{"id":955,"date":"2019-12-19T08:00:00","date_gmt":"2019-12-19T13:00:00","guid":{"rendered":"https:\/\/rafflepress.com\/?p=955"},"modified":"2025-01-14T08:26:13","modified_gmt":"2025-01-14T13:26:13","slug":"social-media-marketing-statistics","status":"publish","type":"post","link":"https:\/\/rafflepress.com\/social-media-marketing-statistics\/","title":{"rendered":"100+ Need-To-Know Social Media Marketing Statistics (2025)"},"content":{"rendered":"\n<p>Do you want better social media results in 2025? I&#8217;ve been in digital marketing for a long time, and things have changed a lot.<\/p>\n\n\n\n<p>Remember when Instagram was new? It was all about simple photos with filters. Now, we have TikTok, YouTube, and many other platforms to manage, which can be a challenge.<\/p>\n\n\n\n<p>New platforms appear, and online habits change quickly. But, having the latest statistics makes a big difference in helping you market your business better.<\/p>\n\n\n\n<p>That&#8217;s why I&#8217;m sharing the key social media marketing statistics you need to know. With this data, you can connect with more people and increase sales for your business.<\/p>\n\n\n\n<p><strong>Social Media Marketing Statistics:<\/strong><\/p>\n\n\n<ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-global-social-media-usage-statistics\">Global Social Media Usage Statistics<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-most-popular-social-media-platforms\">Most Popular Social Media Platforms<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-mobile-social-media-statistics\">Mobile Social Media Statistics<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-social-media-marketing-and-advertising-statistics\">Social Media Marketing and Advertising Statistics<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-social-engagement-customer-experience-stats\">Social Engagement &amp; Customer Experience Stats<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-social-media-selling-statistics\">Social Media Selling Statistics<\/a><ul><\/ul><\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-global-social-media-usage-statistics\">Global Social Media Usage Statistics<\/h2>\n\n\n\n<p>Social media is a big part of everyone&#8217;s lives now. But how big is it really?<\/p>\n\n\n\n<p>Over <a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Digital Population Worldwide\">5.52 billion people<\/a> around the world are online \u2013 that&#8217;s about 67.5% of all the people on Earth. Just think: you could reach more than half the people on Earth from your computer or phone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"461\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/worldwide-digital-population-2024.png\" alt=\"Worldwide digital population\" class=\"wp-image-14927\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/worldwide-digital-population-2024.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/worldwide-digital-population-2024-300x223.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/worldwide-digital-population-2024-50x37.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>And it gets even bigger. More than 5.22 billion people use social media. And <a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Social Media Users\">256 million new users<\/a> started just last year. That\u2019s millions of new customers who might like what your business sells.<\/p>\n\n\n\n<p>People spend about 2 hours and 19 minutes each day on social media. That&#8217;s about 14% of their time awake. Imagine getting some of that time with good content that connects with them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"349\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/Digital-2024-October-Global-Statshot-Report.png\" alt=\"Overview of Social Media Use\" class=\"wp-image-14928\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/Digital-2024-October-Global-Statshot-Report.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/Digital-2024-October-Global-Statshot-Report-300x169.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/Digital-2024-October-Global-Statshot-Report-50x28.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>These numbers show how important social media is for businesses like yours. If you use it the right way, you can reach lots of people, build a loyal group of customers, and get more sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-most-popular-social-media-platforms\">Most Popular Social Media Platforms<\/h2>\n\n\n\n<p>Now that we&#8217;ve seen how big social media is, let&#8217;s look at which platforms people use the most.