a Pro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/best-facebook-marketing-tools\/\" title=\"11 Must-Have Facebook Marketing Tools You Need to Try\">Must-Have Facebook Marketing Tools You Need to Try<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-create-giveaway-images\/\" title=\"How to Create Custom Giveaway Images for Free\">How to Create Custom Giveaway Images for Free<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-run-a-facebook-flash-giveaway\/\" title=\"How to Run a Facebook Flash Giveaway\">How to Run a Facebook Flash Giveaway<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-get-more-facebook-followers\/\" title=\"How to Get Followers on Facebook (21 Genuine Ways)\">How to Get Followers on Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/buy-facebook-likes\/\" title=\"REVEALED: Why You Should Not Buy Facebook Likes (5 Reasons)\">Why You Should Not Buy Facebook Likes<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-add-facebook-pixel-to-wordpress\/\" title=\"How to Add Facebook Pixel to WordPress for Remarketing\">How to Add Facebook Pixel to WordPress for Remarketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-grow-your-facebook-group\/\" title=\"How to Grow Your Facebook Group Faster\">How to Grow Your Facebook Group Faster<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-do-a-like-and-share-contest-on-facebook\/\" title=\"How to Do a Like and Share Contest on Facebook\">How to Do a Like and Share Contest on Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/facebook-giveaway-examples\/\" title=\"19 Facebook Giveaway Examples Brands Actually Use in 2025\">Facebook Giveaway Examples Brands Actually Use<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/how-to-increase-engagement-on-facebook\/\" title=\"REVEALED: How to Increase Engagement on Facebook (20 Quick Ways)\">How to Increase Engagement on Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rafflepress.com\/facebook-marketing-tips-for-small-business\/\" title=\"11+ Proven Facebook Marketing Tips for Small Business\">Proven Facebook Marketing Tips for Small Business<\/a><\/li>\n<\/ul>\n\n\n\n<p>We hope you liked this article. If you did, please follow us on <a href=\"https:\/\/www.youtube.com\/channel\/UCPtN7xV_892Pa6AcoOYzbAg\" target=\"_blank\" rel=\"noopener nofollow\" title=\"RafflePress on YouTube\">YouTube<\/a> for some great video tutorials. You can also find us on <a href=\"https:\/\/www.facebook.com\/rafflepress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"RafflePress on Facebook\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/rafflepress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"RafflePress on Twitter\">Twitter<\/a> here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to learn how to run a giveaway on Facebook? It&#8217;s easy with the right tools. Here we&#8217;ll share our best Facebook giveaway guide.<\/p>\n","protected":false},"author":6,"featured_media":14720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"2024-12-11T07:10:59","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[522,558,11],"class_list":["post-926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-giveaway-winner","tag-how-to-run-a-giveaway-on-facebook","tag-running-a-successful-contest"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":9,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"predecessor-version":[{"id":16258,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/926\/revisions\/16258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/14720"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}