<\/p>\n\n\n\n<p><strong>Top Social Media Platforms by Monthly Active Users (MAU):<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>Platform<\/th><th>Monthly Active Users<\/th><\/tr><\/thead><tbody><tr><td><strong>Facebook<\/strong><\/td><td>3.065 billion<\/td><\/tr><tr><td><strong>WhatsApp<\/strong><\/td><td>~3 billion<\/td><\/tr><tr><td><strong>YouTube<\/strong><\/td><td>2.5 billion<\/td><\/tr><tr><td><strong>Instagram<\/strong><\/td><td>2 billion<\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td>1.69 billion<\/td><\/tr><tr><td><strong>X (formerly Twitter)<\/strong><\/td><td>611 million<\/td><\/tr><tr><td><strong>Sina Weibo<\/strong><\/td><td>598 million<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"1\">Source: <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Global Social Media Networks Ranked by Number of Users\">Statista [1]<\/a><\/p>\n\n\n\n<p>These platforms have billions of users. That means a huge audience is waiting to see what your business has to offer.<\/p>\n\n\n\n<p>Let&#8217;s take a closer look at each one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-facebook-statistics\">Facebook Statistics<\/h3>\n\n\n\n<p id=\"1\">Facebook has 3.065 billion [<a href=\"#1\" title=\"\">1<\/a>] users worldwide, making it the largest social media platform. That&#8217;s nearly half of the world&#8217;s population. Imagine the potential audience you could reach with your business on Facebook.<\/p>\n\n\n\n<p>India leads the way with over <a href=\"https:\/\/www.statista.com\/statistics\/268136\/top-15-countries-based-on-number-of-facebook-users\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Top 15 Countries Based on Number of Facebook Users\">320 million<\/a> Facebook users, more than any other country. This large user base makes India a key market for businesses wanting to expand their reach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"397\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-facebook-users.png\" alt=\"Countries with the most Facebook users\" class=\"wp-image-14929\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-facebook-users.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-facebook-users-300x192.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-facebook-users-50x32.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Who Uses Facebook?<\/strong><\/p>\n\n\n\n<p>In the U.S., the <a href=\"https:\/\/www.statista.com\/statistics\/187041\/us-user-age-distribution-on-facebook\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"US User Age Distribution on Facebook\">largest group of Facebook users<\/a> is aged <strong>25 to 34<\/strong> (24.2% of users). <strong>12.3%<\/strong> are women. Users aged <strong>35 to 44<\/strong> make up <strong>19%<\/strong>.<\/p>\n\n\n\n<p id=\"2\">But how exactly do these people use the platform? The <a href=\"https:\/\/datareportal.com\/reports\/digital-2024-october-global-statshot\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Digital 2024 October Global Statshot\">Facebook usage stats [2]<\/a> show the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Message friends and family<\/strong> (72.3%)<\/li>\n\n\n\n<li><strong>Share photos and videos<\/strong> (63.2%)<\/li>\n\n\n\n<li><strong>Stay updated with news<\/strong> (57.7%)<\/li>\n\n\n\n<li><strong>Find entertaining content<\/strong> (55.3%)<\/li>\n\n\n\n<li><strong>Follow brands and products<\/strong> (52.8%)<\/li>\n<\/ul>\n\n\n\n<p><strong>What Does This Mean for Your Business?<\/strong><\/p>\n\n\n\n<p>Facebook is a great place to connect with customers and share updates about your business. Since over half of the users follow or research brands, there&#8217;s a good chance they&#8217;ll be interested in what you have to offer.<\/p>\n\n\n\n<p>Whether you&#8217;re posting engaging content, sharing exciting news, or interacting with customers, Facebook gives you a place to build relationships and grow your business.<\/p>\n\n\n\n<p>For more ideas to get started, see our <a href=\"https:\/\/rafflepress.com\/facebook-marketing-tips-for-small-business\/\" title=\"11+ Proven Facebook Marketing Tips for Small Business\">Facebook marketing tips for small businesses<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-youtube-statistics\">YouTube Statistics<\/h3>\n\n\n\n<p>YouTube has between 2.5 and 2.7 billion users [<a href=\"#1\" title=\"\">1<\/a>], making it one of the most popular platforms for video content. That&#8217;s a huge audience ready to watch interesting videos.<\/p>\n\n\n\n<p>India has the most YouTube users, with <a href=\"https:\/\/www.statista.com\/statistics\/280685\/number-of-monthly-unique-youtube-users\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Number of Monthly Unique YouTube Users\">476 million people<\/a> watching, followed by the United States with 238 million users. This reach means your business can connect with people all over the world through YouTube.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"427\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-youtube-users.png\" alt=\"Countries with the most YouTube users\" class=\"wp-image-14930\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-youtube-users.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-youtube-users-300x207.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-youtube-users-50x34.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Who Uses YouTube?<\/strong><\/p>\n\n\n\n<p>Many YouTube users are aged <a href=\"https:\/\/www.statista.com\/statistics\/1287137\/youtube-global-users-age-gender-distribution\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"YouTube Global Users Age Gender Distribution\">25 to 34<\/a>, with 12.1% men and 9.4% women. There&#8217;s also a large number of users aged 35 to 44.<\/p>\n\n\n\n<p>But what are people watching on YouTube? The <a href=\"https:\/\/www.statista.com\/statistics\/249396\/top-youtube-videos-views\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Top YouTube Videos Views\">YouTube usage stats<\/a> are impressive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Music videos<\/strong> are very popular.<\/li>\n\n\n\n<li><strong>Movie trailers<\/strong> get lots of views. For example, the &#8220;Spider-Man: No Way Home&#8221; trailer got over <strong>355 million views<\/strong> in just one day.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"461\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/most-viewed-youtube-videos-of-all-time.png\" alt=\"Most viewed YouTube videos of all time\" class=\"wp-image-14931\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/most-viewed-youtube-videos-of-all-time.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/most-viewed-youtube-videos-of-all-time-300x223.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/most-viewed-youtube-videos-of-all-time-50x37.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>What Does This Mean for Your Business?<\/strong><\/p>\n\n\n\n<p>If your business can create good video content, YouTube is a great place to reach a big audience. Whether it&#8217;s product demos, tutorials, or stories, videos can help show off your brand and connect with customers in a fun way.<\/p>\n\n\n\n<p>One of my favorite ways to create great YouTube content that drives views, is with a giveaway. Check out this guide on <a href=\"https:\/\/rafflepress.com\/how-to-do-a-giveaway-on-youtube\/\" title=\"How to Do a Giveaway on YouTube (The Best Way)\">running a YouTube giveaway<\/a> to get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-whatsapp-statistics\">WhatsApp Statistics<\/h3>\n\n\n\n<p>WhatsApp has about <a href=\"https:\/\/www.statista.com\/statistics\/1306022\/whatsapp-global-unique-users\/\" target=\"_blank\" rel=\"noopener\" title=\"WhatsApp Global Unique Users\">3 billion users worldwide<\/a>, making it one of the most used messaging apps. Imagine being able to talk directly with such a big group of people.<\/p>\n\n\n\n<p>India has the most WhatsApp users, showing how popular the app is in important international markets.<\/p>\n\n\n\n<p><strong>Who Uses WhatsApp?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/1305750\/distribution-whatsapp-users-by-gender\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Distribution WhatsApp Users by Gender\">WhatsApp\u2019s demographics<\/a> are almost split equally between men and women. 52.2% are men and 47.7% are women.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/whtsapp-users-by-gender.png\" alt=\"WhatsApp users by gender\" class=\"wp-image-14936\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/whtsapp-users-by-gender.png 640w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/whtsapp-users-by-gender-300x225.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/whtsapp-users-by-gender-50x38.png 50w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>They mostly use the app for quick and easy chats. In fact, users usually reply in <a href=\"https:\/\/arxiv.org\/pdf\/1802.03393\" target=\"_blank\" rel=\"noopener nofollow\" title=\"A Study of WhatsApp Usage Patterns and Prediction Models without Message Content\">less than a minute<\/a>. Most activity happens from noon until midnight.<\/p>\n\n\n\n<p><strong>What Does This Mean for Your Business?<\/strong><\/p>\n\n\n\n<p>WhatsApp is a great way to offer customer support or send updates right to your customers. It&#8217;s quick and personal, which helps you build strong relationships and give great service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-instagram-statistics\">Instagram Statistics<\/h3>\n\n\n\n<p>Instagram has 2 billion users [<a href=\"#1\" title=\"\">1<\/a>], making it a powerful place for visual content and engagement.<\/p>\n\n\n\n<p>India has over <a href=\"https:\/\/www.statista.com\/statistics\/578364\/countries-with-most-instagram-users\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Countries with Most Instagram Users\">360 million Instagram users<\/a>, showing that the platform is very popular around the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"332\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-instagram-users.png\" alt=\"Countries with the most Instagram users\" class=\"wp-image-14932\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-instagram-users.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-instagram-users-300x161.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/countries-with-the-most-instagram-users-50x27.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Who Uses Instagram?<\/strong><\/p>\n\n\n\n<p>Over 50% of <a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Age Distribution of Worldwide Instagram Users\">Instagram\u2019s users are 34<\/a> or younger, and most of them are women. Only 16.5% of them are men aged 18 to 24.<\/p>\n\n\n\n<p>But how do people use Instagram? Here&#8217;s what the numbers show:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sharing photos and videos is the main thing on Instagram.<\/li>\n\n\n\n<li>It&#8217;s popular for influencer marketing, brand promotion, and e-commerce.<\/li>\n<\/ul>\n\n\n\n<p><strong>What Does This Mean for Your Business?<\/strong><\/p>\n\n\n\n<p>If your business has visual content to share, Instagram is a perfect place to show it off. You can build your brand, connect with a younger audience, and even sell products directly through the app.<\/p>\n\n\n\n<p>If you don&#8217;t have the budget to spend on Instagram ads, this guide on <a href=\"https:\/\/rafflepress.com\/how-to-promote-your-business-on-instagram-for-free\/\" title=\"How to Promote Your Business on Instagram for Free (9 Tips)\">promoting your business on Instagram for free<\/a> will help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-tiktok-statistics\">TikTok Statistics<\/h3>\n\n\n\n<p>TikTok has around 1.69 billion users [<a href=\"#1\" title=\"\">1<\/a>] and has quickly become a global hit with its short videos.<\/p>\n\n\n\n<p>Indonesia has about <a href=\"https:\/\/www.statista.com\/statistics\/1299807\/number-of-monthly-unique-tiktok-users\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Number of Monthly Unique TikTok Users\">157.6 million TikTok users<\/a>, and the United States is close behind with 120.5 million users.<\/p>\n\n\n\n<p><strong>Who Uses TikTok?<\/strong><\/p>\n\n\n\n<p>Like WhatsApp, it&#8217;s almost an even split between men and women on TikTok [<a href=\"#2\" title=\"\">2<\/a>]. Men make up 56.2% of users, while women make up 43.8%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/tiktok-users-by-gender.png\" alt=\"TikTok users by gender\" class=\"wp-image-14937\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/tiktok-users-by-gender.png 640w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/tiktok-users-by-gender-300x225.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/tiktok-users-by-gender-50x38.png 50w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>But what makes TikTok so fun? The stats show that it&#8217;s all about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short videos, trends, and challenges.<\/li>\n\n\n\n<li>High engagement, with users spending a lot of time on the app.<\/li>\n<\/ul>\n\n\n\n<p><strong>What Does This Mean for Your Business?<\/strong><\/p>\n\n\n\n<p>TikTok is a great chance to reach a younger, very active audience with creative and fun content. If your business is ready to try new things and make trendy videos, TikTok could be a game-changer for your marketing.<\/p>\n\n\n\n<p>This detailed guide has everything you need to know <a href=\"https:\/\/rafflepress.com\/how-to-market-on-tiktok\/\" title=\"How to Market Your Business on TikTok (9+ Proven Tactics)\">how to market your business on TikTok<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-mobile-social-media-statistics\">Mobile Social Media Statistics<\/h2>\n\n\n\n<p>These days, almost everyone uses their phone to go on social media. But how important is mobile really?<\/p>\n\n\n\n<p>A huge <a href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Social Media Users\">91% of social media users<\/a> use their phones to access social media. That means most people are on their phones when they&#8217;re checking social media.<\/p>\n\n\n\n<p>When it comes to Facebook, over <a href=\"https:\/\/www.statista.com\/statistics\/377808\/distribution-of-facebook-users-by-device\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Distribution of Facebook Users by Device\">98% of users<\/a> use their phones to access it. So if your content doesn&#8217;t work well on phones, you could be missing out on reaching almost all Facebook users!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"461\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/facebook-access-penetration-by-device.png\" alt=\"Facebook usafge by device\" class=\"wp-image-14933\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/facebook-access-penetration-by-device.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/facebook-access-penetration-by-device-300x223.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/facebook-access-penetration-by-device-50x37.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Mobile devices are also key for online shopping. In the third quarter of 2024, smartphones made up <a href=\"https:\/\/www.statista.com\/statistics\/568684\/e-commerce-website-visit-and-orders-by-device\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"eCommerce Website Visit and Orders by Device\">77% of retail site traffic<\/a> around the world and were responsible for 68% of online shopping orders. That&#8217;s a lot of e-commerce happening right from people&#8217;s phones.<\/p>\n\n\n\n<p>For younger users, mobile is even more important. Among Gen Z internet users, a whopping <a href=\"https:\/\/www.statista.com\/topics\/10943\/social-media-and-generation-z-in-the-united-states\/#topicOverview\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Social Media and Generation Z\">94.8% access social media<\/a> on their phones. If you&#8217;re trying to reach a younger audience, focusing on mobile is a must.<\/p>\n\n\n\n<p><strong>What Does This Mean for Your Business?<\/strong><\/p>\n\n\n\n<p>Making sure your content works well on mobile devices is really important. If your website, ads, or social media posts don&#8217;t look good or load quickly on a phone, you might lose potential customers.<\/p>\n\n\n\n<p>Focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobile-friendly designs<\/strong>: Make sure your content looks great on smaller screens.<\/li>\n\n\n\n<li><strong>Fast loading times<\/strong>: Phone users want quick access; slow pages can make them leave.<\/li>\n\n\n\n<li><strong>Easy navigation<\/strong>: Simplify menus and buttons so users can easily find what they need.<\/li>\n<\/ul>\n\n\n\n<p>By focusing on mobile users, you can reach more people, make their experience better, and get more sales for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-social-media-marketing-and-advertising-statistics\">Social Media Marketing and Advertising Statistics<\/h2>\n\n\n\n<p>Social media isn&#8217;t just a place to connect with friends and family; it&#8217;s also a powerful way for businesses to reach new customers and grow.<\/p>\n\n\n\n<p>Social media ads make up <a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Digital Global Overview Report\">28.8% of all digital ad spending<\/a>. That means almost a third of all money spent on digital ads goes to social media platforms. This shows how important social media is for businesses wanting to advertise online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"349\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/social-Media-Ad-Spend-Overview.png\" alt=\"Social Media Ad Spend Overview\" class=\"wp-image-14934\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/social-Media-Ad-Spend-Overview.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/social-Media-Ad-Spend-Overview-300x169.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/social-Media-Ad-Spend-Overview-50x28.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Global social media ad spending is expected to reach <a href=\"https:\/\/www.statista.com\/forecasts\/1418549\/social-media-ad-spend-worldwide\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Social Media Ad Spend Worldwide\">$234.14 billion<\/a>, which is a 10.54% increase from the year before. More and more businesses are investing in social media ads because it works.<\/p>\n\n\n\n<p>So, why are businesses spending so much on social media ads? Because it works!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.statista.com\/statistics\/188447\/influence-of-global-social-media-marketing-usage-on-businesses\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Influence of Global Social Media Marketing Usage on Businesses\">83% of marketers<\/a> say that social media marketing has increased their <strong>exposure<\/strong>.<\/li>\n\n\n\n<li>65% of marketers say that social media helped them get <strong>leads<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>These numbers show that social media is a great way to get your business noticed and find potential customers.<\/p>\n\n\n\n<p>Another important trend is using video in marketing. A huge <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Video Marketing Statistics\">91% of businesses<\/a> use video in their marketing plans. Videos are interesting and can help you explain your products or services better than just text or images.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"511\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/impact-of-video-quality-on-trust.png\" alt=\"Impact of video quality on trust\" class=\"wp-image-14935\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/impact-of-video-quality-on-trust.png 570w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/impact-of-video-quality-on-trust-300x269.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/impact-of-video-quality-on-trust-50x45.png 50w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<p>Social commerce is also becoming more popular. This means selling products directly through social media platforms. Social commerce is expected to <a href=\"https:\/\/www.statista.com\/statistics\/1231944\/social-commerce-global-market-size\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Social Commerce Global Market Size\">grow by 31%<\/a> each year. Platforms like Facebook, Instagram, and even TikTok are adding features that let customers buy products without leaving the app.<\/p>\n\n\n\n<p><strong>What Does This Mean for Your Business?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Invest in Social Media Ads<\/strong>: Advertising on social media can really help more people see your business.<\/li>\n\n\n\n<li><strong>Use Video Content<\/strong>: Add videos to your marketing to connect with your audience better.<\/li>\n\n\n\n<li><strong>Explore Social Commerce<\/strong>: Think about selling your products directly through social media platforms to make it easier for customers to buy from you.<\/li>\n<\/ul>\n\n\n\n<p>By keeping up with these trends and using social media marketing and advertising effectively, you can reach more people, grow your customer base, and increase your sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-social-engagement-customer-experience-stats\">Social Engagement &amp; Customer Experience Stats<\/h2>\n\n\n\n<p>Connecting with your audience on social media is more important than ever. But which platforms have the most engagement, and how does it affect your business?<\/p>\n\n\n\n<p>According to marketers, YouTube, Instagram, and Facebook have the <a href=\"https:\/\/offers.hubspot.com\/social-media-trends-report\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Social Media Trends Report\">highest audience engagement rates<\/a>, with 23%, 23%, and 22% respectively. This means these platforms are great places to talk with your customers and build relationships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"372\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/social-media-engagement-rates.png\" alt=\"Social Media Engagement rates by platform\" class=\"wp-image-14938\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/social-media-engagement-rates.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/social-media-engagement-rates-300x180.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/social-media-engagement-rates-50x30.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>But why is engagement so important?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.lyfemarketing.com\/blog\/social-media-marketing-statistics\/\" rel=\"nofollow\" title=\"Social Media Statistics\">71% of consumers<\/a> are more likely to recommend a brand after a good social media experience.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dialogue.agency\/blog\/why-millennials-value-brand-communities-and-what-makes-them-loyal\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Why Millennials Value Brand Communities\">51% of millennials<\/a> are more likely to stay loyal to a brand if they&#8217;re part of its community, rather than switch to a competitor.<\/li>\n<\/ul>\n\n\n\n<p>This shows that talking with your customers on social media can lead to more loyal customers and word-of-mouth promotion.<\/p>\n\n\n\n<p>Also, customers tend to <a href=\"https:\/\/www.mckinsey.com\/capabilities\/operations\/our-insights\/social-media-as-a-service-differentiator-how-to-win\" title=\"Social Media as a Service Differentiator\">spend 20-40% more<\/a> on brands that answer their customer service questions on social media. That\u2019s a big increase in sales just by providing good customer service online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"372\" src=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/customer-spending-response.png\" alt=\"customers  spend 20-40% more on brands that answer their customer service questions on social media\" class=\"wp-image-14939\" srcset=\"https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/customer-spending-response.png 620w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/customer-spending-response-300x180.png 300w, https:\/\/rafflepress.com\/wp-content\/uploads\/2019\/12\/customer-spending-response-50x30.png 50w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>But timing is really important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>40% of consumers expect a response within one hour when they reach out on social media.<\/li>\n\n\n\n<li>79% expect a response within 24 hours.<\/li>\n<\/ul>\n\n\n\n<p><strong>What Does This Mean for Your Business?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be Responsive<\/strong>: Make sure to reply to customer messages and comments quickly. This shows that you care about your customers and value their time.<\/li>\n\n\n\n<li><strong>Engage Regularly<\/strong>: Post content that encourages interaction, like questions, polls, or contests. Respond to comments to keep the conversation going.<\/li>\n\n\n\n<li><strong>Provide Excellent Customer Service<\/strong>: Use social media to help customers and solve their problems. A good experience can lead to more loyalty and spending.<\/li>\n<\/ul>\n\n\n\n<p>By focusing on engagement and customer experience, you can build a loyal community around your brand, increase customer satisfaction, and boost your sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-social-media-selling-statistics\">Social Media Selling Statistics<\/h2>\n\n\n\n<p>Did you know that using social media for sales can help you find more customers and increase your revenue? This is called social selling, and it&#8217;s a powerful way for businesses like yours.<\/p>\n\n\n\n<p>Here are some important stats about social selling:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social selling creates <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/social-selling\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Social Selling\">45% more opportunities<\/a> than traditional sales methods. That means you could almost double your chances of finding new customers!<\/li>\n\n\n\n<li>Over <a href=\"https:\/\/optinmonster.com\/social-selling-statistics\/\" target=\"_blank\" rel=\"noopener\" title=\"Social Selling Statistics\">76% of buyers<\/a> are willing to talk with salespeople on social media. People are open to connecting with businesses online, so it&#8217;s a great way to start building relationships.<\/li>\n\n\n\n<li>In important industries like software, healthcare, and security, social selling <a href=\"https:\/\/www.linkedin.com\/business\/sales\/blog\/proof\/investigating-the-truth-about-social-selling-by-industry\" title=\"The Truth About Social Selling by Industry\">affects over 50% of revenue<\/a>. This shows how well it can help boost your sales.<\/li>\n\n\n\n<li>A huge 84% of high-level decision-makers, like CEOs and VPs, use social media when they&#8217;re making buying decisions. If you&#8217;re selling to businesses, social media is a place where you can reach the key people.<\/li>\n<\/ul>\n\n\n\n<p><strong>What Does This Mean for Your Business?<\/strong><\/p>\n\n\n\n<p>Using social media for selling isn&#8217;t just about posting ads. It&#8217;s about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Building relationships<\/strong>: Talk with potential customers by sharing helpful content and joining in conversations.<\/li>\n\n\n\n<li><strong>Establishing credibility<\/strong>: Share your knowledge to become a trusted expert in your industry.<\/li>\n\n\n\n<li><strong>Reaching decision-makers<\/strong>: Connect directly with the people who make purchasing decisions.<\/li>\n<\/ul>\n\n\n\n<p>By using social selling, you can find more chances, connect with customers, and increase your sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p>Social media is more important than ever for businesses like yours. With billions of users spending hours each day on platforms like Facebook, YouTube, WhatsApp, Instagram, and TikTok, there&#8217;s a huge audience waiting to discover your brand.<\/p>\n\n\n\n<p>So, what should you do next?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize for Mobile<\/strong>: Make sure your website and content work well on phones.<\/li>\n\n\n\n<li><strong>Engage with Your Audience<\/strong>: Be active on the platforms where your customers spend their time.<\/li>\n\n\n\n<li><strong>Invest in Social Media Ads<\/strong>: Think about advertising on platforms that fit your target audience.<\/li>\n\n\n\n<li><strong>Use Video Content<\/strong>: Add videos to make your content more interesting.<\/li>\n\n\n\n<li><strong>Embrace Social Selling<\/strong>: Use social media to connect with potential customers and build relationships.<\/li>\n<\/ul>\n\n\n\n<p>By taking these steps, you can use the great potential of social media, connect with more people, and get more sales for your business. The world of social media is big and always changing, but with the right plans, you can do well and watch your business grow.<\/p>\n\n\n\n<p><strong>Need help growing your social media presence?<\/strong><\/p>\n\n\n\n<p>Check out RafflePress, the best WordPress giveaway plugin that helps you grow your email list, website traffic, and social media followers with viral giveaways and contests.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/rafflepress.com\/pricing\/\" style=\"background-color:#f3460e\">Get Started with RafflePress<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Boost your marketing strategy with key social media marketing statistics. Discover platform trends, user behavior, &#038; how to reach more customers.<\/p>\n","protected":false},"author":6,"featured_media":14943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"2024-01-03T05:55:55","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[13,607,606],"class_list":["post-955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-social-media","tag-social-media-marketing","tag-social-media-marketing-stastistics"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/comments?post=955"}],"version-history":[{"count":9,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/955\/revisions"}],"predecessor-version":[{"id":14944,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/posts\/955\/revisions\/14944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media\/14943"}],"wp:attachment":[{"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/media?parent=955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/categories?post=955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafflepress.com\/wp-json\/wp\/v2\/tags?post=955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}